WELCOME TO PRESENTATION OF INTERNET SEARCH AND THE RISE OF GOOGLE CASE STUDY Presented By:- Sandeep Mane Rajesh Mankar Omkar Warde
May 15, 2015
WELCOME TO PRESENTATION OF INTERNET SEARCH AND THE RISE OF
GOOGLE CASE STUDY
Presented By:- Sandeep Mane Rajesh Mankar Omkar Warde Archana Pol Kamini Patil
SEARCH ENGINES
• A search engine connect the key word that user enter queries to a database.
• It has created of web page it them produce a list of link to pages that it believes are most relevant to a query.
SEARCH ENGINE CONTAIN THREE TYPES OF COMPONENT
In 2005 Google had $949 million in information technology assets and 2,00,000 computers for running the search engine and spent around
$400 million on maintaining its systems.
Query procedure IndexWeb crawler
SEARCH ENGINE BEFORE GOOGLE
2. Veronica in 1993
3. Alta Vista in 1995
1. Archie in 1990
A BUSINESS MODEL EMERGES
• Bill Gross created IdeaLab,a business incubator that subsequently generated a number of Internet start-ups, including GoTo.com
TWO STRATEGIES & TWO APPROCHES
• Pay-per click model• Priced keywords low• Pay-per click model• Priced keywords low
• Pay the owners of high-traffic websites to place banner ads.
• To syndicate its services.
GOOGLE BUSINESS MODEL
• Google looked out a search company making good money i.e. GoTo.com.
• GoTo.com uses pay-per-click model and auctioning off keywords.
• Google didn’t go with fact that GoTo.com include websites in its web crawls, if they are updated and ready to pay more.
• Google with the ideology that serve the best possible search results to customers without commercial considerations.
• Google applied the approach - innovations of GoTo.com and Google superior relevance-based search engine.
• Google wanted to alienate the rapidly growing user base.
• To alienate, decided to place text based ads on the right side of page, separated from search results from thin line.
• Google allowed users to rank ads.
• Google used a ‘Pickery second price’ methodology to auction off keywords.
• In mid-2000,the service dealing with 18 million search queries a day and index surpassed 1 billion documents.
• By far the largest search engine on the web.• By late 2000, Google introduced service,
AdWords,serving up 60 million search queries a day.
• In Feb. 2002,google introduced new version of AdWords.
• Google used a ‘Pickery second price’ methodology to auction off keywords.
• In mid-2000,the service dealing with 18 million search queries a day and index surpassed 1 billion documents.
• By far the largest search engine on the web.• By late 2000, Google introduced service,
AdWords,serving up 60 million search queries a day.
• In Feb. 2002,google introduced new version of AdWords.
• It contains full set of pay-per-click advertising, keyword auctions, and advertising links ranked by relevance.
• In 2003, Google introduced, AdSense.• It allows third-party publishers large and small
to access Google’s massive network of advertisers on a self-service basis.
• It also a pay-per-click service.• In AdSense, Google splits the revenue with
publishers. It accounts for 15% of Google revenues in 2005.
GOOGLE GROWS UP
• Between 2001 and 2006 Google changed in number of ways
• Company hired a new CEO Eric.
VISION AND VALUE
• To organize the world’s information and make it universally acceptable and useful.
• The value is captured by the phrase “don’t be evil.”
• Core value at Google is “focus on the user , and else will follow.”
ORGANIZATION
• Google had a flat organization.
• Company’s approach toward product development.
• Hiring strategy of Google.
The Growth Story
• Rapid growth of search based is pay-for-click.
• Total global advertising spending on the www was predicted to total $26.7 billion in 2006.2004 2005 2006 2007 2008
0123456789
10
Initial Public offer (IPO)
Reason behind launching the IPO:
1.Gaining access to capital 2. Providing liquidity for
large number of employee who had the equity share
Company issued the two type of share
Revenue $147 billion
in 2003
Profit $106 million
In 2003
1. Class A 2. Class B
Google competitors
• Yahoo
• Microsoft’s MSN