1 Copyright 2009, TheSearchGuru.com. [email protected]Ethics of Online Ethics of Online Reputation Management Reputation Management Presented by Presented by The Search Guru The Search Guru SMX West Conference SMX West Conference February 10, 2009 February 10, 2009
Expert search engine optimization firm explores the ethics of common Internet reputation management strategies.
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One day Alice came to a fork in the road and saw a Cheshire cat in a tree. “Which road do I take?” she asked. “Where do you want to go?” was his response. “I don't know,” Alice answered. “Then,” said the cat, “it doesn't matter.”
-- Lewis Carroll
Image courtesy of Lenny’s Alice in Wonderland sitehttp://www.alice-in-wonderland.net
Contacting sites and trying to get Contacting sites and trying to get negative remarks removed negative remarks removed
Right way:
Dear Sir or Madam:
This is a request for the immediate removal of the following comment from [commenter] on your website at [URL]:
[comment]
This person has made false, derogatory remarks about our company and owners. Please confirm the immediate removal of this comment to me as soon as possible. If you have any questions, please contact me. Thank you for your prompt attention to this matter.
Thank you for your recent purchase with [Company]. We hope you are satisfied with your purchase. We would welcome any feedback you’d like to share; please visit [URL] to post your comments.
We value your patronage and hope you will shop with us again soon. Thank you! [Company] Customer Service
The ethics of ORM shouldcontinue to be discussed.Create a corporate balancesheet of the kind of companyyou wish to be anddecide if the tacticinterferes with thatbalance.