Internship Report

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EXECUTIVE SUMMARY

Project Title:“Survey on Video Conferencing Equipments Utilised by MNC’s at Bangalore”

Project Location:Godrej & Boyce Mfg. Co. Ltd – Prima Division,The Karnataka Film Chamber Of Commerce,1st Floor, No. 28, 1st Main,Crescent Road, High Grounds,Bangalore – 560 001.

Objectives;i. To understand how distribution work is managed in large companies.

ii. To study the position of GODREJ PRIMA as a vendor of Video Conferencing Solutions.

iii. To know the competitors of G. PRIMA.iv. To find new possible customers for G. PRIMA.

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INTRODUCTION TO PROJECT

Scope of Project: The project would discuss: Godrej as a whole, its various companies and about Godrej Prima. Video Conferencing Solutions. The position of Godrej Prima in the surveyed area.

Limitations: The ITD Managers never had the luxury of time to offer; therefore our

conversation was very brief. But it would be totally unfair if I fail to mention that, some managers were very helpful and Co-operative.

Many companies did not have ITD’s in the Bangalore office so it reduced the sample size.

Many managers were reluctant to disclose the company details so they did not answer some questions.

Methodology:The project was done by Descriptive Research, which was done using the help of some structured questionnaires and was done in the companies situated in different IT Parks of Bangalore.The project also had some Exploratory Research, which was helped out by my project guide wherein the details of the products and company were taught and guidance of finding the Tech Parks were given.

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INTRODUCTION TO INDUSTRY

MARKETING

Definition: “Marketing is an organisational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in way that benefit the organisation and its stake holders“ as quoted by the American Marketing Association.

About: Marketing is everywhere. Formally or Informally, people and organisations engage in a vast number of activities that could be called marketing.

Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communication and business development. It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

Marketing is used to identify the prospective customer, create a need for the customer and to satisfy the customer and in maintaining a relationship with him.

With customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. The evolution of marketing was caused due to mature markets and over capacities in the last 2 – 3 centuries. Companies then shifted focus from production to the customer in order to stay profitable.

Good marketing is no accident, but a result of careful planning and execution. Marketing practices are continually being refined and reformed in virtually all industries to increase the chances of success.

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The term marketing concept holds that achieving organisational goals depends on knowing the needs and wants of the target markets and delivering the desired satisfactions. It purposes that in order to satisfy its organisational objectives, an organisation should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.

The importance of Marketing can be stated by saying that financial success often depend on marketing ability. Finance, Operations, Accounting, and other business functions will not really matter if there is not sufficient demand for products and services so the company can make a profit.

Marketing is tricky, however, and it has been the Achilles` heel of many formerly prosperous companies. Even market leaders like Microsoft, Intel, Wal-Mart, Godrej, etc have found the importance of marketing.

But making the right decision is not always easy. Marketing managers must make major decisions such as what features to design into a new product, what prices to offer customers, where to sell products, and how much to spend on advertising and sales. They must also make more detailed decisions such as the exact wording or colour for new packaging.

VIDEO CONFERENCING

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A video conference (also known as a video teleconference) is a set of interactive telecommunication technologies which allow two or more locations to interact via two-way video and audio transmissions simultaneously. It has also been called 'visual collaboration' and is a type of groupware.

In simple words, VC is a set of devices which help in the communication between far-end and near-end, through which both the ends can see and talk to each other with a live experience. Videoconferencing uses telecommunications of audio and video to bring people at different sites together for a meeting.

The core technology used in a video conference (VC) system is digital compression of audio and video streams in real time. The hardware or software that performs compression is called a codec (coder/decoder).

The other components required for a VC system include: Video input  : video camera or webcam Video output : computer monitor , television or projector Audio input : microphones, CD/DVD player, cassette player, or any other source

of Preamp audio outlet. Audio output : usually loudspeakers associated with the display device or

telephone Data transfer : analog or digital telephone network, LAN or Internet. A fundamental feature of professional VTC systems is acoustic echo

cancellation (AEC).

Simultaneous videoconferencing among three or more remote points is possible by means of a Multipoint Control Unit (MCU).

This is a bridge that interconnects calls from several sources (in a similar way to the audio conference call). There are MCUs which are pure software, and others which are a combination of hardware and software. An MCU is characterised according to the number of simultaneous calls it can handle, its ability to conduct transposing of data rates and protocols, and features such as Continuous Presence, in which multiple parties can be seen onscreen at once.

Despite of VC being ubiquity of VC capable systems, there are some Issues preventing VC from becoming a standard form of communication, and those are:

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Eye Contact: It is known that eye contact plays a large role in conversational turn-taking, perceived attention and intent, and other aspects of group communication. Tele-presence systems have cameras located in the screens that reduce the amount of parallax observed by the users. This issue is also being addressed through research that generates a synthetic image with eye contact using stereo reconstruction.

Appearance Consciousness: A second problem with videoconferencing is being on camera, with the video stream possibly even being recorded. The burden of presenting an acceptable on-screen appearance is not present in audio-only communication.

The possible solutions to the above mentioned problems may be that:The issue of eye-contact may be solved with advancing technology, and presumably the issue of appearance consciousness will fade as people become accustomed to videoconferencing.

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INTRODUCTION TO COMPANY

ABOUT GODREJ

GODREJ today is one of the largest Engineering and Consumer Products Company in the country having varied interests from engineering to personal care products. It is also one of the most respected corporate houses known for our philanthropy and initiation of labour reforms besides being recognised for its values of fair, transparent and ethical dealings.

Godrej India has seen both the post and pre independence days as it got established in1897 and has been into existence since the past 113 years. It started its business with locks manufacturing and at present it is a provider of wide variety of services in India, like doors, furniture, locks, software development, beverage, chocolates, chemicals for industries, home appliances, office automation, etc.

With 7 major companies with interests in real estate, FMCG, industrial engineering, appliances, furniture, security and agri care to name a few – their turnover crosses 2.5 billion dollars. We think of Godrej as such an integral part of India – like the bhangara or the kurta – that it is surprising for us to know that 20% of Godrej’s business is done overseas. Godrej has its presence in more than 60 countries.

The website on different associates gives full details on the dealers, their locations and maintenance tips on each product manufactured by Godrej India. Godrej has captured a consumer market in India at large scale with its brands like Soaps, Toiletries, Hair Care, Household Care, Fabric Care, Baby Care and Keyline Brands.

Godrej & Boyce Ltd. deals in both the consumer products as well as industrial products. Both have wide ranges of products in it. From Appliances to Personal Care in consumer products while the storage solution, machine tool service, agro products, chemicals, etc. comes in the industrial product category. Approximately a year back Godrej had announced to increase the number of retail stores from 49 to 100 by the end of this year (i.e. 2010). Investment of Rs. 20crore will be made to make it a success.

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Currently Godrej enjoys the patronage and trust of more than 400 million Indians every single day. The simple formula is that the world to them means their customers; they get happy only when they see a delighted customer, if this would not have been the scenario they would not have survived so long.

It has been the first in 1897 and after 113 years today in 2010 it is still the first.

CORPORATE PROFILE

Pirojsha Godrej

The company celebrated its centenary in 1997. In 1897 a young man of 29 years named Ardeshir Godrej gave up law and turned to lock-making. Ardeshir went on to make safes and security equipment of the highest order, and thenin 1918 stunned the world by going against the british raj and creating a toilet soap (Cinthol) from vegetable oil and not using animal fats in it.

His brother Pirojsha Godrej carried Ardeshir’s dream forward, leading Godrej towards becoming a vibrant, multi-business enterprise. Pirojsha laid the foundation for the sprawling industrial garden township (ISO 14001 – certified) now called Pirojsha Nagar in the suburbs of Mumbai.

In 1923 Godrej launched its first almirah named Store Well.One of the biggest step taken in the history of Godrej was in 1951, when the Election Commissioner asked Godrej to make the ballot boxes for free India’s first elections. Within days, 1.7 million ballot boxes were shipped out from Vikhroli (in Bombay) to every corner of India.Then in 1958, Godrej made its first refrigerator.

Godrej touches the lives of millions of Indians every day. To them, it is a symbol of enduring ideals in a changing world.

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MISSION & VISION

Mission: Godrej Mission is to operate in existing and new businesses which capitalize

on the Godrej brand and corporate image of reliability and integrity. Godrej objective is to delight its customers both in India and abroad. They feel that they shall achieve this objective through continuous

improvement in quality, cost and customer service. They shall strive for excellence by nurturing, developing and empowering our

employees and suppliers. They shall encourage an open atmosphere, conductive to learning and team

work.

Values:

Commitment to Quality. Customer Orientation. Dedication & Commitment. Discipline. Honesty & Integrity. Learning Organisation. Openness & Transparency. Respect/Care & Concern for People. Teamwork Trust.

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Incorporation:

Established in 1897, the company was incorporated with limited liability on March 3, 1932, under the Indian Companies Act, 1913.

Sales – Subsidiaries and Affiliates:

The company is one of the largest privately – held diversified industrial corporations in India. The combined Sales (including Excise Duty) of the Company, its subsidiaries and affiliates, during the Fiscal Year ended March 31, 2008, were about Rs. 90,000 million ( US$ 1,900 million ).

Shareholders:

Since its inception, the Company is controlled by the Godrej family based in Mumbai, India. Its shares are not listed on any Stock Exchange. About one-fourth of the Company’s share capital is held by Pirojsha Godrej Foundation, a public charitable trust.

Employees:

The total employee count exceeds 20,000 (including sales and service).

Godrej is also rated in the ‘Top Ten Best Places To Work’.

Bankers:

Central Bank of India, Union Bank of India, Citibank N.A., ICICI Bank Ltd, State Bank of Patiala and Axis Bank Ltd.

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Logo:

Branches (Sales & Service) and Branded Retail Chain (Godrej Lifespace):

Mumbai, Ahmedabad, Bhopal, Dombivali, Indore, Jabalpur, Nashik, Pune, Raipur, Thane

New Delhi, Chandigarh, Faridabad, Ghaziabad, Gurgaon, Jaipur, Jalandar, Jammu, Kanpur, Lucknow, Noida

Chennai, Bangalore, Coimbatore, Hyderabad, Kochi, Secunderabad, Trivandrum, Vishakapatnam

Kolkata, Bhubaneshwar, Guwahati, Ranchi, Patna.The Company has a network of 60 Company – operated GODREJ LIFESPACE Retail Stores, more than 2,200 Wholesale Dealers, and more than18, 000 Retail Outlets.

The Company has Representative Offices in Sharjah (UAE), Riyadh (Saudi Arabia) and Guangzhou (China-PRC).

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Board of Directors:

Adi Godrej Jamshyd Godrej

Chairman & Managing Director of Godrej group: Mr. Adi Godrej. Chairman, G. Agrovert & M.D., G. Industries: Mr. Nadir Godrej. Chairman, Godrej & Boyce Mfg. Co. Ltd.: Mr. Jamshyd Godrej. Executive Director & President (Marketing), G. Group: Mrs.Tanya Dubash. Executive Director, G. Properties Ltd.: Pirojsha Godrej. President (Human Capital & Innovation), G. Industries: Ms. Nisaba Godrej. M.D., G. Consumer Products: Mr. Dalip Sehgal. M.D., G. Sara Lee: Mr. A. Mahendran. M.D., G. Hershey: Mr. Vivek Mathur. M.D., G. Agrovert: Mr. Balram Yadav. Executive Director & President, G. Properties: Milind Korde. Chief Strategy Officer, G. Industries: Mr. Vivek Gambhir.

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Godrej Products:

Consumer Products: Godrej Consumer Products Ltd. (GCPL) is a major player in the Indian FMCG market with leadership in personal, hair, household and fabric care segments. The company is among the largest marketers of toilet soaps in the country and has a leadership position in the hair colour category in India.

Appliances Locks Furniture Security Equipments Audio Visual solution Soaps & personal care Food Aircare Household insecticides Housing Vending machine

Industrial products: Godrej offers an entire spectrum of industrial solutions from storage to material handling to construction to process equipment and many, many more. Whether clients are looking for standard equipment or custom engineering solutions, the first name is Godrej.

Storage solutions Automated warehousing Material handling equipment Process equipment Precision components & systems Machine tool service Electrical & electronic services Tooling IT solutions PLM solution Medical diagnostics Agro products Chemicals Construction material & services.

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Godrej Group of Companies:

Godrej & Boyce Godrej Industries Godrej Properties Godrej Consumer Product Godrej SaraLee Godrej Hersheys Godrej Agrovert Godrej Infotech Godrej Efacec Automation & Robotics Geometric Limited International Operations

Godrej & Boyce Mf. Co. Ltd.:

In 1897 a young man named Ardeshir Godrej gave up law and turned to lock-making. Ardeshir went on to make safes and security equipment of the highest order, and then stunned the world by creating toilet soap from vegetable oil. His brother Pirojsha Godrej laid the foundation for Ardeshir’s dream forward, leading Godrej towards becoming a vibrant, multi-business enterprise. Pirojsha laid the foundation for the sprawling industrial garden township now called Pirojshanagar in the suburbs of Mumbai, where the Godrej Group has its headquarters.

Godrej & Boyce Mfg. Ltd., the holding company of the Godrej Group, started its journey with the manufacture of high quality locks in 1897. Today it has got 15 diverse business divisions offering consumer, office, and industrial products and services of the highest quality to every corner of India and across the globe.

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Further Divisions of Godrej & Boyce Mfg. Ltd.:

Appliances AV Solutions (PRIMA) Construction Electricals & Electronics Furniture (Interio) Lawkim Motors Locks Material Handling Precision Engineering Precision Systems Process Equipments Security Solutions Storage Solutions Tooling Vending (PRIMA)

Godrej has value integrity, trust, service and respect for individuals and for the environment. They pride themselves for being one of India’s most respected corporate houses known for their philanthropy and initiation of labour reforms besides being recognised for our fair, transparent and ethical dealings. Their people are their assets who are groomed to deliver their best. What makes them special? At Godrej, it’s more than a career. It’s an opportunity to live your dreams and be a part of a culture that nurtures ambition, challenges and provides freedom to operate and express your ideas.

The Godrej Group touches the lives of 400 million Indians who use at least one of the products of Godrej every single day. Their commitment to quality, attention to detail and customer centricity has helped us earn the trust of generations of Indians.

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ABOUT PRIMA

Prima is a division of Godrej & Boyce Mfg. Co. Ltd. of the Godrej Group.

It deals in AV Solutions and Coffee Vending Machines.

It all started way long back with the manufacturing of Type Writers, then with the decreasing utilisation of Type Writers it stopped manufacturing Type Writers.

Innovation is built into every offering from the Godrej Group and those from Godrej Vending are no exception. The compact size and elegant design of its machines will add to the aesthetic appeal of any office and even enhance productivity – all in all, making everyone ‘Happy at Work’. Available in 2 & 4 canisters, our machines offer range of hot beverages like coffee, tea, hot chocolate and soup.

Godrej Vending is a leading manufacturer of high quality table top beverage Vending Machines for the world market in collaboration with M/s Veromatic International BV of The Netherlands. They are also one of India’s leading integrated Vending Service providers, using our world class machines and refreshing beverages to provide a delightful service experience. The latest technologies, stringent quality control and excellent after-sale service are the key ingredients that have made Godrej Vending a trusted name. Their range of products and services are true to our brand quality assurance.

Godrej Vending is a business unit of the Prima Division of the Godrej & Boyce Mfg. Co. Ltd.

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Godrej AV Solutions holds the tag line ‘Hold Your Conference With Confidence’.

Godrej AV Solutions, in association with some of the world’s most recognised names in business conferencing, brings you a spectrum of hi-tech conferencing solutions. Since 1897, Godrej has been a trusted partner of millions of customers. Today, our association with internationally reputed companies like Panasonic, Tandberg, Polycom, Crestron, Extron, and BenQ gets you the best in the industry from a single source.

It is the trust, backed by our commitment to nurture long-term customer relationships, along with prompt after-sales service that has enabled them to forge ahead in the field of AV Solutions as a reliable and comprehensive technology provider. Expertise and Experience earned over the years have honed our skills to fulfil each unique need of a customer.

Our nationwide sales and service network manned by every agile personnel ensures that customers get the best solution.

Godrej AV Solutions is a business unit of the Prima division of Godrej & Boyce Mfg. Co. Ltd.

Prima, AV Solution deals in:

Integrated Audio Visual Solutions :Giving services such as: Pre-Project Consulting, Project Planning and Documentation, Installation and Programming and Final testing and Handover.

Audio Conferencing Products : Deals with Desktop Audio Conferencing and Sound Point Audio conferencing.

Digital Imaging Products : These consist of Multimedia projectors, Electronic Copyboards (Panaboards), Plasma Display Panel, Tablet Monitors and Overhead Projectors.

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Video Conferencing Products: In the fast paced world of business, it has become more than necessary to

be at a number of places at the same time. It is essential for companies to attain highly advanced levels of communication not only within the organisation but also with customers and suppliers to ensure smoother business transactions. With the advent of video conferencing technology – a practice very popular with leading organisations in the west, expensive and extensive business travel has been minimised.

Godrej Prima gets you the Video conferencing solutions from the world class and the best companies across the globe, Tandberg and Polycom.

The products of video conferencing solutions include: Telepresence Video Conferencing Desktop Video Conferencing High Definition Video Conferencing Standard Definition Video Conferencing Management Network Infrastructure

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WORK REPORT (WEEKLY)

First Week (15th April – 25th April):

Had interview with Mr. Abhishek Dubey, Dy. Manager of Conferencing Products and Solutions, Prima Division of Godrej & Boyce Mfg. Co. Ltd.

Got an offer letter the very next day and the work started. First week I was just given training, I was told about Godrej, the company, how it started, the motives behind

starting Godrej, how it turned out to manufacture locks and got fame,How it diversified and started manufacturing other products.And the whole journey of Godrej.

Then I was told about the Prima division,Which started off with the manufacturing of type writers, then slowly type writers disappeared from the scene and dealing in AV Solutions is been taken up, etc.

I was told about the products Prima deals in. I was told about the clients of Godrej Prima. I was told to study the brochure and select a topic for me. Topic was selected about the video conferencing solutions out of its other

products because that was more interesting than the other products, Then a little of amendment to the topic was made later.

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Second Week (26th April – 2nd May)

As per the topic selected, I was told in detail about Video Conferencing Solutions,

Was told to gather additional information about Video Conferencing Solutions,

Had a visit to the Video Conferencing Room, It was like heaven on earth, too beautiful it was, Was briefed on how the Video Conferencing application works and how to

operate it. Was briefed on how the survey would be conducted and how to go about it. Told to frame a questionnaire pertaining to the survey I was told to do. After the questionnaire was prepared it was changed a bit, few questions were

added and a few were removed. I was told to find emerging IT parks in Bangalore after the questionnaire was

ready. Surfed the internet and got some names and addresses of some IT Parks, Could not find much of information on the Internet. Was given the names of few IT Parks and few areas to go to. Surfed the internet on the names of IT Parks given, to obtain their details,

address, how to go, etc. and also if could get some IT Parkson the areas given.

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Third Week (3rd May – 9th May)

Had taken holiday on the 3rd and the 4th as I had been to Mangalore to attend a function.

The original works started this week from 5th. Was on bike for the whole day finding Tech Park in Banashankri,

Basavanagudi, and surrounding area. Found 1 Tech Park named the Brigade Software Park, tried to go in but was

not allowed in, was told to come with an appointment with any company, took the numbers of the reception desk of the companies from the security itself, not all companies number were given. Of th 8 companies got the numbers of only 6 of them.

Called the companies for appointment, most of the company receptionists were reluctant to transfer the call to the IT Department.

Got 1 feedback. Went to Sarjapur – Marathalli Ring Road, Found 3 IT Parks Salarpuria Soft Zone, Pritech Special Economy Zone and

Prestige Tech Park apart from RMZ Ecospace where I was destined to go. No company allowed to meet their IT Department Manager, so took the

numbers from the reception desk of the companies for appoint ments with the ITD.

Could not go to RMZ Ecospace, as I had been to Sarjapur – Marathalli Ring Road on 7th the Friday,

Till I was done with Salarpuria Soft Zone, Pritech Special Economy Zone and Prestige Tech Park, the day was over and the next day was Saturday.

Will go to RMZ Ecospace on Monday of the next week.

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Fourth Week (10th May – 16th May)

Started of the week with RMZ Ecospace, Without wasting time directly went to the companies reception desk and asked

for the numbers for taking appointment, got numbers from the reception desks of the companies, since I had learned that the reception would not let me meet the ITD what so ever the case may be.

Called the companies for appointments and responses, after a long follow up and repetitive calling, got the feedbacks only from 3 companies.

Went to Intermediate Ring Road for Maruthi Tech Park and Embassy Golf Link Park and got the numbers.

Called on the previous un-responded numbers as well as the new numbers obtained.

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Fifth Week (17th May – 23rd May)

Went to Ulsoor, C. V. Raman Nagar, Mahadevpura, Old Madras Road and Whitefield.

Took the numbers from the reception desk of the companies. Every Tech Park allows you in if you take the name of any one company and

then you can go to any companies reception desk later, But I was not allowed inside ITPL, no one can go in without permission of the

manager and without strict appointment from any of the company, it was a tough time convincing the security guards but, it was not successful, they did not leave me in.

Called the numbers I got new and followed up the old numbers. The most tiring work was calling the same company again and again and

introducing yourself every time you call and tell them the purpose of your calling all over again, though the receptionist is the same, and after that what happens is, either the person will be on leave, or will be in a meeting or would have gone out for small refreshments.

But it was fun all together.

Sixth Week (24th May – 31st May)

Had a very small unproductive visit to electronic city. Many previous companies still didn’t respond, Called the numbers all over again and followed up day after day. Was told to make a rough report on the work done till date. The report should contain the names, addresses, numbers, contact person,

figures, graphical representation, etc. The report had to be presented by the 31st of May. Should the report and got the certificate. The final print of project report should be given in office when ready.

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RESEARCH DESIGN

Title of the study:“Survey on Video Conferencing Equipments Utilised by MNC’s”

Scope of the study: The project would discuss: Godrej as a whole, its various companies and about Godrej Prima. Video Conferencing Solutions. The position of Godrej Prima in the surveyed area.

Limitations: The ITD Managers never had the luxury of time to offer; therefore our

conversation was very brief. But it would be totally unfair if I fail to mention that, some managers were very helpful and Co-operative.

Many companies did not have ITD’s in the Bangalore office so it reduced the sample size.

Many managers were reluctant to disclose the company details so they did not answer some questions.

Objectives; To understand how distribution work is managed in large companies. To study the position of GODREJ PRIMA as a vendor of Video Conferencing

Solutions. To know the competitors of Godrej PRIMA. To find new possible customers for Godrej PRIMA.

Methodology:The project was done by Descriptive Research, which was done using the help of some structured questionnaires and was done in the companies situated in different IT Parks of Bangalore.

The project also had some Exploratory Research, which was helped out by my project guide wherein the details of the products and company were taught and guidance of finding the Tech Parks were given.

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DATA ANALYSIS and INTERPRETATION

I had done a survey on the brands of Video Conferencing Equipments used by the MNC’s in Bangalore, for which I visited various Tech Parks in and on the outskirts of Bangalore.Totally, I visited 9 Tech Parks; contacted 73 companies, got responses from 21 companies.The details of the responses I got are presented below:

1) Name of Organisation: _________________________________

2) Does your organisation uses V. C. Applications for your internal / external communication? :

Yes ( ) No ( ) Other Remarks (planning to start or stopped using, etc):

___________________________________

Yes No0

2

4

6

8

10

12

14

16

18

Does the organisation uses V.C.?

Does the organisation uses V.C.?

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3) Which brand of V. C. you using: Polycom ( ) Tandberg ( ) Lifesize ( ) Other ( ): ___________________________

Polycom Tandberg LifeSsize Other012345678

Brand of V.C.

Brand of V.C.

4) The brand that you use at your organisation: Is it standardised ( ) You are open to any other brand ( )

Is standardised Open to other brands02468

10121416

Brand currently using

Brand currently using

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5) Who is the vendor for supply & installation of V. C. at your organisation?

______________________________________

6) Kindly prioritise the following factors while taking purchase decisions (Rank them)?

Pricing ( ) Brand Image ( ) Vendor Strength (like, National Presence, Qualified sales, After Sales Support

& Service team, etc) ( )

Pricing Brand Image Vendor Strength0

2

4

6

8

10

12

14

16

Rank 1Rank 2Rank 3

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7) Please prioritise the benefits V. C. offers: Convenience for internal and external communication ( ) Faster decision making / Time saving ( ) Cost reduction (travelling expense) ( ) Experience ( )

Conveinen

ce of C

ommunication

Faste

r deci

sion m

aking

Cost red

uction

Experi

ence

048

1216

Rank 1Rank 2Rank 3Rank 4

8) Is there any plan of implementing Desktop Video Conferencing application & Tele-presence Video conferencing application?

Yes ( ) No ( ) Other Remarks (planning to start or stopped using, etc):

___________________________________

Yes No Planning to start0

2

4

6

8

10

12

Plans for Desktop VC & Telepresence VC

Plans for Desktop VC & Telep-resence VC

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9) Satisfaction level with your product? Extremely Unsatisfied ( ) Average ( ) Satisfied ( ) Highly Satisfied ( )

Extremely Unsatis-fied

Average Satisfied Highly Satisfied0

2

4

6

8

10

12

Satisfaction Level

Satisfaction Level

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FINDINGS

After completing the survey and analysing the responses of the IT Departments of the companies, I came across the following facts:

Majority of the IT heads were either not available, or in a meeting or busy. Many IT heads whom I got to speak to, of them majority of them were found

reluctant about giving details to me. Godrej has not marketed in the areas I covered as not a single company had

Godrej as their vendor for Video Conferencing Solutions. Majority company need an after sale support and a quality support for must

(exceptions of a few companies who were more towards pricing part). 68.75% companies were satisfied and the remaining was highly satisfied with

the product they are currently using.

RECOMENDATIONS

Of the survey, 3 companies do not use Video Conferencing Solution, Godrej can track them.

Godrej can tempt the surveyed companies with more better offers, since the quality of service that Godrej provides is excellent it will not affect the company’s needs of good service.

Comparing the other companies of Godrej, Prima is not much advertised, it should advertise itself in business magazines and journals.

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BIBLIOGRAPHY

Marketing Management by Philip Kotler. www.godrej.com www.wikipedia.com www.google.com www.images.google.com www.tandberg.com Various websites of the companies I surveyed.

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ANNEXURE

QUESTIONAIRE:

Note: Tick mark the close ended questions in the brackets next to your preferred option and just answer the open ended questions in space provided

1) Name of Organisation: _________________________________

2) Does your organisation uses V. C. Applications for your internal / external communication? :

Yes ( ) No ( ) Other Remarks (planning to start or stopped using, etc):

___________________________________

3) Which brand of V. C. you using: Polycom ( ) Tandberg ( ) Lifesize ( ) Other ( ): ___________________________

4) The brand that you use at your organisation: Is it standardised ( ) You are open to any other brand ( )

5) Who is the vendor for supply & installation of V. C. at your organisation?

________________________________________

6) Kindly prioritise the following factors while taking purchase decisions (Rank them)?

Pricing ( ) Brand Image ( )

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Vendor Strength (like, National Presence, Qualified sales, After Sales Support & Service team, etc) ( )

7) Please prioritise the benefits V. C. offers: Convenience for internal and external communication ( ) Faster decision making / Time saving ( ) Cost reduction (travelling expense) ( ) Experience ( )

8) Is there any plan of implementing Desktop Video Conferencing application & Tele-presence Video conferencing application?

Yes ( ) No ( ) Other Remarks (planning to start or stopped using, etc):

___________________________________

9) Satisfaction level with your product? Extremely Unsatisfied ( ) Average ( ) Satisfied ( ) Highly Satisfied ( )