International Markets ENG

Franchising, international markets and internationalization strategy Rozenn Perrigot www.rozenn-perrigot.com

Particularities of this chapter • Focus on franchising, international markets and

internationalization strategy through case studies ▫ 7-Eleven The case of a U.S. franchise network in the retail sector

▫ Espressamente Illy The case of an Italian franchise network in the coffee bars

sector ▫ New York Fries The case of a Canadian franchise network in the fast-food

sector

Case 1: The Espresso Lane To Global Markets Rozenn Perrigot www.rozenn-perrigot.com

Questions for the case study #1

2. Developing an International Growth Strategy at New York Fries Rozenn Perrigot www.rozenn-perrigot.com

Just fries

• Focusing on one product allows New York Fries to be the "fry specialist", and making perfect fries every time is why our customers continue to come back to our store.

Questions for the case study #2

3. 7-Eleven in Taiwan: Adaptation of Convenience Stores to New Market Environments Rozenn Perrigot www.rozenn-perrigot.com

Questions for the case study #3

Franchising, international markets and internationalization strategy Rozenn Perrigot www.rozenn-perrigot.com