International Programmes

2015 INFOZINE ABOUT STUDYING AT STENDEN

WHAT’S SO GREAT

ABOUT THE NETHERLANDS

WHY STENDEN?

WORLD OF OPPORTUNITIES!

11 BACHELOR PROGRAMMES

1 ASSOCIATE DEGREE

Stendenmagazine

Stenden UniversityProblem Based Learning ResearchInternationalisation

2 Stenden magazine | INFOZINE ABOUT STUDYING AT STENDEN

Stenden is a university for curious

people: for people who want to

expand their horizon, who want

to learn, but also for those who

want to come up with solutions for

questions that exist among people,

organisations and in society.

Stenden’s educational system is

based on three pillars: Problem

Based Learning (PBL), research and

internationalisation.

PROBLEM BASED LEARNINGProblem based learning is a way of learning that is very different from the traditional transfer of knowledge. You will work together in groups of 12 to 15 students and systematically analyse and solve actual cases. A tutor will guide you and make sure you reach your objectives. With PBL you obtain all the skills needed for the future, such as analysing, presenting, advising and solution-oriented thinking.

RESEARCHPBL also prepares you for doing research: an important part of all the programmes at Stenden. From the first year you will develop your research skills. The problems you will be researching are actual cases and they become more substantial and complex each year. The university has an extensive network of companies and organisations, which makes it possible to align the programme’s content with the demands of the work field and provide you with the knowledge and skills needed for your future.

INTERNATIONALISATIONYou will learn in an international environment at Stenden. The university hosts students from all over the world and provides the opportunity to work together with people from different cultural backgrounds: the perfect preparation to make your boundless ambitions come true.

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Join the cosmopolitan worldof Stenden

Stenden also provides a safe learning environment where respect for different cultures and beliefs plays an important role. An environment in which you develop the skills that are required to work in a globalizing world. Problem Based Learning (PBL) contributes significantly to this. It is an active way of learning that encourages you to work together with others to not only find the right answers, but also to ask the proper questions. PBL will help you develop an open attitude towards challenges.

Our campus sites, international programs and our students radiate an international and intercultural atmosphere. Stenden has locations in Netherlands, Indonesia, Thailand, South Africa and Qatar. In all these countries, you can follow a part of your education. Currently nearly 11,000 students from 85 different nationalities are studying at Stenden.

Be like them. Also expand your horizons and come study at Stenden.

Welcome to the international world of Stenden University of Applied Sciences. An inviting setting where your curiosity is piqued and your ambitions take shape. Stenden offers an excellent connection to the (international) work field because you learn while practicing and develop your knowledge and research skills. Our courses prepare you for management positions in the international labor market. During your education at Stenden you gain experience with applied research. This means that you get to work with actual questions or problems from the work field. This will develop your research skills and a professional attitude towards your discipline.

LEENDERT KLAASSENPRESIDENT OF STENDEN UNIVERSITY

preface

5

Applied Business Administration › 8

Information Technology › 10

International Business and Languages › 12

International Business and Management Studies › 14

International Hospitality Management › 16

International Logistics Management › 18

International Marketing › 20

Leisure Management › 22

Media and Entertainment Management › 24

International Teacher Education for Primary Schools › 26

Tourism Management › 28

English Language Course › 30

Bachelor Programmes in English

› 6

Why stenden › 36

Admission requirements

› 42

contents

The attraction of the

Netherlands › 32

Dynamic student towns

› 34

Facilities & services

› 38

Combine study experience

› 40

english taught programmes


bachelor (4 years*)

associate degree (2 years)

DEG. STUDY LEVEL STUDY TYPE LOCATION LANGUAGE STUDY STARTBBA Applied Business Administration Bachelor Fulltime Leeuwarden English February, SeptemberBICT Information Technology (IT) Bachelor Fulltime Emmen English SeptemberBBA International Business & Languages Bachelor Fulltime Emmen English February, SeptemberBBA International Business and Management Studies Bachelor Fulltime Leeuwarden, Qatar English February, SeptemberBBA International Hospitality Management Bachelor Fulltime Leeuwarden, Thailand, English February, September South Africa, Qatar, BaliBBA International Logistics Management Bachelor Fulltime Emmen English February, SeptemberBBA International Marketing Bachelor Fulltime Emmen English SeptemberBBA Leisure Management Bachelor Fulltime Leeuwarden English February, SeptemberBBA Media and Entertainment Management Bachelor Fulltime Leeuwarden English February, SeptemberBEd International Teacher Education for Primary Schools Bachelor Fulltime Meppel English February, SeptemberBBA Tourism Management Bachelor Fulltime Leeuwarden, Qatar English February, September

DEG. STUDY LEVEL STUDY TYPE LOCATION LANGUAGE STUDY STARTAD International Hospitality Management Associate degree Fulltime Leeuwarden, Emmen English February, September

* Stenden also offers some short track programmes. See the content of the programme for more information.

COURSE LEVEL STUDY TYPE LOCATION LANGUAGE STUDY STARTEnglish Language Course (18 weeks) Certificate course Fulltime Leeuwarden English February, SeptemberEnglish Language Course (36 weeks) Certificate course Fulltime Leeuwarden English February, SeptemberPre Master Programme (one semester) Certificate course Fulltime Leeuwarden English February

certificate course

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Applied Business Administration is a fascinating and rapidly changing field both in education and the industry. Professional management calls for in depth knowledge, skills and an appropriate attitude. The Stenden Applied Business Administration programme sets out to give students precisely those qualities. Recent research has shown that the skills we teach in our programme match well with job descriptions related to business administration – students are gaining the skills required in their field of work.

Applied Business AdministrationBACHELOR OF BUSINESS ADMINISTRATION (BBA)

FULLTIME

LEEUWARDEN

“I’m very result-oriented, but also like the people-side of things. My internship in which I had to find new clients for the WestCord Hotel in Amsterdam was therefore perfect for me. It was the best way for me to finish my programme.” SHANNA ARTS STUDENT APPLIED BUSINESS ADMINISTRATION

Applied Business Administration is the ideal all-round management programme focused on the internal organisation. Graduates take on positions such as:› BRANCH MANAGER of one of a company’s

locations, responsible for the day-to-day running of the branch.

› PROJECT MANAGER for a profit or non-profit organisation, ensuring a project runs smoothly from planning to execution to evaluation.

› BUSINESS CONSULTANT within a company or with an independent consultancy

firm, looking impartially at processes, recognising and analysing problems and providing solutions.

› MANAGER OF AN INTERNAL ORGANISATION ensuring the engine of a company runs smoothly and that the various cogs within the organisation are aligned with each other.

› ACCOUNT MANAGER for a company or non-profit organisation, working on the expanding, development and strengthening of contacts relevant to the organisation.

Career prospects The Applied Business Administration programme prepares students for a position in senior management. As a business administrator, graduates are required to ensure that the part of the organisation they are responsible for performs well. Whether it is ICT, purchasing, finance, facilities management or administration, these managers have to know what is needed and how the department can contribute successfully to the greater objective. A typical graduate of this programme is able to identify problems quickly and enjoys solving them effectively.

“I spent three months in Bangkok and three months in Bali. It was a wonderful experience being able to learn about other cultures. When I got back to the Netherlands, I started my final internship. The things I’ve learnt in theory, such as insights into business processes, I’m now able to put into practice.” MONIQUE MEIJER ON HER GRAND TOUR FOR APPLIED BUSINESS ADMINISTRATION

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Introduction

Stenden magazine

Introduction to Management› Marketing 1› Business Economics 2› Management 1› Verbal Communication 1

Marketing Management› Management 2› Marketing 2› Law 1› Research 2› Economics 1

Strategic Management› Strategic Management 1&2› MVT 1› Creative & Conceptual thinking 2› Change Management

Individual Research Project

Management Information› HRM 1› Business Economics 1› Business Economics 3› Research 1› Written Communication 1

Business Simulation› English 3› Business Economics 4› Simulation 1› Simulation 2› Crisismanagement

Research Projects› MVT 2› SCP 1› Practice 3.1› Practice 3.2› Practice 3.3

1 2YEAR 1

YEAR 2

YEAR 3

YEAR 4

PERIOD PERIOD

ASSOCIATE DEGREE

THE PROGRAMME Starting a degree is like entering a company; in the first year, students enter as a new employee, growing gradually within the organisation. When they enter their second year, they take on the role of a manager with a responsibility for ensuring that the organisation is running well and looking into how processes can be improved. In the final phase of the degree programme, students further explore the role of a manager, examining what additional factors are involved and what skills are demanded. Each module ends with a progress test in line with the requirements of the Body of Knowledge, the set of skills needed for a particular profession. In order to complete the degree and graduate successfully, students are required to do a paid internship to demonstrate their competitive edge in the real business world. After graduation, approximately 80% of our students find employment immediately.

MINORSThe list of minors that are available to studentsApplied Business are:› Marketing Communication› Sport Management 1 en 2› Event Management 1 en 2› Heritage Tourism 1 en 2› E-business› International Marketing Orientation› Financial Retail 1› International HRM› Interpersonal Communcation Skills› Open Minor

“Applied Business Administration is a fascinating and divergent field of study.”HEAD OF STENDEN SCHOOL OF BUSINESS

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Industrial Placement 2

Communication› Corporate Communication› English 2› SCP 1› Verbal Communication 2› Written Communication 2

Management & Leadership› HRM 2› Practice 2.1› Practice 2.2› Elective Credits› Covey

Minor› Minor 1

3 4PERIOD PERIOD

› Operational Organisation› Operations Management› Practice 1.1› Practice 1.2› Practice 1.3› Creative & Conceptual thinking

Managing Business Information› English 4› SCP 2› Business Information System 1, 2, 3

Minor› Minor 2

ASSOCIATE DEGREE

Information TechnologyBACHELOR OF ICT (BICT)

FULLTIME

EMMEN

For those interested in gadgets, games and computers, the Information Technology programme at Stenden is appealing. With this degree, students can continue into any direction of work in the field of information and communication technology. The first year enables students to discover their strengths and areas of interest before choosing a specialisation for the second year. Information Technology is a practical and rational course of action.

Information Technology gives huge opportunities for an international career.Graduates in this challenging field of work could take on a position as:› SOFTWARE ENGINEER developing specific

software for companies and institutions, so that their clients can be better served and

their market share increased.› DEVELOPER of new electronic payment

systems, popular games, or in the field of web development.

› IT CONSULTANT working either on a self-employment basis or for a company.

Career prospects The Information Technology programme is ideal for those who like setting up and maintaining business networks, developing games, websites or videos, or even developing software for gadgets and technical applications. The programme gives students the knowledge and skills to become a multi-media professional, software developer, programmer or systems engineer. Information technology jobs use a universal language in the world in which automation and digitalisation are increasingly important. We have a lot of contact with professional companies where you can do your internship, such as Microsoft, Google, Sara Lee, ING Group, ABN AMRO, Atos, Logica and many more.

“The programme is consistently practical. You design something and then test it in practice. You’re making something new, and it’s exciting to find out if it works the way you thought it would.” JEROEN ARENDS, NETHERLANDS

“Stenden is one of only a few universities that offer IT studies in English; it was exactly the course I wanted to take.” REZON BOHDAN JOVIAN, INDONESIA

1 2

YEAR 2

YEAR 3

YEAR 4

PERIOD PERIOD

Intercultural Communication(X)HTML/CSSIntroduction to PHPStudy career coaching 1AProject professional website

ResearchJava, the next stepDHTMLIT service managementProject 5.1: analysis and advice

Internship Internship

Minor 1

Oral communication 1Unleash your potential with PHPIntroduction to databaseInformation managementProject support desk

YEAR 1

EnglishOperating systemsJava, finals!XMLProject 5.2: realisation

Minor 2

Whatever the direction chosen, the chances of finding a job after graduating in IT are excellent (see the Elsevier study of October 2011).

DUTCH

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Introduction

Stenden magazine | INFOZINE ABOUT STUDYING AT STENDEN

THE PROGRAMME The Information Technology programme in Emmen offers numerous specializations. In the first year, the basics are laid with subjects such as programming languages, networks, databases, web technology and multimedia. Students are taught the different aspects of information technology and work in small groups on real case studies. In this process, the contact between students and teachers is significant and informal. In the second, third and fourth year of the programme, students specialise in software engineering, following an internship and completing the course with a final project. A degree in IT will give considerable work and career opportunities. IT is used in businesses, institutions and government organisations to make work processes, communication and the development of new products and services more efficient. Graduates may also start their own business or become self-employed – the choices are practically unlimited.

STENDEN MYCONCEPTThe IT programme in Emmen makes use of the Fabrication Laboratory: Stenden MyConcept. The FabLab has the latest innovative devices available, including a 3D printer so that designs can be printed three-dimensionally.

MINORS IN THIS PROGRAMME› Certified Ethical Hacking › IT & Business

3 4PERIOD PERIOD

Written communication 1Introduction to javaBasics networkingMedia productionProject BOT

Object oriented design 1Algorithms and data structuresUser interface designTestingProject 6.1: Design

Introduction to C#DHTMLStudy career coaching 1BProject creative - preparationProject creative - realization

Study career coaching 2C#2Databases 2 PR 6.2: realisation and maintenance

Written communication 2 Design patterns IT architecture Threading in C# IT change management

Knowledge management

Final project Final project

DUTCH

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“The role of technology is changing; it’s no longer a support role. It’s front and centre, driving business performance and enriching people’s lives like never before.” ACCENTURE RESEARCH & DEVELOPMENT

“Holland Trading Group and Stenden’s IBL have a longlasting history together. For years, Stenden students have successfully performed an internship in our company. Previous interns have amongst others prepared visits to international trade fairs and scanned potential export markets for our company by writing an export plan.” RIEKS TIMMERMANINTERN SUPERVISOR AT HOLLAND TRADING GROUP

International Business and LanguagesBACHELOR OF BUSINESS ADMINISTRATION (BBA)

FULLTIME

EMMEN

The International Business and Languages (IBL) programme at Stendenis given at our Emmen campus. The programme is designed with theinternational environment and the role of international business relationsin the current and future global marketplace in mind. Graduates of thisprogramme are equipped with skills to grow from starting positions tomiddle and senior management positions. IBL graduates are able to play aleading role and represent their organisation as a fully-fledged discussionpartner in commercial, legal and financial areas in three modern languagesboth verbally and in writing.

Career prospects On completion of the International Business and Languages programme,graduates can find work in profit or non-profit organisations; either in the Netherlands or abroad in international business, or communication. International Business and Languages can lead to good career opportunities for those with a head for business and a heart for culture.

“I learnt a lot during my internship with the local government organisation in Guadalajara, Mexico. Working for the foreign affairs department, I set up a distribution centre in Rotterdam for Mexican companies. It demanded considerable initiative and determination and meant I grew tremendously as a person.”CEES VOORNGRADUATE IN INTERNATIONAL BUSINESS AND LANGUAGES

Graduates with a degree in IBL could take ona position as:› INTERNATIONAL MARKETING MANAGER

considering the strategic application of marketing techniques, the market approach, the definition of target groups, and so on.

› (INTERNATIONAL) ACCOUNT MANAGER responsible for all inter national contacts between the company and particular clients or client groups.

› EXPORT MANAGER investigating and advising on opportunities for exporting products or services.

› (INTERNATIONAL) MANAGER OF CORPORATE COMMUNICATIONS responsible for internal and external corporate communication, determining the communication programme and interpreting communication in different cultural contexts.

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PERIOD

› General Economics and Analysis› Marketing 1› Modern Foreign Language 1› English for Business Communication (oral) › Project: Intercultural Communication

› English for Business Communication (oral)› International Economics & Finance› Research› Modern Foreign Language 2 › Project: To explore beyond frontiers

Major: International Marketing and Cross Cultural Management

Work Placement

PERIOD

› Business Economics› Marketing 2› Modern Foreign Language 1› English for Business Communication (written)› Project: Innovate don‘t immitate

› International Law› International Marketing› Export calculations/customs facilities› Modern Foreign Language 2 › Project: To explore beyond frontiers

Major: International Marketing and Cross Cultural Management

Work Placement

1 2year 1

year 2

year 4

year 3

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Introduction

Stenden magazine |

THE PROGRAMMEThe Dutch economy thrives on export. To keep stimulating export, businesses need well-educated people who can prepare and export products and/or services. They need people who know how to do business on an international level, speak foreign languages and can function in cross-cultural environments. These are exactly the characteristics IBL students posses, as the IBL programme is based on three pillars: International Business, Languages and Cross-Cultural Awareness.

INTERNATIONALIt is possible for our IBL students to study abroad for 6 months and take on an internship as well. In the fourth year, our students focus on their major International Marketing & Cross Cultural Management; they work on a real business case for a company that is working in international business! The second semester focuses entirely on graduating; they do research on internal business subjects. However, there’s also a possibility to carry out a research in the Netherlands.

MINORS IN THIS PROGRAMMEYou have a lot to choose, for instance:› Study a combined program offered in Bali and Bangkok› or study the diplomacy minor in Bangkok› or study the minor entrepreneurship in South Africa.

As all IBL students are abroad throughout the third year (one semester study abroad and one semester internship), there are no minors for the IBL programme in Emmen. For their study abroad, IBL students can opt for one of our wide range of exchange programmes or to go on Grand Tour. An exchange programme gives students the opportunity to take courses not offered at their home campus. You benefit from studying in a new environment, meeting new people and experiencing different cultures. It is an excellent way of combining study and travel. As for Grand Tour, the combined program offered in Bali and Bangkok is popular among IBL students. The diplomacy minor in Bangkok is also highly appreciated. And imagine following the minor entrepreneurship in South Africa! Of course, IBL students can also follow business courses at our Campus in Qatar. The possibilities of our Grand Tour programme give you great opportunities to discover more about yourselfand your role in the Global World.

PERIOD

› Law› Modern Foreign Language 1› Research› Project: Trade Mission

› Corporate Communication› English for Business Communication (written)› Sales/CRM/Account management› Modern Foreign Language 2 › Project: Integrated Communication Plan

Final Project

Study Abroad

PERIOD

› Study Career Planning/ Self Management› Modern Foreign Language 1 › Business Economics› Management/International Human Resource Management› Project: Lions Den

› Study Career Planning/ Self Management› Conceptual thinking› International Human Resource Management› Modern Foreign Language 2› Project: Made (up) for each other

Final Project

Study Abroad

3 4

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“International Business & Languages (IBL) graduates are equipped to play a leading role in a company’s international activities in the preparatory, planning and implementation phases.”

PBL CASE During the first semester of the second year students will carry out an analysis of a potential export market of the traditional Dutch product ‘Spekkies’ [Marsh Mellows]. This product will need to be exported to an Eastern European country. The students will make a country analysis, a SWOT analysis and deliver a complete export plan. Furthermore students will go to a major (Eastern) European city.

The International Business and Management Studies (IBMS) programme at Stenden prepares students for an international career in e.g. marketing, management and export. Graduates of this programme are equipped with skills to grow from starting positions to middle and senior management positions. This unique programme is the result of a partnership between the three universities of Applied Science in Leeuwarden (Stenden, NHL and Van Hall Larenstein) and combines the particular strengths of

each one. In addition, there is a major focus on intercultural aspects and the personal development of each student. In the third year, students can choose to specialize in one of the following fields:› International Sustainability Management at

Van Hall Larenstein› Retail Business at Stenden› Business to Business at NHL University› Innovation and Leadership at NHL

University

Career prospects International business and management is vital for any multinational organization and businesses are linked across many cultures. Each culture brings with it a complexity of habits and traditions that need to be indulged in a company’s overall culture in order to succeed. Graduates of this programme can expect to learn and master these skills and become successful in an international business environment. The Bachelor of Business Administration in IBMS provides students with a platform to launch an international career. Graduates could take on a position as:

› EXPORT MANAGER for a large or medium-sized organization that exports its products worldwide.

› AREA MANAGER for a company that operates in multi-regional geographical locations.› ACCOUNT MANAGER managing sales and establishing business development activities.› MARKETING MANAGER overseeing indirect, direct and other platform marketing

activities to establish stronger company branding.

International Business and Management StudiesBACHELOR OF BUSINESS ADMINISTRATION (BBA)

FULLTIME

LEEUWARDEN

QATAR

“So far, in my two and a half years of study, I have had the chance to write different assignments for different companies. For example, a strategic report for Dell, a communication plan for Holland Trading Group, an export plan for Friesland Campina, a business plan for The Body Shop and, currently, I am working on a business plan for Sara Lee.” RONGRONG HAN, CHINA

1 2

YEAR 2

Throughout year: › Spanish L&C Intermediate or› Dutch L&C Intermediate or Faculty points

YEAR 3

YEAR 4

PERIOD PERIOD

This is International Business and Management! English business communicationPersonal Development Programme (PDP) & study skills

Staying ahead: innovation and project management English business communicationPersonal Development Programme (PDP)

International strategic management & HRMEnglish business communication PDP

Practical period orStudy abroad

Going global: The international entrepreneur English business communicationPersonal Development Programme (PDP) & study skills

Leading people: international people managementEnglish business communicationPersonal Development Programme (PDP)

International business plan English business communication PDP

Practical period orStudy abroad

BACHELOR

YEAR 1

Throughout year: Second modern foreign language: › Spanish language & culture (basic) or› Dutch language & culture (basic)1

Faculty point, First year assessment Curr

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Introduction


THE PROGRAMMEStudents of this programme can expect to become part of a young, dynamic international student community. The programme includes a broad, general field of study. Graduates are not only expected to have thorough knowledge of certain vocational areas, but must also be able to demonstrate leadership and work in a team across cultures. Students in this programme can expect to acquire skills that are needed in today’s complicated and challenging international business environment.

MINORWithin IBMS you can choose the following specialisations courses as your minor: › Innovation & Leadership› Retail Management› Business to Business› International Sustainability Management

PBL-CASE During the specialisation courses in year 4, students work with real world companies. For example advising them on their sustainability policies, exploring new markets for export or designing a new business model.

GRAND TOUR Discover the world while you study. Stenden’s Grand Tour creates a unique situation that enables you to develop your intercultural and personal skills. By taking part in Grand Tour you will follow a part of your study at one of our International Branch Campuses in; the Netherlands, South Africa, Qatar, Thailand or Bali. Grand Tour offers various study options; optional minors, internships or regular modules and semesters.

3 4PERIOD PERIOD

Marketing, sales & research English business communicationPersonal Development Programme (PDP) & study skills

Export management and logistics English business communicationPersonal Development Programme (PDP)

Accountability in international businessEnglish business communicationPersonal Development Programme (PDP) & study skills

Staying in control: research, information and quality management English business communicationPersonal Development Programme (PDP)

Specialisation courses Retail (Stenden)Business to Business NHL)Innovation & Leadership (NHL) International Sustainability Management

Graduation project or combined graduation project & internship

BACHELOR

Specialisation coursesRetail (Stenden)Business to Business (NHL)Innovation & Leadership (NHL) International Sustainability Management

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“International Business is vital to the global economy. Global business growth is occurring in emerging markets, where consumer income and buying power are increasing because of economic expansion.”

The International Hospitality Management (IHM) programme at Stenden develops the wide range of skills required in today’s dynamic and captivating world of hospitality. Through our learning company, the on-site 4* Stenden Hotel, IHM offers ‘Real World Learning’. Students develop the essential skills required by hospitality employers by learning and working within the Stenden Hotel, ensuring high employability for our graduates.

Career prospects The International Hospitality Management Programme is ideal for those seeking a management career in a hotel, restaurant, resort or conference centre. The programme also prepares students for a wide range of positions in management or consultancy in the service sector and forms an excellent basis for employment or further study. The international character of the programme opens up opportunities for graduates to find work in a variety of countries and develop a global career.

With a degree in International HospitalityManagement, you could take on a position as:› FOOD AND BEVERAGE MANAGER for

a large hotel or resort, managing and organising the entire department.

› ROOMS DIVISION MANAGER for a large hotel or conference centre, managing the front office and housekeeping staff.

› MANAGER CONVENTION BUREAU responsible for the day-to-day management of conventions and events.

› BANQUET MANAGER coordinating and executing the details of events and meetings in a hotel.

› SALES MANAGER representing a chain of hotels and arranging package deals with corporate clients.

These are of course just a few examples.Some graduates work as an advisor for an event management agency, or even embark on a future as financial controller. This all-round programme provides graduates with unlimited career opportunities.

International Hospitality ManagementBACHELOR OF BUSINESS ADMINISTRATION (BBA)

FULLTIME/SHORT TRACKLEEUWARDENQATARSOUTH AFRICABALI

ASSOCIATE DEGREELEEUWARDEN AND EMMEN

‘IHM has great diversity in cultures. I’m from Bulgaria. Study in a new environment can be hard. As ‘Student Center coordinator’ I show new students the way at this university. So that everyone feels comfortable at the Stenden Hotel Management School.’HAVA RYUSTEM4TH YEAR STUDENT INTERNATIONAL HOSPITALITY MANAGEMENT

IHM STUDENT CENTERThe Student Center is our command center for new students. They will be in regular contact with you about the steps you need to take to be totally prepared for your study.QUESTIONS? +31 58 244 [email protected]

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Introduction


PERIOD PERIOD PERIOD PERIOD

YEAR 1

Career CoachElective activitiesProgress test

Guest experience:Integrated Applied MarketingHospitality Applied ResearchBusiness English

Resources:Integrated Applied ResourcesFin ancial AccountingLanguage of Business

Hospitality Operations:The Hospitality IndustryHospitality FoundationHospitality Finance

Real World Learning in Practice:Practical Training in Stenden Hotel, restaurant, bar and conference facilities.

YEAR 2


Hospitality Operations Design:Service Concepts & OperationsRevenue ManagementBusiness Statistics

Hospitality Operations Performance:Hotel ProceduresHotel Operations Training SimulationPractical Training

Hospitality Operations Environment:Operations EnvironmentLawFinancial Analysis

International Business Communication:ConversationReading/writing cultureGrammarCommunication

YEAR 3

Career CoachProgress test

Strategic ManagementHospitality Research ProjectPractical Training

Minor 1 or Grand Tour Minor 2 or Grand Tour

YEAR 4 Internship and dissertation

BACHELOR

1 2 3

THE PROGRAMME “No theory without practice”, in the IHM programme we therefore put students straight to work in our own learning company, the Stenden Hotel. Students progress from service positions to supervisory positions in the second year. In the third year, students take on the responsibility for an entire department and learn about important aspects of management. During the ten month management internship in the final year students put the theory into practice in an external hospitality business. Upon graduation, students receive a Bachelor of Business Administration, an internationally recognised degree that offers global opportunities.

INTERNATIONAL FOCUSHospitality is a global industry that requires internationally mobile employees. Many multinational companies such as Hilton, Marriott and Starwood offer management programmes to young internationally mobile graduates. Our IHM programme is developed with this in mind and our internship office, which has excellent industry connections and enjoys a global reputation, prepares paid placements worldwide for their 4th year students in countries such as the US, Australia, South Africa, UK and lots of other European and Asian countries. Furthermore, our campuses abroad offer students the unique opportunity to follow a part of their study outside the Netherlands.

INTERNATIONAL OPPORTUNITIES The hospitality sector is an international work field and our programme reflects this. Part of the programme is therefore offered abroad in one of our International Branch Campus Sites (IBCs) Thailand, Qatar, Indonesia or South Africa. This is called the Grand Tour. Students are able to study for an exchange semester at one of the 16 partner universities in the hospitality sector around the world. Stenden University offers a world of opportunities.

INTERNATIONAL REPUTATIONStenden Hotel Management School in Leeuwarden is the largest hotel management programme in Europe. In the 2011 accreditation, the programme was awarded a distinctive feature in “Real World Learning.” Internationally, the programme is rated as one of the best and is known for its modern, innovative and dynamic education. The programme has repeatedly been voted number one by both students and experts in the field. Next to the accreditation of the Accreditation Organisation of the Netherlands and Flanders (NVAO) Stenden Hotel Management School is the first hotel school in The Netherlands to be accredited by the prestigious Institute of Hospitality in the UK. The institute provides assurance that both the Bachelor and Associate Degree are appropriate for professional career development within the hospitality industry.

The International Centre of Excellence in Tourism and Hospitality Education also accredited Stenden Hotel Management School as the second institution in Europe with their outstanding programmes; “The facilities and support available to students at Stenden University are impressive. Coaching and buddy programmes help students with their personal development and Stenden’s full service Learning Company Hotel balances theoretical input and practical training.“

YOUR PERSONAL CAREER COACHStenden Hotel Management School teaches that hospitality is of utmost importance. This hospitality is reflected in the personal attention and coaching of all national but especially international students. The IHM Student Center, which is run by students, offers a helping hand to all students during the study preparation period. Their office is open during the summer months and your questions will be answered on a daily basis. At the start of your study a personal career coach will be appointed to you. This coach will accompany you during your study and will advise you with your personal development.

REAL WORLD LEARNINGThe 4* Stenden Hotel is a commercial hotel business which means it is bookable through booking sites such as booking.com and therefore national and international business and leisure guest visit the hotel for overnight stays, conferences, meetings and F&B. The 28 hotel rooms have an average occupational rate of 70% which allow students to really learn and practice in a real life business setting.

NUMEROUS SPECIALISATION POSSIBILITIES Students can follow minors at all International Branch Campus Sites (IBCs). The IHM programme is offered at all IBCs except in Thailand, therefore students can follow regular modules abroad. Possible minors for students to specialize in are:› Cruise Management› Event Management› International Relations› Spa and Health Business Concepts› Gastronomy› Food & Beverage Management› Advanced Wine Management

SHORT TRACK PROGRAMMES Stenden Hotel Management School offers hospitality professionals with educational and/or professional background the possibility to shorten their bachelor study with up to three years. Exemptions are granted either on individual assessment or are defined in agreements with partner institutions. For more information please check: www.stenden.com/ihm.

www.stenden.com/ihm 1717

‘As the learning & development man-ager of Hilton Worldwide/Benelux Cluster I am respon-sible for all train-ings and educations, from team member till general manager within the Hilton hotels in the Nether-lands and Antwerp.’BJÖRN OLTHOFALUMNI INTERNATIONAL HOSPITALITY MANAGEMENT


YEAR 1


Guest experience:Integrated Applied MarketingHospitality Applied ResearchBusiness English

Resources:Integrated Applied ResourcesFin ancial AccountingLanguage of Business

Hospitality Operations:The Hospitality IndustryHospitality FoundationHospitality Finance

Real World Learning in Practice:Practical Training in Stenden Hotel, restaurant, bar and conference facilities.

YEAR 2


Hospitality Operations Design:Service Concepts & OperationsRevenue ManagementBusiness Statistics

Hospitality Operations Performance:Hotel ProceduresHotel Operations Training SimulationPractical Training

Hospitality Operations Environment:Operations EnvironmentLawFinancial Analysis

International Business Communication:ConversationReading/writing cultureGrammarCommunication

YEAR 3

Career CoachProgress test

Strategic ManagementHospitality Research ProjectPractical Training

Minor 1 or Grand Tour Minor 2 or Grand Tour

YEAR 4 Internship and dissertation

BACHELOR

4

International Logistics ManagementBACHELOR OF BUSINESS ADMINISTRATION (BBA)

FULLTIME

EMMEN

This programme prepares students for the broad field of Logistics and Economics with the main focus on process optimization in organizations and chains. Students are naturally interested in subjects such as trade, economics, purchasing, business economics and administration, business processes, marketing and the legal aspects of logistics. International Logistics Management is one of the best programmes in its field in the Netherlands according to the Higher Education Choice Guide (October 2011).

Career prospects A bachelor degree in International Logistics Management enables students to take on the management of essential business processes. Graduates are able to oversee aspects such as the optimal flow of goods, planning, warehousing and transport, or manage a production department. The International Logistics Management programme offers a national or international future with companies, government authorities or non-profit organisations. The Netherlands is proud of its reputation of having a healthy investment environment for international companies and of its role as logistic hub in Europe.

There is a significant demand for International Logistics Management graduates, both in the Netherlands and abroad, so graduates could take on a position as:› LOGISTICS MANAGER PLANNING,

steering and coordinating the processes within a company in order to keep quality high but costs low whilst ensuring goods are moved and stored efficiently.

› PLANNER responsible for the correct and timely delivery of orders, managing the stock, monitoring the transport costs and planning and liaising with carriers.

› SALES MANAGER responsible for the sale of products and services and in charge of a sales team (consisting of sales representatives), often working closely with the marketing department.

› EXPORT MANAGER, usually within a large export company, concerned with the purchasing and sales of products abroad; purchasing products, finding overseas purchasers and then delivering the products smoothly.

› PURCHASING MANAGER responsible for a company’s purchasing policy, possessing astute commercial insights and knowledge into how the company and the market operate to be able to determine appropriate purchasing strategies.

These are of course just a few examples. Some students get jobs as production managers or logistics consultants, working either for a company or freelance.

“I’ve always been interested in trucks and transportation, so I wanted to follow a degree in logistics. The most interesting thing about Stenden was the method of teaching (Problem Based Learning) and was actually the reason I chose Stenden. The advantage of PBL is that your course is based on group work and solving problems.” VADIM BONDARENKA, LITHUANIA

1 2 3

YEAR 2

YEAR 3

YEAR 4

PERIOD PERIOD PERIOD

The organisation

The event

Internship 1 and internship 2

Major subject 1 Major subject 2 Main focus: graduation

The client The process

The logistics chain

YEAR 1

The process 2

Minor subjectMinor subject

BACHELOR

Curr

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18

Introduction


THE PROGRAMMEThe International Logistics programme has two phases, namely the propaedeutic year (the 1st year) and the main phase. During the propaedeutic year, students are introduced to the various aspects of the logistics process, from marketing, production and logistics to internal organisation and purchasing. They develop skills in logistics, communications and commerce – in short, a diverse range of subjects.

PRACTICAL EXPERIENCEThe knowledge acquired in the first year forms the basis for the main phase of the programme. The subsequent 3 years are spent delving further into the propaedeutic subjects through projects investigating for instance the logistics process from raw material to final product. Throughout the entire programme students work in small groups on real business cases, bringing theory and practice together in a challenging and enjoyable way.

GRADUATION WITHIN A COMPANYThe main phase of the programme includes an internship. It forms an important part of the course, enabling students to apply their knowledge and experience to practice. Rewarding and enlightening, the internship is excellent preparation for a career, giving students the chance to find out about the various professions and positions in the sector and discover what profession would most suit them. The programme finishes with a practical final project centred round a particular problem. This is undertaken within a company or organisation – possibly even a future employer. Minors play an important role in gaining further depth and specialising in a specific field of interest. Within logistics management, students can follow minors such as › Green logistics

Logistics Management is a broad professional field in which economically oriented logistics experts focus on process optimization in organizations and chains.

4PERIOD

Main focus: graduation Main focus: final paper

The enterprise

The network

Minor 2

BACHELOR

19

InternationalMarketingBACHELOR OF BUSINESS ADMINISTRATION (BBA)

FULLTIME

EMMEN

“Markets are changing faster and consumers continuously expect new products and services. This is what is so interesting about marketing. How do you ensure that you are leading the way in the use of new marketing techniques and you serve the modern consumer optimally? We have noticed that the professional field needs students who are aware of the latest insights. Especially in the area of e-marketing.”

GERT-JAN HUMMEL, SENIOR LECTURER

The International Marketing programme at Stenden can be followed in Emmen. This broad commercial programme prepares students for a career in the dynamic field of international trade. They will obtain the skills to investigate markets and understand consumers. The focus of the programme will be the (online) introducing of new products and services and the strengthening of a market position. Sustainability and ethics are a common theme in this programme, which opens up broad future prospects.

Career prospects Marketing graduates have a broad view of international trade and know how it uses e-marketing and social media. The bachelor programme is a stepping stone to use for an international career as for example:

(E-) MARKETING MANAGER for developing and implementing a variety of marketing methods to establish stronger company branding and sales.EXPORT MANAGER for a large or medium-sized enterprise that delivers marketing products or services worldwide.

SALES or PURCHASING MANAGER for an international company in purchasing and sales.AREA MANAGER representing a company on a particular continent or in one or more countries.

20

Introduction


Curr

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YEAR 1 Marketing, EnglishBasic skills:Oral CommunicationQuantitative Methodology Business Economics and Business AdministrationStart to work!

ResearchEnglishPurchasingSalesTrendy Tours

Written Communication 1Business Economics 2Marketing 2German 1Innovate CE

Studycoaching/Self Management 1Human Resource ManagementManagement 1German 2Are you an entrepreneur?

YEAR 2 ResearchLaw 1General EconomicsGerman 3

Oral Communication 2Conceptual ThinkingStrategic MarketingGerman 4

Business Economics 3Management 2English 3Purchasing 2Purchasing

Studycoaching/Self Management 2Corporate CommunicationEngels 4Integrated Communication PlanSales/CRM

YEAR 3 Work placement Work placement Minor 1 and 2 Minor 1 and 2

YEAR 4 Marketing Management 1 and 2Major 1 and 2

Marketing Management 1 and 2Major 1 and 2

Final Project 1 and 2 Final Project 1 and 2

BACHELOR

1 2 3

“The Marketing programme is very broad. As a result, you get a good overview of developments in international trade. You can add your own accents with the choices offered by the programme, and you’ll learn to work with students of different nationalities. An excellent preparation for an international career.”GERRY GEITZ, ACADEMIC DEAN

THE PROGRAMMEAll aspects of international trade, both business-to-business and business-to-consumer, will be addressed during this programme. Students will gain a broad basis in marketing, which enables them to work in any industry anywhere in the world. International trade is of economic interest for any country. The Marketing programme enables students to make a valuable contribution, with a focus on sustainability regarding people, planet and profit.

INTERNATIONALThe programme has a strong international character. Students always work on cases in an international environment and from international practice. The programme has many contacts with companies that operate worldwide, and is part of networks between universities in, among other, Europe, Asia and South America. The Marketing programma literally broadens the horizon.

The program provides at least the following minors: › Tourism and Event Management › International Marketing

Students can also choose from a broad exchange programme. This allows the programme to further match an individual’s preference for a particular industry or region. By following parts of the programme abroad, students also gain useful international experience, which increases job opportunities in international trade. The exchange program provides an excellent opportunity to combine study and travel.

PBL CASEIn your Problem Based Learning case you will work on a real life case. In this case we offer a mix of business and pleasure. Learn to put theory into practice. One of the cases is an export or marketing plan for a food manufacturer who wants to conquer a new market. The research is prepared in Emmen. During an excursion to the new export country, students investigate how consumers react to the new product and what would be the best way to introduce the new product.

21


YEAR 1 Marketing, EnglishBasic skills:Oral CommunicationQuantitative Methodology Business Economics and Business AdministrationStart to work!

ResearchEnglishPurchasingSalesTrendy Tours

Written Communication 1Business Economics 2Marketing 2German 1Innovate CE

Studycoaching/Self Management 1Human Resource ManagementManagement 1German 2Are you an entrepreneur?

YEAR 2 ResearchLaw 1General EconomicsGerman 3

Oral Communication 2Conceptual ThinkingStrategic MarketingGerman 4

Business Economics 3Management 2English 3Purchasing 2Purchasing

Studycoaching/Self Management 2Corporate CommunicationEngels 4Integrated Communication PlanSales/CRM

YEAR 3 Work placement Work placement Minor 1 and 2 Minor 1 and 2

YEAR 4 Marketing Management 1 and 2Major 1 and 2

Marketing Management 1 and 2Major 1 and 2

Final Project 1 and 2 Final Project 1 and 2

BACHELOR

4

Leisure ManagementBACHELOR OF BUSINESS ADMINISTRATION (BBA)

FULLTIME

LEEUWARDEN

Career prospects Graduates are expected to have developed a sustainable vision on leisure time, be able to think strategically, be multidisciplinary and able to act as the hub in management, decision-making and consultancy positions. With a degree in Leisure Management, students could take on a position as:

›EVENTMANAGERforasportsmarketingcompanydevelopingnewconceptsforsportsevents,integratingsustainableinitiativesandexecutingtheconceptincollaborationwiththeclient.

›PROGRAMMEMANAGERforalargepoppodiumdecidingwhichbandswillplay,takingcareofthenegotiationsandcoordinatingtheshows.

›MARKETINGANDCOMMUNICATIONSMANAGERforathemeparkworkingwithateamofcommunicationstafftoensure

thattheparkandeachofitsattractionsareuniquelyplacedinthemarket.

›PROJECTMANAGERforamuseumadvisingonanddevelopingtheset-upofculturaleducationprogrammes.BecauseLeisureManagementisabroadmanagementprogramme,graduatescanalsoworkinotherserviceindustriesorstartuptheirownbusiness.ThereisaworldofopportunitiesforLeisureManagementgraduates.

“You can learn a lot from books, but you learn the most from practice. And actually, that’s direct preparation for business.”BARBARA BERENDS, DUTCH LEISURE MANAGEMENT ALUMNUS

1 2 3

YEAR 2

The second year focuses on operational management.

YEAR 3

The focus in the 3rd year is on strategy, research and specialisation.

YEAR 4

The 4th year centres on your research and graduation. You do a 7 or 10-month internship and write your final paper, preferably carrying out the research for the company in which you do your internship.


Introduction to leisure studiesFoundation for the rest of the programme. What is Leisure? What motivates people to engage in leisure activities.

Human Resource ManagementIn this module you run all HR processes: from HR strategy until the operational implementation of HR activities.

Graduation Profiles: Sports Management, Arts & Culture Management, Tourism Management, Event Management.

It is also possible to choose other minors or to go abroad via Grand Tour or Exchange.

Internship and Dissertation

Organisation and ManagementThe focus is on organizations that are active in the Leisure industry.

Marketing Leisure › Consumer psychology› Experience marketing› Social Media

Event OperationsDuring this module you will learn what is involved in the organization and execution of an event.

Leisure ExperienceYou receive tools how to create meaningful experiences:› concept development› story telling

AtworkYou will conduct research within an organization.

BACHELOR

YEAR 1

The 1st year comprises an introduction to the leisure industry and service management in general. Particular attention is placed on the operational side of leisure industry businesses. You set up a company with fellow students, so gaining experience of a wide range of entrepreneurial concepts.

Programme mission: “Leisure Management combines challenging education with interna-tional experience that trains entrepreneurial students to become commercial and creative directors for the leisure industry within the framework of a sustainable philosophy.” The mission is based on the following vision: “Serving to improve the quality of life.”

Curr

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During the periods there is a continues offering of the following components: English, Business Economics, Management Skills, Writing Skills, Intervision, Presentation techniques, Study coaching, Research, Young Entrepreneurship, Leisure Projects.22

Introduction


The Leisure Management programme prepares students for a career in a fascinating industry that spans recreation, tourism, arts, culture, sports and media. Students are challenged to make a difference in the international sustainable leisure industry. The mission and vision of Stenden’s Leisure Management programme are reflected at every stage of the course.

THE PROGRAMMEThe Leisure Management degree focuses on the organisation and coordination of free-time experiences. Students receive a solid grounding in marketing, business economics, new media, socially responsible entrepreneurship and communication. In addition, students gain practical experience in the leisure industry working in the various sectors of event management, tourism, sports, arts, culture, recreation and media.In the first year of the programme, students learn about the various developments, management and product development in the leisure industry. An important component of the first academic year is the concept of new business in which students set up an own business. The emphasis in the second year is on organising an event or festival. During this phase students are taught project management, creativity, concept development and research. The third year focuses on strategic management and a real research project followed by six-month optional minors as specialisations. In the fourth year, students are required to complete a seven-month international or national internship. During the internship students complete a final project of 7 or 10 months.

INTERNATIONAL FOCUSThe Leisure Management programme is renowned for its practical and international approach. Guest speakers, business presentations, setting-up a company and field trips are all part of the course, and with its own learning company and internship office, Stenden offers a broad range of intern positions in the Netherlands and worldwide.

LEISURE MANAGEMENT OFFERS FOUR GRADUATION PROFILES:› Tourism Management› Event Management› Sport Management› Art & Culture Management

EUROPEAN TOURISM FUTURES INSTITUTE (ETFI) Stenden university – with the support of HISWA and Recron – has launched the European Tourism Futures Institute (ETFI) in November 2009; an institute that specialized in the development and application of scenario planning for the tourism and leisure sector. ETFI is liased to the School of Leisure and Tourism Management of Stenden university. The institute makes an active and inspiring contribution to tourism futures by using scenario planning methodologies. The ETFI is ‘painting pictures about the future of tourism’ by compiling future scenarios in close collaboration with key representatives from the industry, governmental organizations and researchers and experts from various fields. This methodology is distinctive to common forecasting techniques as it aims to create a common vision of all key stakeholders by actively involving them in the co-creation and implementation of the scenarios.

4PERIOD

Leisure LifeThe leisure industry is composed of a number of distinct sectors. Current issues in these sectors are discussed.

LeisureLabScenario planningWork orientation

BACHELOR

Strategic ManagementYou will conduct research within an organization.

23


Media and Entertainment ManagementBACHELOR OF BUSINESS ADMINISTRATION (BBA)

FULLTIME

LEEUWARDEN

The Media and Entertainment Management programme at Stenden prepares students for careers as managers and professionals in the media and entertainment industry.The programme combines management with creativity and focuses on developments, trends and innovations and, through our approach of problem-based learning and other educational methods, stimulates students to develop vision. With media consumption changing so massively and rapidly, the industry needs staff and management with the latest knowledge and experience. Stenden provides its students with exactly what they need.

Career prospects For those wanting to work in the magazine world, those tempted by advertising or television, or those wanting to become self-employed to create cross-media formats, the Media and Entertainment Management programme fits the bill. Students learn how to be a multi-faceted media professional able to think in terms of concepts, and manage and combine different media. Whatever line of work is chosen, it is guaranteed to be in a field that develops quickly and offers huge opportunities.

A Media and Entertainment Management degree will open many opportunities for work. Depending on the area a student specialises in, careers can include:› MEDIA PLANNER working with a team

of specialists to create the right mix of analogue and digital media.

› MAGAZINE MANAGER responsible for a publication’s readers market, developing and arranging promotional activities for readers and managing single issue sales.

› PRODUCER acting as the hub in the making of audio-visual productions, organising facilities, people and material and ensuring budgets and deadlines are kept.

› ONLINE MARKETEER responsible for developing and executing online marketing plans for a concept or brand, taking decisions on aspects such as communicating the right message, how the brand should be promoted online and how communication with the target group should take place.

These are of course just a few examples. Some graduates go on to work as project managers, editors, marketing managers, or as managers in the music and entertainment industry. Others start their own companies or freelance as media specialists and advisors.

“I think the best thing about Media and Entertain-ment Management is that you meet so many different kinds of people. Creatives, deep thinkers, but also real go-getters – and they all manage to get on very well together. The open, informal way in which students and lecturers interact is what creates the positive friendly atmosphere that makes this degree stand out.” EDWIN VAN DER HORST, NETHERLANDS

1 2 3

YEAR 2

During this year, students develop their knowledge of the subjects introduced during the first year.

YEAR 3

In addition to two compulsory modules, students choose a specialization in which to develop and broaden their knowledge.

YEAR 4

The final year centres around the internship and final paper.


Media in Context

Media Relations

Strategic Management

InternshipFINAL PAPER

Media Operations

Personnel & Organisation

Branding & Communication

Media & Culture

Media production

Minor

BACHELOR

YEAR 1

First year of degree (propaedeutic year): a broad and general year in which students are introduced to the various disciplines within media & enter-tainment management.Cu

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24

Introduction


THE PROGRAMMEThe Media and Entertainment Management programme teaches students about communication tools and techniques and how to connect information, experiences, theory and practice. Cross-media communication is a key focus of the programme. The academic year is divided into four modules of nine weeks, with each module carrying a main theme that is studied and explored from a number of different angles.In the propaedeutic year, students are introduced to different types of multimedia techniques and tools, and are trained to use them in practice by setting up four media productions. Most of the academic team members are active in the media industry, so students learn directly from qualified people within the field. Students are also taught subjects such as statistics, management, marketing, ethics, organisational sciences and business economics.

In the second year of the programme, students further explore the theories behind media analysis, human resource management, brand management and marketing communication. The third year focuses on the strategic management and students spend one of the modules working for a company. Stenden is well known for strong links with the industry, and numerous companies (both national and international) prefer Stenden students because they are known for being independent while possessing problem solving capabilities. Most employers look for these qualities in possible candidates. Students can also study abroad for one semester.

The final year of the programme includes a 42-week internship with students expected to work four days and spend one day a week writing their final paper.

THE MINORS OFFERED WITHIN THE PROGRAMME INCLUDE:› A brand new start› Entertainment education› Music management› Spa & Health Management

“After my internship with Sanoma in Belgium, I was able to work in their offices in the Netherlands. I look into how reader’s rate adverts and which magazines meet the needs of advertisers. I like what I’m doing.” FEMKE BORST, ANALYST/MEDIA PLANNER AT SANOMA PUBLISHERS

4PERIOD PERIOD

InternshipFINAL PAPER

Personnel & Organisation

Branding & Communication

Media & the Consumer

From Concept to Production

Minor

BACHELOR

Minor

25

“In past years, the Media and Entertainment industry (M&E) has seen a dramatic turnaround. The interactive sector is growing faster than most of the more traditional sectors.” ERNST & YOUNG

“The Media and Entertainment Management (MEM) course is inspiring and full of freedom to explore and create. The MEM course includes print, film, music, audio visual, online media, trends and current development in the media world. Media is everywhere and it plays a crucial role in every society. MEM students are swimming in an ocean of creativity and information.” TAMARA BIZYUK, ALUMNUS MEDIA AND ENTERTAINMENT MANAGEMENT

International Teacher Education for Primary SchoolsBACHELOR OF EDUCATION (BEd)WITH AN INTERNATIONAL DIPLOMA SUPPLEMENT

FULLTIME

MEPPEL

Career prospects On completion of the four-year programme you can work at a primary school in the Netherlands or at an international school abroad. Your employment opportunities are literally global and the job prospects are excellent.

TEACHING AT AN INTERNATIONAL PRIMARY SCHOOLAt an international school you will work with children from many different nationalities and cultures. They will all have different school backgrounds and have varying language abilities. In addition to teaching, you also consult with the parents and, when necessary, work with the children to prepare them for their next move to a different country. It is fascinating and challenging.

TEACHER AT A DUTCH PRIMARY SCHOOL On graduation, you officially hold a Bachelor of Education. With this international degree, you can of course also start to work at a primary school in the Netherlands. Because this course qualifies you to teach in Dutch primary schools, you will have to pass the Dutch language test, a mathematics, history, geography and science test during the first year and you will receive support for these tests. To prepare for the Dutch language and other tests you can take a basic preparatory test before you start the course.

OPTIONAL SUBJECTS STENDEN UNIVERSITY UNIVERSITY COLLEGE SJÆLLAND BUSKERUD UNIVERSITY OF APPLIED SCIENCES (Vordingborg, Denmark) (Drammen, Norway) (Meppel, Netherlands)

Art and Culture

History and Social Geography

Intercultural Understanding and Religion

Mathematics

Physical Education and Health

Science and Technology

Special Needs

26

Introduction


The International Teacher Education (ITEPS) programme prepares students for a career as a teacher in an international primary school. Stenden in Meppel offers teacher education for international schools. You become a Bachelor of Education with an international diploma supplement. The international platform of International Specialisations is called ITEPS (International Teacher Education for Primary Schools). Stenden runs the ITEPS programme at its campus in Meppel in collaboration with two other universities in Norway and Denmark. You can find more information about this programme on the ITEPS website on www.iteps.eu.

Curr

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YEAR YEAR YEAR YEAR

EnglishEducational StudiesTeaching ExperienceDemocratic CitizenshipCoachingBasic Knowledge Tests (in Dutch)

Educational StudiesTeaching ExperienceResearch and Academic MethodsCoachingOptional subject (see above)

Educational StudiesTeaching ExperienceResearch and Academic MethodsCoachingOptional subject (see above)

Dutch Knowledge base (in Dutch)Educational StudiesTeaching ExperienceBachelor Thesis

BACHELOR

1 2 3 4

THE PROGRAMMEFor the international specialisation, Stenden in Meppel works with a number of other European universities as well as with representatives from the world of international education. The programme therefore has a truly international character and, because courses are taught by British, Norwegian, Danish and Dutch teachers, the teaching language is English.

English is also the first language used in international schools, which makes it even more important that you master the language.

STRONG BASISIn the first year of the programme the emphasis is on English. You work on your own personal development in the language, providing a strong basis to help you through the course – and the rest of your study. The focus is also English in the classroom, how to teach children to read and write, for example, and some of the underlying popular theories of first and subsequent language acquisition. There is even an opportunity to follow a summer course in English to develop your skills even further. The first year of the programme also includes subjects such as Educational Studies and Democratic Citizenship, and throughout the year teaching is practiced in international and Dutch primary schools.

As with the other teacher-training programmes in the Netherlands, there is a compulsory Dutch language test and a series of basic knowledge tests in the first year. The ITEPS course includes preparation for these tests. What’s more, in order to obtain your propaedeutic (first-year) certificate, you need to have obtained a C1 level of English. The first year English programme is designed to support you in reaching this level. A native speaker also teaches this part of the English course.

CHALLENGING TEACHING-PRACTICE PLACEMENTS AND INTERESTING SUBJECTSEach course year includes regular school-based experience, which is challenging, fun and you learn a lot. From almost the first week of the course, you will make weekly visits to an international school, first to observe and then to carry out tasks based on your work in college. There is also a period of practice in a Dutch school for your familiarity with the national education system. After the first year, you learn how to carry out practical research and follow a choice of optional subjects, see the table below (one of the subjects you have to choose is Mathematics). Some of these subjects are offered at our partner colleges in Norway and Denmark. Part of the course requirement is that you spend at least a full semester at one of the partner colleges where you will also continue your teaching practice. You finish the programme with a final project either in the Netherlands or abroad.

126755-1-STEND-logoFC_50x40 1 17-09-12 14:49

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PBL-CASEYou want to continue your studies and train for a career that really appeals to you. And you want to enjoy the best time of your life – as a student. The future could not be brighter. Apart from being qualified to teach at Dutch primary schools, the rapidly growing number of international schools around the world all need trained and qualified teachers. Stenden’s international teacher education programme (ITEPS) combines your career with travel and adventure. And if that is what you are looking for, then ITEPS is the course for you. It is the only Bachelor teacher education with an international specialisation that qualifies you as a primary school teacher in the Netherlands and prepares you to work in international schools at home and abroad.

MORE INFORMATION:www.stenden.com/olbinternationalwww.iteps.eu

Tourism ManagementBACHELOR OF BUSINESS ADMINISTRATION (BBA)

FULLTIME/SHORT TRACK

LEEUWARDEN

QATAR

Career prospects International Tourism Management is the perfect programme for students with a talent for creativity, communication, intercultural cooperation and organising. This international course prepares students for a management, consultancy or advisory position in the tourism industry. Graduates get to work on the development of new tourism concepts and products and contribute largely to the professionalization of the field of tourism. It is a broad programme focused on sustainable tourism and the graduate’s future role in the industry. The programme literally, takes students anywhere and has an international character. A degree in Tourism Management could provide career opportunities as:

› PURCHASING MANAGER purchasing travel products such as hotel rooms, apartments and flight seats, negotiating prices, and negotiating partnerships with companies providing transfers and excursions at the place of destination.

› MARKETING AND COMMUNICATIONS MANAGER for a city marketing agency, responsible for and ensuring that visiting tourists know what is going in on town and attracting new tourists.

› REGIONAL MANAGER of a travel agency

acting as the first point of contact for the travel agency managers and providing the link between head office and the agencies.

› POLICY OFFICER for the civil services liaising between government, companies and other organisations to, for example, develop new provincial cycle trails.

These are, of course, just a few examples.

Some students become self-employed or work as advisors. The career opportunities with this all-round programme are numerous.

“What I value most is the transferrable skills Stenden has trained me with – although international tourism management was the major I studied, it was actually just as management-focused as tourism-focused. I not only gained a comprehensive knowledge of tourism which equipped me to work in the tourism industry, but also know-ledge to help me work in other fields such as marketing, HR, or finance.”SHUNAN WANG FROM CHINA, ALUMNI WORKING AT LOUIS VUITTON

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Introduction


Tourism is and always will be an important economic driver. All over the world, the tourism sector is growing and offering opportunities for those with an entrepreneurial spirit and an open mind. The International Tourism Management programme enables students to develop their professionalism in an interdisciplinary curriculum comprising several disciplines. The mission of International Tourism Management is “The education of future tourism managers who, through mastery of practical skills, have the ability to work in an international context and, by bridging divides between economics, ethics and ecology, contribute to the further professionalization of the tourism industry”.

MODULE MODULE MODULE MODULE

YEAR 1 A general introduction offer-ing a broad overview of the most significant issues in the tourism industry. The phase is characterised by understanding the nature, role and relationship between the Markets, Organisa-tions and Resources that are involved in the tourism industry.

› Introducing the Tourism Profession (Trends, Socio-Cultural, Economy, Environmental, External influences)

› English › Personal Professional Development

› Organisations & Personnel 1 (Personnel Management, Middle Management, Strategy, Leadership)

› English

› Exploration in Tourism Marketing with a focus on use of Marketing by Tour Operators

› Tourism Product

YEAR 2 Exploration of the core of the tourism industry and the com-plexities in balancing people, planet and profit, structures and systems.

› Organisation and Personnel 2 (HRM theory and skills)

› Foreign Language

› Tourism Resource Development (Natural Resources, Cultural Resources)


› Destinations Marketing and Management


› Tourism Industry Operations Management


YEAR 3 The Specialisation/ Integra-tion phase draws together the elements already covered in the previous two years.

Strategic Management:strategy development, strategic positioning, strategic choices, implementation of strategic decisions, and values-based strategy.

Tourism Research Project:Students work on a variety of practical research tasks in order to develop business skills and competencies.

Students may choose either to follow Minors, participate in Stenden university Grand Tour or in the international exchange

Continuation of option from module 3.

YEAR 4

Internship and dissertation. Internship Internship Internship and dissertation

BACHELOR

1 2 3

“Travel & Tourism is one of the world’s largest industries, supporting 255 million jobs and generating 9 percent of world GDP.”WORLD TRAVEL & TOURISM COUNCIL

THE PROGRAMMESustainable tourism lies at the core of this programme. Students learn to prioritise the needs of the community and the environment of a tourist destination, they learn about the impact tourism has on different cultures and examine which economic factors play a role. Once again, no theory without practice. Already in the first year, a visit to a European city and a rural tourist area is included, followed by a field trip to the Mediterranean in the second year. Students are introduced to all aspects of a managerial position and are taught how to market a product or service using specific marketing tools and put theory into practice. To connect theory to the real world, students practice and work with a management simulation game in the third year. During the final year students undertake a seven-month paid internship within an industry-related company and write their bachelor thesis. Upon graduation, graduates receive the title of Bachelor of Business Administration. With this internationally recognised title, graduates are able to find work anywhere in the world.

MINORStenden has a major-minor structure. Although the major is the main focus of the programme, the student can deepen or broaden their knowledge by following a minor. Stenden offers minor programmes in: Community Tourism: covering small-scale tourism in developing countries in collaboration with development organisations and the tourism industry. Heritage Tourism: looking at the management of natural and cultural heritage and examining not only opportunities for tourism, but also how heritage sites can be protected and maintained. Adventure Tourism: focusing on planning and managing outdoor activities such as climbing, diving, rafting and parasailing, and studying the development of sustainable tourism products and innovative strategies.

EUROPEAN TOURISM FUTURES INSTITUTE (ETFI)Stenden – with the support of HISWA and Recron – has launched the European Tourism Futures Institute (ETFI) in November 2009; an institute that specialized in the development and application of scenario planning for the tourism and leisure sector. ETFI is liased to the School of Leisure and Tourism Management of Stenden university. The institute makes an active and inspiring contribution to tourism futures by using scenario planning methodologies. The ETFI is ‘painting pictures about the future of tourism’ by compiling future scenarios in close collaboration with key representatives from the industry, governmental organizations and researchers and experts from various fields. This methodology is distinctive to common forecasting techniques as it aims to create a common vision of all key stakeholders by actively involving them in the co-creation and implementation of the scenarios.

CASE BASED LEARNING: STRATEGIC MANAGEMENTJörg Wenzel, teacher Tourism Management: ‘You learn to prepare strategic choices, for Ryan air (one of the largest European budget airliners) for example’ ‘Things are not always as they seem at first glance. Not in the tourism industry either. Therefore, you will learn to analyze organizations in the third year module Strategic Management. Important for a manager. Only then can you get to the root of a problem or issue and make sound strategic choices. You also learn how to prepare these choices. And test them. A good example is the case for Ryan air. Students are instructed to analyze this company. That, of course, reveals negative publicity and controversial statements from the manager. What is the problem here? Or better yet: is there a problem? Instinctively you will say yes. But when analyzed you will discover that the many media reports, even if they are negative, benefit the turnover. This is essential information for developing a successful long-term strategy’.

SHORT TRACK PROGRAMMEThe Short Track International Tourism Management Course enables international students to obtain a BBA degree in Tourism Management through accreditation of their prior learning and work experience. The programme varies between 1.5, 2 and 3 years, depending on your prior experience and qualifications.

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MODULE MODULE MODULE MODULE

YEAR 1 A general introduction offer-ing a broad overview of the most significant issues in the tourism industry. The phase is characterised by understanding the nature, role and relationship between the Markets, Organisa-tions and Resources that are involved in the tourism industry.

› Introducing the Tourism Profession (Trends, Socio-Cultural, Economy, Environmental, External influences)

› English › Personal Professional Development

› Organisations & Personnel 1 (Personnel Management, Middle Management, Strategy, Leadership)

› English

› Exploration in Tourism Marketing with a focus on use of Marketing by Tour Operators

› Tourism Product

YEAR 2 Exploration of the core of the tourism industry and the com-plexities in balancing people, planet and profit, structures and systems.

› Organisation and Personnel 2 (HRM theory and skills)


› Tourism Resource Development (Natural Resources, Cultural Resources)


› Destinations Marketing and Management


› Tourism Industry Operations Management


YEAR 3 The Specialisation/ Integra-tion phase draws together the elements already covered in the previous two years.

Strategic Management:strategy development, strategic positioning, strategic choices, implementation of strategic decisions, and values-based strategy.

Tourism Research Project:Students work on a variety of practical research tasks in order to develop business skills and competencies.

Students may choose either to follow Minors, participate in Stenden university Grand Tour or in the international exchange

Continuation of option from module 3.

YEAR 4

Internship and dissertation. Internship Internship Internship and dissertation

BACHELOR

4


GOOD FOR THE WORLDThe Tourism and Hotel Management programmes at Stenden meet the Standards of Excellence set by the International Centre of Excellence. Stenden has been welcomed as Full Member of the International Centre of Excellence.

The International Centre of Excellence (ICE) is an independent international accreditation body that specialises in tourism, hospitality, culinary arts and events education. According toICE, Stenden “places considerable emphasis on the development of focused and effective research skills. Students contribute to appointed fields of activity, which develops their research skills and contributes to the schools research capabilities. The facilities at Stenden University are exceptional and the use of the Stenden Hotel and other facilities for the development of students result in highly competent graduates who are fully prepared for professional positions in today’s industry.”

COURSE CONTENTCentral to the course is of course the English language. The aim for students is to achieve level 6 in the IELTS exam. The course is given by native speakers who are qualified and experienced in second language teaching, applying their expertise, the latest technology and an understanding of the complexities of learning a second language at this high level. The classes include speaking, listening, reading, writing, grammar, vocabulary and general English as well as general IELTS exam skills. At the end of the course the students take, on-site, the IELTS exam.

The course also includes a module, called ‘Life and Study Skills’ (LSS) showing students how to cope with the style of teaching and learning at Stenden, which may be totally different from the methods they have been used to in their own countries. In addition, the course includes an introduction to ‘Problem-Based Learning’ (PBL), which helps the students develop their skills in critical thinking. Dutch culture may be very different from the student’s home country and the LSS module is designed to help students achieve an understanding of the new country so that settling-in is as easy as possible.

The students are assigned to a teacher-mentor responsible for the student’s academic progress throughout the course. The teachers regularly discuss the students’ progress and will quickly intervene to let a student know of an area of concern.

PROGRAMME START DATESYou can start this programme in either September or February.

GATEWAY TO HOSPITALITY EDUCATIONMoreover, students get introduced to the different study programmes, like for example the ‘Gateway to Hospitality Education’ programme. The ‘Gateway to Hospitality Education’ two-day orientation program is designed to build the first link between ELC students and Stenden Hotel Management School. It also helps ELC students acclimate to Stenden’s distinctive living and learning community. Intercultural communication workshops, wine lectures and guided tours through the hotel and university will be offered during these two days. The Problem based learning (PBL) philosophy of Stenden University will be presented with the help of a special made PBL problem. Next to that, current international students will support the ELC students to easily adapt to the life in a foreign country.

The “gateway to hospitality education” programme has three primary goals in mind:1 To welcome students to Stenden and engage them

with the history, traditions and values of our university.

2 To introduce students to the opportunities, responsibilities and resources of the Stenden curriculum, more importantly the content of the hospitality study.

3 To assist students in connecting with the community of their peers and the campus and local communities.

For questions about this programme e-mail to: [email protected]

English Language Course“PREPARING STUDENTS FOR IELTS,

A STENDEN STUDY IN ENGLISH

AND LIFE IN EUROPE”

LEEUWARDEN

“You find yourself in such a good learning environment, which helps you as well to adapt to school and learn specific classes as PBL that will waiting us in the future.”OLGA GUBINA

“My goal is not only to pass the IELTS, but also to touch real English. If I begin my study in master program, I will know how to communicate with other countries, students and teachers.”LIU CHANG YUANYUAN (STEPHANIE)

“You find yourself in such a good learning environment, which helps you as well to adapt to school and learn specific classes as PBL that will waiting us in the future.”OLGA GUBINA

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Introduction


Overseas students are a valuable part of our growing international identity.Thanks to its global footprint, Stenden attracts students from all over the world. The English Language Course helps these students reach the required level of English (IELTS 6 for undergraduate programmes), and helps them settle in quickly into a new culture and study-style.

English (IELTS)

PBL/LSS

Culture

Study Skills

Pre Master Programme (one semester)

Do you want to know

more of Stenden’s

Masters programmes?

Check www.stenden.com

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The Pre Master Programme is especially designed for international students and will combine intensive academic English language training, study skills and academic subjects to ensure a swift adaption to Stenden’s Master programmes. Students will build greater confidence in expressing themselves and engaging with fellow participants, lecturers and professors in the Master programmes. Students can be expected to achieve better academic performances and tackle more complex research projects in an effective and professional way. This will prove to be an excellent platform for a successful career in amongst others the hospitality, tourism or services industry and added value for your personal and professional development.

Goal of the Programme

SUBJECTSAcademic English is a key subject in the Pre Master Programme, which is fairly different from regular English language training. Approximately 4 hours per day are spent on a combination of:› Writing (writing essays, research reports and

dissertations)› Listening (following lectures with ease, taking notes

at lectures)› Reading (reading for specific academic purpose,

working on specific strategies associated with effective reading)

› Speaking (presenting findings, chairing and taking part in discussion groups)

› Grammar (improving basic grammar skills to an academic level)

› Pronunciation

To ensure a swift integration into the Master programmes another 2 hours per day will be dedicated to specific academic subjects related to the fields of service, leisure and tourism including:› Quality management› Policy & planning› Research› Forming concepts› Sustainability strategies› Strategic management› Market value creation

ADMISSIONTo follow the Pre Master Programme students will need:› A bachelor degree, preferably in hospitality, tourism,

business or economics› An IELTS score of at least 6.0 or TOEFL scores of 550

(paper based), 213 (computer based) or 80 (internet based)

› To take part in a first interview

START OF THE PROGRAMMEThe one semester Pre Master Programme will start on the 1st of February 2014.

Students with an IELTS score of 5.5 are suggested to start in the regular English Language Course in September 2014 and to progress to the Pre Master Programme – after successfully completing the English Language Course – in February 2015.

After successfully completing Stenden’s Pre Master Programme including an IELTS exam, participants are guaranteed entry into either Stenden’s Master in International Service Management or Master in Leisure and Tourism Studies.

The programme is taught on Stenden’s Leeuwarden campus with full access to the (digital) library and all other facilities at Stenden.

The Pre Master Programme is also accessible for students who do meet the entry requirements for the Master programmes but simply want to refresh or upgrade their knowledge and academic skills.


Open and diverseThe Netherlands has been open to people of non-Dutch origin for a long time. It is attractive because of freedom of thought and religion as well as commerce. Today it is home to over 190 different nationalities. This cultural diversity has made it an environment where knowledge, ideas and cultures from all over the world come together. Another distinctive characteristic of the Dutch is their openness in personal interaction and their direct way of acting and speaking. Dutch society is relatively non-hierarchical, for example, teachers tend to be very accessible and are truly interactive with their students – which can help students really get the most out of their studies. Holland is also a safe country by international standards, with low levels of violence and street crime.

International

by definitionInternational trade has been the cornerstone of the Dutch economy since the 17th century and the economy remains open and internationally oriented to this day. Located in the delta where several major European rivers flow into the North Sea, Holland was ideally situated to become a centre of trade and transport. Today, Rotterdam is Europe’s largest seaport and Amsterdam Airport Schiphol one of its main airports. The Netherlands is one of the world’s top ten biggest exporting nations and logistics and distribution are key strengths in an economy rated as the 16th largest in the world, yet in a country of only 16 million people. Besides major homegrown multinationals, the country boasts the main European distribution centres and EMEA offices of an array of major international companies – all of which offer attractive internship opportunities. As well as being a hub for European and intercontinental travel, the Netherlands benefits from dense and efficient road and rail networks. This, combined with the fact that the country is little more than 300km long from north to south and 250km wide from east to west, makes it easy to get around.

“The amazing international

environment and the friendly people

made it very easy to settle.” AYUDH BHATTARAI, NEPAL

Netherlands won the FIFA World Cup semi-Final 2014

The colour orangeThe Netherlands is a constitutional monarchy in which the House of Oranje [which translates to orange], currently headed by King Willem Alexander, plays a largely symbolic role. There is great public enthusiasm for the traditions associated with the monarchy, such as King’s Day on April 27, when the whole country takes to the streets decked out in orange for a gigantic party. The same happens when the national football team does well, for example during the 2014 FIFA World Cup.

Most fit country i

n

Europe

1s most active in Europe on Twitter

680.000 jobs in usa via dutch business & investment

New York City started as

Dutch colony called New Amsterdam

3rd best country in world for work-life balance

the attraction of the netherlands

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“I enjoy my life in the

Netherlands. It’s a nice country

to live, study and travel in

and for social communication.

The cities are very clean and

traditionally designed. You don’t

see many high buildings here,

which helps people breath easily.”

JIE YANG, CHINA

3rd best in the world university

average

English

widely

spoken Thanks to the country’s international orientation, other languages are widely spoken – familiarity with French and German is common and it will be hard to find anyone that does not speak English. In fact, approximately 90% of the Dutch population speaks English – a percentage not found anywhere else in continental Europe. It was therefore obvious that the Netherlands would become the first non-English speaking country in the world to offer course programmes taught entirely in English. At Stenden, these programmes are delivered in part by native English-speaking staff to maintain the highest teaching standards.

Covered with bikes When we talk about transport, we cannot forget to mention bikes. The Netherlands has significantly more bikes than people (work that one out!), with thousands of kilometres of cycle lanes and traffic lights just for cyclists. Given this infrastructure and the fact that the bulk of the country is as flat as a pancake (also a local specialty), bikes are the ideal way to get around over short distances, like in a student town. And of course they are good for staying in shape and are eco-friendly.

On average, a Dutch person rides a bike

2.5 km per day and 900 km per year

Dutch people are the tallest in the world with an average height of 184 cm for men and 170 cm for women

3rd best in the world on english

2nd richest

country in

Europe

STENDEN LEEUWARDENLeeuwarden is situated in the north of the Netherlands, about 140 km Northeast of Amsterdam and only 100 km away from the German border. The Wadden Sea (UNESCO World heritage) and its four islands with lots of pristine nature and water sports possibilities are, with a distance of 20 km, within spitting distance of the student city Leeuwarden. The historic city centre and captivating cultural heritage of the inner city but also the numerous cafés, boutiques and small shopping streets makes Leeuwarden ‘European Cultural Capital’ in 2018. With its small canals and bridges, Leeuwarden is also called ‘the Venice of the North’. No less than 25,000 Dutch and international students attend the city’s three universities. About 25% of all students are foreign, which makes Leeuwarden a truly international student town. It offers all facilities that one could wish for, such as several gyms, cinemas, theatres, bars, nightclubs, department stores and a shopping mall. Because of the size and the perfect biking system every location in Leeuwarden is easy to reach by bike. Everything is nearby, but still there is so much to do, to see and to experience. Fast train services link Leeuwarden to Amsterdam and Schiphol Airport, Groningen Airport Eelde, and the rest of Europe. Leeuwarden is a dynamic and international perfect sized student city, full of warm-hearted people that welcome young students with open arms.

THE CAMPUS Stenden currently has more than 11,000 students from 85 different countries and employs 1,000 members of staff. Professors maintain the essential link between programmes and the professional field through applied research. Stenden Leeuwarden is housed in a modern building and has state-of-the-art teaching facilities. There is a fantastic open study space with ICT and conference facilities, and a special ‘Knowledge Boulevard’, a library, hairdresser, bank, job agency and a canteen where organic dishes from all over the world are served. The University Sports Card gives students access to a wealth of sports facilities at an affordable price.


leeuwarden

dynamicstudenttowns

EMMENEmmen, a town of roughly 110,000 inhabitants, lies in the northeast of the Netherlands. The city is a few kilometers away from the German border and therefore part of an active trade community with Germany. It’s also the focus of the largest connected industrial area in the north of the country, so it’s no surprise that the town has developed into a dynamic university location. In the centre of Emmen is Dierenpark Emmen, one of Europe’s finest and well-visited zoos, where animals roam free over large areas. Sports lovers are well catered for by – for example - the 13 sports halls and 8 swimming pools. A single sports card allows students to make use of all the sports facilities at an attractive price. Those who prefer to party can do so at a host of bars and cafes frequented by students in Emmen’s town centre. And accommodation is not a problem – Stenden has three separate student residences with fully furnishedrooms. Emmen’s wide-ranging local economy offers plenty of opportunities for internships and excellentprospects for graduates of economics.

“Leeuwarden is an attractive and cosy student town, filled with positive emotions. There are a lot of things to do over the weekend. What I like the most is getting around the city by bike. For students who like active lifestyle, Leeuwarden offers many indoor and outdoor sport facilities.” MARTIN KUSNEDELCHEV, BULGARIA

Leeuwarden, The Netherlands “Truly an international student town!”

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emmen

Stenden University of Applied Sciences with its Dutch campuses in Leeuwarden and Emmen, is a dynamic and truly international institute. With approximately 11,000 students, 25% from outside the Netherlands, Stenden is one of the most international places to study in Europe, if not the world. Service management is the core discipline in our institute with the largest university for hospitality management & tourism management studies in Europe. Stenden also offers management studies in the fields of leisure, business, logistics, retail and media and entertainment. The programmes are designed and constantly evaluated by an advisory board of industry leaders to ensure they are continually tailored to meet the needs of the industry.

Students get the opportunity to spend a half or full semester at one of our four campuses abroad, go for a paid internship in the third and/or final year of their programme or join our exchange programme by studying at one of our partner institutes. We have over 100 partner institutes in over 40 countries, including the USA, UK, Canada and France.

Stenden’s roots go back to as far as 1845. InternshipsInternships provide an essential link between education and employment. Usually internship takes place in the final year, which is a transaction phase from graduation to employment. All students of Stenden’s Bachelor programmes spend a significant period of their studies undertaking a paid internship. Stenden maintains strong links with business, offering students internship in countries such as the USA, UK, Canada, Germany, France, Spain, the Netherlands and all over Europe. As an intern students put their skills and knowledge into practice, gaining work experience within their field of study. A significant number of students are employed by their internship employer and can start a career immediately after graduation.

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whystenden

The Stenden Learning Companies: Theory meets practiceThe in-house Learning Companies are professional training enterprises for specific Stenden degree programmes. Here, students not only receive regular tuition, they also benefit from training in professional organisation, working on real assignments from external customers and gaining enormous hands-on experience. The Learning Companies include our four-star Stenden university hotel (including restaurants, a conference and events centre and the university canteens) and a studio for media productions. Each programme has its own dedicated Learning Company or dedicated practical component. The combination of academic and practical or managerial experience not only ensures knowledge but also essential skills for their work field. As this is exactly what employers value, Stenden graduates are ensured of a strong position in the international job market.

High quality and affordable educationAll programmes from Stenden meet the quality standards from the Dutch government and its quality and accreditation assurance body. The Accreditation Organization of the Netherlands and Flanders (NVAO) is the independent accreditation organization set up by the Dutch and Flemish governments, whose primary goal is to provide an expert and objective judgement of the quality of higher education in the Netherlands. Another advantage of the higher education in the Netherlands is its affordability. When comparing to other countries, such as USA, UK or Switzerland, the tuition fees in the Universities in the Netherlands are relatively lower. At the same time Dutch education system is ranked 7th globally.

Problem Based LearningProblem Based Learning (PBL) is one of the key elements of Stenden’s education and is quite different from traditional teaching. Students meet twice a week in groups of 12 to 15 and work together to systematically solve cases and problems reflecting real-life situations. PBL sessions are guided and supervised by a Stenden tutor to ensure learning goals are met. Graduates from Stenden look back on their PBL sessions with great satisfaction, claiming it still to be extremely useful in their careers. In addition to PBL, each programme includes workshops, lectures and presentations, offering students a diverse and challenging learning environment.

“Working in a team gives me the opportunity to improve my team spirit and the freedom to express my opinions, interact and discuss with others, and sometimes even be inspired by them. This process is simply amazing, since you realize that you are not alone in the road of acquiring knowledge, but sharing it with people from all over the world.”AOWEN FAN, CHINA

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“I’ll be doing my work placement in Dubai with Chartebay, an Italian company with branches in various countries. I’ll be working on my graduation thesis, developing a marketing and sales plan, and helping to recruit new customers. We’ll be doing this by organizing events and trade fairs, and by visiting parties and hotels, delivering presentations and establishing connections with potential customers.” LISETTE KOOPS, THE NETHERLANDS

“In my fourth year, I got a great opportunity for an internship in the States at The Standard, New York. It was an amazing experience in the Room Division department. I spent one year learning and working in the operation department, and now I’m working at The Ritz-Carlton Shanghai, Pudong, as a sales executive. Although it’s a new challenge to me, I am confident and striving for my next step using all my Stenden experiences.” XIAOXIAO YUAN, CHINA

facilities & services

Contemplation Stenden Leeuwarden offers both students and staff members the opportunity to contemplate, pray and meditate. At the Contemplation Centre, you can use the Buddhist/Hindu, Islamic and Christian room. Books, music, incense and special clothes are available.

We know that studying in a foreign country can be an exciting prospect. Therefore, we focus on providing specific support for international students. We offer a warm welcome to students from all over the world.

Intro week An introduction week is organized for all international students. The StendenWise programme helps new students get better acquainted with the University, and first-year students have a buddy (a senior student) toguide them through their first days in the Netherlands. Every student has a Study Coach, who helps with various study and personal matters.

Information CentreOur information centre and International Office employees are there to assist students on their arrival and during their course.

Stenden guarantees accommodation for all NON-EU and exchange students in Leeuwarden location. Students from within the EU will be assisted on first come first served basis. In Emmen location all international students without exceptions will have a guaranteed accommodation. Kamerbemiddeling is the official partner company of Stenden, which offers a wide range of student housing options. Stenden offers a wide range of rooms in shared flats as well as independent studios. All housing is located in the city or near by the campus. The rooms are fully furnished with all necessary facilities for comfortable life and study.

Housing location Leeuwarden: www.roomleeuwarden.nlLocation Emmen: www.roomemmen.nl

Tip: Check “Leeuwarden Housing Market” group on Facebook. This group is widely used by international student in sharing the information about housing rent in Leeuwarden.

Student Housing


CanteenThe Canteen is a pleasant lounge at Stenden Leeuwarden where you can enjoy delicious inter national snacks, warm and cold meals, fresh coffees, juices and other beverages every day of the week. With a focus on organic ingredients students get catered in a sustainable way. Food truly comes from all parts of the world – we have an Asian, European and Africa corner. The Canteen is the perfect place to meet your fellow students and enjoy a good bite or drink.

Sports passin leeuwardenStudents in Leeuwarden can get their muscles working thanks to the student sports pass, enabling access to various sports at considerable discount all year long. For more information, visit www.leeuwardenstudiestad.nl.

in emmenEmmen, Meppel and Assen offer their students a ‘HBO Sport Pass’ that provides access to unlimited sports facilities all year round. For more information, go to www.hbo-sport.nl.

Hestia Students Lounge in Leeuwarden “A home away from home” Hestia is cosy house with a welcoming lounge right next to Stenden Leeuwarden. Hestia is extremely popular amongst national and international student for socializing, parties and study-related activities. For further details, please visit hestialounge.nl or find us on Facebook.

come to the hestia to:› Chill out, meet interesting people and learn

about other cultures› Watch TV and movies on large flat-screen TV’s› Play various board games› Play table tennis and darts› Organize meetings, dinners, semester talks, etc.› Hold PBL sessions› Enjoy a coffee, tea and chat without having to

make a reservation

Personal Coaching At the start of your study a personal coach will be appointed to guide you personally during your study. This coach will stimulate you to be focused on your personal development and your career. You will analyse yourself on a regular basis to develop strengths, knowledge and skills.

‘During the first three years of my study I had the same personal coach. During our meetings we talked about my studyresults, my ideas about a career after my study and so on. We planned two official meetings a year, but when I had questions I always could contact him.’PEIRAN LIU, CHINA4TH YEAR STUDENT TOURISM MANAGEMENT

International Student Club EmmenThe Country Club is an international student club at Stenden Emmen. Everyone is welcome, irrespective of where you come from, be it the Netherlands, Germany, Spain, China, or any other country. This is where you can get to know people from all over the world in a very pleasant environment. Chinese student Yang Yu is a member of the Country Club at Stenden Emmen: “We organize a lot of activities with international flavours and special themes.” Yang Yu was co-organizer of the Chinese New Year Party in Emmen.

Stenden ToastmastersStenden Toastmasters is the place where you can improve your public speaking performance, meet new friends, network with professionals and develop leadership skills. Started in 2009, it addresses all Stenden studies and works in close partnership with Toastmasters International. For more information contact us via the Facebook page (www.facebook.com/StendenToastmasters).

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exchangeYou can expand your international network by taking an exchange at one of our partner universities in countries like the US, Australia, Chile, Sweden, the UK, Hungary, Spain, and many others. With an exchange programme you have the opportunity to take courses offered at a foreign university and learn from different professors. With more than 100 universities from which to choose, it should be easy to find an university with just the right combination of courses, facilities, and environment to meet your personal and academic needs and interests.www.stenden.com/exchange

How many students have the opportunity to broaden their horizon by travelling to different countries and experiencing various cultures during their study? Stenden gives this opportunity to all students without a delay in the program. Students can follow part of their study in one of Stenden international campus sites in Bali, Thailand, South Africa or Qatar or in one of partner institutes worldwide. Grand tour is one of the most unique possibilities for the students to enrich their international educational experience.

grandtour

Combine studyexperience

with travelinggrand tourThe Grand Tour offers you the possibility to study at our international campus sites in the Netherlands, South Africa, Qatar, Indonesia and Thailand. Every campus works on a modular basis with an interdisciplinary approach. Our Problem Based Learning (PBL) system is used at every campus site. Local teachers and students make studying at any Grand Tour destination a truly international experience. Grand Tour offers various study options, ranging from major to minor study courses of study. The Grand Tour team will actively assist you with your preparation for your international experience by arranging your accommodation overseas, assisting your visa arrangements, and more. www.stenden.com/grandtour

“The Exchange program is the best way to discover new cultures and to meet a lot of new people from all over the world. The students I met were independent, very social and determined to make those the best four months of their life.”ANNIEK VOS, 4TH YEAR STUDENT MEDIA AND ENTERTAINMENT MANAGEMENT

“I had an incredibly good stay in Thailand. The combination of studying at the university, learning about the cultures in daily life, and the immense supply of leisure activities is something that I would not have wanted to miss.” MARIAN JESSE, GERMANY, ALUMNUS INTERNATIONAL LOGISTICS MANAGEMENT

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with travelinginternship abroadA marketing traineeship within a 5* hotel in Los Angeles or a logistics project at BMW in Germany? An internship abroad allows you to immerse yourself in a different culture while learning about the business in which you will have your career. You will have the chance to develop better interpersonal communication skills, leadership skills and a better understanding of the world around you. Stenden has links with companies all over the world. Take this opportunity to enhance your international work experience.

“At school we had classes in intercultural management as well and we had to keep a diary and keep track of interesting intercultural differences. This helps you in becoming more aware of the differences and helps you gain an understanding of the new culture you are living in.” CHRISTA LEENHEER, EVENT MANAGEMENT 1, BALI

“There is not just one ultimate highlight out of the five incredible months I spend in South Africa. The inhabitants of South Africa are so friendly and happy with the things they have. It’s a beautiful country and I still miss it every day.” MARLOES VOLKER, ALUMNUS LEISURE MANAGEMENT

“Stenden University Qatar has something special that cannot be described. Its uniqueness, individualism and friendly atmosphere helps create a very educational and interesting way of learning new skills.” MARINA DAWOOD (ALUMNUS) AND CARMEN DAWOOD, QATAR, 4TH YEAR STUDENT IHM

admission requirements

See you @ Stenden!Open days 15th of November 2014, 14th of February 2015.

Stenden magazine | INFOZINE ABOUT STUDYING AT STENDEN42

BACHELOR STUDY PROGRAMMES (4 YEARS)

ACADEMIC REQUIREMENTSThe academic requirements apply for EU and NON-EU students › International Baccalaureate Diploma (IB) or European

Baccalaureate Diploma› High School diploma from an accredited institution› Five GCSE/GCE “O” level passes plus two “A” level

passes› Associate Bachelor or Master Degree

ENGLISH LANGUAGE REQUIREMENTS EU students: If English has been a compulsory subject of the curriculum of the preparatory education, no additional language tests are required. If you didn’t have English as a subject of the curriculum, then you need to submit one of the English proficiency certificates.

NON-EU students: All students who are coming from outside of the EU countries need to submit an English proficiency test. The exception are made for the students, who have had their prior education in a country where English is the official working and educational language.

Stenden accepts three kinds of official language tests: IELTS, TOEFEL iBT and the Cambridge Certificate of Proficiency in English. › Academic IELTS 6.0 (with a minimum of 5.0 for each

skill). For more information: http://www.ielts.org.› TOEFEL iBT 550 (paper based), 213 (computer

based) and 80 (internet based). For more information: http://www.toefel.org. Original TOEFEL results must be sent directly from the Educational Testing Service to Stenden. The TOEFEL institution code for Stenden is 9215

› Cambridge ESOL score CAE-C

Meet Stenden worldwideStenden representatives visit fairs and organize seminars in a number of countries. Please check the calendar on our website to find out when we will be visiting a location near you.

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ENGLISH LANGUAGE COURSE(6 MONTHS OR 1 YEAR)

If you do not have a sufficient level of English to be enrolled to one of Stenden’s Bachelor or Master studies, you can follow a short or longEnglish prep-course. To be accepted to the English Language Course youneed to pass English proficiency test with the below mentioned minimumscores:

ENGLISH LANGUAGE REQUIREMENTS LEADING TO A BACHELOR STUDYShort prep-course (18 weeks/one semester)› Academic IELTS 5.5 (with a minimum score of 4.5 for each skill). For

more information: http://www.ielts.org.› TOEFEL iBT 525 (paper based), 196 (computer based) and 70 (internet

based). For more information: http://www.toefel.org. Original test results must be directly sent from the Educational Testing Service to Stenden. The TOEFEL institution code for Stenden is 9215.

› Cambridge ESOL score FCE-C.

Long prep-course (36 weeks/two semesters)› Academic IELTS 5.0 (with a minimum score of 4.0 for each skill). For

more information: http://www.ielts.org.› OEFEL iBT 500 (paper based), 173 (computer based) and 60 (internet



ENGLISH LANGUAGE REQUIREMENTS LEADING TO A MASTER STUDYShort prep-course (18 weeks/one semester) – via Stenden’s Pre-Master Programme:› Academic IELTS 6.0 (with a minimum score of 5.0 for each skill). For



› Cambridge ESOL score CAE-C.

Long prep-course (36 weeks/two semesters) – via a combination of Stenden’s English Language Course and Pre-Master Programme (one semester each):› Academic IELTS 5.5 (with a minimum score of 4.5 for each skill). For




APPLICATION PROCEDUREEU students applying for Bachelor programmesEuropean students need to apply for a Bachelor program through national application system Studielink (www.studielink.nl) before the deadline. All necessary documents need to be sent to International Office at Stenden.

NON-EU students applying for Bachelor programmes/English Language CourseNON-EU students can apply for one of the Bachelor or English Language Course at Stenden by completing an application form. The application form can be downloaded from Stenden website at www.stenden.com. The filled out application form needs to be sent to International Office before the deadline together with all necessary application documents.

The complete list with all necessary documents can be found on Stenden website at www.stenden.com.

Address where you need to submit your application documents:Stenden University of Applied SciencesAttn: Information and Registration Centre InternationalRengerslaan 88917 DD LeeuwardenThe Netherlands

If you have any further questions about application procedure, you can contact one of International Office employees at:Tel: +31 58 244 19 40 Email: [email protected]

WE APPLY AND MAKE ALL ARRANGEMENTS FOR THE VISA AND RESIDENCE PERMIT FOR NON-EU STUDENTS!All international students (except residents of the EU*/EER, Australia, Canada, New Zealand, Japan, South Korea, Monaco, USA and Switzerland), who will stay in the Netherlands for more than three months, need a VISA to enter the Netherlands. The International Office of Stenden will help international students to apply for the VISA through an accelerated procedure. Together with the entry VISA the International Office will apply for the residence permit, which will be issued for the duration of your study years. This means that you won’t need to renew your residence permit each year.

APPLICATION DEADLINESEU students:September intake: 15th AugustFebruary intake: 17th January

NON-EU students:September intake: 1st JuneFebruary intake: 1st November

Please note that deadlines are subject to change; therefore for up to date info, please check our website www.stenden.com.

ANNUAL TUITION FEESActual tuition fees will be published on www.stenden.com. Please note that the tuition fees are subject to change every academic year.

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Stenden international campus sites

STENDEN UNIVERSITY

NETHERLANDS LEEUWARDEN

Visiting address:

Rengerslaan 8, Leeuwarden

Postal address:

P.O. Box 1298

8900 CG Leeuwarden

The Netherlands

T +31 58 244 17 63

STENDEN UNIVERSITY

NETHERLANDS EMMEN

Visiting address:

Van Schaikweg 94

Postal address:

P.O. Box 2080

7801 CB Emmen

The Netherlands

T + 31 59 185 31 92

STENDEN SOUTH AFRICA

1 Grand Street

Port Alfred 6170

South Africa

T +27 46 604 22 00

[email protected]

STENDEN UNIVERSITY QATAR

P.O. Box 36037

Al-Jeleait Street

Bin Omran

Doha, State of Qatar

T +974 448 88 116/126

STENDEN RANGSIT UNIVERSITY

THAILAND

52/347 Muang-Ake

Phaholyotin Road, Lak-Hok

Pathumtani, Thailand 12000

T +66 29 97 22 22

STENDEN UNIVERSITY BALI

Jalan Kubu Gunung, Benjar

Banjar Tegal Jaya

Dalung, Kuta Utara, Badung

Bali 80361, Indonesia

T +62 361 41 29 70

This brochure is published by Stenden.

edited by: Marketing department Stenden

designed by: G2K (Groningen/Amsterdam)

The information in this brochure is subject to change during the academic year.

No rights can be derived from this information. Please consult the Stenden

website at www.stenden.com for the latest update of information.

When Stenden is mentioned we refer to Stenden University of Applied Sciences.

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