Internet 101 Megan Stout & Stacey Harris HuebnerPetersen
May 29, 2015
Internet 101Megan Stout & Stacey HarrisHuebnerPetersen
“The Internet is becoming the town square for the global village of tomorrow.”-Bill Gates
Why?
Your WebsiteThe online gateway to your dealership.
Your Website Don’ts
✗ Don’t use blinking or flashing text
✗ Don’t go crazy with the color wheel
✗ Don’t overdo the subpages
✗ Don’t add it just to add it
Example of a Don’t Website
Your Website Do’s
✓ Make it simple
✓ Key Info = Homepage
✓ Allow easy navigation
✓ HTML/Flash: 80/20
Example of a Do Website
Example of a Do Website
Fixing Your URL’s
Make it simple
Do: www.abcrv.com/units
Don’t: www.abcrv.com/unit3927169/
Google Rewards
Your Website & SEO(Search Engine Optimization)
Relevant page titles
Relevant URL’s
Content filled with keywords
Website Updates
Daily: Inventory
Weekly: Specials, sales or other big news
Monthly: Personnel, store hours, general info
Going Mobile?Should you or shouldn’t you?
Yes.
In the U.S. alone, 120 million people will be using and searching on smart phones this year.
Curious about mobile conversion?
Conversion of traditional websites on mobile phones = 4%
Conversion of mobile sites on mobile phones = 40%
Why Else?
Mobile searches have increased 300% since 2010
20% of auto shoppers visit dealers sites using their smartphone
1/3 of people are abandoning their computers for mobile devices (tablets, phones etc.
Have You Considered?
Usability of your site on a mobile device?
Is your dealership available wherever customers are?
Trying out your website on a mobile device?
Where to StartUsability of your site on a mobile device?
Is your dealership available wherever customers are?
Check out other dealers that have gone mobile.
Social Media
The average Facebook user is connected to 80 community pages, groups and events.
The average American Internet user watches 30 minutes of video per day.
Social networking sites grew 88% among users ages 55-64 between 2009 & 2010.
*Social2B & Web Pro News
Word of Mouth
Get Engaged
Build Relationships
Provide Content
Search Rankings
1: Listen... Really Listen
2: Pick a Platform
Social Media Platforms
3: Participate & Engage
4: Content is King
RVsocialmedia.com
1.) Be consistent
2.) Be personable & real
3.) Make posts relevant & engaging
4.) Participate in the conversation
5.) Don’t expect results overnight
6.) Be ready to respond
Top 6 Tips
Online Ads:Google Adwords
What?
This sounds hard... where do I start?
Step 1: Target Customers
Pick your language
Pick your location
Take it further
Step 2: Create Your Ad
Create your headlineCreate your keywords:
Motorhome
Camping Trailer
Jayco RV Dealer
Step 3: Set Your Pricing
Totally customizable by you
Choose your currency (US or Canadian $)
Select your daily budget
Step 4: Get Signed Up
Enter your email and password
Build a Google Account
Getting Certifiedhttp://www.google.com/adwords/professionals/
Your Dealership in Review
Search Yourself
What To Look For
Search as a customer
What are customers finding?
Are you impressed with what you see?
Customers Talk
Yelp
Google Reviews
Dealer Rater
Message Boards
Where are you being talked about?
It’s ALL About
Aggregates reviews to one place
Increases your search rankings
Make your dealership easy to find by customers
Reputation Management
1.) Monitor
2.) Optimize
3.) Engage
Where to Monitor
Google Alerts - google.com/alerts
Yahoo Alerts - alerts.yahoo.com
RSS feed subscriptions to search results
Social Media via tags
Engage
Research the situation - is there merit?
If not, provide facts and ask for corrections.
If yes, offer to discuss.
Be ready to respond.
Be honest, be transparent and listen.
Optimizing
Most effective as a preventative measure rather than a reactive measure. Better than chasing after negative comments and puts the brand in control.
Thank You.