1 Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce International Travel to the U.S. Presented by: Robert Stackpole Travel and Tourism Deputy Team Leader International Trade Administration U.S. Department of Commerce April, 2014 Presented to: Mountain Travel Symposium Breckenridge, Colorado April 2014
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
1Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce
International Travel to the U.S.
Presented by:
Robert Stackpole
Travel and Tourism Deputy Team Leader
International Trade Administration
U.S. Department of Commerce
April, 2014
Presented to: Mountain Travel Symposium
Breckenridge, Colorado April 2014
2Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce
Agenda for Today
• Why International?
• U.S. travel exports in 2013
• U.S. International Arrivals to U.S. through 2013
• Country specifics: Brazil, China, Canada, Japan, U.K.
• The top destinations visited in 2012 and why
• Short/Long Term Forecasts for Arrivals to U.S. 2014 -2018
• Q&A
3Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce
Why is International Travel Important to the U.S.?
4%
17%
0%
5%
10%
15%
20%
Total Travelers Total Spending, Employment, Payroll, Taxes
International travel & tourism accounts for 4% of total U.S. travelers, but
17% of, where it counts more,…spending, jobs, wages……and travel
taxes. Federal tax accounts for 50% of all federal, state, and local taxes
generated by the travel and tourism industry.
4Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce
Travel & Tourism As a Leading Export (2013)
Travel & Tourism exports $181 billion
Percentage of total exports 8%
Percentage of service exports 27%
Travel trade surplus $57 billion
Employment from tourism exports 1.2 million
5Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce
U.S. Visitors & Spending(1993-2013)
Sources: Department of Commerce, Office of Tourism Industries; Department of Commerce, Bureau of Economic Analysis; Statistics Canada; Banco de Mexico.
6Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce
Travel Passenger Total TravelReceipts Fare Receipts
Origin Country 2013p Receipts 2013p
Top Travel Export Markets(2013 Receipts, $Billions/year)
7Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce
Top Origin Markets forInternational Travelers to the U.S.
* International travelers include all countries generating visitors to the U.S.** Overseas includes all countries except Canada and Mexico. Record year for travel to U.S.
8Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce
Canadian & Overseas Shoppers
9Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce
Importance of the Canadian Travel Market to the U.S.(2012)
• Canada accounts for 33.5% (higher) of U.S. international visitors and 15.0% (higher) of visitor spending.
• …and...– For many destinations, Canadian visitation occurs in non-peak seasons and
helps to distribute visitors more uniformly throughout the year.
– All states benefit from Canadian travelers! Geographic equity is best among
origin countries (27 states of 2+% of total visitors).
– Travel exports are 7% of all exports and 42% of services exports to Canada.
• Rankings:– #1 visitors (23.39 M) (next is Mexico, 14.34 M)– #1 spending ($27.03 B) (next is Japan, $17.97 B)– #1 travel trade surplus ($19.41 B) (next is Japan, $12.16 B)
10Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce
Visitor-
U.S. State Visitors Nights Spending in U.S.
(millions) (millions) ($millions)
TOTAL U.S. (NET) 22.70 182.96 $20,648
1 New York 4.26 11.46 1,676
2 Florida 3.56 71.43 4,367
3 Washington 2.93 7.70 0.853
4 Michigan 1.61 4.37 0.444
5 Nevada 1.59 7.59 1,440
6 California 1.54 15.29 1,506
7 Pennsylvania 0.98 2.42 0.265
8 Maine 0.93 3.03 0.352
9 Montana 0.78 2.56 0.270
10 North Dakota 0.76 1.59 0.266
Canadian Top U.S. State DestinationsVisitors, Visitor-Nights, and Spending (2012)
11Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce
Survey of International Air Travelers
English and 11
Foreign language versions
Self administered by
passenger
Same survey for non-resident
and resident travelers …
Skip patterns
New Questionnaire
In 2012
New NTTO reports
Data on 37
Traveler
Characteristics
http://travel.trade.gov/
12Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce
Activities Overseas Brazil China Japan U.K.
(%) (%) (%) (%) (%)
Activity Participation while in the U.S.(2012)
Note: Multiple choice responses allowed for activities. Activity participation is not destination specific. * New in 2012
Shopping 88 93 87 87 88
Sightseeing * 77 69 78 85 81
Experience Fine Dining * 38 26 47 38 40
National Parks/Monuments * 33 39 36 12 36
Art Gallery/Museum 28 35 33 10 28
Amusement Parks 27 50 34 9 27
Small Towns/Countryside * 27 13 36 12 34
Historical Locations * 26 24 23 13 31
Guided Tours 24 16 27 24 28
Concert/Plays/Musicals 18 31 18 7 20
Cultural/Ethnic Heritage Sights * 16 11 23 9 15
13Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce
Relationship between Port-of-Entry & Overseas Visitation 2011-2012
2012
Rank Port of Entry
Arrivals
% change
2011/12
Airport
Change in
Share
2011/12
Ports share
of visits
change
11/12
Visits
change in
share
2011/12
Visit
Volume
change in
2011/12
1 New York (JFK) 9% 0.3% -0.9% -2.7% -2%
2 Miami 10% 0.5% 3.7% 1.1% 18%
3 Los Angeles 1% -0.6% -5.8% -1.7% -7%
4 Honolulu 21% 0.8% 0.7% 1.1% 25%
5 Newark * -1% -0.4% -4.9% -0.6% -12%
6 San Francisco 6% -0.1% -1.8% -0.9% -3%
7 Chicago 6% 0% 2.8% 0.3% 14%
8 Agana, Guam * 18% 0.4% 0.3% 0.3% 14%
9 Orlando 18% 0.3% -1.7% 0.7% 14%
10 Atlanta 2% -0.2% 0.6% 0.1% 12%
* State or Territory visitation estimate used rather than city visited
14Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce
New York 31.3% New York City 30.6%
Florida 22.1% Miami 11.7%
California 20.2% Los Angeles 11.4%
Hawaii 9.5% Orlando 10.7%
Nevada 9.3% San Francisco 9.4%
Guam 4.7% Las Vegas 9.1%
Illinois 4.7% Honolulu 7.5%
Massachusetts 4.5% Washington, D.C. 5.9%
Texas 4.5% Chicago 4.6%
Pennsylvania 3.2% Boston 4.2%
Top U.S. Destinations1 for Overseas Visitors(2012)
Top Market Top MarketStates Share Cities Share
1 These percentages are based on multiple responses.
15Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce
Shifts in Key Traveler Characteristics that Impacted the Destinations Visited between 2011-2012
Travel Characteristics Change in Share of
Overseas Visitors
Shifts in Top
10 Countries
Leisure Main Purpose +3.6% 10 of 10 up
Business Main Purpose -4.1% 9 of 10 down
1st Time Visitors -4.6% 9 of 10 down
Use of Package +2.9% 7 of 10 up
Length of Stay -1.1 nights 9 of 10 down
% Visiting only 1 State/Territory +2.3% 8 of 10 up
% Visiting only 1 Destination +2.9% 9 of 10 up
16Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce
Forecast for International Travelto the United States
17Office of Travel & Tourism Industries, International Trade Administration, U.S. Department of Commerce
international visitors in millions
Sources: U.S. Department of Commerce, ITA, National Travel & Tourism Office; Secretaria de Turismo (Mexico);
Statistics Canada. -- April 2014 forecast
International Visitors to the U.S. and Projections(2000-2018)