Yogas and Life Ankit Thakkar Student No : 810307017 http://yogasandlife.blogspot.com
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Yogas and LifeAnkit Thakkar
Student No : 810307017
http://yogasandlife.blogspot.com
Agenda
• Why Internet Marketing
• Blog and Blog posts
• Persona
• Social Networks
• Recommendation
• Conclusion
Why Internet Marketing
• Internet Users
– 1.97 billion – Internet users worldwide (June 2010)
– 14% – Increase in Internet users since the previous year.
– 107 trillion – The number of emails sent on the Internet in 2010.
– 294 billion – Average number of email messages per day.
– 1.88 billion – The number of email users worldwide.
• Blogs
– 152 million – The number of blogs on the Internet
• Facebook- 850M monthly active - 250M photos uploaded every day- 425M mobile users
• Twitter- 465M accounts- 175M tweets a day- 1M accounts are added to Twitter every day
• LinkedIn- 2 new members join every second- USA leads membership at 57M, Europe has 34M members- $552M revenue in 2011
• YouTube- 3rd most visited site - 2 billion views per day- 44% of YouTube’s users are aged between 12 and 34
Social Media
Why Internet Marketing
Persona
• Name : Nihar Trivedi
• Age : 35
• District Manager at HBC
• Handsome income for luxurious life
– Job is full of hard work and stress
• He wants to stay healthy but can not get time for workout
• Yoga will be the best option
Blog Post Titles
Yoga and History Pranayama
Ashtang Yoga Yoga Breathing Techniques
Principles of Yoga Pranayama – Mantra
Hatha Yoga Anuloma Vilom
Laughter Yoga Sahaj Yoga
Meditation Sahaj Yoga
Bikram Yoga
Facebook Page
Twitter Page
YouTube
Key Learning
• Blog, The best way to drive traffic
• Facebook, the most successful online marketing tool
• Other online advertising tools like Email Marketing, Press Release
and Mobile Application
• How to check the performance of each tool
– Google analytics, Facebook Insights etc.
Google Analytics
Hubspot Progress
Facebook - Insights
• 231 Likes from all over the world
• Majority
– Gender
• Males
– Age Group
• 18-24
• 5 Unlikes
Social Bookmarking
• Delicious
• Digg
• Stumble Upon
Social Bookmarking
Suggestions
• Create a credible image
• Keep posting on your blog regularly
• Schedule your work
– Post on Facebook 3-4 times a day
– Tweet 3-4 times in a day
Recommendation
• Post Daily
• Tweet frequently
• Social media is not only about Facebook and Twitter
• Keep posting on other social media and social bookmarking sites
too.
Social Media
Blog
• Continue to post useful information
• Keep checking latest news about the topic and post them
• Post videos and images to make it more
attractive and interactive
• Try third party advertising
Advertisements
• Facebook Ads
• Suggestions
– Yahoo
– Newspaper Websites
– Health magazines
– Community websites
Pay per click Ad
• It is also called as Paid Search Ads
• Key words
– Yoga
– Pranayama
– Health and Fitness
• Average cost per click
– $1.50
Press Release
• It is useful to create awareness and gather attention of key people
Email marketing
• Send Email about upcoming Yoga workshops
• Updates about new blog posts
• Health tips
Mobile Apps
THANK YOU!
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