February 12, 2015 Joanne Bethlahmy Unlocking Value and Creating Competitive Advantage
Internet of Everything
Jul 17, 2015
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February 12, 2015 Joanne Bethlahmy
Unlocking Value and Creating Competitive Advantage
2
§ There were 900 Internet of Things exhibitors at CES last month
§ “The Internet of Things is not science fiction
anymore; it’s science fact.” Samsung CEO
3 Source: Cisco Consulting Services 2013
4
Delivering the right information to the
right person or machine at the
right time
Process Leveraging data into more useful information for
decision making
Data Physical devices
and objects connected to the Internet and each other for intelligent
decision making
Things Connecting people in more relevant,
valuable ways
People
Source: Cisco Consulting Services 2013
5 Demographics Consumer Preferences
Equipment Condi7on Counts
SKU Condi7on
Transac7on, Inventory
Source: Cisco Consulting Services 2013
6
Sensors Video Social Mobile Text EPC-‐RFID
IDENTITY IDENTITY IDENTITY type
IDENTITY
LOCATION LOCATION LOCATION
CONDITION mo(on
CONDITION
DEMOGRAPHICS
DEMOGRAPHICS
BEHAVIORS
BEHAVIORS INTERESTS
ZEITGEIST
ZEITGEIST
ASSETS
LOCATION INTERESTS
Source: Cisco Consulting Services 2013
7
Only 10B of 1.5T “things” connected globally
Consumer segment accounts for the vast majority of “things” in the world
On average, there are about 200 “things” per person. But, nearly 2/3 are in developed countries, although these countries are only 14% of the global
population
99.4% of “things” are unconnected
96.5% of things are
consumer objects
64% of things are in
developed economies
Source: Cisco Consulting Services 2013
8
More Connected Assets
§ Consumer insight § R&D labs § Retail shelves § Foodservice equipment § Displays § Digital signage § Building
§ Agriculture § Raw materials § Packaging § Plant equipment § Warehouses § Lighting, HVAC § Waste Management § Fleet
§ Digital marketing § Loyalty programs § Promotions
§ Collaboration § Employees § Financial, sales data
Less Connected or “Dark” Assets
Source: Cisco Consulting Services 2013
9
n Employee productivity
n Connected militarized defense
n Reduced operational expenses
n Improved citizen experience
n Revenue from improved supply, monitoring, compliance
n Improved customer experience
n New products with reduced time to market and better returns
n Supply chain efficiencies
n Increased employee productivity
n Better use of assets and reduced cost of goods
Private Sector $14.4T Public Sector $4.6T
Source: Cisco Consulting Services 2014
10
Smart Consumer & Retail Smart Hospitality
Smart Factories
Smart Farming
Smart Healthcare Smart Financial Services
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n Innovation in vend, fountain and coolers
n Create drinks, see videos, share drinks, open locked coolers
n Consumer and machine data collected and shared over central network
n Eventually, central content management
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n Creating memorable and emotional brand experience
n Ultrasonic sensors in screen pick up train arrivals
n Train triggers “hair blown away, product restores your hair” sequence
13
n Smart bike with 21” touchscreen and WiFi
n Stream unlimited live and on-demand classes from NYC Peloton studio
n Gathers and displays data on performance
14
n 3D mapping and Google advanced sensors use camera to superimpose game on a store
n Next step: Digitally interact with products, unlock deals, and navigate store by mapping shopping lists
15
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Wisdom from the Cloud
eCommerce & Semantic Web
Wi-‐Fi Gesture
Recogni(on
Associate Mobile
Digital Signage
Customer Mobile
Video Cameras
Door Hinges
IR Mo(on
Parking Space Sensor
Wi-‐Fi Badge
Weight Mat
Wi-‐Fi Tags
Shelf Weight Sensors
Flexible, Hyper-Local, Real-Time, Sensor Fusion, and Big Data Analytics Driving the Next Generation of Retail Value Chains
Source: Cisco Consulting Services 2014
17
n Guests use MagicBands (or cards) and MyDisney website to manage all services
n RFID bands send/receive signals to Mickey-themed kiosks
n Interact with park characters who know your name
n Can open hotel rooms, gain park admittance, reserve seats, purchase items from any location, and find Disney photographs
18
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n GPS sensors in tractor keep plowing aligned and save fuel/acre
n Field sensors monitor soil nutrients, moisture, weather and pest conditions
n Sent to famers’ iPhones n Enticing new generation
back to farming
20
n Sensors analyze time, speed, acceleration and braking to determine rate
n Telematics (in-vehicle telecommunication devices) send data to insurer
n New pricing processes adjust rates
n Offered by number of large insurers
Source: Cisco Consulting Services 2014
21
n Ingestible or implantable chips track body condition, send information
n Include transponders with medical history, camera pills, and computer chips which register ingestion
n Patches track temperature, heart rate, movement and sleep
n Today: monitor seniors, increase medication compliance, minimize transplant rejections
n Future: diagnose diseases, administer drugs, perform surgery
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n Network of >25K sensors n Monitor traffic levels, public
transportation options, noise and particulate levels, lighting, water quality, parking availability
n Provides open access to data n Reduced traffic congestion 80% n 15% citizens have downloaded
transit app
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n Customer Insight: who, when, where, what, how they use your product/service
n Marketing Effectiveness: targeted content and ROI in the physical world
n Product/Service Performance: anything you can measure with a device
n New Products/Services: ideas from usage and more easily tested
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