Internet Evolution 1998-2011

From 1998 to Current DayBusiness Perspective

1998- Google Was BornGoogle’s Original Homepage

1998- Other Search EnginesYahoo and MSN try to Compete With Google

Yahoo! 1998 MSN 1998

1998- People and Search ConnectRealization- Search Engines help People Instantly find Stuff

A web search engine is designed to search for information on the World Wide Web and FTP servers. The search results are generally presented in a list of results often referred to as SERPS, or "search engine results pages". The information may consist of web pages, images, information and other types of files

1998-Mainstream Marketers Wake UpFrom 1997 to 1998 Internet Users More Than Doubled

Vinton G. Cerf wrote in 1995 another fascinating article about the Internet Phenomenon, that went from near-invisibility to near-omnipresence in little more than a year (1994 - 1995). Computer Networking.• In 1997 there were 70 million

internet users• In 1998 there were over 147 million internet users

1998- The Phrase SEO was CoinedSEO means search engine optimization

THE BOOK- NET RESULTSBob and Leland Harden called this new field Search Engine Optimization and soon thereafter hired the first SEOM (Search Engine Optimization Manager). And so SEO was born…

1999-SEO is the Hottest TopicRanking in Google’s top 10 Makes $$

DiscoveryBusiness owners that had a website realized they could make money from Google Search if there website was ranked in the top 10 of Google for desirable key phrases.

SEO Principles1) Internet user enters a Keyword into Google

• Entered key phrase “Orillia Mechanic”• Google displays pages• 97% of all clicks from Google searches occur in the top 3 natural results• Gregthemechanic dominates the top of Google for this search query• User clicks link to Greg’s website

2) User lands on your WebsiteSEO Principles

Website Answers Searcher

• How to make contact• What you do• Location• Empathy and concern

SEO has worked once your phone rings and you book a job through a web searcher.

2000- Purchase Traffic From GoogleGoogle AdWords Launches

Pay Per Click Advertising (PPC)

Advertising first appeared on

Google.com in January 2000 — text ads were sold by a sales rep on

a CPM basis. (Yes, that’s right, there was no pay-per-click, no

self-serve, no bidding.)

2000-2007: 2 Ways to get Customers OnlineGet top Search Rankings or Buy Traffic

•December, 2000 361 million users (5.8 % World population)•December, 2007 1,319 million users (20% World population)

How can I Get Some of That Traffic to be my customers?

Method #1Search EngineRanking

Method #2Search Engine Advertising

Almost 400% Growth from 2000-2007

2007-The Social RevolutionFacebook grows 4000% from 2007 to 2011

Facebook Growth

• In 2007 Facebook had 20 million members• In 2011 Facebook has over 800 members

If Facebook were a country it would be the 3rd largest country in the world.

2009-The Social RevolutionTwitter Grows 153% from 2009-2010

Tweets are posts a Twitter member makes. From 2007 to 2010 daily tweets have increased by 5000%

Twitter users have grown 153% from 2009 to 2010.

2008-2010: YouTube Continues DominanceYouTube Played 12 billion Videos for Viewers in Nov. 09

The next nine most popular video sites combined only served up 25% of the total views in November that YouTube served.

On average viewers spend 4 hours on YouTube viewing video per month across international markets.

2011- Google Engineer Recommends Social Marketing to Improve SearchGoogle’s Engineer Confirms Social Networks Influence Google Ranking

Who Controls the Internet?From the Early 90’s to now, who controls The Internet Revolution?

A Few Ideas if You’re Stuck

• Internet engineers • The United Nations• Web Servers• Google• Yahoo • The Pentagon

OR…

People Control the InternetPeople drive the Internet to be what it is and will be

The internet is a reflection of ourselves

• People engineered Search Engines• People designed online advertising• People created Facebook• People programmed Twitter• People decided to be social online

The origins of the Internet reach back to research of the 1960s, commissioned by the United States government in collaboration with private commercial interests to build robust, fault-tolerant, and distributed computer networks.

2008- New Online Marketing StrategyOnline Business care less about SEO and more About Peer Recommendation

Strategy to Getting New Customers Online

Make Connections and form

Relationships

Improve Search Engine Rankings

2011- Marketing PlanA System to Inexpensively Drive Qualified Customers to your Website

3 Easy Ways to Get Customers• Search Engines• Online Advertising• Social Media

Presentation Wrap upFrom 1998 to Current Day

1. 1998- Google Was Born- Google launched in beta mode2. 1998- Other Search Engines- Yahoo and MSN (Bing) tried to compete3. 1998- People and Search Connect- People discovered search accessibility4. 1998-Mainstream Marketers Wake Up- Marketers began strategizing5. 1998- The Phrase SEO was Coined- The SEO revolution began6. 1999-SEO is the Hottest Topic- SEO still remains popular7. SEO Principles- How SEO works with keywords and web pages8. 2000- Purchase Traffic From Google- Pay for ads that attract qualified buyers9. 2000-2007: 2 Ways to get Customers Online- Natural search or buy it10.2007-The Social Revolution- Facebook, Twitter and YouTube are very popular 11.2011- Google Recommends Social to Improve Search Video confirms12.Who Controls the Internet?- We do!13.2008- New Online Marketing Strategy- Integrated SEO and social media 14.2011- Marketing Plan- The way to get customers online

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