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International Telecommunication Union Mar del Plata, Argentina, 2 September 2009 Overview of IPTV Standards of ITU Masahito Kawamori NTT IPTV-Global Standards Initiative TSR Coordinator Seminar on ITU-T hot topics for Standardization (Mar del Plata, Argentina, 2 September 2009)
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International Telecommunication Union Mar del Plata, Argentina, 2 September 2009 Overview of IPTV Standards of ITU Masahito Kawamori NTT IPTV-Global Standards.

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Page 1: International Telecommunication Union Mar del Plata, Argentina, 2 September 2009 Overview of IPTV Standards of ITU Masahito Kawamori NTT IPTV-Global Standards.

InternationalTelecommunicationUnion

Mar del Plata, Argentina, 2 September 2009

Overview of IPTV Standards of ITU

Masahito Kawamori NTT

IPTV-Global Standards InitiativeTSR Coordinator

Seminar on ITU-T hot topics for Standardization

(Mar del Plata, Argentina, 2 September 2009)

Page 2: International Telecommunication Union Mar del Plata, Argentina, 2 September 2009 Overview of IPTV Standards of ITU Masahito Kawamori NTT IPTV-Global Standards.

InternationalTelecommunicationUnion

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TopicsIntroduction

What is IPTV? - Definition of IPTVWhy Standardize IPTV?

ITU-T’s work on IPTVCharacteristics of ITU-T IPTVLiaisonsRecommendations

H.700 Series for IPTV ServicesH.701H.770H.750H.721

Conclusion

Page 3: International Telecommunication Union Mar del Plata, Argentina, 2 September 2009 Overview of IPTV Standards of ITU Masahito Kawamori NTT IPTV-Global Standards.

InternationalTelecommunicationUnion

ITU Definition of IPTVMultimedia services, such as Television; Video; Audio; Text; Graphics; Data,

delivered over IP based networks managed to provide the required level of

QoS/QoE, security, interactivity and reliability.

o IPTV is NOT EXCLUSIVELYo Video streaming o Over the Interneto For PC

Page 4: International Telecommunication Union Mar del Plata, Argentina, 2 September 2009 Overview of IPTV Standards of ITU Masahito Kawamori NTT IPTV-Global Standards.

InternationalTelecommunicationUnion

Why standardize IPTV?

Lower costWider MarketBetter Quality of Service and ExperienceMore consorted securityOpen infrastructureInnovation and new services

Standardized HTML gave us Web; Standardized IPTV will give a new Internet

Page 5: International Telecommunication Union Mar del Plata, Argentina, 2 September 2009 Overview of IPTV Standards of ITU Masahito Kawamori NTT IPTV-Global Standards.

InternationalTelecommunicationUnion

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Pros and Cons of Proprietary STB Solution

Pros:More Versatility and AdaptabilityMore Resources and Control on TerminalEasier differentiation

ConsMore expensive for the Service providerMore limited in number (Potential market should be large enough to get volume discount)More control means more responsibility

Page 6: International Telecommunication Union Mar del Plata, Argentina, 2 September 2009 Overview of IPTV Standards of ITU Masahito Kawamori NTT IPTV-Global Standards.

InternationalTelecommunicationUnion

Standard IPTV as Market DriverStandardized IPTV will be as ubiquitous as present-day telephones and FAX machinesStandardized IPTV will allow a wide range of selection and variety of terminals in retail marketStandardized IPTV will allow low-priced terminalsConsumers can choose as they want; Service Differentiation is promotedStandardized IPTV will create a big market not only for conventional content business but also for various related services: e.g. e-health and e-learning

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It will be the infrastructure that gives a secure, accessible window for Next Gen ICT world

Page 7: International Telecommunication Union Mar del Plata, Argentina, 2 September 2009 Overview of IPTV Standards of ITU Masahito Kawamori NTT IPTV-Global Standards.

InternationalTelecommunicationUnion

ITU’s Work on IPTVIPTV considered one of the most important service applications on NGNIt is the most salient show case of NGNITU-T has been spearheading the standardization in IPTV for NGNFocus Group on IPTV (2006-2007)

Responding to market demands standardFirst set of draft on Architecture, QoS, Security, End-Systems and Multimedia Application

IPTV Global Standardization Initiative (GSI) (2008-)Coordinating all ITU-T’s IPTV related activitiesCurrently 15 Recommendations approved by 6 Study Groups,Every two to three months

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Page 8: International Telecommunication Union Mar del Plata, Argentina, 2 September 2009 Overview of IPTV Standards of ITU Masahito Kawamori NTT IPTV-Global Standards.

InternationalTelecommunicationUnion

Characteristics of ITU-T IPTV

End-to-End Solution Collaboration with CE and other VendorsStrong representation from Telcos and other ServicersLearning from Broadcasters and other Content Servicers –contributions from DVBStrong Liaisons with other SDOs –architecture and requirements harmonized with ATIS and ETSIOpen and Interoperable

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Page 9: International Telecommunication Union Mar del Plata, Argentina, 2 September 2009 Overview of IPTV Standards of ITU Masahito Kawamori NTT IPTV-Global Standards.

InternationalTelecommunicationUnion

IPTV Services discussed in ITU-T

Linear (Channel Service) Broadcast TVAudio servicesVideo On Demand (VOD)KaraokeGamingE-publishing (e-Books, Newspaper)E-commerce (banking, etc.)E-Learning (distance learning)E-Health (telemedicine)Private and Community Broadcasting (sharing videos)Photo albums (sharing photos with your friends)TV yellow pages Public Services (billboards, disaster Alert, traffic news, etc)… and much more

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Page 10: International Telecommunication Union Mar del Plata, Argentina, 2 September 2009 Overview of IPTV Standards of ITU Masahito Kawamori NTT IPTV-Global Standards.

InternationalTelecommunicationUnion

IPTV Value ChainITU-T IPTV Standards cover all IPTV Value Chain

End-userNetwork Provider

Service Provider

Content Provider

Interact with content

Discover and acquire service

Content Provisioning

Announce and advertise service

Monitor and Manage service

Deliver Content

End to End Solution

Page 11: International Telecommunication Union Mar del Plata, Argentina, 2 September 2009 Overview of IPTV Standards of ITU Masahito Kawamori NTT IPTV-Global Standards.

InternationalTelecommunicationUnion

ITU-T Liaisons on IPTV

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o With ATIS-IIF, DVB, ETSI on Service Discovery, Metadata, and other solutions

o With W3C on HTML,CSS,DOM,SVG for IPTV o With IETF on Error Recovery and Signalingo With 3GPP on Mobile related matterso With IEC on Terminals, “Rights Information

Interoperability” and “Power Consumption”o With MPEG on “Advanced IPTV Terminal”

Working closely through Liaisons and joint meetings,

To ensure interoperability and quality of standards

Page 12: International Telecommunication Union Mar del Plata, Argentina, 2 September 2009 Overview of IPTV Standards of ITU Masahito Kawamori NTT IPTV-Global Standards.

InternationalTelecommunicationUnion

ITU-T Recommendations for IPTV (Excerpts)

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Y.1901 IPTV Service Requirements

Y.1910 IPTV Functional Arch

Y.sup5 IPTV Service use cases

G.1080: IPTV QoE

G.1081: Performance Monitoring

Y.2012: Functional Req & Archi NGN

X.1911 Req & arch for IPTV security

H.622.1: Req & Arch for IPTV Home NW

H.750: Metadata for IPTV Services

H.701: Content Error-Recovery for IPTV

H.770 : IPTV Service discovery

Y.NGN-Cap2: NGN Capability Set 2

Architecture, Requirement, Network

Security and Content Protection

Quality of Experience

Home Network

Application and End System

Y.sup7 NGN Release 2 Scope

Middleware H.730-739

H.IPTV-WBTMWeb-based MW

H.721: IPTV-Terminal (Basic)

IPTV Terminal H.720-729

H.IPTV-TDES.3: Embedded PC

H.IPTV-TDES.4: Mobile

Event handling H.740-749

H.IPTV-AEHAP Event handling

H.IPTV-AMAudience Measurement

H.IPTV-ProComp: Profiles and Compliance

H.760: Multimedia App Framework for IPTV

Multimedia App. FrameworkH.760-769

HTML, CSS,DOM

SVG

ECMAScript

Lua

Page 13: International Telecommunication Union Mar del Plata, Argentina, 2 September 2009 Overview of IPTV Standards of ITU Masahito Kawamori NTT IPTV-Global Standards.

InternationalTelecommunicationUnion

H.700 Series: Multimedia for IPTV

A new series of Recommendations for IPTV Multimedia Services and applications for IPTVConsists of the following subseries:

H.700-H.719 (General aspects)H.720-H.729 (IPTV Terminal Devices)H.730-H.739 (IPTV Middleware)H.740-H.749 (IPTV Application Event Handling)H.750-H.759 (IPTV Metadata)[H.750] H.IPTV-MD Metadata for IPTVH.760-H.769 (IPTV Multimedia Application Framework)H.770 –H.779 (IPTV Service Discovery)

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Page 14: International Telecommunication Union Mar del Plata, Argentina, 2 September 2009 Overview of IPTV Standards of ITU Masahito Kawamori NTT IPTV-Global Standards.

InternationalTelecommunicationUnion

H.701: Error RecoveryA method to guarantee the quality of serviceForward Error Correction (FEC) and Retransmission, two well-known methods, are covered.

Retransmission is a way in which to request lost packets to be retransmitted when a packet-loss is detected at the receiving end.FEC is a way to send redundant data with the content so that the receiving side can retrieve information even when there is a packet loss.

Harmonized with ETSI and IETF (COP3 and Raptor)Defining Syntax and Configuration Protocols for FEC

Page 15: International Telecommunication Union Mar del Plata, Argentina, 2 September 2009 Overview of IPTV Standards of ITU Masahito Kawamori NTT IPTV-Global Standards.

InternationalTelecommunicationUnion

H.770: IPTV Service DiscoveryGeneral Framework for discovering and selecting service providers and servicesAllows user to enjoy various services and service providers easilyMust-have for open, managed platform

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Service description provider

Service Provider A

Service description provider

Service Provider B

NetworkNetwork

Service A or B

IPTV Service provider description provider After choosing SP,

user can choose services offered by the SP, e.g. VOD, Channel service, Karaoke, etc. and then acquire specific content

Page 16: International Telecommunication Union Mar del Plata, Argentina, 2 September 2009 Overview of IPTV Standards of ITU Masahito Kawamori NTT IPTV-Global Standards.

InternationalTelecommunicationUnion

ITU-T H.750 - Metadata for IPTVMetadata: Structured, encoded data that describe characteristics of information-bearing entities to aid in the identification, discovery, assessment, and management of the described entitiesH.750 Covers

Discovery, Transport and Delivery of MetadataIPTV Service and Content MetadataUser metadataMetadata for Content Provisioning and ManagementRights and Security related Metadata for IPTVMetadata for Public Interest Services

Content Metadata based on TV-Anytime (ETSI TS 102 822-3) and is harmonized with ATIS-IIF and DVB Broadband Content Guide16

Page 17: International Telecommunication Union Mar del Plata, Argentina, 2 September 2009 Overview of IPTV Standards of ITU Masahito Kawamori NTT IPTV-Global Standards.

InternationalTelecommunicationUnion

H.721: IPTV Basic Terminal

Defines a Terminal supporting VoD and Linear TV, and interactive services.Targeted at resource limited, embedded terminal, like TV sets, as well as STBManaged network model (agnostic as to IMS) – SIP-aware Home Gateway friendlyNetwork attachment and Service Discovery compliant with ITU-T H.770.FEC for Error Recovery, compliant with ITU-T H.701Many inputs from ARIB, ATIS, and DVB.Implementation already doneInteroperability Event expected in 2009

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Page 18: International Telecommunication Union Mar del Plata, Argentina, 2 September 2009 Overview of IPTV Standards of ITU Masahito Kawamori NTT IPTV-Global Standards.

InternationalTelecommunicationUnion

Conclusion

ITU-T IPTVEnd-to-End Solution Consorted efforts of CE and ICT vendors, and Service Providers such as Telcos and BroadcastersOpen and Interoperable

H.700 series is the standard for IPTV Multimedia Application in ITUA wide range of work on-going

Mar del Plata, Argentina, 2 September 2009 18