Department of Marketing – Faculty of Business, “Aleksandër Moisiu” University of Durrës, invites you to: INTERNATIONAL SCIENTIFIC CONFERENCE ON INNOVATIVE MARKETING - ISCOIM 24 & 25 February, 2017 Durres, Albania CONFERENCE THEME “Marketing Management and Digital Transformation” Organized by, Department of Marketing, UAMD, in collaboration with:
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INTERNATIONAL SCIENTIFIC CONFERENCE ON INNOVATIVE ... · We are honored to invite you at the first International Scientific Conference on Innovative Marketing, entitled “MARKETING
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Department of Marketing – Faculty of Business,
“Aleksandër Moisiu” University of Durrës, invites you to:
INTERNATIONAL SCIENTIFIC CONFERENCE ON INNOVATIVE
MARKETING - ISCOIM
24 & 25 February, 2017 Durres, Albania
CONFERENCE THEME
“Marketing Management and Digital
Transformation”
Organized by, Department of Marketing, UAMD, in collaboration with:
INVITATION - CALL FOR PAPERS
We are honored to invite you at the first International Scientific Conference on Innovative Marketing, entitled
“MARKETING MANAGEMENT AND DIGITAL TRANSFORMATION” that will take place on 24 & 25 February, 2017, in
Durres, Albania. The conference will bring together leading marketing scholars, practitioners and policy makers with a
mutual interest in scientific research on marketing problems, in order to exchange knowledge, discuss, share
innovations and to network with each other.
CONFERENCE TOPICS
Topics of interest for submission include, but are not limited to:
Brands and Brand Equity
Sustainable Marketing & Strategies
Research Marketing
Strategic Marketing Management
Marketing Places
Direct ad Event Marketing
Marketing Communication Management
Strategic Business Sustainability
Marketing Channels & Strategic Sales Force Management
Ethical concerns in marketing and management
Food service marketing and management
Future trends in the hospitality and tourism marketing and management