International Visitation to Arizona Presenting YE 2018 Data
International Visitation to Arizona
Presenting YE 2018 Data
Agenda
• Trends• Overseas Visitor Profile• Canadian Visitor Profile • 2019 so far
International TrendsArizona
Source: Tourism Economics
Visitation Trend
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Thou
sand
Visi
ts
Source: Tourism Economics
Mexico
Canada
Visitation by Country (‘000)
Source: Tourism Economics
Origin market 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018Australia 40 40 41 44 46 44 48 54 60 62 68Canada 609 579 650 704 728 850 896 928 879 924 975China 18 18 21 25 31 37 52 64 77 81 82France 108 103 97 110 107 106 113 112 101 103 109Germany 142 123 117 120 120 120 128 134 128 130 134India 23 21 21 20 21 23 25 27 29 29 32Italy 32 30 26 29 26 27 29 25 24 25 28Japan 56 44 41 45 47 49 52 55 63 69 71Mexico 3,255 2,879 3,310 3,159 3,374 3,636 3,854 3,791 3,771 3,633 3,827South Korea 50 43 42 40 44 53 54 61 64 70 67Switzerland 31 30 36 39 37 34 37 37 36 33 34United Kingdom 147 124 131 123 117 114 117 118 124 115 124
*Thousand visits
Source: Tourism Economics, 2018
0
20
40
60
80
100
120
140
160
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Thou
sand
Visi
ts
Switzerland
South Korea
Australia
Japan
China
France
United Kingdom
Germany
Overseas Visitation
18,141
16,649
13,485
8,706
6,071
5,899
4,610
3,760
2,694
2,465
2,427
2,162
1,916
1,537
1,396
CaliforniaNew York
FloridaTexas
NevadaArizona
WashingtonHawaii
MassachusettsMichigan
IllinoisDistrict Of Columbia
PennsylvaniaNew Jersey
Georgia0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 20,000
Visitation Rank
Thousand Visits
Source: Tourism Economics
#6Visitation
$28,300
$26,686
$26,444
$12,250
$7,655
$7,610
$5,638
$5,088
$4,536
$4,087
$2,646
$2,334
$2,158
$2,049
$1,983
CaliforniaNew York
FloridaHawaii
TexasNevada
MassachusettsWashington
ArizonaIllinois
New JerseyMichigan
District Of ColumbiaGeorgiaVirginia
$0 $5,000 $10,000 $15,000 $20,000 $25,000 $30,000
Spending Rank
Million (USD)
Source: Tourism Economics
#9Spending
Arizona’s Market Share
6.1%5.6% 5.4% 5.4%
5.0% 5.1% 5.2% 5.3% 5.3% 5.3% 5.2% 5.3%
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Share of International Visitation in the U.S.
Source: Tourism Economics
Visitation Growth 2013-2018
16%10%
9%19%
1%10%
-12%0%
19%1%
20%15%
1%4%
13%
CaliforniaNew York
FloridaTexas
NevadaArizona
WashingtonHawaii
MassachusettsMichigan
IllinoisDistrict Of Columbia
PennsylvaniaNew Jersey
Georgia-15% -10% -5% 0% 5% 10% 15% 20% 25%
Percent growthSource: Tourism Economics
Visitor Spend by Country
$0
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
Australia Canada China France Germany India Italy Japan Mexico South Korea Switzerland UnitedKingdom
Mill
ions
(USD
)
Source: Tourism Economics, 2018
Overseas Spending Trend
$0
$50
$100
$150
$200
$250
$300
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Mill
ions
(USD
)
Australia China France Germany India
Italy Japan South Korea Switzerland United Kingdom
Source: Tourism Economics
Average Spend per Visitor
Source: Tourism Economics, 2018
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
Mexico Canada South Korea France Italy Germany Switzerland Japan UnitedKingdom
Australia China
Visitor Profile
Data Sources
OverseasSurvey of International Air Travelers, NTTO
CanadaXBorder Canada
Travel Paths
Port of EntryFrance
Los Angeles67%
San Francisco16%
Source: Survey of International Air Travelers, NTTO
Destinations Visited in ArizonaFrance
Flagstaff-Grand Canyon-Sedona84%
Phoenix15%
Tucson1.5%
Source: Survey of International Air Travelers, NTTO
Where do visitors spend the most?
4%
58%
29%
5%4%
FRANCE
North Central
Northern
Phoenix & Central
Tucson & Southern
West Coast
Source: VisaVue Travel, 2018
Other Destinations VisitedFrance
San Francisco54%
Phoenix15%
Los Angeles75%
Las Vegas77%
Flagstaff-Grand Canyon-Sedona84%
New York7%
Port of EntryChina/Hong Kong/Taiwan
Los Angeles50%
San Francisco23% New York
5%
Seattle4.8%
Source: Survey of International Air Travelers, NTTO
Destinations Visited in ArizonaChina/Hong Kong/Taiwan
Flagstaff-Grand Canyon-Sedona58%
Phoenix32%
Tucson7.5%
Source: Survey of International Air Travelers, NTTO
Where do visitors spend the most?
Source: VisaVue Travel, 2018
2%
22%
60%
12%
4%
CHINA
North Central
Northern
Phoenix & Central
Tucson & Southern
West Coast
Other Destinations VisitedChina/Hong Kong/Taiwan
San Francisco32%
San Diego12%
Los Angeles49%
Las Vegas46% New York
16%
Source: Survey of International Air Travelers, NTTO
Port of EntryGermany
Los Angeles35%
San Francisco16% New York
4%
Seattle2.3%
Source: Survey of International Air Travelers, NTTO
Newark4%
*Passengers on the Phoenix to Frankfurt route are not included in this data.
Las Vegas10%
Denver6%
Chicago6%
Destinations Visited in ArizonaGermany
Flagstaff-Grand Canyon-Sedona70%
Phoenix22%
Tucson7.7%
Source: Survey of International Air Travelers, NTTO *Passengers on the Phoenix to Frankfurt route are not included in this data.
Where do visitors spend the most?
Source: VisaVue Travel, 2018
5%
44%
38%
6%
7%
GERMANY
North CentralNorthernPhoenix & CentralTucson & SouthernWest Coast
Other Destinations VisitedGermany
San Francisco51%
San Diego19%
Los Angeles62%
Las Vegas62% New York
9%
Source: Survey of International Air Travelers, NTTO *Passengers on the Phoenix to Frankfurt route are not included in this data.
Port of EntryItaly
Los Angeles31%
San Francisco21% New York
12%
Source: Survey of International Air Travelers, NTTO
Newark6%
Las Vegas6%
Chicago3%
Miami12%
Destinations Visited in ArizonaItaly
Flagstaff-Grand Canyon-Sedona80%
Phoenix11%
Tucson3.4%
Source: Survey of International Air Travelers, NTTO *Passengers on the Phoenix to Frankfurt route are not included in this data.
Where do visitors spend the most?
Source: VisaVue Travel, 2018
4%
57%
29%
4%6%
ITALY
North CentralNorthernPhoenix & CentralTucson & SouthernWest Coast
Other Destinations VisitedItaly
San Francisco60%
San Diego15%
Los Angeles72%
Las Vegas77% New York
13%
Source: Survey of International Air Travelers, NTTO
Port of EntryJapan
Los Angeles39%
San Francisco28% New York
1.8%
Source: Survey of International Air Travelers, NTTO
Las Vegas5.5%
Chicago2.1%
Dallas6%
Destinations Visited in ArizonaJapan
Flagstaff-Grand Canyon-Sedona58%
Phoenix51%
Tucson3.6%
Source: Survey of International Air Travelers, NTTO *Passengers on the Phoenix to Frankfurt route are not included in this data.
Where do visitors spend the most?
Source: VisaVue Travel, 2018
17%
16%
58%
7%
2%
JAPAN
North CentralNorthernPhoenix & CentralTucson & SouthernWest Coast
Other Destinations VisitedJapan
San Francisco8%
San Diego15%
Los Angeles24%
Las Vegas39% New York
3%
Source: Survey of International Air Travelers, NTTO
Port of EntryUnited Kingdom
Los Angeles22%
San Francisco9.2% New York
10%
Source: Survey of International Air Travelers, NTTO
Las Vegas20%
Chicago3.5%
Philadelphia4.5%
*23% reported “Other” airport, which may include PHX
Destinations Visited in ArizonaUnited Kingdom
Flagstaff-Grand Canyon-Sedona63%
Phoenix42%
Tucson6.2%
Source: Survey of International Air Travelers, NTTO *Passengers on the Phoenix to Frankfurt route are not included in this data.
Where do visitors spend the most?
Source: VisaVue Travel, 2018
6%
16%
64%
9%5%
UNITED KINGDOM
North CentralNorthernPhoenix & CentralTucson & SouthernWest Coast
Other Destinations VisitedUnited Kingdom
San Francisco27%
San Diego12%
Los Angeles35%
Las Vegas54% New York
11%
Source: Survey of International Air Travelers, NTTO
Chicago7%
Washington D.C.7%
Arizona was the Main Destination
0%
10%
20%
30%
40%
50%
60%
70%
Japan Germany UK France China Australia/NewZealand
Italy
Source: Survey of International Air Travelers, NTTO
Main Purpose of Trip
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Japan Germany UK France China Australia/New Zealand Italy
Source: Survey of International Air Travelers, NTTO
Trip Planning Sources
Source: Survey of International Air Travelers, NTTO
0% 10% 20% 30% 40% 50% 60% 70%
Airline
Corporate Travel Department
National/State/City Travel Office
Online Travel Agency
Personal Recommendation
Tour Operator/Travel Club
Travel Agency Office
Travel Guide
Other
Italy France UK Germany
Trip Planning Sources
Source: Survey of International Air Travelers, NTTO
0% 10% 20% 30% 40% 50% 60% 70%
Airline
Corporate Travel Department
National/State/City Travel Office
Online Travel Agency
Personal Recommendation
Tour Operator/Travel Club
Travel Agency Office
Travel Guide
Other
Australia/New Zealand China Japan
Is this trip part of a prepaid tour package?
Source: Survey of International Air Travelers, NTTO
Yes10%
No90%
Germany
Yes14%
No86%
UK
Yes20%
No80%
France
Yes32%
No68%
Italy
Is this trip part of a prepaid tour package?
Source: Survey of International Air Travelers, NTTO
Yes35%
No65%
Japan
Yes16%
No84%
China
Yes7%
No93%
Australia/New Zealand
Month of Return Flight
0%
5%
10%
15%
20%
25%
30%
35%
Japan Germany UK France China/Hong Kong/Taiwan Australia/New Zealand Italy
Source: Survey of International Air Travelers, NTTO
Month of Return Flight
0%
5%
10%
15%
20%
25%
30%
35%
40%
Japan
Source: Survey of International Air Travelers, NTTO
Month of Return Flight
0%
5%
10%
15%
20%
25%
30%
35%
40%
Germany
Source: Survey of International Air Travelers, NTTO
Month of Return Flight
0%
5%
10%
15%
20%
25%
30%
35%
40%
UK
Source: Survey of International Air Travelers, NTTO
Month of Return Flight
0%
5%
10%
15%
20%
25%
30%
35%
40%
France
Source: Survey of International Air Travelers, NTTO
Month of Return Flight
0%
5%
10%
15%
20%
25%
30%
35%
40%
China/Hong Kong/Taiwan
Source: Survey of International Air Travelers, NTTO
Month of Return Flight
0%
5%
10%
15%
20%
25%
30%
35%
40%
Australia/New Zealand
Source: Survey of International Air Travelers, NTTO
Month of Return Flight
0%
5%
10%
15%
20%
25%
30%
35%
40%
Italy
Source: Survey of International Air Travelers, NTTO
Leisure Activities
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Shopping Sightseeing
Australia/New Zealand China/Hong Kong/Taiwan France Germany Italy Japan United Kingdom
Source: Survey of International Air Travelers, NTTO
Leisure Activities
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Camping/Hiking Environmental/Eco.Excursions
Hunting/Fishing NationalParks/Monuments
Snow Sports Water Sports
Australia/New Zealand China/Hong Kong/Taiwan France Germany Italy Japan United Kingdom
Source: Survey of International Air Travelers, NTTO
Leisure Activities
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
American IndianCommunities
ArtGalleries/Museums
Concert/Play/Musical Cultural/EthnicHeritage Sights
Historical Locations Sporting Event
Australia/New Zealand China/Hong Kong/Taiwan France Germany Italy Japan United Kingdom
Source: Survey of International Air Travelers, NTTO
Leisure Activities
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Amusement Parks Fine Dining Guided Tour(s) Small Towns/Countryside
Australia/New Zealand China/Hong Kong/Taiwan France Germany Italy Japan United Kingdom
Source: Survey of International Air Travelers, NTTO
Casino Golfing/Tennis Nightclubbing
Demographics
Age Distribution
0%2%4%6%8%
10%12%14%16%18%20%
18 -24
Years
25 -29
Years
30 -34
Years
35 -39
Years
40 -44
Years
45 -49
Years
50 -54
Years
55 -64
Years
65 orMoreYears
United Kingdom
Male Adults Female Adults
0%2%4%6%8%
10%12%14%16%18%20%
18 -24
Years
25 -29
Years
30 -34
Years
35 -39
Years
40 -44
Years
45 -49
Years
50 -54
Years
55 -64
Years
65 orMoreYears
France
Male Adults Female Adults
0%2%4%6%8%
10%12%14%16%18%20%
18 -24
Years
25 -29
Years
30 -34
Years
35 -39
Years
40 -44
Years
45 -49
Years
50 -54
Years
55 -64
Years
65 orMoreYears
Germany
Male Adults Female Adults
0%2%4%6%8%
10%12%14%16%18%20%
18 -24
Years
25 -29
Years
30 -34
Years
35 -39
Years
40 -44
Years
45 -49
Years
50 -54
Years
55 -64
Years
65 orMoreYears
Italy
Male Adults Female AdultsSource: Survey of International Air Travelers, NTTO
Age Distribution
0%2%4%6%8%
10%12%14%16%18%20%
18 -24
Years
25 -29
Years
30 -34
Years
35 -39
Years
40 -44
Years
45 -49
Years
50 -54
Years
55 -64
Years
65 orMoreYears
China/Hong Kong/Taiwan
Male Adults Female Adults
0%2%4%6%8%
10%12%14%16%18%20%
18 -24
Years
25 -29
Years
30 -34
Years
35 -39
Years
40 -44
Years
45 -49
Years
50 -54
Years
55 -64
Years
65 orMoreYears
Australia/New Zealand
Male Adults Female Adults
0%2%4%6%8%
10%12%14%16%18%20%
18 -24
Years
25 -29
Years
30 -34
Years
35 -39
Years
40 -44
Years
45 -49
Years
50 -54
Years
55 -64
Years
65 orMoreYears
Japan
Male Adults Female AdultsSource: Survey of International Air Travelers, NTTO
Income Distribution
Source: Survey of International Air Travelers, NTTO
0%5%
10%15%20%25%30%35%40%
United Kingdom
0%5%
10%15%20%25%30%35%40%
France
0%5%
10%15%20%25%30%35%40%
Germany
0%5%
10%15%20%25%30%35%40%
Italy
Income Distribution
Source: Survey of International Air Travelers, NTTO
0%5%
10%15%20%25%30%35%40%
China/Hong Kong/Taiwan
0%5%
10%15%20%25%30%35%40%
Australia/New Zealand
0%5%
10%15%20%25%30%35%40%
Japan
Canadian Visitation
Canadian Visitation to Arizona
975
0
200
400
600
800
1,000
1,200
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Thou
sand
Visi
ts
Source: Tourism Economics
AZ Share of Canadian Visitation
2.4% 2.4% 2.4%2.7%
2.9% 3.0% 3.0% 3.1% 3.2%
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
2010 2011 2012 2013 2014 2015 2016 2017 2018
Overnight Share
Source: Xborder Canada, 2018
Canadian Visitation
Source: Xborder Canada, 2018
23%29%
3% 6%
32%7%
QuebecOntario
Manitoba
Saskatchewan
AlbertaBritish
Columbia
Age Distribution
0%
5%
10%
15%
20%
25%
30%
35%
40%
18 - 24 25 - 39 40 - 54 55 - 73 74+
Canada
Source: Xborder Canada, 2018
Children Under 18 at Home
Yes40%
No60%
Source: Xborder Canada, 2018
Employment
Source: Xborder Canada, 2018
42%
34%
24%
Work mostly full time (30+ hours/week, most weeks) (including self-employed)
Work mostly part time (less than 30 hours a week or not the full year)
Did not work
Time from Decision to Departure
Source: Xborder Canada, 2018
0%
5%
10%
15%
20%
25%
30%
35%
Same Day Within a week ofthe trip
Between 1 and 2weeks
Between 2 weeksand 1 month
Between 1 to 2months
Between 2 to 3months
Between 3 monthsand 1 year
More than 1 year
Month Trip Began
Source: Xborder Canada, 2018
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
January February March April May June July August September October November December
Nights on Trip
Source: Xborder Canada, 2018
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
0 1 2 3 4 5 6 - 10 11 - 29 30+
Nights
Accommodations
Source: Xborder Canada, 2018
Private home of friend/family24%
Hotel/Motel40%
Bed and Breakfast (B&B)1%
Shared Economy (AirBnB, VRBO, HomeAway, etc)
13%
Your second home/condo3%
Timeshare5%
RV/Campground/Tent9%
Other Accommodation Type5%
Mexico Study Update
Sampling Plan
June 2019-May 2020June-July2020
August2020
Project Timeline
Data CollectionData Processing & Economic Impact
Analysis
Tentative Report Delivery
2019 Year-to-Date
Arrivals to U.S.% Change YTD July 2019*
-6%
-4%
-2%
0%
2%
4%
6%
8%
UnitedKingdom
Japan China, PRC South Korea Brazil Germany France India Australia Italy Canada
Source: National Travel and Tourism Office *Canada arrivals are YTD June 2019
Canadian DeplanementsYTD August 2019
Source: Conference Board of Canada
Visa Spending Q1 and Q2, 2019
January-March April-June
-9.4%
0.5%
-14.2%
4.9%
-5.3%
-1.0%
-6.6%
-0.3%
35.6%
-0.1%
CANADA
MEXICO
CHINA
UNITED KINGDOM
JAPAN
AUSTRALIA
GERMANY
FRANCE
SOUTH KOREA
INDIA
Top $ Countries Y/Y $ Growth
-7.0%
18.3%
-7.3%
5.2%
-10.5%
-10.5%
14.6%
-2.8%
15.2%
-2.8%
CANADA
MEXICO
CHINA
GERMANY
UNITED KINGDOM
FRANCE
JAPAN
AUSTRALIA
PUERTO RICO
SWITZERLAND
Top $ Countries Y/Y $ Growth
Source: VisaVue Travel