Internet services and interface design for marketing: A preliminary study of Cliven products Cheng-Wu Chen Global Earth Observation and Data Analysis Center National Cheng Kung University 作者為高雄海洋科技大學 海事資訊科技研究所 副教授 陳震武 International Journal of the Physical Sciences Vol. 6(15), pp. 3585–3596, 4 August, 2011
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Internet services and interface design for marketing
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Internet services and interface design for marketing:
A preliminary study of Cliven products
Cheng-Wu Chen Global Earth Observation and Data Analysis Center
National Cheng Kung University
作者為高雄海洋科技大學 海事資訊科技研究所 副教授 陳震武 International Journal of the Physical Sciences
Vol. 6(15), pp. 3585–3596, 4 August, 2011
Introduction
• And according to the study of the next-generation mobile phone services , the core of the market position is focused on products and quality services.
• Mobile services can deliver very important customer value creation as described in Value-based Adoption of Mobile Internet.
• The meaning of Mobile capitalism is to takes mobile services as the core, emphasizing the structural constraints on social life made by the capitalist mode of production and the cycle of capital accumulation.
• In the field of production.
• In the field of consumption.
• The use of mobile services also reflexes the differences between generations, classes or income levels and the differences between genders and sex appeal.
The social behavior of the mobile information fetishism group
• To digitalize the reality they sense via mobile services and partition it into virtual reality.
• Important is the reality which Internet shopping services assimilate, project, and reflect.
生產和行銷的行動服務實際上是談到馬克思的商品迷信。 所有提交的信息是信息產品、信息迷信的基礎。
Study on customer value and internet shopping services
• In studies of consumer behavior, scholars mainly focus their customer product usage studies on two main stream points of view: • Instrumental point of view. • hedonic point of view.
• Value is the interaction relative, the preferred and experienced. This means that the customer value does not exist in the customer's brand choice.
• The behavior model, for both the young and older consumer, included ten stages: • motivation • searching for websites • browsing websites • searching for products • examining products • evaluating and comparing products • temporary purchase • payment process • receiving and checking • after-sales service
• The most important interface design issue during the Internet shopping processes is thus website design.
• The increasing level of education and change in population structure make a noticeable difference on the future ability and potential importance of Internet consumption by the elderly.