Internship on Digital Marketing at MediaJackers Presented By : Ajay Soni
Internship on Digital Marketing at
MediaJackers
Presented By : Ajay Soni
Introduction
• MediaJackers : A full service Digital marketing Agency based out of Bangalore it has operations in Delhi and Dubai as well.
• Area of Work : Search Engine Optimization• Internship at MediaJackers was kind of a Full Time
Employment.– Duration of Internship : 10Weeks
MediaJackers : Profile
• Co-Founded by Mr. Tauqeer Ali ( CEO) in 2013• It Provides personalized Digital Marketing Services to
Startups and Small & Medium Companies.• MJ has a 90% Client Retention Ratio & have shown
enormous growth in number of clients. (90+ Clients at Present)
• Its based out of Bangalore and has branch in Dubai. MJ has recently opened up branches in New- Delhi & Gurgaon.
SERVICES PROVIDED BY MJSEARCH ENGINE
OPTIMISATION
SOCIAL MEDIA
MARKETING
WEB-DESIGNIN
G
SEARCH ENGINE
MARKETING
Services By : MJ
ORGANISATION STRUCTURE : FLAT
CEOSales/Marketing
Operations
Digital MarketingSEO Team
SEM Team
Web - Designing Team
Competitor and Industry
• Major Competitors– Appiness Interactive– Langoor
• Digital Marketing Industry– 22 % marketers Spend half of their
maketing budget in Digital Compared to 2 % in 2012.
– Experts says that DIGITAL MARKETING is The next IT for INDIA
INTERNSHIP SUMMARY
• Job Profile : Digital Marketing Consultant• Area Of Work : SEO, Content Marketing,
Google AnalyticS.• Number of Clients Assigned : 7 • Objective : Improve Clients Website’s
Traffic and Ranking on Google SERP ( Search Engine Result Page).
SEARCH ENGINE OPTIMISATION ???• SEO is the process of improving the rank of a website on
Google SERP.• It is a 2 Stage Process Stage 1 On-Page SEO : Following Tasks Needs to Be Performed
1. SEO AUDIT2. Key Word Research3. Updating Meta Tags4. Updating Meta Description5. Uploading Sitemaps6. Optimizing Images to Improve
Page Speed7. Setting up Analytics and
Webmaster Accounts
Stage 2 Off-Page SEO : The Off Page Optimization includes following ways of link building:
•Article Submissions and Blog Posting•Sharing PPT and PDF on document sharing website.•Answering online questions Quora•Submitting online directories•Uploading images and videos• Posting ads on online ad portals
Clients I Worked For
• Christy Quality Foods (Tamil Nadu):• Ace Tooth Brush (China) :• Axis Capstone (Real Estate Company - Bangalore) • Lotus Toothbrush India (Delhi)• Kings Learning Dubai: E-Education (Bangalore and
Chennai.)• TOTOODO : Mobile service center for Apple Phones
(On-Page SEO)• Manicka Resources: Iron ore and Gold Mining
Company based out of Africa.
SKILLS ACQUIRED DURING INTERNSHIP
• SEARCH ENGINE OPTIMISATION• WEB ANALYTICS• HTML• ADOBE PHOTOSHOP• CONTENT MARKETING• BULIDING WEBSITE ON WORDPRESS
FINAL PALCEMENTS• Pre Placement offer has not been made by
the company. Although there is a great scope of skilled employees in Digital Marketing Sector
• Skills Required in Digital Marketing Field– Creativity – Analytical Skills : It’s a DATA driven industry.– Net Savvy– Knowledge of marketing & Good Communication Skills
Future Trends in Digital Marketing
• Mobile Marketing will Dominate the Industry.
• Personalized Search with FEEDS from social networking contacts.
• Content Will become sole decider of your SERP Rankings.
THANK YOU