Internet Marketing

ITS PROSPECTS AND CHALLANGES

Web Development Company India

What good is your Website if no one sees it?

Without visitors your website will be like having a TV commercial produced and then never shown on TV. Or brochures printed but not distributed to customers. Clearly to do so would be a waste of money.

INTERNET MARKETING PROSPECTS & CHALLENGES


Some interesting facts…

How do users find new Web sites? 85% Search Engines 88% Links 65% friends 63% magazines or newspapers 58% directories 36% Signature lines 32% TV 30% newsgroups 29% other 28% books

From the latest study conducted by the Graphic, Visualization & Usability (GVU) Center at the Georgia Institute of Technology.



Why Internet Marketing?

Drive Quality Visitors to your Website Increase your overall site traffic Make your product visible to your

potential customers Maximize your sales revenue Give competitive advantage to your

company



SEARCH ENGINE MARKETING SOCIAL MEDIA MARKETING E-MAIL MARKETING AFFILIATE MARKETING DISPLAY ADVERTISING



SEARCH ENGINE MARKETINGSearch Engine Marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professionals Organization, SEM methods include: Search Engine Optimization (or SEO), Paid Placement and Paid Inclusion.



SOCIAL MEDIA MARKETINGSocial Media Marketing (SMM) is seeks to achieve branding and marketing communication goals through the participation in various social media networks such as MySpace, Facebook. Social Web Applications (webapps) such as reedit, Digg, Flicker. The goals of each SMM program or campaign will differ for every business or organization, however most will involve some form of building an idea or brand awareness, increasing visibility, encouraging brand feedback and dialogue as well as to possibly sell a product or service. SMM may also include online reputation management.



E-MAIL MARKETINGEmail marketing is a form of Direct Marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.Sending emails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business and also acquiring new customers or convincing old customers to buy something immediately.



AFFILIATE MARKETINGAffiliate Marketing is a web-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts.Affiliate Marketing is also the name of the industry where a number of different types of companies and individuals are performing this form of internet marketing, including affiliate networks, affiliate management companies and in-house affiliate managers, specialized 3rd party vendors, and various types of affiliates/publishers who promote the products and services of their partners.



DISPLAY ADVERTISING

A Web Banner or Banner ad is a form of advertising on the World Wide Web. It is intended to attract traffic to a website by linking them to the web site of the advertiser. The advertisement is constructed from an image (GIF, JPEG, PNG). These images are usually placed on web pages that have interesting content, such as a newspaper article or an opinion piece.



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Exact Scenario Before Starting the Internet

Marketing


Progress During the Year 2007

Exact Scenario After 1 Year To Start Internet Marketing


CHALLENGES FACED

New Site - New Markets – New Channels Highly Competitive market New Competitive Pressures To Reduce Costs And Stay

Ahead Of Competitors Acquiring New Skill Sets To Get The Best Out Of

Technologies and increasing traffic Update The Content, Meta Tags And Designs Regularly Review The Competitors Site For Updation Update The Price And Offers As Per Market

Competition Quality customer service


Steps we Followed In Internet Marking

Search Engine Optimization Google Adwords Blog Posting, Article Submission, Press Release,

Participating in various business related Forums. Getting Informed to the Customers about the

products and its update via e-mail Affiliate Marketing with some webhosting related

Portal


Opportunities

Ways of generating revenue New payment instruments Can lower costs on staff and paperwork Greater interdependence in their value chain


I-Marketing Delivers

Value = Benefits – Costs

Value - customer perceptions of the product’s benefits

Benefits - attributes, brand name, etc… Add benefits through mass customization and

personalization

Costs - time, money, energy, and psychic Lower costs through 24/7 convenience and one-

stop shopping


Internet Marketing

Business

form of internet marketing

webbased marketing practice

web pages

web hosting

marketing communication

affiliates marketing

new web sites

world wide web