Int. Marketing Introduction
International marketing introduction (2014 - 2015)
Dec 24, 2014
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Transcript
Int. Marketing Introduction
Intro
Who am I?
What will we do?
What to study?
Rules
Intro
Who am I?
What will we do?
What to study?
Rules
Intro
Who am I?
What will we do?
How to pass?
Rules
Intro
Who am I?
What will we do?
How to pass?
Rules
Intro
Who am I?
What will we do?
How to pass?
Rules
I live somewhere here
Do you know some typical Belgian
products?
The best beer in the world!
How much do you think one beer
costs?
500 CZK
500 CZK (about 20 euro)
Why do you think it’s so expensive?
Exclusivity
Daniel Radcliffe
… some other Belgian
products?
Do you know some typical Belgian
people?
Stromae
Stromae (Paul Van Haver)
Herman Van Rompuy
A little bit about
Myself
Intro
Who am I?
What will we do?
How to pass?
Rules
Lectures
23/9 Introduction
23/9 Marketing environment
23/9 Introduction
30/9 Marketing Basics
7/10 Global Environment
23/9 Marketing environment
7/10 Global Environment
14/10 Global Opportunities
21/10 Participation Strategies
14/10 X
21/10 Participation Strategies
28/10 Product Strategies
4/11 Global Promotion
14/10 X
4/11 Global Promotion
11/11 Distribution & Pricing
18/11 Presentation Skills
14/10 X
18/11 Presentation Skills
25/10 Global Market Research
2/12 Political/regulatory climate
14/10 X
2/12 Political/regulatory climate
9/12 Organizing Global MKT
16/12 Exam Rehearsal
9/12 X
Seminars
24/9 Introduction
23/9 Marketing environment
24/9 Introduction
1/10 Cultural Anecdotes
International Anecdote
Holiday story
What will we do?
What to study?
Rules
International Anecdote
Holiday story
Foreign visitor
Misunderstanding
Unusual habit
International Anecdote
Holiday story
Foreign visitor
Misunderstanding
Unusual habit
International Anecdote
Holiday story
Foreign visitor
Misunderstanding
Unusual habit
2-3 minutes maximum
8/10 Global Village
1/10 Cultural Anecdotes
Global Village
Food
Drinks
Music
Items
Global Village
Food
Drinks
Music
Items
Global Village
Food
Drinks
Music
Items
Global Village
Food
Drinks
Music
Items
8/10 Global Village
15/10 Self-Study (cross-cultural business behavior)
Random Country
Cross-Cultural Business Habits
Country
Communication
Time & Space
Negotiations
Clothing, gift giving …
Cross-Cultural Business Habits
Country
Communication
Negotiations
Clothing, gift giving …
Cross-Cultural Business Habits
Country
Communication
Time & Space
Negotiations
Clothing, gift giving …
Cross-Cultural Business Habits
Country
Communication
Time & Space
Negotiations
Clothing, gift giving …
Cross-Cultural Business Habits
Country
Communication
Time & Space
Negotiations
Clothing, gift giving …
Cross-Cultural Business Habits
Country
Communication
Time & Space
Negotiations
Clothing, gift giving …
5 minutes maximum
PPT supported
22/10 Cross Cultural PPT
29/10 Cross Cultural PPT
22/10 Cross Cultural PPT
29/10 Cross Cultural PPT
5/11 Cross Cultural PPT
29/10 Cross Cultural PPT
Mail date choice:
§ 22/10 § 29/10 § 5/11
Maximum 7 students / date
Deadline: 1st October (e-mail)
5/11 Cross Cultural PPT
12/11 Self-Study (entry strategy & marketing plan)
Teams 4 people / team
Random teams
Teams 4 people / team
Random teams
1. Report
Report
Entry Strategy
Product
Price
Promotion
Place
Report
Entry Strategy
Product
Price
Promotion
Place
Report
Entry Strategy
Product
Price
Promotion
Place
Report
Entry Strategy
Product
Price
Promotion
Place
Report
Entry Strategy
Product
Price
Promotion
Place
15 pages Maximum
Team Evaluation
Deadline report: 1 december
2. Presentation
20 minutes Maximum
5 minutes Q&A
19/11 PowerPoint Workshop
29/10 Cross Cultural PPT
19/11 PowerPoint Workshop
26/11 PowerPoint Workshop
3/12 Team Presentations
26/11 PowerPoint Workshop
3/12 Team Presentations
10/12 Team Presentations
17/12 Team Presentations
26/11 PowerPoint Workshop
Mail date choice:
§ 3/12 § 10/12 § 17/12
Maximum 2 groups / date
Deadline: 24th November
(e-mail)
Intro
Who am I?
What will we do?
How to pass?
Rules
Yes, exams!
How to pass?
Exam (50%)
Group work (40%)
Experiment (10%)
40 questions
By e-mail after each lesson
+ anwers
By e-mail after each lesson
+ answers
1 in 3 FAILS
Written examination
4 questions
2 hours
Phones Talking NO
Phones Talking NO
22/12 (14:00 – 16:00) – Q23 (term 1)
27/11 (13:00 – 15:00) – Q23 (term 2)
11/12 (13:00 – 15:00) – Q23(term 3)
Exam terms
22/12 (14:00 – 16:00) – Q23 (term 1)
12/01 (14:00 – 16:00) – Q23 (term 2)
11/12 (13:00 – 15:00) – Q23(term 3)
Exam terms
22/12 (14:00 – 16:00) – Q23 (term 1)
12/01 (14:00 – 16:00) – Q23 (term 2)
19/01 (14:00 – 16:00) – Q23 (term 3)
Exam terms
Registration from
December
How to pass?
Exam (50%)
Practical work (50%)
Experiment (10%)
How to pass?
Exam (50%)
Practical work (50%)
Experiment (bonus)
Intro
Who am I?
What will we do?
How to pass?
Rules
45 min course 15 min break or Q&A
x 3
45 min course 15 min break or Q&A
x 3
English We speak
Nous parlons
Wir sprechen
Please switch your phones
Please switch your phones ON
But use silent mode
… or I will ask who you’re talking to :-)
What NOT to do
be late Come to sleep DON’T
be late sleep DON’T
You are in control of
your own time
Everybody can have a ROUGH night …
Bed
Bed
NOT a bed
Being late /Sleeping: - points Not coming: no effect Participating actively: + points
Being late /Sleeping: - points Not coming: no effect Participating actively: + points
Being late /Sleeping: - points Not coming: no effect Participating actively: + points
I respect your
time
You are my
clients
Evaluate me
stevencandobetter @gmail.com
(he will try)
stevencandobetter @gmail.com
(he will try)
Good?
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