International Marketing Norway

8/6/2019 International Marketing Norway

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¾ White - peace and honesty

¾ Red - hardiness, bravery, strength & velour

¾ Blue - vigilance, truth and loyalty,perseverance & justice



� Official Name : Kingdom of Norway

� Independence day: 7 June 1905

� Total Area : 385,252 Square Kilometers

� Population : 4.9 million

� Capital City : Oslo

� Norwegian Currency : Norwegian krone (NOK)

� Language : Bokmal

� Literacy : 100%

�

No

rway's Description

: Land of the Midnight Sun



� Food stores are not allowed to stay open on

Sundays, but petr ol stations and kiosks sellinggr oceries are.

� The Swedish bor der trade

� Norwegians love fr ozen pizza.

� When a stranger on the street smiles at you, you

assume that: A. He is drunk. B. He is insane. C. He isAmerican D. He is all of the above



� GDP is 413 Billion Dollars.

� GDP Per Capita is 59100 Dollars.

� GDP by Sector : agriculture:

2.2%; industries : 45.1%;ser vices: 52.7%

� Four th highest GDP Per

� Capita in the World.

� Inflation Rate is 2.4 %.

� First place in the UNDP Human

Development Index.



� Income Tax up to (47 %)

� Wealth Tax( 30%)

� Corporate Tax (27 %)

� Value added tax (12 to 25 %)



� Petr oleum and Gas

� Food pr ocessing

� Ship building

� Pulp and paper pr oducts



Oil vegetables and

Gas Fruits

Electricity CarsAluminum Machinery

Salmon Ir on and steel

Timber Capital Goods



�

No

rwayh

aso

ften

been

iso

lated

fr o

mmajor Eur opean cultural trends and developments. Yet a str ong culture was

flourishing here fr om at least the ninth

century.

� Folk Music

� Pop Music� Literature

� Films



� The Norwegian culture·s essential item is the

traditional national costume, called Åbunadµ, which iswor n with pride on every special occasions and fests.

� In the development of the Norwegian folk music the

Saami, wh

ich

wereth

e ind

igeno

us peo

pleo

fNorway, had an impor tant par t.

� Norwegian folk music both vocal and instrumental, is

usually performed by soloists.

� The country has an unbr oken folk music tradition.

Since folk music has been passed along continouslyfr om generation to generation.



� Norwegian contemporary literature hasgained a popular following both at homeand abr oad.

� The N

orwegia

n Litera

ture

has ma

nyexcellent authors in every par ts of it.

� Between 1903 and 1928 3 Norwegian authors were awar ded the Nobel Prize for

Literature� Bjornson won the 1903 Nobel Prize, he·d

been followed by Knut Hamsun in 1920.



Today, Norwegian pop, rock, hip-

hop, metal, R&B and electronica

are more popular than ever.

Thanks to a multitude of other

active bands and new record

companies, more is going on inNorwegian popular music than

ever before.

Norway has a large and active rock

scene.

Norwegian popmusic boasts a

number of gifted and distinctive

songwriters and performers



�

Appo

int

ment

s aren

ecessary and

sho

uld

be mad

ein advance.

� Appointments may be made in writing or bytelephone.

� Punctuality is imperative since it indicatestrustwor thiness.

� If you are delayed even 5 minutes, it is polite to telephone and explain the situation.

� Arriving late without prior notice can damage apotential relationship.

� It is often difficult to schedule meetings during July

and August, which are popular vacation times;



� Send an agenda before the meeting so that your Norwegian colleagues can be prepared.

� There is not much small talk. Norwegians prefer to get to the business discussion quickly.

� Presentations should be precise and concrete, and backed up with char ts, figures and analysis.

�

Avo

id

h

ypeo

r exaggerated

claims in

yo

ur presentation.

� Leave time for Q&A at the end of a presentation.Norwegians do not interrupt and will save their

questions until you have finished speaking.



� Management style is par ticipative like

US.

� Consensus is high priority , but the bossmakes the final decisions.

� Men should be pr operly dressed with

suits a

nd ties

� Women should wear suits, dresses, and dress pants



� Women are highly respected in businessand generally receive equal pay and haveaccess to senior positions.

� Norwegian women expect to be treated with respect in the office.

� Businesswomen are direct and can be

skilled

n

egot

iato

rs.

� If a woman decides to stay home with pre-school children she receives a monthlystipend fr om the gover nment.



� Foreign women will have no pr oblem

doing business is Norway.� It is acceptable for a foreign woman to

invite a Norwegian man to dinner



� If invited to a Norwegian's home, bring flowers,chocolates, pastries, wine, or impor ted spirits to the hostess.

� Flowers may be sent the mor ning of a dinner par ty so they may be displayed that evening.

� Do not give car nations, lilies or white flowers asthey are used at funerals.

� Do not give wreaths, even at Christmas.� Do not give even numbers of flowers.

� A house plant is well received in the winter months.



� Foreign entrepreneur must be 18 years old.

� You don't have to live in Norway yourself; however,

the enterprise must have a Norwegian address.

� In or der to run a business enterprise you have to beregistered in the Central Coor dinating Register for Legal Entities (CCRLE)

� Business name must be consisting of at least three

Norwegian letters, numbers, signs.� Authorization is required for cer tain business before

star ting up e.g. Driving instructors, doctors,physiotherapists, auditors, accountants, lawyers,

sto

ckbr o

kers, real-est

at

e br o

kers



� Norway and the standar d corporate tax rate is 25%

� All of the local and foreign companies are required to get registered with VAT : having incomes in excess of 50,000 NOK

� Standar d VAT Rate is 25%



� Offshore/Energy� Renewable Technology, Energy

Efficiency

� Quality Consumer Goods� Herbal Tea and coffee

� Winter Clothing

� Telecommunications/ICT � Healthcare and Biotechnology

� Medical Equipment

















International Marketing Norway

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