Internet marketing strategy for e commerce

GET CUSTOMER WITH AFFILIATE MARKETER

CLICKS don’t work,AFFILATE is the ANSWER

Copyright (C) 2014 Interspace (Thailand) Co .,Ltd . All Rights Reserved. CONFIDENSIAL

1st 6 month will do①②③,then will be use ②③ for every 2~3 month


Publishers number

Conversion number

Start～3rd month

３～5th month 5～6th month

Phase of the invest

ment

１

Phase of strengthen

ing

３２

Phase of the harvest

Bigc_estimate_AT_20141120.xlsx


Facilities Strategy Summary


• Promotion of publish the campaign ,Provide a growing publishers.Especially to affiliate marketers.

①Phase of the investment

• Mowing from good publishers. Expansion the publishers numbers. Review about phase 1 * included commission adjustment.

②Phase of the harvest

• Review about phase 1 -2, Strengthening measures and policies.Investment to good publishers.

③Phase of strengthening

Pre-Condition


-PRODUCT DATA FEED-PRODUCT LINK

ACCESSTRADE PRODUCT LINK YOUTUBE >> http://www.youtube.com/watch?v=9gXBlNPOIXU

C:/Users/CN17119/Documents/AccessTrade Thailand Tutorial Movie part 2 (Product Link).mp4

Example of Affiliate Marketer in Thailand


Example of Publisher Case


http://promotions.co.th/ http://www.cdiscount.co.th/

*many contents page *with data feed *with product link

Example of Publish


Data Feed Partner Example


Go to shop’s page Detail of product page

http://www.yopi.co.th/

• -Action point : Payment Complete

• -Commission: 3~13% for each products

• -Data feed + product link

1: Normal Plan Condition


*strategy*set up commission for each category or products in base.Andset up High commission than competitor for some category or products which good sales to customer.



2: Strategic Plan


Get Publisher & Customer with High Commission than Competitor!

*strategy*set up High commission than competitor for some category or products which good sales to customer.

A lots of affiliate marketer have promote this competitor because of good commission.But they need/wait for famous Company as YOUR COMPANY to promote.

**Detail**-Set up high commission than competitor for Only 1~2 month (= get publisher-promotion’s period) - Recommended commission : 3.9~18% grs. *competitor=12~15% grs.

Recommended commission : 3.9~18%



Schedule


●Conclusion of a contract

●Setting of the tag *specification of tag is separately.

●Creative banners

>> Publication start !!

Banner Format


Affiliate Tracking Technology


PUBLISHER

WEB SITE

Banner

2. Redirect to advertiser web site and

issue of ACCESS TRADE cookies

ACTION

ADVERTISER

WEB SITE

< tag… >

THANK YOU

PAGE

4. Sent user’s action info1. Link to ACCESS TRADE server

3. Go to Thank you page

SERVER

Cookies

TRACKING

For more information please contact:

May Taweerat

Email: [email protected]

Mobile: 089-6128758

Phone: 02-1687381 - 3

Thank you !!


Internet marketing strategy for e commerce

Marketing