WWW.FACEBOOK.COM/TRAININGANDCOACHING TEL/FAX +603 7772 6002 TRAINER AND COACH WWW.FACEBOOK.COM/COACHMEGAT
Internet Marketing
Dec 13, 2015
internet marketing strategy for entrepreneur and online business strategy for social media business
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WWW.FACEBOOK.COM/TRAININGANDCOACHING TEL/FAX +603 7772 6002
TRAINER AND COACHWWW.FACEBOOK.COM/COACHMEGAT
Source:www.itu.int/ITU-D/ict/statistics
40%Year 2014
of the world's population are using the internet [3billion]
FACT AND FIGURES
37%47%80%91%
PC/LAPTOP SMARTPHONE TABLET GAME CONSOLE
POPULAR DEVICES USED TO SEARCH THE INTERNET
WWW.FACEBOOK.COM/COACHMEGAT
MENONTON WAYANG
BARANGAN RUNCIT
SET TELEVISYE
N
PAKAIANHOTEL
PERALATAN
TIKEL KAPAL TERBANG
INSURAN
37% 26%
11%
86% 75%
42%
9%
6%
ONLINE BUSINESS IN MALAYSIA: AKTIVITI PEMBELIAN UTAMA DI MALAYSIA
Founded in 1999. 1billion Sales Annually
YESIt’s integrated into out marketing strategy
YESIt’s defined in a separate document
NOWe are doing digital marketing, but no strategy
DOES YOUR BUSINESS HAVE A CLEARLY DEFINED INTERNET MARKETING STRATEGY?
61%
19%
12%
INTERNET MARKETING FRAMEWORK
01 02 03 04
EM
OTIO
NA
L
AWARENESS PURCHASE
RA
TIO
NA
L
EDUCATE
CONVIN
CE
ENTE
RTAIN IN
SPIRE
VIRALS
QUIZZES
COMPETITION
GAMES
BRANDED VIDEOS
ARITCLES EBOOKS
INFOGRAPHICPRESS RELEASE
CELEBRITY ENDORSEMENT
REVIEWSCOMMUNITY
FORUMS
ABOUT US
GUIDESTREND REPORTS
WEBINARS
WEBINARS
CALCULATIONS
DATA SHEET& PRICE GUIDE
CHECKLIST
INTERACTIVE DEMOS
PRODUCT FEATURES
CASE STUDIES
RATINGSEVENTSENEWS
PRODUCT VIDEOS
REPORTSAND WHITEPAPERS
INTERNET MARKETING OBJECTIVES
Objective: Awareness Technique: Entertain
Objective: Inspire / Technique: Endorsement
Objective: Inspire / Technique: Endorsement
Objective: Convince / Technique: Event
Objective: Inspire / Technique: Event
Objective: Inspire / Technique: Review
Objective: Awareness / Technique: Educate
Content is Currency: “something we trade for our audience’s attention.”
INTERNET MARKETING FRAMEWORK
01 02 03 04
4 BASIC INTERNET MARKETING STRATEGY
GET TRAFFICGET
LEADSGET
CUSTOMERSANALYZE
CREATE:• Blog / Website• SEO /SMO• Keywords
CREATE:• Call-to-Action
(Fill In Form) i.e: Offer
Send Email / Make Sales Calls
ANALYZEReview your marketing campaign and optimise
TO ENTERTAIN TO EDUCATETO INSPIRE & TO CONVINCE
TO RE-LEARN
i.e: Call to Action
INTERNET MARKETING FRAMEWORK
01 02 03 04
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