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InternetStrategy
forNewsOrganiza3ons
Session:Thepeopleformerlyknownas
theaudience
8June2010Instructor:JonathanStray
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Audiencememberscannowtalkbacktothe
journalist,andtoeachother.
Whatdowedowiththiscapability?
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AudienceasJournalistmajorexamplesofstories,tools,andorganiza3ons
IranElec3ons Guatemalapresiden3almurderallega3ons Ushahidi DavisWiki MeetTheFacts BBCUGC CNNiReport GuardianMPexpensereportcrowdsourcing GroundReport
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TwierandIran,June2009
15June:HundredsofthousandsofpeopleprotestpresidentAhmadinejada[er
suspectedelec3onfraud
MSMreportersonthesceneatfirst
Reutersvideo
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IranBlocksCommunica3ons
YouTube,Facebook,Twier,opposi3onpartysites,newssites,manyothersblocked
SMSblockedninehoursbeforepollsopen. Phonesblockeden3relyfortwodays NoSMSbeforeorduringprotests BBCPersianlanguageservicesatellitejammed Reporterslockedinhotelsorkickedout
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#iranelec3on
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ProblemswithTwierReports
Howtoverifyreports? Whataboutgovernmentdisinforma3on? GovernmentreadsTwiertoosourceshavetostay
anonymous.
Whoistheretoinves3gatethesedeathsorallega3onsofwholesalerapeofhundredsofarrestedmenandwomenandsoshedlight?
RogerCohen,NewYorkTimes
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Guatemala,May2009
MurderedaorneyRodrigoRosenbergpreparedavideofourdaysbeforehisdeath
accusingpresidentofassassina3on.
Heallegeddrugmoneylaunderingandembezzlementbygovernmentandbanks.
DVDgivenoutathisfuneral,wenttoYouTube(etc.)immediately.
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Rosenbergsvideoreleased,11May
hp://www.youtube.com/watch?v=mC_ODpxMA10
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MainstreamPressCoverage
GoodtextcoveragebyAlJazeera,AP CNNvideointerviewwithPresidentColom NPRaudiointerviewwithAPsGuatemala
Correspondent
ReutersphotosofsmallnumbersofprotestersNovideofromthestreets!
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BoingBoingrunsphonevideo
17May
hp://www.youtube.com/watch?v=O_9gsgnu10c
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But!
EnglishlanguageblogcoveragedidnotdiscusscounterprotestsinfavorofColom!
AllMSMreportsdid,e.g.AssociatedPress:Slumdwellersandpeasantshavemarchedinsimilarnumbersto
defendColom,whohasspenthis18monthsinpowerfocusingonjobcrea3onandsocialprograms,aswellastackling
organizedcrimeandfigh3ngcorrup3oninthefederalpolice.
Perhapsslumdwellersdonthaveinternetaccess.
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ItsMoreComplicatedThanThat
AssociatedPress,28May:ColomsaidthetwomenwhohelpedRosenbergmakethevideosupportedpastcoupaempts.
Indeed,thevideowasrecordedintheofficeofjournalistMario
DavidGarcia,whosena3onalTVnewsshowwasbrieflysuspended
in1988whenPresidentVinicioCerezosaidroguecolonelsplannedtouseittoannounceacoup.LuisMendizabal,aRosenbergfriend
whourgedtheaorneytorecordthevideo,admitshehelpedrally
supportforthatabor3vecoup.
.
TheevidenceRosenbergsaidhehadaboutcorrup3onatBanruralhasnotsurfaced.
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Whattodowiththesereports?
Tojournalists,theseci3zensaresources....
Itisnotjournalismwhensomeoneusesacellphone
cameratocaptureabrutalcrimeorcatchacelebrity
inanembarrassingmoment.Thatstakingapicture.
AlexJones,LosingtheNews
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Ushahidi
Opensourceplaqormforcollabora3vecrisis
repor3ng,viawebandSMS.
Originallycreatedtoreportviolencea[er
Kenyanelec3onsof2008.
SinceusedinHai3,Sudan,Chile...
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Idea
Whydontnewsorganiza3onshaveastanding
Ushahidipagefortheirarea,thateveryone
knowsisthereforemergencies?
Letthenewscometoyou.
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DavisWiki
Topicpages/directoryforDavis,California
pop.65,000
Oneofthebiggestlocalwikisintheworld.
Butalsonewsanddiscussion.
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WhydidDavisWikisucceed?
Startedwithacleartargetaudience:students Localbusinessesupdatetheirowninfo Peoplelikeditenoughtopromoteitontheir
own!
Lastsmuchlongerthannewsstories...
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BBCsUsergeneratedContentHub
2full3mejournalistsworking24/7.
Locatedintheheartofthenewsroom
Centralpointofcoordina3onforallaudience
feedbackandcontribu3onforallBBCnews
departmentsandmedia.
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BBCsUsergeneratedContentHub
HUB
blogs
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WhatdoestheUGChubdo?
Findsstoriesoraddi3onalmaterialforstoriesonline
Solicitsmaterialforstories Verifiessubmissions Moderatescomments/discussion Findssourcesandpassesthemtoreporters
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MeetTheFacts
CrowdsourcedfactcheckingofMeetThePress
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CNNiReport
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CNNiReport
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Guardianexpensereportcrowdsourcing
TheTelegraphpaidasecretsource110,000forselectedMPexpensereports,andledthenewsagendaforweeks.
TheGuardianfiledaFreedomofInforma3onReuestandgot400,000pagesofredacteddocuments.
Whattodowiththem?
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CNNiReport
TheTelegraphpaidasecretsource110,000forselectedMPexpensereports,andledthenewsagendaforweeks.
TheGuardianfiledaFreedomofInforma3onReuestandgot400,000pagesofredacteddocuments.
Whattodowiththem?
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Asktheaudiencetolook!
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Interface
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Whattheyfound
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Buttheyneverfinished
Andnofrontpagestoriesfromiteither..
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Secondtry:40,000morepages
Brokeintoshorterassignmentswherevisibleprogresscouldbemade. Listedmostac3veusersandgavecreditfor
discoveries
Showedwhoelsewasviewing. Nolongeraskinguserstoenterreceiptfigures.Forthebestchancesofsuccess,besuretoaskthe
rightues3on.
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Thirdexperiment:TonyBlairstaxes
TheGuardianobtaineddocumentsdescribingBlairstaxstructure,butcouldntunderstand
them.
Apubliccontesttofindsomeonewhocould.
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Crowdsourcinglessons
1.Itsasocialac3vity.Games,collabora3on,
publicrecogni3onyoumustexploitsocial
effects.
2.Yourenotnecessarilyhopingeveryonewillpar3cipatemaybethepointistofindthe
specialists.
.Doitfast,beforeinterestwanes.
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BlogNetworks
Cynical:canImakeasiteoutoffreecontent?
Idealis3c:thesepeoplearepartofthecommunity!
HuffingtonPost:combina3onofblogging,syndica3on,andoriginalrepor3ng.Profitable.
WashingtonPost,MinnPost,BBC... Usuallynotapurestrategy:proandamateurcontentonthe
samesite.
Chooseyourbloggerscarefully...
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LocalNewsProduc3on
reliesheavilyonfreecontent
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Newsfromallamateurcontent?
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Newsfromallamateurcontent?
Needsavengorfilteringsystem Tendstorelygreatlyonothernewsreports Newsagendadiffers!Takenote!
Buttheues3onweshouldbeasking:whatdoesa
newsroomhavethatvolunteersdonthave?
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Ques3on
WhydoesDavisWikiworkwellwhenGroundReport
doesntworkthatwell?
(orWikipediavs.Wikinews)
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Possibleanswers
DavisWikicreatessummarieswhileGroundReportasksforbreakingnews
singleeventscangetmissed,butlongertermissueseventuallygetcovered,andstayup
DavisWikiallowscollabora3veedi3ng usersbuildoneachotherswork
DavisWikihasawelldefined,reallifecommunity
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Networkedjournalism
Amateurjournalistslacktraining,discipline,andaccess.
Professionaljournalistslackreach,specialistknowledge,roots
inthecommunity,andareexpensive.
Thefuturelikelydependsoncollabora3on.
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Getyouraudienceconnectedtooneanother,
andinvolved.