PRESENTATION ON INTERNATIONALMARKETING PLAN PRODUCT: SWEATER MARKETED COUNTRY: BHUTAN PRESENTED TO: MR. KAMRAN SAEED PRESENTED BY: GROUP LEADER o ANSAR RIAZ (3251) GROUP MEMBERS o MIRZA ARFAN SHARIF (3250) o FARUKH RASOOL (3266) o REHAN TARIQ (3277) o SABA SAJAD (----) SECTION: MBA EXT. SEMESTER: 6 TH PRESENTATION DATE: 29 – 01 – 2014
17
Embed
International Marketing Plan Product Rice Country Bhutan
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
PRESENTATION
ON
INTERNATIONALMARKETING PLAN
PRODUCT: SWEATER
MARKETED COUNTRY: BHUTAN
PRESENTED TO: MR. KAMRAN SAEED
PRESENTED BY: GROUP LEADER
o ANSAR RIAZ (3251)
GROUP MEMBERS
o MIRZA ARFAN SHARIF
(3250)o FARUKH RASOOL (3266)
o REHAN TARIQ (3277)
o SABA SAJAD (----)
SECTION: MBA EXT.
SEMESTER: 6TH
PRESENTATION DATE: 29 – 01 – 2014
MAIN CAMPUS HAJVERY UNIVERSITY LAHORE PAKISTAN
INTERNATIONAL MARKETING PLAN
INTRODUCTION OF PRODUCT
RICE
COUNTRY IN WHICH PRODUCT IS MARKETED
BHUTAN
FLAG OF BHUTAN
ABOUT BHUTAN
This kingdom, in the midst of the Eastern Himalayas is in many ways the world's most exclusive travel destination.
Bhutan perched high up on the snow-capped mountains of the Himalayan range. Its 552,996 (2005) people with a colorful culture, tradition, unique architecture, peace
and tranquility live in this unpolluted habitat. This makes the kingdom a unique Travel destination.
Bhutan is also the Last bastion of Mahayana Buddhism. It is not merely the religion but the way the people live their daily lives.
Bhutan opened to the outside world in 1974 and the government adopted a cautious tourism policy from the beginning to avoid the negative impacts that mass tourism.
Television and Internet was introduced for the first time in 1999. Bhutan took a momentous step in 2008 and made the transition from a hundred year old
monarchy to parliamentary democracy. Bhutan has the world's recognition as one of the Top 10 Global Hot Spots. As Bhutan steps into the 21st century, it is determined to keep its heritage, its spirit and
its culture alive in a fast homogenizing world
GEOGRAPHICAL SETTINGS OF BHUTAN
LOCATION
Continent Asia
Subregion South Asia
Geographic coordinates 27°30′N 90°30′E
Area - Total - Water
Ranked 136th38,394 km2 (14,824.0 sq mi)0 km2 (0 sq mi) (landlocked)
Coastline 0 km (0 mi)
Land boundaries 1,075 km (668 mi)
Countries borderedChina 470 km (292 mi),India 605 km (376 mi)
Highest point GangkharPuensum, 7,570 m (24,836 ft)
Lowest point DrangmeChhu, 97 m (318 ft)
Land Use - Arable land - Permanent crops - Other
2.3%0.43%97.27% (2005 est.)
Irrigated Land 400 km2 (154.4 sq mi) (2003)
Climate:varies; tropical in southern plains; cool winters and hot summers in central valleys; severe winters and cool summers in Himalayas
Natural hazardsviolent storms from the Himalayas are the source of the country's name, which translates as Land of the Thunder Dragon; frequent landslides during the rainy season
Environmental issues soil erosion; limited access to potable water
POLITICAL GEOGRAPHY
Bhutan is divided into 20 dzongkhags (districts), and further into 205 gewogs (village blocks).
Birth rate18.43 births/1,000 population (2013 est.)
Sex ratio at birth: 1.05 male(s)/female 0-14 years: 1.04 male(s)/female 15-24 years: 1.04 male(s)/female 25-54 years: 1.16 male(s)/female 55-64 years: 1.16 male(s)/female 65 years and over: 1.11 male(s)/female
Death rate 6.88 deaths/1,000 population (2013 est.)
GEOGRAPHICAL LOCATION (URBAN, RURAL)
Urbanizationurban population: 35.6% of total population rate of urbanization: 3.65% annual rate of change (2010-15 est.)
Major cities – population THIMPHU (capital) 99,000
Net migration rate0 migrant(s)/1,000 population (2013 est.)
POPULATION GROWTH RATE OF BHUTN
Population growth rate1.15% (2013 est.)
ECONOMIC STATISTICS ANDDESCRIPTIONS
ECONOMY OF BHUTAN
Rank : 169th
Currency : ngultrum (BTN); Indian rupee (INR) Fiscal year : 1 July - 30 June Trade organizations:SAFTA GDP : $5.036 billion (2012 est.) GDP growth : 9.7% (2012 est.) Population below poverty line : 31.7% (2003) Labor force by occupation : agriculture: 63%, industry: 6%, services: 31% Unemployment : 2.5%
AVERAGE INCOME PER CAPITA
GDP per capita : $6,800 (2012 est.) GDP by sector: agriculture: 22.3%, industry: 37.9%, services: 39.8% (2006)
cement, fruit, precious stones, spices Main export partners : India 58.6%, Hong Kong 30.1%, Bangladesh7.3% Imports : $320 million c.i.f. Import goods : fuel and lubricants, grain, aircraft, machinery and parts, vehicles,
fabrics, rice Main import partners : India 74.5%, Japan 7.4%, Sweden 3.2%
Public debt : $713.3 million (2006) Revenues : $272 million (2005) Expenses : $350 million (India finances 3/5 of Bhutan's expenditures) (2005) Economic aid : $90.02 million (India) (2005)
CURRENCY STRENGTH AND STABILITY AND CURRENT RATE OF EXCHANGE OF BHUTAN
Media in Bhutan modern society began in the mid 1980s, with the establishment of the first Bhutanese newspaper, Kuensel and the Bhutan Broadcasting Station.
Forms – print, broadcast, film, music and internet. Today, there are 11 newspapers (7 in English and 4 in Dzongkha) Five radio stations. Television has only been introduced since 1999. The BBS launched its satellite television
service in February 2006 and is now available in more than 40 Asian countries – from Turkey in the West to Indonesia in South East Asia.
Cable television services are available in Bhutan. While the film industry is still in its infancy. In recent years, blogging, visiting popular social networking sites like Facebook and
twitter for news and information, interaction, and discussion among others.
Forbidden Rice® Organic Brown Jasmine Rice Organic Volcano Rice™
Rice Cookers
Stainless Steel Rice CookerGifts & Samplers
Bestsellers Bestsellers w/ Rice Cooker More Crop Per Drop™ More Crop Per Drop™ w/ Book World Rice World Rice w/ Cookbook Lotus Rice Sampler
Cookbooks
Gluten-Free Recipes for the Conscious Cook Gluten-Free Throughout the Year The New Whole Grains Cookbook Whole Grains Every Day, Every Way Cookbook Whole Grains for Busy People