CONNECTING Fresh Business Connecting Fresh Produce An event organized by: Strategic partner In Cooperation with 2014 WOP WORLD OF PERISHABLES DUBAI UAE WWW.WOP-DUBAI.COM WOP DUBAI 2014 INTERNATIONAL PERISHABLES EXPO MIDDLE EAST 09-11 | 2014 DUBAI WORLD TRADE CENTRE NOVEMBER
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CONNECTINGFresh BusinessConnecting Fresh Produce
An event organized by: Strategic partner
In Cooperation with
2 0 1 4
WOPWORLD OF PERISHABLES
D U B A I U A E
WWW.WOP-DUBAI.COM
WOP DUBAI 2014INTERNATIONAL PERISHABLES EXPO MIDDLE EAST
09-11 | 2014
DUBAI WORLD TRADE CENTRENOVEMBER
INTERNATIONAL PERISHABLES EXPO MIDDLE EAST - DUBAI 2014
Held paralled to wop dubai. Visitors to both fairs complements one other ideally.
planetfair and Messe Essen are proud to announce the sixth International Perishables Expo Middle East taking place 9th - 11th November 2014 at the Dubai World Trade Centre, giving the fresh produce industry traders and professionals the chance to create new business opportunities within the Middle East region.
WOP DUBAI 2014 is the only dedicated exhibition for fresh fruits & vegeta-bles in the Middle East and turned to be important region's annual platform for fresh industry members to meet and make business.
DUBAI THE GLOBAL HUB
Estimated population 2,003,170 with nearly 200 nationalities.
395 Hotels by 201255,048 Rooms by 20125,722,684 hotel guests by 2012
Over 371 Supermarket outletsOver 2000 groceries
Over 1400 brand restaurants Over 5000 restaurant outlets
Middle East’s biggest fresh produce business networking happening in 2014
Unlike other trade shows and expos, WOP DUBAI provides a unique business-driven & practical environ-ment by having a much focused industry profile related only to fresh produce.Get access to the region's fastest growing economy in the world.Meet new potentials and find new markets.Strengthen the relationship with existing customers.Evaluate your completion in the market.Get updated with innovations and market trends.
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UNLIMITED FRESH BUSINESS OPPORTUNITIES
first 3 quarters
JOIN US NOW TO THE WINNING CITY OF WORLD EXPO 2020Welcome to the Middle East’s top trading economy – it recorded a trade surplus of US$94m in 2011 – the UAE is a dynamic hub for global commerce, with unmatched infrastructure that provides seamless connectivity for businesses worldwide.Dubai has a long history of facilitating connections and pioneering new ideas and Dubai Expo 2020 would be no di�erent, with a predicted 70 per cent of the expected 25 million visitors originating from outside the host nation, making it the most international event in the history of Expo.
WOP DUBAI 2014 will be targeting the major categories of fresh produce industry.A clearly structured exhibition profile covers the entire products chain on trade of fresh produce.
WHO SHOULD ATTEND?
WOP DUBAI 2014 SHOW PROFILE
FRESH PRODUCTS
Fresh fruit Fresh vegetablesFresh herbs, spicesPotatoes
Berries Bio & organic products Convenience fresh produceFresh juices
WOP DUBAI - Your ideal platform to introduce your fresh products & services
Register for WOP DUBAI today &help your fresh produce business grow!
EXHIBITOR ZONE
WHY EXHIBIT?Exhibiting at WOP DUBAI 2014 will bring you face-to-face with buyers, specifies and decision-makers from across the Middle East, one of the fastest growing markets in the world within the fresh products, fruits and vegetables industry.
The WOP marketing campaigns will target industry professionals from across the region and deliver these visitors to you in Dubai, o�ering you unrivalled opportunities to grow your existing business and generate new business for your organization. Fast growth and sti� competition challenge exporters, importers and retailers great chance for your products and solutions!
"EUROFRUIT CONGRESS MIDDLE EASTAfter the successful partnership in the last years, Eurofruit Congress Middle East, the fresh produce industry's leading conference for the Gulf region, is once again being organised in co-operation with WOP DUBAI. Together with Eurofruit Congress Middle East WOP DUBAI brings you an unbeatable exhibition and conference experience for the Middle East fresh fruit and vegetable business."
WHO IS VISITING?»»»»»»»»»»»»»»»»»
Wholesalers and retailers
Hyper markets and major super markets
Purchasers from hotels and restaurants
Importers / exporters / re-exporters
Medium size large scale retail distribution
Trading groups
Canteen, catering services and suppliers
Retailers
Juice producers
Government authorities & Municipalities
Foodservice operators and distributors
Promotional organizations
Consultants
Media
Grower-shippers
Processors of value-added products
Brokers
The visitor’s country profile was limited to the GGC countries when the show started in 2009 and turned to be more international as per 2013 visitor’s records
RE-FRESH YOUR CONTACTS
GROW YOUR BUSINESS
OPEN NEW MARKETS
52% of the visitors attended from outside the UAE in 2013
REGISTER BEFORE MAY 30, 2014 TO RECEIVE 10% EARLY BOOKING DISCOUNT ON YOUR SPACE RENTAL !
WHAT EXHIBITORS SAY ABOUT US
WOP Dubai is a good forum to launch new business in the Middle East for fresh foods. At North Bay Produce we have found that a quite forum with a good buying com-
munity is more important than large and less focused giant tradeshows. WOP provide us with quality contacts and a nice environment to meet them in.
Eric OlshoveExport Sales ManagerNorth Bay Produce USA
WOP 2013 was a true success for Marhaba as we got to showcase our com-pany, brand and products to a wider audience. I would like to thank Dubai Munici-pality, planetfair and Messe
Essen for their exceptional work on deliver-ing a bigger and better exhibition. I am sure 2014 will also be a success and you can count on Marhaba to be an avid supporter of this prestigious event.
Ali ArjomandiPurchasing ManagerMarhaba MTA General Trading LLC
I would like to thank all WOP DUBAI team for the service that been provided during the show. It was an excellent organizing and environments. Visitors wise the show was well attended
and we had various kinds of interests from di�erent clients from di�erent countries. We wish you all the best and looking forward next show in 2014.
Ramzi MkadminiGeneral Manager Allfreshco General Trading
Our Company AlBakrawe Group has participated for the first time at the WOP DUBAI 2013 & was surprised at the openness & positive response of this group of customers & cultural environment, which
has been new to us. All in all, we were able to make lots of interesting contacts. The trade fair presence has surpassed our expectations, which is why we have a positive outlook on further participations.
Ammar Bakri Managing DirectorAl Bakrawe General Trading LLC
As a Dubai based company we consider attending WOP DUBAI every year as the only platform that represent fresh produce in the Middle East region. It is a great opportu-nity for us to show our prod-
ucts, meet potential customers and open new markets.
Mohamad Nassar Al RefaeeVice President Nassar Al Refaee Fruits & Vegetables Trading
I would like to thank you all WOP team who helped to organize this excellent event, it was indeed an advantageous exhibition for us where we met numerous new and old
suppliers/customers from all around the world which was a key to new businesses. We hope to see you next year & best wishes for 2014!
Ali Reza Arjomandi DirectorPanfresh International General Trading
From visitors becoming a participant in WOP 2013 , We have perceived a remarkable growth and big opportunities and would surely repeat this experi-ence with WOP and I’d like
the opportunity to extend our appreciation to the organizing team for the remarkable service and professionalism during the fair.
Gladess MattarBusiness Development DirectorKAF Group
99 %
91 %
Generated new clients & contacts
Received orders at the show
6100
3521
13.7%
7.1%
sqm hall space occupied.
trade visitors from 77 nations.
visitors increase from 2012.
growth on the rented space.
WOP DUBAI 2013 SHOW REVIEW
WOP DUBAI 2013 was a tremendous success and proved
to be the only Middle East dedicated shows specialized in
fresh fruits and vegetables.
For the fifth consecutive year, WOP DUBAI was organized
under the patronage of His Highness Sheikh Hamdan Bin
Rashid Al Maktoum, Deputy Ruler of Dubai, UAE Minister of
Finance and Chairman of Dubai Municipality.
The show was inaugurated by H.E. Hussain Nasser Lootah,
Director-General of the Dubai Municipality. In general, the
constant growth of past editions continued this year with
7.1% increase in the total booked space. 3521 traders and
industry professional from 77 di�erent countries visited the
WOP Dubai exhibition with a growth of 13.7% from the
2012 WOP attendance figures.
WOP Dubai ran in parallel with IPM Dubai - International
Plants Expo Middle East - at the Dubai World Trade Centre.
For five consecutive years, the co-operation with Dubai Municipality Central Fruit & Vegetable Department was the success
pillar of WOP DUBAI. WOP DUBAI 2013 was organized under the patronage of Dubai Municipality. Both Dubai Municipality
& WOP follow the same goal to turn the Emirate into a worldwide trading center for fruits & vegetables.
Dubai Central Fruit & Vegetable Market, the region’s largest market for fruits & vegetables developed a partnership with
WOP DUBAI. This partnership – with the largest center for trade and distribution of fresh produce in the Middle East – will
ensure that WOP continues to be the most important meeting point of the industry in the Middle East. WOP exhibitors will
be able to take full advantage of the huge purchasing potential of wholesalers and retailers from the entire Middle East.
DUBAI MUNICIPALITY - STRONG PARTNERSHIP
Overall, Participating companies at WOP DUBAI 2013 came from
26 nations and presented wide range of products and services.
They came from Australia, Belgium, China, Egypt, France,
Germany, Ghana, Greece, India, Italy, Jordan, Kenya, Libya,
Morocco, Netherlands, Peru, Poland, Portugal, Rwanda, Spain,
Tunisia, Uganda, United Arab Emirates, United Kingdom, United
States and Uruguay.
WOP DUBAI 2013FIGURES & STATISTICS
EXHIBITORS STATISTICSFor the fourth time, the high quality of international trade visitors has ensured that the exhibitors were highly pleased with the
contacts that they have made. Highest profile visitors attended this year WOP Dubai 2013 from wholesalers and retailers,
hyper markets and major supermarkets, purchasers from hotels and restaurants as well as juice producers including but not
limited to: Carrefour, Hyperpanda, Rotana Hotels, Spinneys, Co-operation Society and Choithram.
VISITORS STATISTICS
Decisive Advisory Co-decisive Not involved
88.0%7.0 %3.0 %2.0 %
88%
7%3% 2%
Visitors structure by purchasing decisionsVisitors by region
UAEEU 25 / TurkeyGCC, Middle East, IranAfricaIndian subcontinentFar East/ SE AsiaThe AmericasRest of the world
48.0%17.0%25.0%2.0 %1.0 %1.0 %4.0 %2.0 %
48%
17%
25%
2%1%
1%4% 2%
58%
30%
12%
Already placed ordersIntending to place ordersDid not place any order
58.0%30.0%12.0%
Placing orders by visitorsVisitors by interestsFresh ProduceFrozen Products / JuiceConvinience FoodBio Products (Organics)Technical EquipmentsGoods SafetyTradeTransportServices
85.0%14.4%5.1 %15.5%10.0%7.0 %25.0%15.0%5.0 %
(Multiple replies possible)
Exhibitors objectives reached
Generate new clients and contactsMeet existing clientsSatisfaction of the visitor’s qualityGather market infor mationLaunch new products/servicesPromote corporate imageR eceive orders at showR ecruit agents/distributors
99.0%80.1%93.5%99.2%35.5%85.5%91.4%74.0%
(Multiple replies possible)
Exhibitors by destinationEuropeMiddle East/ IranAsiaAfricaGCCThe Americas
Exhibitors with the option of space only will be responsible to arrange their own flooring/carpeting on the stand. Also electricity and power supply should be ordered separately as it will not be
included within this package. Details, rules and regulation will be mentioned within the exhibitors manual that will be sent to all exhibitors prior to the show.
2. TURNKEY STAND PACKAGE:
Exhibitors with turnkey package will be provided an inclusive standard shell scheme stand includes:
» Carpet, loop pile
» Walling and ceiling support as required
» Pylons, paint finished with the show name
» Free standing lockable counter – 1 no
» Round table – 1 no
» Chairs, leather – 4 nos
» Waste basket
» Spotlight, 3 nos with track base
» Power point (socket) – 1 no
» Fascia exhibitor name
» Podiums or shelves- 4 nos
» Electricity is included
FAX REPLY Middle East & Africa: +971 4 331 4580 Europe & Americas: +49 201 724 4435
INTERESTED IN WOP DUBAI 2014 EXHIBITOR VISITOR
Company Name Position
Address Post Code/City Country
EmailPhone Fax
DATE : 9th – 11th November, 2014 ( Sun - Tue )
VENUE : Dubai World Trade Centre
TIMING : Daily 10:00 am – 06:00 pm
Space rental (min. 9 sqm) : 270 €/sqm
Registration fee : 350 € per company
Turnkey stand package : 89 €/sqm
Co-exhibitor charge : 350 € per co-exhibitor
SET YOUR AGENDA FOR THE SHOW EXHIBITION FEES
STAND OPTIONS
REGISTER BEFORE MAY 30, 2014 TO RECEIVE A 10% EARLY BOOKING