Internet and New Media John Fee Monroe # 1 BOCES Harris Green 1-585-334-8187.

Internet and New MediaInternet and New Media

John FeeMonroe # 1 BOCES

Harris Green1-585-334-8187

Industry OverviewIndustry Overview

Latest Technology Exciting opportunities World wide activities– Distributing textbooks– Distributing software– Selling products– Recruiting employees– Online gaming networks– Producing newspapers and magazines

Industry TrendsIndustry Trends

To tax or not to tax– Go to state of purchaser– Go to state of seller

Advertising– Revenues recently up $$$$$– Google.com going public$$$• Possible value of 20 billion!!!

Venture funding down $$$$

Industry Trends ContinuedIndustry Trends Continued

Bright Spots of the industry – Companies that deal in low overhead

E-commerce• Financial• Software• Travel service sites–Expedia.com- 70% profit margin

Industry BreakdownIndustry Breakdown

Parts and pieces– Publishers– Vendors– Aggregators and portals– Communities– Consulting and Support

The Industry PartsThe Industry Parts

Publishers• Online publications

– Make $$$$$ selling advertising• Wall Street Journal• Espn.com

Vendors– Make $$$ selling Goods or services

• Amazon.com- goods• Lands End.com- goods• ETrade- services• Expedia.com- services

The Industry Parts ContinuedThe Industry Parts Continued

Aggregators• Aggregators offer a huge selection of links

to other websites– Google.com

Portals – Gateways or start pages– Home page for web surfers• AOL.com homepage• Yahoo!.com

The Industry Parts ContinuedThe Industry Parts Continued

Communities– Centers for people who share similar

special interests• Geocities.com

– Has a large number of communities including golf, fashion, and government

• Babycenter.com- a site for parents• Jayski.thatsracin.com- Racing news only

The Industry Parts ContinuedThe Industry Parts Continued

Consulting and Support– Companies that provide support to

internet companies• Internet service providers

– Includes AT&T, SBL• Latest technology in DSL and high speed

cable connections

The Industry Parts ContinuedThe Industry Parts Continued

Consulting firms– Help develop websites– Provide management services just for

web companies– Online advertising– E-commerce development– User interface design

Career TrackCareer Track

Internet and Newmedia industry thriving 5 years ago– Has gone backward– Job openings are few and far between– Jobs that are available are snatched up quickly– Bright spot!!!

• As internet systems continue to grow companies will need– Database administrators– Software engineers– Other technical positions – There is potential!

Potential Jobs and DescriptionsPotential Jobs and Descriptions

Project Manager– Acts to make sure that the various pieces of a

multimedia puzzle, a website or a cd-rom are on track– Salary range; $60,000 to $100,000

Ad Sales Representative– Entry level position that carries a salary range of

$30,000 to $45,000, plus commissions or bonuses based on sales

Marketing Associate or Marketing Director– Conceive and execute advertising campaigns in the

virtual and physical worlds. Salary range $30,000 to $90,000

Potential Jobs and DescriptionsPotential Jobs and Descriptions Business Development

– Develop alliances and partnerships between and among websites, then negotiate and close deals then maintain those relationships. Salary range $40,000 to $120,000.

Webmaster– Webmasters run websites, they are required to have a

few years of experience to know how to maintain the web server, do backups, updates and security maintenance. Salary range $50,000 to $80,000.

Engineer– Mid level technical position, engineers write code,

experience with Java, PHP, C, and familiarity with database-connectivity issues are mandatory. Require 2 to 3 years of technical web experience. Salarry range $40,000 to $100,000>

Potential Jobs and DescriptionsPotential Jobs and Descriptions

System Architect or Information Architect– These are the gurus who build and maintain

the most complex systems in the business. They typically have ten years of experience working with databases or building applications. Salary range; $70,000 to $125,000.

Production Artist– The foot in the door design position. Artist

take a design that someone else has created in one medium and transfer it to another. Vocational training or experience in another area of design, most often graphic design. Salary range; $30,000 to $45,000.

Potential Jobs and DescriptionsPotential Jobs and Descriptions

Art Director or Lead Designer– Work as art directors conceiving and

executing designs. They will have a bachelors degree in a design related field and a few years experience as a designer. Salary range $45,000 to $75,000.

Creative Director– Determines how to best represent the

company. People oriented job working with clients and their needs. Salary range $60,000 to $100,000>

HIRE ME HINTS!!!!!HIRE ME HINTS!!!!!

Knowledge of HTML, XML, DHTML and Java are a must.

Experience working with or writing in PHP, ASP, or JSP is a plus.

Must know the English language to be able to communicate well.

Solid communication skills An online portfolio of your work before

you start looking for a job in this industry.

HIRE ME HINTS!!!!!HIRE ME HINTS!!!!!

For designers– Photoshop, Flash, Illustrator and the

basic understanding of HTML are key to success.

– Keep up with latest technology– The more technically able that you are

the better your chances to get a job in this industry.

HIRE ME HINTS!!!!!HIRE ME HINTS!!!!! Impress your interviewer with your

knowledge of the industry and particularly the company. Research and know the company and its primary competitors.

Consider doing some volunteer work to gain some skills and valuable contacts in the industry. Find a small business or nonprofit organization and offer to help build a website and then to help maintain it.

Demonstrate that you would fit well in the industry, that you are flexible, can juggle multiple projects and responsibilities, work hard, and get along with people.

Major Players in the Internet And Major Players in the Internet And Newmedia IndustryNewmedia Industry Microsoft – revenue $32,187,000,000– www.microsoft.com

America online– Revenue $9,094,000,000– www.aol.com

Charles Schwab– Revenue $4,087,000,000– www.schwab.com

Amazon .com– Revenue $3,933,000,000– www.amazon.com

Major Players in the Internet And Major Players in the Internet And Newmedia IndustryNewmedia Industry E*TRADE group– Revenue $3,933,000,000– www.etrade.com

Earthlink– Revenue $1,357,000,000– www.earthlink.com

Ebay– Revenue $1,214,000,000– www.ebay.com

Monster Worldwide– Revenue $1,115,000,000– www.monster.com

What's Great !What's Great !

The industry is still young and continuing to grow, developing a solid base.

You can work and operate in the industry from the comfort of your own home wearing your favorite pair of 8 year old jeans or even pajamas

The industry is casual and fun in nature, creativity abounds in the industry.

What’s not so great!What’s not so great!

Changes, nothing more than changes (old song from the seventies)

Forever changing– Sometimes too quickly– Can frustrate employees– Most companies are not profitable(Yet!)– Industry is not as stable as it wishes it could

be.

While in high schoolWhile in high school

Courses that will help to get that job– Cisco networking– Advertising design– Business computer applications– Computer keyboarding– E-commerce– English– Computer science– Communications technology– Computer technology and applications

• From Fairport central school

Potential Employers during High Potential Employers during High SchoolSchoolClub Systems groupKODAKXEROXIBMBausch and Lomb

Monroe Community CollegeMonroe Community College

A two year collegeOne of the best in the nationPossible majors to receive anA.A.S.– Computer information systems– Computer science– Computer system technology

University of RochesterUniversity of Rochester

High rating in the nation4 year collegePossible majors– Computer science– Computer sciences; applied

mathematics– Computer sciences; mathematics

Future EmployersFuture Employers

KODAKXEROXIBMClub Systems GroupApplied Technologies

The Future of TodayThe Future of Today

The Internet and Newmedia industry is still having growing pains both good and bad. The industry will survive and thrive for many years to come. Your future could be built today if you position yourself to be successful in this industry.