INTERNATIONAL SALES SERVICE - … SERVICE Proposal.pdfWhen managing sales and PR communications we provide a tailored, ... celebrity, production company ... China and international

INTERNATIONAL SALES SERVICE

……………………………………………….. 2014/5/1

ABOUT HARDcANDY

HARDcANDY is an International strategic fashion sales and communications company with global outreach. As a company, we offer clients an in-house, bespoke and comprehensive form of representation. HARDcANDY's business model is an interesting mix between a multibrand showroom, a logistics and distribution centre and a multi-service marketing company, grouping together various managerial skills concentrating on flexibility and the ability to provide services on demand. When managing sales and PR communications we provide a tailored, personalised service, assisting our clients in building a strong, coherent and creative brand with international identity. HARDcANDY not only gives brands the chance to access the most important stores in the market but also contributes to the organizational expansion of the brand. Operating multi-brand showrooms and PR communications in two main fashion cities Shanghai and London, as well as thru temporary pop up showrooms across the most relevant local markets. We work collectively with clients to establish a creative brand identity, seeking to drive global awareness and, as a result, sales.

As Asian native and international backgrounds, HARDcANDY has an in-depth understanding of the exciting and rapidly expanding market. Providing an opportunity for brands to explore and break into the vast China and the wider European market but help to build a solid brand presence with the right language and strategy, building and helping the brands reaching its full potentials in the international markets.

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OUR VISION

Eastern and western audiences are very different in the way they receive understanding and respond to information and ideas. To promote the brand image of a product to eastern and western audiences from different cultural backgrounds requires a different approach. So when most companies expand into global markets, they need agencies to bridge the domestic and overseas markets. To grasp these differences in communication is vital, hence the value of doing a professional cross-cultural exchange. HARDcANDY PR & Sales Agency offers an innovative means of branding consultancy services. We are committed to bridge China with the world of fashion & creative industries.

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OUR MISSION

With our combined knowledge, experiences, resources and local awareness we are able to offer your brand a complete integrated service of international communication and sales management. Our showroom in Shanghai and London will offer your brand a chance to be showcased to the industry influencers of the most important fashion capital of today. Our service is personal and we really care about the development of new brands. We believe deeply in brand building so with our contacts and experiences, We can customized a strategy and management program that will meet your needs and maximize your brand’s awareness to the International consumers. We work closely with press, celebrity, production company, photographer, entertament companies, celebrity stylists, big stores and boutiques in all over the world, so we can promote your brand and products as well as creating press exposures. Our mission is to engage an international audience and help clients to achieve their long-term goals.

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TEAM LEADER CANDY LI

•  MSc International Fashion Marketing - London UK •  L’OFFICIEL China Magazine - Senior Fashion Editor •  iLOOK Magazine - Fashion Director •  Glass Magazine - Chinese Contributor

•  Senior Fashion Consultant •  Famous Fashion Stylist Candy Li has over 10 years of progressive professional and supervisory experience in the fashion industry. She is the senior fashion media people in China and has abundant sources of social network and fashion knowledge as dependable fashion background.

Candy deeply understands the business of fashion in a multi-channel world, and combines world-class creative talent, digital expertise and industry leading production services to support the clients across all channels. Candy’s unique approach delivers complete solutions that become the heart of a brand’s communication strategy and their predominant commercial platform spanning campaigns and in-store content to digital media channels and full E-Commerce development. Candy is consistently pushing sustainability, green and ethic fashion.

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SHOWROOM IN SHANGHAI

•  Showroom - Permanent showroom opening through the year for buying and press appointments

•  Commercial - Buying orders; OEM; Collaborations; Consignment; We provide all possible business opportunities

•  PR - We show the latest collection and introduce to the press, stylists and artists, through their fashion influence and voice to drive brand promotion

•  Workshop - We regularly organize workshop for fashion professionals to exchange ideas

•  Fashion Events –London Fashion Week, Paris Fashion Week, New York Fashion Week, China International Fashion Week(Beijing), Shanghai Fashion Week, Dalian Northeast Asia Expo, etc., we introduce designer brands to participate in international fashion weeks and events

•  Trade Shows - Regularly attending trade shows such as Tranoi, Zip Zone, Shanghai MODE International Trade Show, FDC Order Trade Show, Shanghai textile and garment exhibition, etc., showing to international buyers and consumers.

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OUR SERVICES

•  Public Relation

–  Media relation –  Increase and build brand awareness –  Product placement across all relevant

media –  Excellent UK, China and international

media list –  Seeding news and profile feature –  Showroom appointments –  Sample management –  Writing press releases –  Event management –  Crisis management –  International showroom –  Press days –  Launch event

•  Branding & Creative

–  Branding consultancy –  Design consultancy –  Pop up shop –  Brand collaboration –  Fashion show production –  Look book creative

•  Celebrity & Red Carpet

–  Celebrity dressing and red carpet appearances

–  Photo ops –  Interview & photocalls

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OUR SERVICES

•  Marketing

–  Media/AD planning –  Media/AD buying –  Advertorials –  Seasonal campaigns –  Ad budget allocation –  Online to Offline promotion –  Events –  Endorsement –  Direct mail

•  Digital

–  Integrates all social/ online platforms –  Management of Instagram, Weibo

and Weichat( Chinese equivalent of Twitter & Facebook)

•  Sales

–  Excellent international sales contacts –  Sales showroom during fashion weeks –  Paris, London and China trade show

advice –  Sales management

•  Buying

–  Buying consultant

•  Business

–  Sponsorship –  Start up business advice

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SALES IN CHINA

•  China is being one of the most influential market today. It is imperative for designer brand expand and explore the market to the maximum potential. This is where we can help…

•  With extensive stockist contacts in China and coupled with our understanding of the needs and tasted of Chinese consumer. We are able to introduce your brand and product to China with an appropriate representation and speaks to the buyer and consumer in a familiar language.

•  Initially we can estimate an increase of 3-5 new stockists per year.

•  We can expand and build stockist in China for your brand but at the same maintain interests through targeted PR and consumer marketing activities such as tradeshows, exhibition, sales promotion or presentation.

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•  1,354,040,000  popula(on  in  China  

•  More  than  one  hundred  emerging  mul1-­‐brands  stores  cover  32  provinces  and  661  ci(es.  

WELCOME TO CHINA ……………………………………………………………………………………………………………………………………………………………………………………………………………………………..………….……..

SALES SERVICES

•  We work to develop your brand identity with appropriate licensing deals and collaborations to build their global outreach and presence.

•  Online showroom will be launched 2014 to support sales from a innovative and multifaceted digital platform.

•  Integrate and work with local stockist on creating an effective marketing, PR and consumer campaign that is tailor to the Chinese consumer. We can provide our suggestion based on the brand’s need and budget. This can include monthly newsletter in Mandarin or local sales event as well as pop up store or attending trade shows.

•  Keeping true to the brands aesthetic, our team will make sure that all goods and visual merchandising of your brands in any multi-brand store is appropriate and with very high standards.

•  Educating and training the local stockist on trends, designer history, product knowledge to ensure a proper representation of the brand, which is extremely beneficial to increase sales.

•  Sales and statistic reports can be produce monthly, quarterly or annually.

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SALES SERVICES

•  Multi-brand showroom environment with an in-house approach to managing our sales agency brands.

•  Showroom in Shanghai traffic buying appointments four seasons per year with the most influential department stores， multi-label stores and independents globally.

•  Full distributing management of collections, shipping and handling when at market.

•  Expert management in balancing brand integrity and reputation alongside building sales growth and a volume business.

•  We advise and assist in all elements of our brands wholesales needs, including logistical, warehousing, range planning, price structuring and brand positioning.

•  Brand consultancy and product development.

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INTERNATIONAL SHOWROOM ……………………………………………………………………………………………………………………………………………………………………………………………………………………………..………….……..

INTERNATIONAL TRADE SHOW ……………………………………………………………………………………………………………………………………………………………………………………………………………………………..………….……..

LONDON  PARIS  SHANGHAI  BEIJING

FEE ……………………………………………………………………………………………………………………………………………………………………………………………………………………………..………….……..

SALES SERVICES : 10% on sales

DISTRBUTING MANAGEMENT : RMB10000

THANK YOU