- 1. Leveraging Virtual Worldsfor Real World Results Robin
Teigland Stockholm School of Economics [email_address]
www.nordicworlds.net October 2010
2. Todays presentation
- Some of my VW experiences
3. History tends to repeat itself. Innovation, financial crisis,
industrial revolution, Steam engine Internal combustion engine
Microelectronics Late 18 thC Late 19 thC Late 20 thC Schn 2008
Thirdindustrialrevolution? 4. Here comes the Immersive Internet
ODriscoll2009 5. What are Virtual Worlds?
- Persistent, computer-simulated, 3D immersive environments
- Shared space/interactivity with others
- In some cases, ability to manipulate/create content
- In some cases, virtual economy and currency
6. Moving out of Gartner hype cycle trough Virtual worlds today
http://www.gartner.com/it/page.jsp?id=1447613 >1 bln users 7.
Building skills in virtual environments
- Leading a virtual team of 30 individuals from across the
globe
- Creating and successfully executing strategies under
pressure
- Managing cross-cultural conflict without face-to-face
communication
Teigland 2010 8. Clearly if social activity migrates to
synthetic worlds, economic activity will go there as well.
Castranova, 2006
http://www.flickr.com/photos/rodenberger/5085364909/in/pool-popartlab/#/photos/rodenberger/5085364909/in/pool-1240578@N23/
- US$ 3 bln in virtual good sales in 2009 to grow to US$ 12 bln
in 2012
- US $222,000 raised at American Cancer Society Relay in Second
Life
- US$ 330,000 for virtual space station in Entropia Universe
- Swedish government granted b ank license to Mind Bank in
2009
9. Todays presentation
- Some of my VW experiences
10. Accelerating learning in VWs Learning virtual teaming skills
through experience Mahaley & Teigland 2010
http://www.youtube.com/watch?v=N8XPmp0qGyg 11. The last generation
to attend college?
http://features.csmonitor.com/innovation/2009/10/15/the-future-of-college-may-be-virtual/
12. Co-creation and user innovation in VWs Teigland et al 2010,
Helms et al 2010 Co-creating with users from across globe 13.
Emergent organizing in VWs http://slpeacetrain.org/ Collaborating
with like-minded individuals to pursue a vision Teigland 2010
http://www.flickr.com/photos/gwenette/4178487306/in/pool-peacefest
14. The rise of Avapreneurs and Born Virtuals?
www.slentre.com/second-life-style-photolife-for-second-life/
Teigland 2010 Avapreneur = Avatar + entrepreneur 15. Todays
presentation
- Some of my VW experiences
16. Increasing pace of technological change VWs on a stick
Browser-based VWs Seamlessness through hypergrid
http://www.hypergridbusiness.com/2009/05/hypergrid-101-why-its-good-for-business/
http://mediagrid.org/groups/technology/OFF.TWG/ "Create Once,
Experience Everywhere 17. Exploring VW affordances Nonaka &
Toyama 2003, Teigland et al 2010 Simulation Avatar design
Multi-modal communicationCo-creation Archiving Immersion 18. Which
professions and industries willnotbe revolutionized? 19. From the
mobility of goodsto the mobility of financial capital to ...the
mobility of labor? Teigland 2009 20. Interested in learning more ?
21. Karinda Rhode aka Robin Teigland [email_address]
www.knowledgenetworking.org www.slideshare.net/eteigland
www.nordicworlds.netRobinTeigland Photo: Lindholm, Metro Photo:
Nordenskild Photo: Lindqvist We aint seen nothin yet! 22. NVWN
Project Objectives
-
- To explore how entrepreneurs and SMEs globally use and could
use VWs to improve competitiveness
-
- To create a Virtual Center for VW Entrepreneurship &
Innovation
23. NVWN Overview
- Project Team of 9 Partners
-
- Interdisciplinary: Communication, Design, Economic Geography,
Entrepreneurship, Information Technology, Innovation, Strategy
-
- International: Denmark, Finland, Iceland, Norway, Sweden,
USA
-
- Interorganizational: Academia, Industry, Public Sector
- Timing: March 2010 to February 2012
- Total budget approx. USD 1 mln
-
- Nordic Innovation Center: USD 500,000
-
- Co-financing by partners: USD 500,000
24. An international and interdisciplinary team
- Stockholm School of Economics, Center for Strategy and
Competitiveness
-
- Associate Professor Robin Teigland
-
- Assistant Professor Gran Lindquist
-
- Research Associate Eilif Trondsen
-
- Research Assistant Serdar Temiz
-
- PhD student Hanna von Schantz
-
- PhD student Elia Giovacchini
- Uppsala Univ, CIND - Centre for Research on Innovation and
Industrial Dynamics
-
- Christian Bjrkman, Chief Marketing Officer
-
- Per Jonasson, Director of Special Projects
- Roskilde Univ, Dept of Comm, Business and Info
Technologies
-
- Professor Sisse Siggaard Jensen
-
- Assistant Professor Lisbeth Fr lunde
- Univ of Turku, Institutions and Social Mechanisms
-
- Dr. Titiana -Petra Moldovan
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- Development Manager Riku Mkel
- Icelandic Academy of Arts
-
- Director Fashion Dept Linda Bjrg Arnadottir
- Univ of Agder, Center for Entrepreneurship
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- Professor Jan Inge Jenssen
-
- PhD Student Bjrn-Tore Flten