Presented to: The International Star Registry 120 Boylston Street Boston, MA 02116 617.412.5926 1
International Star Registry- Infinity Marketing Group
Jul 11, 2015
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Presented to:The International Star Registry
120 Boylston StreetBoston, MA 02116
617.412.5926
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Presented to:The International Star Registry
Our Team
Annalis ClintCosmic Mission Commander
Bethany KameeseStellar Communication Strategist
Kelsey StolerCreative Ad Consulting Cadet
Emily BrunoResearch Rocketeer
Richard FeindelGalactic Graphic Designer
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Infinity Marketing is Boston’s leading agency for business rejuvenation. Our
primary goal is to assist companies in regaining control of their image and
position them to face today’s changing market. Utilizing our team’s diverse and
creative backgrounds, IM has perfected marketing trend research to develop a
highly affective strategy and maximize a company’s full sales potential. With
Infinity Marketing, your success will be infinite.
Presented to:The International Star Registry
Mission Statement
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Founded in Illinois in 1979Now a global company offering romantic gift packages
Color 12” by 16” parchment certificate of your starName of your choice Telescopic coordinates of starThe Star Locating Guide and Info Booklet“Your Place in the Cosmos”
Chart depicting your chosen star encircled in red
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Over One Million Parchments SoldCURREN
T MARKET
Untapped Market84%
16%
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CURRENT STRAT
EGY
Primarily OnlineTag-lines appear on sponsor sitesNational radio ads: directing you to the
websitePBS.org, MySpace
Wedding gift registries and websitesBridesDiary.com
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COMPETITION FOR THE COSMOSCERTIFICATE JEWELRY STUFFED
ANIMALS CD-ROM CALENDAR
UNIV. STAR COUNCIL
DEDICATE A STAR
STAR NAMER
US STAR FED.
NAME A STAR
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OUR STELLAR STRATEGYPrint ads featured in a variety of magazinesFeatured on Celebrity CruisesCharity PR EventWalk-of-Fame tie inImproved website and merchandiseProduct placement in TV and Film
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CURRENT POTENTIAL MARKETSThe GraduatesJet-settersHeaven HopefulsDo-GoodersStroller PushersRanger RicksStatus WorshippersGolden AgersOffice Elbow-rubbers
CommemoratorsHome-On-The-RangersHigh School SweetheartsHoneymoonersGalaxy-gazersBlue-Blood EstatesBelieversGranola KidsOccasioners
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INITIAL TARGETS
Newlyweds/new parentsRetireesOccasion Segment
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FRESH START MARKETNEWLYWEDS AND NEWBORNS
2.3 million weddings occur each year25.3 billion dollar industry in the US189 average guests per ceremony4 million babies born each yearSummer months most popular for weddings
and births
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GOLDEN VACATIONERSSenior citizens will make up 23% of
the population in 203036.7 million Americans are 65+Senior online audience: 11.8 millionHigher than average response to
magazine marketing
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LET’S CELEBRATE!OCCASIONERS AND GIFT BUYERS
Average US citizen spends $791.00 on Christmas gifts
$604.00 spent online40% start before November13.8 billion spent on Mother’s Day76% will spend $100+ on jewelry
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HOW WE’LL REACH THEMElderly Gift Givers
Wedding Engagement Honeymooners
New Parents
Print Ads
Cruise Lines
PR
Walk of Fame
Website
Product Placement
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WEBSITE FACELIFT
UNDER CONSTRUCTION
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PRINT ADS
New ParentsNewlywedsRetirees/AnniversaryHoliday/Occasion
Give a gift that will last beyond a lifetime
The International Star Registry has been offering eternity since 1979 and is the world’s first and foremost star naming service.
We have helped hundreds of thousands of customers purchase
a star in the sky to be named for someone special. Show some-one you care today with the unique and welcome gift of a star.
NAME (PLEASE PRINT)
ADDRESS APT.
CITY STATE ZIP
ORDER A STAR TODAY AND RECEIVE A COMPLEMENTARY STAR DUST KEY CHAIN!
Just visit our website at www.starregistry.com or call us at 1-800-282-3333 to find out more today.
Hold eternity in your palm, as well as gaze at it in the sky...Name a piece of the universe after someone you love. Give a gift that will last beyond a lifetime.
A S!"# $% B&#'with the International Star Registry.
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Give a gift that will last beyond a lifetime
The International Star Registry has been offering eternity since 1979 and is the world’s first and foremost star naming service.
We have helped hundreds of thousands of customers purchase
a star in the sky to be named for someone special. Show some-one you care today with the unique and welcome gift of a star.
NAME (PLEASE PRINT)
ADDRESS APT.
CITY STATE ZIP
ORDER A STAR TODAY AND RECEIVE A COMPLEMENTARY STAR DUST KEY CHAIN!
Just visit our website at www.starregistry.com or call us at 1-800-282-3333 to find out more today.
Hold eternity in your palm, as well as gaze at it in the sky...Name a piece of the universe after someone you love. Give a gift that will last beyond a lifetime.
A S!"# $% B&#'with the International Star Registry.
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You’ve always wanted to give her the universe...
...Now you can
Just visit our website at www.starregistry.com or call us at 1-800-282-3333 to find out more today.
The International Star Registry has been offering eternity since 1979 and is the world’s first and foremost star naming service.
We have helped hundreds of thousands of customers purchase
a star in the sky to be named for someone special. Show some-one you care today with the unique and welcome gift of a star.
Name a piece of the universe after someone you love. Give a gift that will last beyond a lifetime.
NAME (PLEASE PRINT)
ADDRESS APT.
CITY STATE ZIP
ORDER A STAR TODAY AND RECEIVE A COMPLEMENTARY STAR DUST KEY CHAIN!
Hold eternity in your palm, as well as gaze at it in the sky...
Diamonds fade. Stars are eternal.
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CRUISE UNDER THE STARSPartnership with Celebrity CruisesLuxury cruise line marketed towards higher income passengersPassengers may purchase a star onboard Celebrity’s fleetMarketed heavily in the ‘Celebrity Today!’ daily bookletStar viewing activities planned onboard each shipCelebrity logo placed on every certificate purchased onboard
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STARLIGHT STARBRIGHTCHILDREN’S FOUNDATION
International non-profit organization dedicated to helping seriously ill childrenBuilds playrooms in hospitalsProvide special outings for familiesHelps kids feel “normal” again --
forgetting that they are sick
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STARRY NIGHT TO REMEMBERNight to benefit the “Starlight Starbright
Children’s Foundation”Current Charity Advocates
Katie Holmes, Jamie Lee Curtis, Dakota Fanning, Starbucks, Disney
Held at the Garden of Eden in HollywoodSaturday, January 27, 2007
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STARRY NIGHT TO REMEMBER
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WALK OF FAME // STARS FOR STARSAllows celebrities a star in the Walk of
Fame as well as a star in the sky Every time a celebrity is introduced into
the "Walk of Fame" ISR will allow them to purchase a star, and in doing so will donate $10 K to a charity of his or her choosing
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WALK OF FAME // STARS FOR STARS
Creates brand and product awarenessGenerates media attentionAssociates class/status with ISR
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WALK OF FAME // TV NEWS CLIP
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PRODUCT PLACEMENTWorking with studio executives to Incorporate the International
Star Registry into upcoming romantic “dramadies”Also working with television executives to incorporate into
television plot lines to speak to a more targeted audienceGrey’s AnatomyDancing with the StarsAmerica’s Next Top Model
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PRODUCT PLACEMENT
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PRODUCT PLACEMENT
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TIMELINE
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BUDGET24%
5%
10%
10% 19%
R&D14%
19%
Print AdsR&DPRCharityPromotionsWebsiteMedia Ads
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FOLLOW-UP // TRACKING CAMPAIGN SUCCESS
Sales statisticsWebsite hitsRevenueRetailer/venue generating most purchases(Cruises, Jewelry Stores, Magazine Advertisements)
Product awareness (general popularity)
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FOLLOW-UP // PRODUCT AWARENESS
Celebrity Cruises Customer Satisfaction SurveyTrack gift recipients via email list with ISR updatesMonthly e-mail newsletter containing upcoming offersIncentives to participate in our Customer Satisfaction Survey
(Birthday gifts, Star Giveaways)
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OUR STELLAR STRATEGYPrint ads featured in a variety of magazinesFeatured on Celebrity CruisesCharity PR EventWalk-of-Fame tie inImproved website and merchandiseProduct placement in TV and Film
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IN CONCLUSIONInfinity Marketing intends to promote the romance, eternity and class that is accompanied with the purchase of a star.
With IM, the International Star Registry will be more accessible to a larger customer base, as well as ensure the loyalty and customer satisfaction of current star owners.
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