Internet Marketing

Internet Marketing

Presented by Bob Fuhrman

About your Instructor

Franchise Consultant since 2004Licensed Realtor – State of New Jersey

Agenda Topics

FranServe Corporate Lead Program

Pay Per Click Advertising

Third Party Resources

Franchisor Relationships

Webinar Ground Rules

Participation & Questions are Welcomed

Mute Your Phone

(If You Have Background Noise)

Share Your Experiences

Open Your Mind To Learning

Positive Attitude

Joint Success

Internet Lead

Name: Joe Smith

E-mail: [email protected]

Address: 164 Jones Road

City: Pittsburgh State: PA 11126

Day Phone: 123-456-7890 Evening Phone: 789-456-1230

Best Time to call: Evening

Capital to invest: 50,000 – 100,000

Investment Time Frame: 3 to 6 months

Preference of location: Florida

Comments: Relocating to Orlando

Why Internet Leads?

Generating leads to respond to existing demand – not creating demand

Lead Sources

Endless Supply of Sources

Be creative – think out of the box

Don’t be afraid to experiment

The internet is constantly evolving – take

advantage of new opportunities

FranServe Corporate Lead Program

Leads exclusive to you – No other consultant receives your lead

Arrive in your email box real time

Come from several different websites – draw from a wide selection of

franchise seekers – tier 1 $20 – tier 2 $32 – double confirmed desire to

speak with a Franserve consultant

Don’t arrive all at once – control of lead flow

Franchise Partner leads and general consulting

Easy to order – support web site – can put on hold for any reason

Pay Per Click Advertising

Generate leads using major search engines

Google Adwords – Bing – Yahoo

Third Party Assistance for placement

Social Networking

New Jupiter Media

Designs and manages PPC Campaigns

2005 – one of about 100 Google Gold Providers

All account reps certified by Google

Jason Berkowitz 732-749-9120

www.myadwordexpert.com

Set up fee $995 – 15% of monthly ad spend

Pay Per Click Resources

Google www.adwords.google.com Bing www.adcenter.microsoft.com www.goodkeywords.com

www.redhotmarketing.com www.ppcgeeks.com

Ultimate Guide to Google Adwords – Perry Marshall Pay Per Click Search Engine Marketing For Dummies

Social Networking

LinkedIn – B to B 45 Million+ users Join Groups – online question and answer Build a reputation as a category expert

Facebook – over 600 Million searches a month

Franserve University – All on the support website – Webinars on demd

LinkedIn Strategies - Networking Series presented by Frank Agin of AM Spirit Bus. Conn.Social Media strategies– PR BrigadeSocial Media webinars - WSI

Social Networking Resources

The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff – Clara Shih

Facebook – www.facebook.com/advertising How To Really Use LinkedIn – Jan Vermeiren

http//blog.linkedin.com http//www.insidefacebook.com

Third Party Lead Generation www.franchiseexpo.com www.franchiseclique.com www.franchiseworks.com www.franchisesolutions.com www.franchiseforsale.com www.executive-leads.com - thru Franserve support site - $45-$65

targeted corporate executives - financials/call verified - Eric Guess 214-550-0717

www.5thavenueleads.com – Natalie Nutter 610-871-1651 Franchise Seeker - $26 Outplacement Candidates - $58.75 Call Verified – confirmed interest – capital – location - $76

Franchisor Relations – Quick Start Your Business

Shrink the portfolio and speak with 30-40 franchisors (our partners) and ask the following:

What makes your business so special

Do you have an Item 19 in your FDD

Who is your ideal candidate

What is your cause of action upon receipt of referral

Rebound Leads

Tap in to Franchisor Lead Flow – why?

No territory Available

Not financially qualified

Lack of necessary experience or skill sets

Absentee vs. Active ownership

Wishing You Much Success!

Please complete online evaluation form located

on the FS University cover page