Internet of Things: What it is, where it is going and how it is being applied.

Internet of ThingsWhat it is, where it is going and how it is

being applied

Justin GrammensIoTWeeklyNews

About Me❖ Entrepreneur & Engineering Cofounder at Code42

❖ Leader in new and emerging technology

❖ Mobile Software Company - Recursive Awesome

❖ Mobile Twin Cities and Mobile March Conference

❖ Arduino.MN & Connected Devices Community

❖ #IoTHackDay & IoTFuse Conference

❖ IoTWeeklyNews - Newsletter covering IoT trends

Internet of Things

❖ What is it?

❖ Why should you care?

❖ What are the key sectors?

❖ Where is it being applied?

❖ Examples

❖ Summary

Jason Silva - Shots of Awe

What is the Internet of Things?

❖ Definition: Interconnection of uniquely identifiable embedded computing-like devices within the existing Internet infrastructure ( source: Wikipedia )

❖ People often forget that data is nothing without analytics. Monitoring, management, etc. are important!

❖ My definition: Using data and connectivity between device to improve the physical world in which we live

What is the Internet of Things?

❖ “Internet of Things” terminology

❖ Concept coined at MIT Auto-ID Center in 1999

❖ Lots of talk on RFID and NFC, but little action

❖ Past: Roots in industry and business ( M2M )

❖ Today: Mobile phones have brought in consumers

❖ Has now reached the “hype” stage

Hype Cycle Phases

Technology Hype Cycle

Google Trends

Google Trends

Why should you care?❖ Major technology convergence coming.

❖ Bigger than the explosion of mobile in 2007

❖ Cheap hardware and low cost networks

❖ 3D printing for low volume runs

❖ Low cost cloud infrastructure

❖ Consumer appetite for monitor and tracking things

❖ Standards starting to emerge - BLE, NFC, Zigbee, AllSeen

❖ Ubiquity of mobile devices for data access

Why should you care?The cost to compete is dropping every day

Why should you care?❖ Open hardware having same

effect as open source software

❖ Arduino

❖ Low Cost

❖ Low Power

❖ Well Supported

❖ Excellent for LEAN prototyping

Why should you care?Investors have been pouring money into IoT

Why should you care?Investors have acquiring IoT companies

Why should you care?❖ Google - Purchased Nest for $3.2

billion

❖ Intel - $529 million revenue from IoT Division vs. only $51 million from mobile unit.

❖ Apple - Homekit / HealthKit opportunities

❖ Samsung - Purchased SmartThings for $200 million

Why should you care?Benefits by companies deploying IoT solutions

Why should you care?Connectivity increases value in your product using data

What are the key sectors?❖ Technology adoption curve. For IoT:

❖ Consumer = still in early adopter

❖ Commercial = solidly in early majority

What are the key sectors?❖ Kickstarter projects are too focused on the consumer.

❖ Building a start up? Focus on the business sector!

❖ Don’t need to solve the entire problem. Focus on one:

❖ Sensors

❖ Apps

❖ Cloud

❖ Integration Services

Where is it heading?Enterprise is leading today. Others expected to follow.

Where is it heading?Even by 2018 half will be in business devices

Where is it heading?

Consumer Adoption

Source: Acquity, 2014

Consumer Adoption Still Slow

Source: Acquity, 2014

❖ 87% of consumers haven’t heard the term “Internet of Things”

Where is it being applied?Software and Services are the growth channels.

Where is it being applied?Still very much focused on M2M and operations

Where is it being applied?Currently very focused on traditional M2M

Where is it being applied?Currently very focused on traditional M2M

Examples

Spark

2 Kickstarters > $1MM Pledged

Hidrate

Choosatron

Water Meter Solutions

Deeper: Smart Portable Fish Finder

Deeper: Smart Portable Fish Finder

TaggPlus

Sensoria

Others - Body

Others - Body

Others - Home

Others - City

Others - City

Others - Industry

Others - Industry

Others - Environment

Others - Environment

Good Use of IoT?

Source: Declan Brennan, Irish Farmer

Your Product - Questions❖ Data

❖ If you collected data via sensors, would it provide value?

❖ Connected

❖ Does having the device online provide an improved experience?

❖ Smart

❖ Does adding intelligence into your product make sense?

❖ Is adding connectivity worth the effort and provide value?

❖ It all comes at a cost. Nothing is free

Summary

❖ Some IoT devices are still solutions waiting for a problem

❖ Consumers are still weary until they see applications

❖ Need solutions that are drop dead simple

❖ Easy to explain and provide immediate value

❖ Boomers have money to buy solutions, but a hard market to sell into

❖ Look for solutions to sell into the enterprise

Summary

❖ Can not compromise security and personal data

❖ Is your product focusing on a younger audience?

❖ Optimize for mobile devices

❖ Get to the point and interaction quickly

❖ Provide a social component

❖ Early adopters have some forgiveness in design

Summary

❖ Web 1.0 - Connecting People to the Internet (Browser)

❖ Web 2.0 - Connecting People to People (Social & Mobile)

❖ Web 3.0 - Connecting Objects to People and Objects to each other (IoT)

❖ Lots of talk about the what will happen beyond 2020

❖ Focus on what you can build today!

Thank You

Justin Grammens

[email protected]

http://iotweeklynews.com