Internet Marketing Quiz

Internet Marketing Quiz

By Vaibhav Agarwal

[envap.com]

Internet Marketing QuizQuestion. Whose idea was Twitter?

Answer: Jack Dorsey

Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com] 2

Internet Marketing QuizQuestion. In which year was Twitter

Incorporated founded?

Answer: 2007 (May)


Internet Marketing QuizQuestion. Which major software

company bought stake in Facebook in 2007?- Google- Microsoft- Yahoo

Answer: Microsoft


Internet Marketing QuizQuestion. When did Facebook extend

its network beyond educational institutions?- September 2005- September 2006- October 2007

Answer: September 2006


Internet Marketing QuizQuestion. Which similar social

networking site sued Facebook for allegedly stealing source code?- MySpace- Friendster- ConnectU

Answer: ConnectU


Internet Marketing QuizQuestion. How much did Facebook pay

to get its current domain name?- $20,000- $200,000- $2,000,000

Answer: $200,000


Internet Marketing QuizQuestion. Who founded Facebook?

- Mark Zuckerberg- Mortimer Zuckerman- Barry Zuckercorn

Answer: Mark Zuckerberg


Internet Marketing QuizQuestion: What is stemming technology and how

does Google use it?- Google will search for your search terms and look for words that are similar to some or all of them.- Stemming technology is similar to stem cell technology. - Similar to lemming technology.- Related to biology science; Google's got a huge greenhouse.

Answer: Google will search for your search terms and look for words that are similar to some or all of them..


Internet Marketing QuizQuestion. How can you find out who links

to you on Google?- Use the link: operator. Example: link:www.websearch.about.com.- Type in "who links to me?"- Use the Boolean search term AND.- Search Google's cache.

Answer: Use the link: operator. Example: link:www.websearch.about.com.


Internet Marketing QuizQuestion. What does the Google's "I'm Feeling

Lucky" button do?- Bypass your results and goes to the first web page returned for your query.- Enters you into a Las Vegas sweepstakes.- Gets you a date for Saturday night.- Takes you to the site of Google's choice, without any input from you whatsoever.

Answer: Bypass your results and goes to the first web page returned for your query.


Internet Marketing QuizQuestion. What does Google's "similar pages"

feature mean?- Google will search the Web for pages that fall into the same general category as your result- Google will search for similar pages to what you searched for in your last search.- Similar pages just means that other people are looking for the same thing.- Similar pages to that of Yahoo.

Answer: Google will search the Web for pages that fall into the same general category as your result.


Internet Marketing QuizQuestion. What is the word limit for a

Google search term ?- 32- 10- No limit- 45

Answer: 32


Internet Marketing QuizQuestion. Why is Google called "Google?"

- Seemed like a good idea to Larry and Sergey.- Named after Bill Gates' dog, who is also named Google.- It's a misspelling of the word "googol", which is a huge number.- Same number of syllables as Yahoo.

Answer: It's a misspelling of the word "googol", which is a huge number


Internet Marketing QuizQuestion. Which search engine was

originally called 'BackRub'-Google-Yahoo-Bing-Ask

Answer:Google


Internet Marketing QuizQuestion. The online value proposition

should: -target market segment(s) that the proposition will appeal to-supported by appropriate resource levels-be a clear differentiator from online competitors-be communicated to site visitors and in all marketing communications-all of the above

Answer:all of the aboveInternet Marketing Quiz by Vaibhav Agarwal

[www.envap.com] 16

Internet Marketing QuizQuestion. What does the following

definition refer to?‘Achieving marketing objectives through the use of any electronic communications technology’ -E-commerce-E-business-Internet marketing-E-marketing-None of the above

Answer:E-marketingInternet Marketing Quiz by Vaibhav Agarwal

[www.envap.com] 17

Internet Marketing QuizQuestion. Using the Internet for marketing

research to find out customers needs and wants is an example of: -identifying customer requirements-anticipating customer requirements-satisfying customer requirements-none of the above

Answer: identifying customer requirements


Internet Marketing QuizQuestion. Assessing the demand for

digital services (the online revenue contribution) is an example of: -anticipating customer requirements-satisfying customer requirements-identifying customer requirements-none of the above

Answer:anticipating customer requirements


Internet Marketing QuizQuestion. Delivering e-mail based

customer support is an example of: -identifying customer requirements-anticipating customer requirements-satisfying customer requirements-none of the above

Answer: anticipating customer requirements


Internet Marketing QuizQuestion. What is the focus of marketing

orientation? -Customers-Competitors-Suppliers-Employees-None of the abve

Answer:Customers


Internet Marketing QuizQuestion. E-marketing is best seen as:

-a subset of e-business-equivalent to e-business-broader than e-business-the same as e-commerce-none of the above

Answer:a subset of e-business


Internet Marketing QuizQuestion. The e–marketing plan has:

-the same objectives as the marketing plan-the same objectives as the corporate plan-objectives which support the objectives of other organisational plans-the same objectives as the e-business plan-none of the above

Answer:objectives which support the objectives of other organisational plans


Internet Marketing QuizQuestion. The direct online contribution

effectiveness refers to: -the reach of audience volume of a site-the proportion of sales influenced by the web site-the proportion of business turnover achieved by e-commerce transactions-both the first and third answers above-none of the above

Answer: the proportion of business turnover achieved by e-commerce transactions


Internet Marketing QuizQuestion. Which is not one of the elements of

a company’s external micro-environment that need to be assessed during situation analysis for e-marketing? -Supplier analysis-Competitor analysis-Intermediary analysis-Demand analysis-None of the above

Answer:Supplier analysis


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