International Marketing

International Marketing

True/FalseQuestion Strategies suggested in the Medium Term Export Plan include product-market penetration strategy for existing products, product-market, diversification for new products & new markets.Correct Answer TrueYour Answer True

Select The BlankQuestion The basic advantage of having an agent in the export market is ________.Correct Answer He is knowledgeable of the marketing conditionYour Answer He is knowledgeable of the marketing condition

Multiple Choice Single AnswerQuestion What is important to take pricing decision?Correct Answer CompetitionYour Answer Competition

Multiple Choice Multiple AnswerQuestion What are the advantages of having agents?Correct Answer Knowledgeable about the market , He can provide after sales serviceYour Answer Knowledgeable about the market , He takes the title to the product

Select The BlankQuestion ________ banks also have good deal of information on commercial agents in various countries.Correct Answer International Merchant

http://scdlpapers.blogspot.com/search/label/International%20Marketing

Your Answer The Indian Overseas

True/FalseQuestion "Selling, advertising and distribution" are included in export marketing.Correct Answer FalseYour Answer True

Multiple Choice Single AnswerQuestion Who is merchant exporter of the following?Correct Answer One who is not engaged in manufacturingYour Answer One who takes title of good

Multiple Choice Single AnswerQuestion What are the aspects of globalization?Correct Answer Products with competitive advantagesYour Answer Products with competitive advantages

True/FalseQuestion Switzerland is among the top ten countries, which all together account for more than fifty percent of India's total exports.Correct Answer FalseYour Answer True

True/FalseQuestion In international marketing, cultural dimensions include customs, traditionsCorrect Answer TrueYour Answer True

Match The FollowingQuestion Correct Answer

Trade fairs Knowing new technological trendsDirect mailing Target audienceSales literature Price listPersonal selling Industrial market

Select The BlankQuestion The country experienced ________ in the external sector in 1990s due to fall of the Soviet Union & the sharp rise in prices.Correct Answer Negative trendsYour Answer Negative trends

Multiple Choice Single AnswerQuestion What is the avenue of entry into foreign markets?Correct Answer Contract manufacturingYour Answer Foreign culture

Multiple Choice Single AnswerQuestion Why do buyers buy a foreign products?Correct Answer As it is easier to obtain quality goods at a bargain priceYour Answer As company gives committed after sales service

Multiple Choice Multiple AnswerQuestion What are the important infrastructure factors in evaluating production site?Correct Answer Industrial site , Transportation & communicationYour Answer Industrial site , Labour cost , Government regulations , Transportation & communication

True/FalseQuestion The movement of goods across national borders is a major part of an international marketing strategy.Correct Answer FalseYour Answer

True

Multiple Choice Multiple AnswerQuestion People enter export markets for a variety of reasons like :-Correct Answer Recession in domestic market , Higher profitability , Utilization of export incentivesYour Answer Recession in domestic market , Higher profitability , Utilization of export incentives

Match The FollowingQuestion Correct AnswerPush factor Saturation of marketEach country Own demand patternGreater degree of risks Large volume of transactionsPull factor Growth prospect

Multiple Choice Single AnswerQuestion What does promotion encompass?Correct Answer AdvertisingYour Answer Advertising

Multiple Choice Single AnswerQuestion What does channel-mix decision include?Correct Answer IntermediariesYour Answer Intermediaries

True/FalseQuestion As regards imports into India, Germany is among the top ten suppliers accounting for over 60% of total imports.Correct Answer TrueYour Answer False

Multiple Choice Multiple AnswerQuestion

Why is packaging so important for product planning?Correct Answer As it enhances protection , As it gives shelf life for a productYour Answer As it enhances protection , As it gives shelf life for a product , As it reflects ethnic value

Multiple Choice Multiple AnswerQuestion What are the principle ways of quoting export prices?Correct Answer Free on board , Cost insurance & freightYour Answer Charged FAS , Free on board , Cost insurance & freight

Multiple Choice Multiple AnswerQuestion What are the factors affecting indirect channel choice?Correct Answer The dispersed market , Non-technical productYour Answer The dispersed market , Non-technical product

Multiple Choice Single AnswerQuestion What marketing technique is used to know international marketing need?Correct Answer Marketing information & researchYour Answer Marketing information & research

True/FalseQuestion Major benefits of standardization includes less distribution cost of standardization.Correct Answer FalseYour Answer True

Multiple Choice Single AnswerQuestion Why should market researcher identify segments?Correct Answer They can arrive at a more accurate estimate of its potential consumption & sales

Your Answer They can arrive at a more accurate estimate of its potential consumption & sales

Multiple Choice Single AnswerQuestion What is the factor that helps to estimate market potential?Correct Answer Market size & growthYour Answer Market size & growth

Multiple Choice Single AnswerQuestion What is a foreign agent?Correct Answer Independent middlemanYour Answer Independent middleman

True/FalseQuestion Literature search is the quickest & cheapest way to collect information.Correct Answer TrueYour Answer True

Select The BlankQuestion ________ extends finance to exporters of capital & manufactured goods.Correct Answer Export-import bankYour Answer Export-import bank

Select The BlankQuestion How much of a product people can buy, and which products they choose to buy are obviously influenced by ________.Correct Answer Their purchasing powerYour Answer Their purchasing power

Multiple Choice Single Answer

Question What does political environment include?Correct Answer Legal dimensionYour Answer Legal dimension

True/FalseQuestion In international market, the existing of different legal systems makes the task of businessmen more difficult.Correct Answer TrueYour Answer True

Select The BlankQuestion In________, emphasis is put on local laws, custom and culture and great care is taken to understand the local way of doing businessCorrect Answer Polycentric orientationYour Answer Regiocentric orientation

Multiple Choice Multiple AnswerQuestion Which of the following are among the top ten suppliers together accounting for over 60% of total imports?Correct Answer China , GermanyYour Answer Singapore , Italy , Germany

Multiple Choice Single AnswerQuestion What was the reason behind sharp rise in oil import bill for over two years?Correct Answer Attack on Kuwait by IraqYour Answer Attack on Kuwait by Iraq

Multiple Choice Single AnswerQuestion What is the crucial factor in a firm's differential advantage in international markets?

Correct Answer Motivation of effective channels of distributionYour Answer Motivation of effective channels of distribution

Multiple Choice Single AnswerQuestion In international product strategy, the decision to standardize or adapt is dictated byCorrect Answer Nature of productYour Answer Product development

Multiple Choice Multiple AnswerQuestion What contributed 50% of the total exports of engineering goods?Correct Answer Machinery & instruments , Metals, primary & semi finished iron, steelYour Answer Machinery & instruments , Metals, primary & semi finished iron, steel

Select The BlankQuestion In indirect export channel, the market is ________.Correct Answer DispersedYour Answer Dispersed

Select The BlankQuestion Payment of commission to overseas agents is allowed either by remitting the amount or by ________Correct Answer Deducting it from the invoice valueYour Answer Deducting it from the invoice value

Multiple Choice Single AnswerQuestion Which of the following is not included in foreign environment?Correct Answer Local dimensionYour Answer Local dimension

True/FalseQuestion In social & cultural factors, the researcher must consider the employment level & distribution of income.Correct Answer FalseYour Answer False

Select The BlankQuestion In________, a change is required to ensure adequate protection from environmentCorrect Answer PackagingYour Answer Packaging

Select The BlankQuestion While negotiating an agency agreement, the Indian firm should be careful on________.Correct Answer Contracted territoryYour Answer Contracted territory

Multiple Choice Multiple AnswerQuestion What are the points to be taken into consideration in export agency agreement?Correct Answer Contracted territory , Contracted productsYour Answer Contracted territory , Contracted products , Payment of commission before selling of goods

International Marketing - 2

Select The BlankQuestion The basic advantage of having an agent in the export market is ________.Correct Answer He is knowledgeable of the marketing conditionYour Answer He is knowledgeable of the marketing condition

Multiple Choice Multiple Answer

http://scdlpapers.blogspot.com/2008/05/international-marketing-2.html

Question How does the customer know about the product & is influenced to buy it?Correct Answer Publicity , Advertising , Sales promotionYour Answer Publicity , Advertising , Sales promotion

Multiple Choice Single AnswerQuestion Which of the following is not included in foreign environment?Correct Answer Local dimensionYour Answer Local dimension

Multiple Choice Single AnswerQuestion Why should a market researcher check a country's import tariffs when he is investigating it as an export market?Correct Answer It can affect the competitiveness of product against products made within the marketYour Answer It can affect the competitiveness of product against products made within the market

Multiple Choice Multiple AnswerQuestion This question is based on the case study "Oriental Silk Pvt. Ltd.". What are the distribution channels used for imports of silk products into USA market?Correct Answer Merchant intermediaries , Departmental storesYour Answer Merchant intermediaries , Departmental stores

True/FalseQuestion This question is based on the case study "Oriental Silk Pvt. Ltd.". Oriental entered the US market in 1970 with a moderate export of Rs.20 million.Correct Answer FalseYour Answer False

Match The FollowingQuestion Correct Answer Your Answer

Indirect exporting Home-based merchant

Business dimensions Channel network

Legal dimensions Copyright

Licensing arrangement Use of patent


Select The BlankQuestion In ________, the firm faces only one set of customers.Correct Answer Domestic marketingYour Answer Domestic marketing

Multiple Choice Multiple AnswerQuestion This question is based on the case study "Oriental Silk Pvt. Ltd.". Oriental was an active member of some councils, which are those?Correct Answer Apparel Export Promotion Council , Woolen Export Promotion CouncilYour Answer Apparel Export Promotion Council , Woolen Export Promotion Council

Multiple Choice Single AnswerQuestion This question is based on the case study 'AB Enterprises'. What is the problem in adapting AB Enterprises product in the market?Correct Answer Novelty is lost due to ethnic character in AB EnterprisesYour Answer Novelty is lost due to ethnic character in AB Enterprises

Multiple Choice Multiple AnswerQuestion What are the important infrastructure factors in evaluating production site?Correct Answer Industrial site , Transportation & communicationYour Answer Industrial site , Transportation & communication

Multiple Choice Multiple AnswerQuestion This question is based on the case study "Oriental Silk Pvt. Ltd.". Which are the two years the imports of silk fabrics from Japan by USA was almost same?Correct Answer 1982 , 1983Your Answer 1982 , 1983

Select The BlankQuestion ________dimensions include customs and practicesCorrect Answer BusinessYour Answer Business

Multiple Choice Multiple AnswerQuestion What is the nature of direct export market?Correct Answer Concentrated , Large potential saleYour Answer Concentrated , Large potential sale

Multiple Choice Single AnswerQuestion What does product-mix decision include?Correct Answer Packaging

Your Answer Packaging

Multiple Choice Multiple AnswerQuestion What are the internal sources of information?Correct Answer Sales record , Correspondence from salesmenYour Answer Sales record , Correspondence from salesmen

True/FalseQuestion This question is based on the case study "Oriental Silk Pvt. Ltd.". Mr.Patnaik felt that it was high time that he appraises his agents' performance relating to the vast & expanding US market.Correct Answer TrueYour Answer True

Multiple Choice Multiple AnswerQuestion This question is based on the case study "Oriental Silk Pvt. Ltd.". What were the options Mr.Patnaik had to operate in the US market?Correct Answer Opening a branch office , A subsidiary companyYour Answer Opening a branch office , A subsidiary company


True/FalseQuestion Strategies suggested in the Medium Term Export Plan include product-market penetration strategy for existing products, product-market, diversification for new products & new markets.Correct Answer TrueYour Answer True

Multiple Choice Multiple AnswerQuestion Why is packaging so important for product planning?Correct Answer As it enhances protection , As it gives shelf life for a productYour Answer As it enhances protection , As it gives shelf life for a product

True/FalseQuestion If foreign retailers are used, the products in question are industrial products rather than consumer products.Correct Answer FalseYour Answer True

Multiple Choice Multiple AnswerQuestion How is the nature of international strategy?Correct Answer Depends on company's objectives , Varies from country to

countryYour Answer Depends on company's objectives , Varies from country to country

Select The BlankQuestion "make site booking" is a point of checklist of ________Correct Answer Before the fairYour Answer Before the fair


Multiple Choice Multiple AnswerQuestion What are the benefits of participation in trade fair?Correct Answer To get to know about competition , To know about the extent of product adaptionYour Answer To get to know about competition , To know about the extent of product adaption

Select The BlankQuestion Experience survey, which is also called as ________.Correct Answer Key informant surveyYour Answer Key informant survey


Multiple Choice Single AnswerQuestion What does political environment include?Correct Answer Legal dimensionYour Answer Legal dimension


External factor Competitive profile

Ethnocentric orientation Overseas operation conducted from home country

Polycentric orientation Each market is unique

Target market Marketing strategy

True/FalseQuestion In marginal cost pricing for export, competition in foreign markets requires quotation of a lower priceCorrect Answer TrueYour Answer True

True/FalseQuestion Policies or regulations regarding quality control & inspection vary considerably between nations.Correct Answer TrueYour Answer True

Select The BlankQuestion This question is based on the case study "Oriental Silk Pvt. Ltd.". Oriental Silk Private Limited, is a ________ unit, was one of the leading Indian manufacturers & exporters of silk fabrics & made-upsCorrect Answer 100% export orientedYour Answer 100% export oriented

Select The BlankQuestion This question is based on the case study "Oriental Silk Pvt. Ltd.". The bulk of the trade was handled by ________Correct Answer Central buying organizationsYour Answer Foreign agents

True/FalseQuestion If business is variable, the company will choose the purchasing or subcontracting alternatives.Correct Answer TrueYour Answer True

Multiple Choice Single AnswerQuestion What is the meaning of offshore purchasing?Correct Answer Relationship between independent buyer & seller for exchange of good for moneyYour Answer Relationship between independent buyer & seller for exchange of good for money

Select The BlankQuestion Many companies modify their products/promotion strategies to suit ________ of the population of the different countries.Correct Answer Tastes & preferencesYour Answer Tastes & preferences

True/FalseQuestion Companies with smaller needs, an independent supplier will be less active.Correct Answer FalseYour Answer False

True/FalseQuestion Catalogues contain a list of all competitors with product details.Correct Answer FalseYour Answer False

Multiple Choice Multiple AnswerQuestion What is correct according to geocentric orientation?Correct Answer Companies view the entire world as a single market , Uniform inventory management & trainingYour Answer Companies view the entire world as a single market , Uniform inventory management & training

True/FalseQuestion The area of change relates to product adaption requires upgradation of technology and huge investment in brands.Correct Answer TrueYour Answer True

Select The BlankQuestion This question is based on the case study "Chow Flowers Co. Ltd.". ________ was Thailand's second largest export market for artificial flowers, mostly polyester or hand-wrapped.Correct Answer CanadaYour Answer Canada

Multiple Choice Single AnswerQuestion What are the similarities between domestic & international marketing?Correct Answer Satisfying consumers needYour Answer Satisfying consumers need

Multiple Choice Single AnswerQuestion What is the need of marketing research for export-import trade?Correct Answer To reduce the distance between an exporter & his customers in terms of marketingYour Answer To reduce the distance between an exporter & his customers in terms of marketing

Multiple Choice Single AnswerQuestion What is the avenue of entry into foreign markets?

Correct Answer Contract manufacturingYour Answer Contract manufacturing

Multiple Choice Single AnswerQuestion What is the principal functional division of ministry of commerce & industry?Correct Answer Export Industries DivisionYour Answer Export Industries Division


Select The BlankQuestion Certain people may have negative attitudes towards a certain country & it's products, called ________ which affects demand.Correct Answer Social & cultural factorYour Answer Social & cultural factor


Company provides engineering & construction services and other additional services Turnkey construction contracts

Company undertakes the day to day management of enterprise in target country Management contracts

Franchisee carries on a business under franchisor's trade name International franchising

To get production to it's own specification from manufacturer Contract manufacturer

True/FalseQuestion In marginal cost pricing for export, competition in foreign markets requires quotation of a lower priceCorrect Answer TrueYour Answer True

Select The BlankQuestion This question is based on the case study "Chow Flowers Co. Ltd.". The largest importer was ________.Correct Answer United StatesYour Answer United States

True/False


Question "Selling, advertising and distribution" are included in export marketing.Correct Answer FalseYour Answer False

True/FalseQuestion In executive summary, a description of the management problem, the possible reasons for the problem, and the decision alternatives are studied.Correct Answer FalseYour Answer False

Multiple Choice Multiple AnswerQuestion What are the necessary things for good questionnaire?Correct Answer Avoiding irrelevant information , Making it easy Your Answer Avoiding irrelevant information , Making it easy

Multiple Choice Single AnswerQuestion What can political factor do in market access?Correct Answer The politics of international relations can play a role in creating or eliminating tariff barriersYour Answer The politics of international relations can play a role in creating or eliminating tariff barriers

Select The BlankQuestion Payment of commission to overseas agents is allowed either by remitting the amount or by ________Correct Answer Deducting it from the invoice valueYour Answer Deducting it from the invoice value

Multiple Choice Multiple AnswerQuestion How should the product for indirect exporting be?Correct Answer Consumer products , Non-technical product Your Answer Non-technical product , Consumer products


Multiple Choice Single AnswerQuestion What is the meaning of "Standing in the Market" in indirect exporting?Correct Answer To gain credibility in the market if a known distributor can be persuaded to handle the product by manufacturerYour Answer To gain credibility in the market if a known distributor can be persuaded to handle the product by manufacturer

Multiple Choice Single AnswerQuestion In product planning for exports, depth signifiesCorrect Answer Variation of particular itemYour Answer Variation of particular item

Multiple Choice Single AnswerQuestion What are the reasons of entry in foreign market?Correct Answer Recession in the domestic marketYour Answer Recession in the domestic market

Multiple Choice Multiple AnswerQuestion What are the advantages of direct exporting?Correct Answer Greater control over foreign marketing plan , Quicker information feedbacks on markets, competition Your Answer Greater control over foreign marketing plan , Quicker information feedbacks on markets, competition

Multiple Choice Single AnswerQuestion What does cost approach involve?Correct Answer Firstly computing all relevant cost, then adding a desired profit to arrive at the priceYour Answer Firstly computing all relevant cost, then adding a desired profit to arrive at the price

True/FalseQuestion In marginal cost pricing, fixed costs are recovered from the international marketCorrect Answer FalseYour Answer False

Multiple Choice Single AnswerQuestion Who does benefit the most by doing advertising in international market?Correct Answer Multinational corporation through their own subsidiaries in several marketsYour Answer Multinational corporation through their own subsidiaries in several markets

Multiple Choice Multiple AnswerQuestion What are the elements of research approach?Correct Answer Data collection method , Sample selection procedure Your Answer Data collection method , Sample selection procedure

True/FalseQuestion Economic dimensions include communication, channel network

Correct Answer FalseYour Answer False

Multiple Choice Single AnswerQuestion Under what circumstance is unified advertising policy possible?Correct Answer Custom, culture and demand are sameYour Answer Custom, culture and demand are same

True/FalseQuestion In geocentric orientation, companies view different regions as different markets.Correct Answer FalseYour Answer False

Select The BlankQuestion ________, advertising, sales promotion influence customerCorrect Answer PublicityYour Answer Publicity

Multiple Choice Multiple AnswerQuestion This question is based on the case study "Oriental Silk Pvt. Ltd.". What were the options Mr.Patnaik had to operate in the US market?Correct Answer Opening a branch office , A subsidiary company Your Answer Domestic agents , Opening a branch office , A subsidiary company

Multiple Choice Single AnswerQuestion Which of the following is contractual entry mode?Correct Answer FranchisingYour Answer Franchising

Multiple Choice Multiple AnswerQuestion What are the necessary things of reliability & capability in selection of right supplier?Correct Answer Quality of product , Price of the product Your Answer Quality of product , Price of the product

Select The BlankQuestion ________ banks also have good deal of information on commercial agents in various countries.Correct Answer International MerchantYour Answer International Merchant

Multiple Choice Single AnswerQuestion What is the factor that is in favour of selling directly in foreign market?Correct Answer The exporting company will have direct control over the marketing operations

Your Answer The exporting company will have direct control over the marketing operations

Multiple Choice Multiple AnswerQuestion What are the principle ways of quoting export prices?Correct Answer Free on board , Cost insurance & freight Your Answer Charged FAS , Free on board , Cost insurance & freight

Multiple Choice Multiple AnswerQuestion What are the special schemes of ECGC?Correct Answer Packing credit guarantee , Post-shipment credit guarantee Your Answer Packing credit guarantee , Post-shipment credit guarantee

True/FalseQuestion This question is based on the case study "Oriental Silk Pvt. Ltd.". Oriental Silk had adopted systematic & modern office practices and was positively inclined towards professional & management styles.Correct Answer TrueYour Answer True

Select The BlankQuestion Literature search is also called ________.Correct Answer Desk researchYour Answer Desk research

Match The FollowingQuestion Correct Answer Your Answer





Multiple Choice Multiple AnswerQuestion How does the customer know about the product & is influenced to buy it?Correct Answer Publicity , Advertising , Sales promotion Your Answer Publicity , Advertising , Sales promotion

Select The BlankQuestion ________ is important aspect of international physical distribution.Correct Answer Warehousing

Your Answer Warehousing

Select The BlankQuestion In direct export channel, the product is ________.Correct Answer Technical productYour Answer Technical product

True/FalseQuestion This question is based on the case study "Oriental Silk Pvt. Ltd.". Oriental preferred to conduct sales in the US market through agents.Correct Answer FalseYour Answer False

Multiple Choice Multiple AnswerQuestion What are the benefits of participation in trade fair?Correct Answer To get to know about competition , To know about the extent of product adaption Your Answer To get to know about competition , To know about the extent of product adaption

Multiple Choice Single AnswerQuestion Which of the following is limitation of indirect method of exporting?Correct Answer The manufacturer gives up control over the marketing of it's products to another firmYour Answer The manufacturer gives up control over the marketing of it's products to another firm

True/FalseQuestion Major benefits of standardization includes less distribution cost of standardization.Correct Answer FalseYour Answer False

Multiple Choice Multiple AnswerQuestion Which of the following are popular modes of entry in foreign market?Correct Answer Coproduction agreements , Joint venture Your Answer Coproduction agreements , Joint venture

Select The BlankQuestion ________ can affect the competitiveness of researcher's product against products made within the market.Correct Answer TariffsYour Answer Tariffs

Select The BlankQuestion How much of a product people can buy, and which products they

choose to buy are obviously influenced by ________.Correct Answer Their purchasing powerYour Answer Their purchasing power

Multiple Choice Single AnswerQuestion This question is based on the case study 'AB Enterprises'. What is the problem in adapting AB Enterprises product in the market?Correct Answer Novelty is lost due to ethnic character in AB EnterprisesYour Answer Novelty is lost due to ethnic character in AB Enterprises

Multiple Choice Single AnswerQuestion What does market approach focus on?Correct Answer Pricing from the viewpoint of the customerYour Answer Pricing from the viewpoint of the customer

Select The BlankQuestion In case of ________ , the manufacturer retains control over marketing strategy, particular pricing, positioning & advertising.Correct Answer Cooperative exporterYour Answer Cooperative exporter

Multiple Choice Multiple AnswerQuestion What is the nature of direct export market?Correct Answer Concentrated , Large potential sale Your Answer Concentrated , Large potential sale

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Single AnswerQuestion The demand for industrial goods is :-Correct Answer Derived demandYour Answer Need of the customer

Select The BlankQuestion In customer market a ________ price increase will shrink demand.Correct Answer HigherYour Answer Small

Multiple Choice Single AnswerQuestion A broad and definitive statement that covers an organization’s purpose, values and distinctive competencies is called :-Correct Answer MissionYour Answer Mission

Multiple Choice Single AnswerQuestion Large industrial companies realize substantial cost savings is by having:-Correct Answer Centralized purchasingYour Answer Decentralized purchasing

Select The BlankQuestion The manufacturer of individual product can take customers away from competitor's by ________ efforts.Correct Answer PromotionalYour Answer Promotional

Multiple Choice Multiple AnswerQuestion Industries constitute an important basis for market segmentation for companies doing business in :-Correct Answer Computers , Software , Office equipmentYour Answer Computers , Software , Office equipment

Multiple Choice Single AnswerQuestion Prospecting is essential to ensure future sources of :-Correct Answer Sales revenueYour Answer Sales revenue

Multiple Choice Multiple AnswerQuestion By reducing price, industrial marketers can :-

Correct Answer Increase his share of the market , Enlarge the total market , Not make a major change in the end product priceYour Answer Increase his share of the market , Enlarge the total market , Can substantially decrease end product price

Multiple Choice Single AnswerQuestion Strengths and weaknesses of a firm can be derived through :-Correct Answer An internal environment analysisYour Answer An internal environment analysis

Multiple Choice Multiple AnswerQuestion Service rating is judged by following factors :-Correct Answer Self interest , Promptness , SpeedYour Answer Promptness , Speed , Delegation

Multiple Choice Single AnswerQuestion Manufacturer & customer in industrial marketing are affected by :-Correct Answer Change in technologyYour Answer Policies of Govt.

True/FalseQuestion Outsiders like technical consultants can play a key role in the purchase process of a large buying organization.Correct Answer TrueYour Answer True

Select The BlankQuestion The sales of standard industrial products are generally carried out through ________.Correct Answer Direct channel and middlemen

Your Answer Direct channel and middlemen

Multiple Choice Single AnswerQuestion A competitor while selling, may not be aware of his :-Correct Answer Overhead costsYour Answer Direct costs

Select The BlankQuestion An industrial product manufacturer would prefer to deal with ________ suppliers of component parts.Correct Answer FewerYour Answer Domestic

Multiple Choice Multiple AnswerQuestion Internal public includes :-Correct Answer Top management , Factory workers , Senior ManagersYour Answer Top management , Factory workers , Senior Managers

Select The BlankQuestion A first approximation of ________ benefit analysis is necessary before a detailed segmentation analysis.Correct Answer CostYour Answer Price

Match The FollowingQuestion Correct AnswerCompressors ManufacturerElectric lift maintenance Service firmSteel hardware Whole seller/retailerAir-conditioners Distributor


During discussions, sales people handle issues such as :-Correct Answer Delivery schedule , Pricing , After Sales ServiceYour Answer Delivery schedule , Pricing , After Sales Service

Multiple Choice Single AnswerQuestion The generic need which the company will seek to satisfy, stated by top management is called:-Correct Answer MissionYour Answer Mission

Select The BlankQuestion Competitor, who enter late in the market, must apply part of their cash inflow to the amortization of their own ________ cost.Correct Answer DevelopmentYour Answer Promotion

Select The BlankQuestion When purchase of industrial equipment is involved, the stage between manufacture and dispatch of goods is called ________.Correct Answer InspectionYour Answer Inspection

Multiple Choice Single AnswerQuestion Many overseas companies are attracted to India for setting up manufacturing operations for industrial products on account of :-Correct Answer Cost competitivenessYour Answer Cost competitiveness

Select The BlankQuestion Supply chain management is one of the tools used by modern companies to achieve ________.

Correct Answer High productivity improvement and efficiencyYour Answer High productivity improvement and efficiency

Multiple Choice Multiple AnswerQuestion Structured surveys are used to measure :-Correct Answer Awareness & knowledge , Attitudes & opinions , Buyer behaviorYour Answer Awareness & knowledge , Attitudes & opinions , Buyer behavior

Multiple Choice Single AnswerQuestion The first step in the process of selling is :-Correct Answer Identifying prospectsYour Answer Identifying prospects

Multiple Choice Multiple AnswerQuestion Car manufacturers make following parts in their factories :-Correct Answer Engine , Gear box , ClutchYour Answer Engine , Gear box , Clutch

True/FalseQuestion Demand for many industrial product is elastic.Correct Answer FalseYour Answer True

Match The FollowingQuestion Correct AnswerSales department To reduce cost of sales by 5% within one yearIndustrial marketing department Increase profits for FY in Q3 and Q4Industrial marketing research department Conduct survey for customer feedback on new productIndustrial marketing services department Obtain service revenue from post-sales services in one market segment

True/FalseQuestion Sales forecast is the estimate of a Co's expected sales in a given time period.Correct Answer TrueYour Answer True

Select The BlankQuestion Industrial force should be ________ to market conditions.Correct Answer ResponsiveYour Answer Responsive

Multiple Choice Multiple AnswerQuestion The legal framework is related to existing :-Correct Answer Business laws , Civil rights , Labour lawsYour Answer Business laws , Civil rights , Labour laws

True/FalseQuestion A repeat purchase decision will generally involve changes in product specifications from earlier supplies.Correct Answer FalseYour Answer False

True/FalseQuestion Tariffs & quotas are used by the Govt. to protect indigenous business from foreign competition.Correct Answer TrueYour Answer True

True/FalseQuestion Personal selling is a powerful tool in industrial product selling.Correct Answer

TrueYour Answer True

True/FalseQuestion A lower price will stimulate demand for industrial products.Correct Answer FalseYour Answer True

Multiple Choice Multiple AnswerQuestion Assured consistency of the quality can have important benefits for the buyer-user like :-Correct Answer Inspection at incoming end , Save inventory cost , Stocking timeYour Answer Inspection at incoming end , Less headache

Multiple Choice Single AnswerQuestion A sales presentation is made to provide prospective customers with sufficient information on the firm's :-Correct Answer ProductYour Answer Product

Select The BlankQuestion The effectiveness of the advertising program is reflected by the ________ in the state of awareness.Correct Answer DifferencesYour Answer Differences

Select The BlankQuestion Many food processing firms prefer to take on ________ the processing plants for their use during the peak season.Correct Answer LeaseYour Answer

Hire

Multiple Choice Single AnswerQuestion The type of demand that characterizes industrial products is called :-Correct Answer Derived demandYour Answer Derived demand

True/FalseQuestion Hydraulic equipments are handled by general line industries.Correct Answer FalseYour Answer False

Multiple Choice Multiple AnswerQuestion Industrial marketers have a choice of structural arrangement like :-Correct Answer Direct to users , Indirect to users , Mixed structureYour Answer Direct to users , Indirect to users , Mixed structure

True/FalseQuestion Bill to vendor' & 'Absorbed by buyer' are the two possibilities under rework.Correct Answer TrueYour Answer True

True/FalseQuestion To get market feedback in industrial marketing marketing research is conducted frequently.Correct Answer FalseYour Answer True

Multiple Choice Single AnswerQuestion Fundamental skill requirement for closing a sale is :-

Correct Answer Application of psychologyYour Answer Application of psychology

Multiple Choice Multiple AnswerQuestion For industrial marketing, type of channel members needed would depend on :-Correct Answer Market coverage , Marketing cost , Marketing controlYour Answer Market coverage , Marketing cost , Marketing control

Industrial Marketing - 2


True/FalseQuestion An organization that is structured to serve the customer is the most optimally designed organizational structure.Correct Answer TrueYour Answer True

Multiple Choice Multiple AnswerQuestion Profitability of any potential segment is measured by following criteria:-Correct Answer Market share , Market growth , ImageYour Answer Market growth , Image , Market share

Multiple Choice Single AnswerQuestion A broad and definitive statement that covers an organization’s purpose, values and distinctive competencies is called :-Correct Answer MissionYour Answer Mission

Match The FollowingQuestion Correct AnswerMission statement Corporate culture

http://scdlpapers.blogspot.com/2008/05/industrial-marketing-2.html

Target market Right productCost reduction program Price adjustmentPromotion mix Trade shows

True/FalseQuestion Public interest groups limit the freedom of suppliers & buyers.Correct Answer TrueYour Answer True

Multiple Choice Single AnswerQuestion An alternative term used for industrial marketing is :-Correct Answer B2B marketingYour Answer B2B marketing

Multiple Choice Multiple AnswerQuestion Services of trained experts is required for :-Correct Answer Special accounting machines , Statistical analysis equipment , Electronic recording equipmentYour Answer Special accounting machines , Statistical analysis equipment , Electronic recording equipment

Select The BlankQuestion Computer systems help in the ________ of the findings of the research project.Correct Answer PresentationYour Answer Presentation

Multiple Choice Single AnswerQuestion One example of operating supplies is:Correct Answer Paints and varnishesYour Answer Personal computers

True/FalseQuestion Most of public institutions prefer buying as per legal constraints.Correct Answer TrueYour Answer True

Multiple Choice Single AnswerQuestion Direct costs are also referred to as :-Correct Answer Operating costsYour Answer Operating costs

Multiple Choice Single AnswerQuestion Strengths and weaknesses of a firm can be derived through :-Correct Answer An internal environment analysisYour Answer An internal environment analysis

Select The BlankQuestion ________ is the alternate name given to marketing research.Correct Answer Marketing intelligenceYour Answer Marketing intelligence

Select The BlankQuestion Marketing research is used for making ________ projections.Correct Answer SalesYour Answer Sales

True/FalseQuestion The IT and BPO service industries in India are showing lower rates of growth compared to other industry sectors.Correct Answer False

Your Answer False

True/FalseQuestion Service is one of the variables of vendor rating system.Correct Answer TrueYour Answer True

Multiple Choice Multiple AnswerQuestion The common service requirements of Industrial buyers are :-Correct Answer Technical , Replacement parts , DeliveryYour Answer Technical , Replacement parts , Delivery

Multiple Choice Single AnswerQuestion The first step in managing the industrial product marketing system is :-Correct Answer Identifying the needs of customersYour Answer Identifying the needs of customers

Select The BlankQuestion A relative ________ product life span is a favourable condition for charging high price.Correct Answer ShortYour Answer Short

Multiple Choice Single AnswerQuestion Making an assessment of the competitors’ strengths and weakness is called :-Correct Answer Competitive position analysisYour Answer Competitive position analysis

Select The BlankQuestion

The fundamental aspect of industrial marketing is that it addresses the needs and wants of ________.Correct Answer Business organizationsYour Answer Business organizations

Multiple Choice Single AnswerQuestion Factors affecting industrial pricing are :-Correct Answer Type of competitionYour Answer Type of competition

True/FalseQuestion Use of IT tools like enterprise resource planning is helping industrial firms to improve productivity and efficiency.Correct Answer TrueYour Answer True

Multiple Choice Single AnswerQuestion Funds spent on R & D to bring a new product into the market are :-Correct Answer Sunk CostsYour Answer Sunk Costs

Multiple Choice Single AnswerQuestion Periodic analysis of an industrial buyer’s operations and purchase systems is necessary to :-Correct Answer Understand the changes in buy practicesYour Answer Understand the changes in buy practices

Match The FollowingQuestion Correct AnswerFreight Equalization Base PointConsumer Goods Advertising & sales promotionHigh Price Strategy Patents

Short Life Span Recovery of Investment

Multiple Choice Single AnswerQuestion The uncontrollable environment is known as :-Correct Answer Macro EnvironmentYour Answer Macro Environment

Multiple Choice Single AnswerQuestion The demand for industrial products is :-Correct Answer DerivedYour Answer Derived

Select The BlankQuestion The drop in price of individual product has effect of ________ demand.Correct Answer ShrinkingYour Answer Increasing

Multiple Choice Single AnswerQuestion Data for initial screening can be obtained from:-Correct Answer Secondary sourcesYour Answer Secondary sources

Select The BlankQuestion When purchase of industrial equipment is involved, the stage between manufacture and dispatch of goods is called ________.Correct Answer InspectionYour Answer Inspection

Multiple Choice Multiple AnswerQuestion Questions asked in unstructured surveys bring about :-

Correct Answer Priorities , Problems , MotivesYour Answer Motives , Priorities , Problems

Multiple Choice Multiple AnswerQuestion Stock carrying branches are useful for :-Correct Answer Bulk sales , Lowering fright charges , Speed of deliveryYour Answer Bulk sales , Lowering fright charges , Speed of delivery

Multiple Choice Multiple AnswerQuestion To push the company's products, advertising literature should point out advantages to the middlemen, such as :-Correct Answer Wide margins , Large sales potential , Rapid turnoverYour Answer Wide margins , Large sales potential , Rapid turnover

Multiple Choice Single AnswerQuestion The industrial buyers buy only when there are :-Correct Answer Strong economic benefitsYour Answer Strong economic benefits

Select The BlankQuestion Senior marketing personnel from a supplier firm are usually involved in a ________ situation:Correct Answer New task buyYour Answer New task buy

Select The BlankQuestion The effect of the economic environment is not ________ across industries.Correct Answer UniformYour Answer Uniform

Multiple Choice Single AnswerQuestion Large industrial companies realize substantial cost savings is by having:-Correct Answer Centralized purchasingYour Answer Centralized purchasing

Multiple Choice Multiple AnswerQuestion Industries involved in production of chemical & pesticides have to :-Correct Answer Make natural resources pollution free , Devise safety measures to protect environment , Properly dispose off waste materialYour Answer Make natural resources pollution free , Devise safety measures to protect environment , Properly dispose off waste material

Select The BlankQuestion ________ of supply is one of the important aspects buyers look for.Correct Answer ContinuityYour Answer Continuity

Select The BlankQuestion Continuous efforts by sales person, result in developing friendship ________ & cooperation over a period of time between buyer & seller.Correct Answer TrustYour Answer Trust

True/FalseQuestion Sample size in industrial marketing research can be as large as in consumer marketing.Correct Answer FalseYour Answer False


Question Structured surveys are used to measure :-Correct Answer Awareness & knowledge , Attitudes & opinions , Buyer behaviorYour Answer Awareness & knowledge , Attitudes & opinions , Buyer behavior

Multiple Choice Single AnswerQuestion Many overseas companies are attracted to India for setting up manufacturing operations for industrial products on account of :-Correct Answer Cost competitivenessYour Answer Cost competitiveness

Multiple Choice Single AnswerQuestion In an organisation, purchase division is made by:-Correct Answer PeopleYour Answer Purchase committee

Multiple Choice Multiple AnswerQuestion In a tender a vendor has to supply data on :-Correct Answer Sales to net worth , Working capital , Turnover RatioYour Answer Sales to net worth , Working capital , Turnover Ratio

Industrial Marketing - 1


Multiple Choice Single AnswerQuestion The first level of industrial marketing environment is called the :-Correct Answer Interface levelYour Answer Interface level

http://scdlpapers.blogspot.com/2008/05/industrial-marketing-1.html

Multiple Choice Multiple AnswerQuestion When a firm introduces new product, a considerable amount is sunk into :-Correct Answer Research , Planning , TestingYour Answer Research , Planning , Testing

Select The BlankQuestion Non stock carrying branch offices are used as ________ sales head quarter.Correct Answer RegionalYour Answer Local

Multiple Choice Single AnswerQuestion The advertiser can formulate sales appeals that address prospective customer's problems and :-Correct Answer ResponsibilitiesYour Answer Responsibilities

Multiple Choice Single AnswerQuestion For the industrial manufacturer gross profit may be low on :-Correct Answer Bought out partsYour Answer Bought out parts

True/FalseQuestion When a manufacturer wishes to diversify his product line, he will need a channel that is flexible.Correct Answer TrueYour Answer True

Multiple Choice Multiple AnswerQuestion Sales personnel should :-Correct Answer

Be sensitive to the need of the customers , Have deep technical knowledge , Have good communication skillsYour Answer Have deep technical knowledge , Have good communication skills

Multiple Choice Multiple AnswerQuestion Car manufacturers make following parts in their factories :-Correct Answer Engine , Gear box , ClutchYour Answer Engine , Gear box , Clutch

Multiple Choice Multiple AnswerQuestion Substantial cash outlay needs to be allocated for :-Correct Answer Training Salesmen , Building stock of raw materials , Providing information to customersYour Answer Training Salesmen , Building stock of raw materials , Setting up infrastructure

Multiple Choice Single AnswerQuestion The facilitator of the process of interactions between a buyer and a banker are :-Correct Answer BankersYour Answer Creditors

True/FalseQuestion Buyers, who are risk averse are good prospects for new product and concepts.Correct Answer FalseYour Answer False

Multiple Choice Single AnswerQuestion The demand of consumer products can be increased by :-Correct Answer AdvertisingYour Answer Price cuts

Select The BlankQuestion A relative ________ product life span is a favourable condition for charging high price.Correct Answer ShortYour Answer Long

True/FalseQuestion Car manufacturers make all the components of the car themselves.Correct Answer FalseYour Answer False

Select The BlankQuestion One of the current trends in Indian industrial companies is the aspect of ________ export growth.Correct Answer HigherYour Answer Higher

True/FalseQuestion Trade directories, government reports, company files are some of the sources of primary data.Correct Answer FalseYour Answer False

Multiple Choice Multiple AnswerQuestion Industrial sales person must understand the :-Correct Answer Manufacturing process of the company , Motivating factors of individuals , Procedures of the companyYour Answer Manufacturing process of the company , Motivating factors of individuals , Procedures of the company

Multiple Choice Multiple AnswerQuestion In a tender a vendor has to supply data on :-Correct Answer Sales to net worth , Working capital , Turnover RatioYour Answer Sales to net worth , Working capital , Turnover Ratio

Multiple Choice Multiple AnswerQuestion What is a sales appeal?Correct Answer An argument , A fact , An ideaYour Answer An argument , A fact , An idea

Select The BlankQuestion An industrial product manufacturer would prefer to deal with ________ suppliers of component parts.Correct Answer FewerYour Answer Fewer

Match The FollowingQuestion Correct AnswerForeign market Attractive returnsIndependent strategies ResourcesCooperative strategies UnderstandingManipulative strategies Restrictive

Multiple Choice Multiple AnswerQuestion The following items fall under the category of manufactured items:-Correct Answer Stainless steel , Aluminium foil , Digital camerasYour Answer Stainless steel , Aluminium foil , Digital cameras

True/FalseQuestion Advertising and promotion expenses, as a percentage of total sales, are usually more for industrial products than for consumer products.Correct Answer False

Your Answer False

Select The BlankQuestion The ultimate goal of business is to serve ________.Correct Answer SocietyYour Answer Shareholders

Select The BlankQuestion Decisions concerning pricing decisions are taken on ________ occasions.Correct Answer ThreeYour Answer Three

Multiple Choice Single AnswerQuestion The marketer of standardized industrial goods gain objectives more effectively than non-standardized items because of the use of :-Correct Answer Price StrategyYour Answer Product differentiation

Select The BlankQuestion When a firm sells through a limited number of outlets, it is known as ________ distribution.Correct Answer SelectiveYour Answer Selective

Multiple Choice Single AnswerQuestion A high price strategy can generate among customers, a substantial amount of :-Correct Answer Ill willYour Answer Dissatisfaction

True/False

Question Most of public institutions prefer buying as per legal constraints.Correct Answer TrueYour Answer True

Match The FollowingQuestion Correct AnswerTo expand product range to cover all types of computer peripherals Plan

To become the No. 1 supplier in computer peripherals MissionTo achieve a sales turnover of Rs. 500 cr. by 2008-09 ObjectiveTo reduce employee turnover from 30% to 25% in 1 yr Goal

Multiple Choice Multiple AnswerQuestion A company has to revise its pricing strategy when :-Correct Answer Competitor changes his price , New rival enters the market , It is advantageous for the company to change priceYour Answer Competitor changes his price , New rival enters the market , It is advantageous for the company to change price

Multiple Choice Single AnswerQuestion Rapport building requires special skills e.g. :-Correct Answer Human relationsYour Answer Communication skills

True/FalseQuestion Some purchase decisions also depend on buyer's response to the seller's marketing stimuli.Correct Answer TrueYour Answer True

True/FalseQuestion The objective of the high price strategy is only to recover firm's investment speedily.

Correct Answer FalseYour Answer True

Multiple Choice Single AnswerQuestion The approach to selling by the sales force should be :-Correct Answer ProfessionalYour Answer Professional

Multiple Choice Single AnswerQuestion Research objectives are statements that :-Correct Answer Outline the aims of problem definitionYour Answer Outline the aims of problem definition

Multiple Choice Single AnswerQuestion Industrial Market Research is a systematic process of collecting data to :-Correct Answer Prepare actionable research reportYour Answer Prepare actionable research report

True/FalseQuestion To get market feedback in industrial marketing marketing research is conducted frequently.Correct Answer FalseYour Answer False

Select The BlankQuestion Industrial marketer deals with ________ buyers than consumer marketer.Correct Answer FewerYour Answer Fewer

Multiple Choice Multiple AnswerQuestion A high price strategy is favoured under following conditions :-Correct Answer Product represent genuine information , Presence of elite market , Inelastic demand situationYour Answer Product represent genuine information , Presence of elite market , Inelastic demand situation

Multiple Choice Multiple AnswerQuestion By reducing price, industrial marketers can :-Correct Answer Increase his share of the market , Enlarge the total market , Not make a major change in the end product priceYour Answer Increase his share of the market , Enlarge the total market , Not make a major change in the end product price

Multiple Choice Multiple AnswerQuestion When the price of a product goes down, the industrial buyer :-Correct Answer Changes his about prices , Waits for price to go down further , Enters the market & buysYour Answer Waits for price to go down further , Enters the market & buys

Select The BlankQuestion To overcome bad image, the companies have to go for ________ public relations program.Correct Answer Long termYour Answer Long term

Select The BlankQuestion The best advertising should be best in creativity, simplicity and ________.Correct Answer UniquenessYour Answer Uniqueness

Select The BlankQuestion A first approximation of ________ benefit analysis is necessary before a detailed segmentation analysis.Correct Answer CostYour Answer Cost

True/FalseQuestion Legal and economic risks may occur because of fraudulent advertising.Correct Answer TrueYour Answer True

Multiple Choice Single AnswerQuestion Advertising objectives need to assistCorrect Answer Marketing objectivesYour Answer Marketing objectives

IST OF ATTEMPTED QUESTIONS AND ANSWERS

Select The BlankQuestion In direct export channel, the product is ________.Correct Answer Technical productYour Answer Consumer product

True/FalseQuestion Fairs are more useful for consumer products as it requirestechnical demonstration.Correct Answer FalseYour Answer False

Select The BlankQuestion Any technical matter of interest, statistical information

etc should be part of the back end of the proposal is termed as ________.Correct Answer AppendicesYour Answer Appendices

Multiple Choice Single AnswerQuestion What does product-mix decision include?Correct Answer PackagingYour Answer Packaging

Multiple Choice Single AnswerQuestion What are the domestic market constraints?Correct Answer Scale economiesYour Answer Growth prospect

Select The BlankQuestion ________ is a kind of non-equity joint ventureCorrect Answer Coproduction arrangementYour Answer Coproduction arrangement

Multiple Choice Multiple AnswerQuestion What are the points which support to use marginal cost forexport pricing?Correct Answer Low prices may serve to widen & create markets ,Manufacturer's product may be not well known in foreign market Your Answer Low prices may serve to widen & create markets ,Manufacturer's product may be not well known in foreign market

Multiple Choice Single AnswerQuestion What are the factors that decide controlled offshoremanufacturing?Correct Answer Investment, capital, management, technology &products and/or parts, profits and/or feesYour Answer Investment, capital, management, technology & productsand/or parts, profits and/or fees

True/FalseQuestion Exporting is the only avenue of entry into foreign marketCorrect Answer FalseYour Answer False

True/FalseQuestion Under an international management contracts, a companyundertakes the day to day management of an independent enterprise in aforeign target countryCorrect Answer TrueYour Answer False

Select The BlankQuestion Payment of commission to overseas agents is allowed eitherby remitting the amount or by ________Correct Answer Deducting it from the invoice valueYour Answer Deducting it from the price of the product

Multiple Choice Single AnswerQuestion What does political environment include?Correct Answer Legal dimensionYour Answer Legal dimension

Multiple Choice Multiple AnswerQuestion What are the principle ways of quoting export prices?Correct Answer Free on board , Cost insurance & freight Your Answer Charged FAS , Free on board , Cost insurance & freight

Select The BlankQuestion ________ send either buying delegations or have their buyingoffices in the exporting country.Correct Answer Large retail storesYour Answer Large retail stores

Multiple Choice Multiple AnswerQuestion This question is based on the case study "Oriental Silk Pvt.Ltd.". What were the options Mr.Patnaik had to operate in the US market?Correct Answer Opening a branch office , A subsidiary company Your Answer Opening a branch office , A subsidiary company

True/FalseQuestion As regards imports into India, Germany is among the top tensuppliers accounting for over 60% of total imports.Correct Answer True

Your Answer True

Select The BlankQuestion Product reach the buyer through________Correct Answer DistributionYour Answer Distribution

Multiple Choice Single AnswerQuestion This question is based on the case study 'AB Enterprises'.What is the problem in adapting AB Enterprises product in the market?Correct Answer Novelty is lost due to ethnic character in ABEnterprisesYour Answer Novelty is lost due to ethnic character in AB Enterprises

Multiple Choice Multiple AnswerQuestion What are the risks involved in international marketing?Correct Answer Larger volume of transaction , Less knowledge aboutparties reputation , Longer time in transit Your Answer Larger volume of transaction , Less knowledge about partiesreputation , Longer time in transit

True/FalseQuestion In international marketing, cultural dimensions includecustoms, traditionsCorrect Answer TrueYour Answer True

True/FalseQuestion This question is based on the case study "Oriental Silk Pvt.Ltd.". Mr.Patnaik felt that it was high time that he appraises his agents'performance relating to the vast & expanding US market.Correct Answer TrueYour Answer True

Multiple Choice Single AnswerQuestion The scope of international marketing has been enlarged tocover activities like :-Correct Answer Joint ventureYour Answer Competing mnc

Multiple Choice Multiple AnswerQuestion What are the elements of evaluation of sources?Correct Answer Emphasis , Accessibility Your Answer Company records , Accessibility , Chamber of commerce

Multiple Choice Single AnswerQuestion What is the responsibility of the Directorate General ofForeign Trade?Correct Answer Execution of the import policies of Government ofIndiaYour Answer Execution of the export policies of Government of India

Multiple Choice Single AnswerQuestion What is product planning for exports?Correct Answer Selecting product for marketYour Answer Selecting product for market

True/FalseQuestion A research proposal describes a plan for conducting &controlling research project.Correct Answer TrueYour Answer True

Multiple Choice Single AnswerQuestion Which of the following is not included in foreignenvironment?Correct Answer Local dimensionYour Answer Local dimension

Multiple Choice Multiple AnswerQuestion Which of the following are popular modes of entry in foreignmarket?Correct Answer Coproduction agreements , Joint venture Your Answer Acquisition , International licensing , Joint venture

Multiple Choice Multiple AnswerQuestion The scope of international marketing has been enlarged tocover activities like :-Correct Answer Joint venture , Licensing , Franchising

Your Answer Joint venture , Licensing , Franchising

Multiple Choice Multiple AnswerQuestion What are the important infrastructure factors in evaluatingproduction site?Correct Answer Industrial site , Transportation & communication Your Answer Labour cost , Government regulations , Transportation &communication

True/FalseQuestion In international market, the existing of different legalsystems makes the task of businessmen more difficult.Correct Answer TrueYour Answer True

Select The BlankQuestion ________ sector registered a hundred percent growth from USD0.89 billion in 1998-99 to USD 1.9 billion in 2002-03.Correct Answer Ores & MineralsYour Answer Ores & Minerals

Multiple Choice Multiple AnswerQuestion What are the advantages of having agents?Correct Answer He can provide after sales service , Knowledgeableabout the market Your Answer Knowledgeable about the market , He takes the title to theproduct , He can provide after sales service

Multiple Choice Multiple AnswerQuestion What are the criteria for selection of channels?Correct Answer Cost involved on the part of the firm for aparticular channel , the behavior of the competitors , Possibilities ofgetting appropriate feedback about customers Your Answer Cost involved on the part of the firm for a particularchannel , Possibilities of getting appropriate feedback about customers ,Level of market potential

Multiple Choice Single AnswerQuestion During the period 1998-99 to 2002-03, which products markedthe single largest growth in agri & allied category?

Correct Answer MarineYour Answer Marine

Select The BlankQuestion In________, emphasis is put on local laws, custom andculture and great care is taken to understand the local way of doingbusinessCorrect Answer Polycentric orientationYour Answer Polycentric orientation

Multiple Choice Single AnswerQuestion Which of the following is not investment entry?Correct Answer Joint venture:11-89Your Answer Joint venture:11-89






Multiple Choice Single AnswerQuestion What is marketing research?Correct Answer Systemic gathering, processing, analyzing &interpretation of the marketing dataYour Answer Systemic gathering, processing, analyzing & interpretationof the marketing data


Literature Brochure

Questionnaire Tool of field research

Programme schedule Allows planned research

Samples Price tags

Multiple Choice Multiple AnswerQuestion How should the product for indirect exporting be?Correct Answer Non-technical product , Consumer products Your Answer Non-technical product , Industrial product , Consumerproducts

Multiple Choice Multiple AnswerQuestion What are the special schemes of ECGC?Correct Answer Packing credit guarantee , Post-shipment creditguarantee Your Answer Packing credit guarantee , Post-shipment credit guarantee

True/FalseQuestion The area of change relates to product adaption requiresupgradation of technology and huge investment in brands.Correct Answer TrueYour Answer False

Multiple Choice Single AnswerQuestion Who is merchant exporter of the following?Correct Answer One who is not engaged in manufacturingYour Answer One who is not engaged in manufacturing


Select The BlankQuestion This question is based on the case study "Oriental Silk Pvt.Ltd.". Oriental preferred to conduct sales in the US market through ________Correct Answer An agentYour Answer An agent

True/FalseQuestion If foreign retailers are used, the products in question areindustrial products rather than consumer products.

Correct Answer FalseYour Answer False


Multiple Choice Multiple AnswerQuestion What could be attributed to the removal of trade restrictions in the process of liberalization in agri & allied products?Correct Answer Wheat , Sugar Your Answer Wheat , Sugar

Multiple Choice Single AnswerQuestion Which is the push factor that makes firms go internationally?Correct Answer Saturation of the domestic marketYour Answer Saturation of the domestic market

Multiple Choice Single AnswerQuestion What is the meaning of "Standing in the Market" in indirect exporting?Correct Answer To gain credibility in the market if a known distributor can be persuaded to handle the product by manufacturerYour Answer To gain credibility in the market if a known distributor can be persuaded to handle the product by manufacturer

Select The BlankQuestion ________ can affect the competitiveness of researcher's product against products made within the market.Correct Answer TariffsYour Answer Tariffs

Multiple Choice Single AnswerQuestion Which of the following is not included in foreign environment?Correct Answer Local dimensionYour Answer Business dimension


Company provides engineering & construction services and other additional services Turnkey construction contracts

Company undertakes the day to day management of enterprise in target country Management contracts

Franchisee carries on a business under franchisor's trade name International franchising

To get production to it's own specification from manufacturer Contract manufacturer

Multiple Choice Multiple AnswerQuestion Which of the following are indirect channels?Correct Answer EMC , Export broker Your Answer EMC , Export broker


Multiple Choice Single AnswerQuestion

Which of the following is direct exporting channel?Correct Answer Foreign retailersYour Answer Foreign retailers

True/FalseQuestion Switzerland is among the top ten countries, which all together account for more than fifty percent of India's total exports.Correct Answer FalseYour Answer False

True/FalseQuestion Decision to enter export market should be final and it does not call for a roll-backCorrect Answer TrueYour Answer True

Multiple Choice Single AnswerQuestion What does product-mix decision include?Correct Answer PackagingYour Answer Packaging

Select The BlankQuestion In________, a change is required to ensure adequate protection from environmentCorrect Answer PackagingYour Answer Packaging

Select The BlankQuestion The market approach focuses on pricing from the viewpoint of ________Correct Answer The customerYour Answer The customer

Multiple Choice Single AnswerQuestion What does channel-mix decision include?Correct Answer IntermediariesYour Answer Intermediaries

Multiple Choice Multiple AnswerQuestion What are the advantages of direct exporting?Correct Answer Greater control over foreign marketing plan , Quicker information feedbacks on markets, competition Your Answer Greater control over foreign marketing plan , Quicker information feedbacks on markets, competition

True/FalseQuestion Exporting is the only avenue of entry into foreign marketCorrect Answer FalseYour Answer False

Select The BlankQuestion India's share in the total world exports in 1950 was around ________.Correct Answer 0.02Your Answer 0.04

Select The BlankQuestion ________ banks also have good deal of information on commercial agents in various countries.Correct Answer International MerchantYour Answer International Merchant

Multiple Choice Single AnswerQuestion What is the issue in foreign market entry strategy?Correct Answer Target productYour Answer Target product

Multiple Choice Multiple AnswerQuestion This question is based on the case study "Chow Flowers Co. Ltd.". Which are the products to be exported to foreign markets?Correct Answer Lily , Rose Your Answer Lily , Rose


Ethnocentric Similar strategies

Joint venture Technology transfer

Contract manufacturing Tie-up

Foreign investment Economic development

Select The BlankQuestion ________ is institutional source which provides market information.

Correct Answer Chamber of commerceYour Answer Chamber of commerce

Multiple Choice Single AnswerQuestion How will you recover the fixed/overhead costs in marginal cost pricing?Correct Answer Can be recovered from domestic marketYour Answer Can be recovered from domestic market

Multiple Choice Multiple AnswerQuestion What are the advantages of personal selling?Correct Answer To provide technical information to the buyers , To know the buyer's reaction instantaneously Your Answer To provide technical information to the buyers , To know the buyer's reaction instantaneously

Select The BlankQuestion The main elements of ________dimensions include per capita GDPCorrect Answer EconomicYour Answer Economic



How should the product for indirect exporting be?Correct Answer Non-technical product , Consumer products Your Answer Non-technical product , Consumer products

True/FalseQuestion This question is based on the case study "Oriental Silk Pvt. Ltd.". Mr.Patnaik felt that it was high time that he appraises his agents' performance relating to the vast & expanding US market.Correct Answer TrueYour Answer True

True/FalseQuestion The importers & exporters can obtain information relating to the markets & products from EDACorrect Answer TrueYour Answer True

Multiple Choice Multiple AnswerQuestion What are the risks involved in international marketing?Correct Answer Larger volume of transaction , Less knowledge about parties reputation , Longer time in transit Your Answer Larger volume of transaction , Less knowledge about parties reputation , Longer time in transit

Multiple Choice Single AnswerQuestion What are the aspects of globalization?Correct Answer Products with competitive advantagesYour Answer Products with competitive advantages

True/FalseQuestion This question is based on the case study "Chow Flowers Co. Ltd.". Japan was a net importer of artificial flowers until 1973, when it became a net exporter.Correct Answer FalseYour Answer False

Multiple Choice Multiple AnswerQuestion People enter export markets for a variety of reasons like :-Correct Answer Recession in domestic market , Higher profitability , Utilization of export incentives Your Answer Recession in domestic market , Higher profitability , Utilization of export incentives

True/FalseQuestion As regards imports into India, Germany is among the top ten suppliers accounting for over 60% of total imports.Correct Answer TrueYour Answer True

Select The BlankQuestion ________ is one of the contractual entry modes in foreign countriesCorrect Answer Assembling arrangementYour Answer Assembling arrangement

Multiple Choice Single AnswerQuestion What is happening in developing countries?Correct Answer

Population & income growingYour Answer Population & income growing

Multiple Choice Multiple AnswerQuestion What are the factors affecting indirect channel choice?Correct Answer The dispersed market , Non-technical product Your Answer The dispersed market , Non-technical product

True/FalseQuestion Joint ventures will prosper only if the partner trust each other and continuously support their common endeavorCorrect Answer TrueYour Answer True

Multiple Choice Multiple AnswerQuestion What are the main objectives of imposing trade barriers?Correct Answer To protect domestic industries from foreign competition , To curb conspicuous consumption Your Answer To protect domestic industries from foreign competition , To curb conspicuous consumption

True/FalseQuestion A research proposal describes a plan for conducting & controlling research project.Correct Answer TrueYour Answer True


Question What are the necessary things for good questionnaire?Correct Answer Avoiding irrelevant information , Making it easy Your Answer Avoiding irrelevant information , Making it easy

Select The BlankQuestion In case of ________ , the manufacturer retains control over marketing strategy, particular pricing, positioning & advertising.Correct Answer Cooperative exporterYour Answer Cooperative exporter

Multiple Choice Single AnswerQuestion What does product mean?Correct Answer Bundle of attributesYour Answer Bundle of attributes

Select The BlankQuestion ________ extends finance to exporters of capital & manufactured goods.Correct Answer Export-import bankYour Answer Export-import bank

Multiple Choice Single AnswerQuestion What is not included in social environment?Correct Answer Growth ratesYour Answer Growth rates


Question What is the health & safety regulation on food products?Correct Answer Condition under which it is preparedYour Answer Condition under which it is prepared



Select The BlankQuestion Offshore purchasing requires________.Correct Answer Little experienceYour Answer Little investment but more experience

Multiple Choice Multiple AnswerQuestion How does the product reach to the buyer?Correct Answer Distribution , TransportationYour Answer Distribution , Transportation

Match The FollowingQuestion Correct AnswerTarget market Marketing strategyExternal factor Competitive profileEthnocentric orientation Overseas operation conducted from home countryPolycentric orientation Each market is unique

Select The BlankQuestion The main elements of ________dimensions include per capita GDPCorrect Answer EconomicYour Answer Economic



What are the benefits of participation in trade fair?Correct Answer To get to know about competition , To know about the extent of product adaptionYour Answer To get to know about competition , To know about the extent of product adaption

Multiple Choice Multiple AnswerQuestion What are the advantages of personal selling?Correct Answer To provide technical information to the buyers , To know the buyer's reaction instantaneouslyYour Answer To provide technical information to the buyers , To know the buyer's reaction instantaneously

Select The BlankQuestion The feasibility of the adoption of marginal cost pricing depend upon________Correct Answer The existence of a large home marketYour Answer The existence of a large home market

Multiple Choice Single AnswerQuestion A number of developing countries hold out very good prospects for business in future because ofCorrect Answer Increase in incomeYour Answer Increase in income

Multiple Choice Single AnswerQuestion What is the need of marketing research for export-import trade?Correct Answer To reduce the distance between an exporter & his customers in terms of marketingYour Answer To reduce the distance between an exporter & his customers in terms of marketing

Select The Blank

Question The ________ can be described from 1950-51 to 1990-91Correct Answer Pre-reforms periodYour Answer Pre-reforms period

Multiple Choice Single AnswerQuestion Which of the following factors is related to employment levels?Correct Answer Economic factorYour Answer Economic factor

Multiple Choice Single AnswerQuestion During the period 1998-99 to 2002-03, which products marked the single largest growth in agri & allied category?Correct Answer MarineYour Answer Marine

Multiple Choice Multiple AnswerQuestion What are the risks involved in international marketing?Correct Answer Larger volume of transaction , Less knowledge about parties reputation , Longer time in transitYour Answer Less knowledge about parties reputation , Longer time in transit


Multiple Choice Multiple AnswerQuestion What contributed 50% of the total exports of engineering goods?Correct Answer Machinery & instruments , Metals, primary & semi finished iron, steel

Your Answer Machinery & instruments , Metals, primary & semi finished iron, steel

True/FalseQuestion The movement of goods across national borders is a major part of an international marketing strategy.Correct Answer FalseYour Answer False

Multiple Choice Single AnswerQuestion This question is based on the case study "Chow Flowers Co. Ltd." Which department was the largest?Correct Answer ProductionYour Answer Production

Multiple Choice Multiple AnswerQuestion What are the advantages of having agents?Correct Answer Knowledgeable about the market , He can provide after sales serviceYour Answer He is paid less commission , Knowledgeable about the market , He can provide after sales service

Multiple Choice Single AnswerQuestion What does promotion encompass?Correct Answer AdvertisingYour Answer Advertising

Select The BlankQuestion In export pricing, ________ used for billingCorrect Answer Currency of the purchaser's countryYour Answer Currency of the purchaser's country

Select The BlankQuestion ________ occurs when an international company invest in a business enterprise in a target country together with a local partner firmCorrect Answer Joint ventureYour Answer Coproduction arrangement

Multiple Choice Multiple AnswerQuestion What is the meaning of research objective?Correct Answer The research purpose , A precise statement of what information is neededYour Answer The research purpose , A precise statement of what information is needed


Multiple Choice Single AnswerQuestion Who is the substitute for export manager?Correct Answer Manufacturer's export agentYour Answer Manufacturer's export agent

Multiple Choice Single AnswerQuestion Which of the following is limitation of indirect method of exporting?Correct Answer The manufacturer gives up control over the marketing of it's products to another firmYour Answer The manufacturer gives up control over the marketing of it's products to another firm

Multiple Choice Single AnswerQuestion

What are the similarities between domestic & international marketing?Correct Answer Satisfying consumers needYour Answer Satisfying consumers need

True/FalseQuestion In ethnocentric orientation, local and foreign market are sameCorrect Answer TrueYour Answer True


True/FalseQuestion If foreign retailers are used, the products in question are industrial products rather than consumer products.Correct Answer FalseYour Answer False

True/FalseQuestion The main advantage of indirect method of exporting is "the manufacturer gives up control over the marketing of it's products to another firm which doesn't hamper the success in future".Correct Answer FalseYour Answer False

Multiple Choice Multiple AnswerQuestion Which were the programmes included in reforms?Correct Answer Productivity & international competitiveness of Indian economy , Foreign

collaboration , A programme of micro-economic stabilizationYour Answer A programme of micro-economic stabilization , Productivity & international competitiveness of Indian economy

True/FalseQuestion In polycentric approach, each country is treated as separate entityCorrect Answer TrueYour Answer True

Multiple Choice Multiple AnswerQuestion What are included in sovereign political entities?Correct Answer Custom duties , Exchange control , Local taxesYour Answer Custom duties , Exchange control , Local taxes

Select The BlankQuestion This question is based on the case study "Oriental Silk Pvt. Ltd.". By 1983, the company's sales were of the order of ________ .Correct Answer Rs.600 millionYour Answer Rs.600 million

Multiple Choice Single AnswerQuestion What is the meaning of international sourcing?Correct Answer Buying from suppliers outside the firm's country of manufactureYour Answer Buying from suppliers outside the firm's country of manufacture

Multiple Choice Single AnswerQuestion Which of the following is not investment entry?Correct Answer Joint venture:11-89Your Answer Joint venture:11-89

Select The BlankQuestion ________ is an attached office of Ministry of Commerce.Correct Answer The Directorate general of foreign tradeYour Answer The Directorate general of foreign trade

Multiple Choice Multiple AnswerQuestion Which are the terms included in international marketing?Correct Answer Selling , Advertising , DistributionYour Answer Advertising , Shipping , Distribution

True/FalseQuestion Promotion-mix decision consists of product,price,distribution,promotionCorrect Answer FalseYour Answer False

Multiple Choice Multiple AnswerQuestion The scope of international marketing has been enlarged to cover activities like :-Correct Answer Joint venture , Licensing , FranchisingYour Answer Joint venture , Licensing , Franchising

Match The FollowingQuestion Correct AnswerTrade fairs Knowing new technological trendsDirect mailing Target audienceSales literature Price listPersonal selling Industrial market

Multiple Choice Single AnswerQuestion What does channel-mix decision include?Correct Answer IntermediariesYour Answer

Intermediaries

Multiple Choice Single AnswerQuestion Product adaption is changing the product throughCorrect Answer Value additionYour Answer Value addition

True/FalseQuestion Under an international management contracts, a company undertakes the day to day management of an independent enterprise in a foreign target countryCorrect Answer TrueYour Answer True

True/FalseQuestion Licensing does not involve foreign investmentCorrect Answer TrueYour Answer True


Multiple Choice Multiple AnswerQuestion This question is based on the case study "Chow Flowers Co. Ltd.". Which of the followings were large exporters of artificial flowers?Correct Answer Hong Kong , TaiwanYour Answer Hong Kong , Taiwan

LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple Choice Single AnswerQuestion Which international orientation says "plans for overseasmarkets are developed in home offices, using policies & procedure identicalto those employed in domestic marketing"?Correct Answer EthnocentricYour Answer Ethnocentric

True/FalseQuestion Under a turnkey project, a company provides onlyconstruction services to bring the project up to the point of operationCorrect Answer FalseYour Answer False

Multiple Choice Multiple AnswerQuestion People enter export markets for a variety of reasons like :-Correct Answer Recession in domestic market , Higher profitability, Utilization of export incentivesYour Answer Recession in domestic market , Higher profitability ,Utilization of export incentives

Select The BlankQuestion ________, advertising, sales promotion influence customerCorrect Answer PublicityYour Answer Publicity

Multiple Choice Single AnswerQuestion According to AB Enterprises, what should exporter perceive?Correct Answer Survival & growth in the fast-changing world marketscould be ensured through product adaption & developmentYour Answer Survival & growth in the fast-changing world markets couldbe ensured through product adaption & development

Multiple Choice Single AnswerQuestion "To survive in the market is difficult" what is this relatedto?Correct Answer CompetitionYour Answer Competition


Question What does "currency used for billing" stand for?Correct Answer Currency of the purchaser's currency , Leadinginternational currencyYour Answer The currency of the purchaser , The seller's currency ,Leading international currency

Multiple Choice Multiple AnswerQuestion How does the product reach to the buyer?Correct Answer Distribution , TransportationYour Answer Advertising , Distribution , Transportation

Multiple Choice Multiple AnswerQuestion What are the advantages of investment entry modes?Correct Answer Companies depend critically on the choice of theacquired firm , The local partner reduces the foreign partner's investmentoutlays & risk exposure , They promise a quicker return on investmentYour Answer The local partner reduces the foreign partner's investmentoutlays & risk exposure , Cost involved in formulating foreign-marketingplan is less

Multiple Choice Multiple AnswerQuestion This question is based on the case study "Oriental Silk Pvt.Ltd.". Oriental was an active member of some councils, which are those?Correct Answer Apparel Export Promotion Council , Woolen ExportPromotion CouncilYour Answer Apparel Export Promotion Council , Woolen Export PromotionCouncil


True/FalseQuestion This question is based on the case study "Chow Flowers Co.Ltd.". The largest importer was the United States, absorbing over 40% of allexports.Correct Answer TrueYour Answer True

Select The BlankQuestion Certain people may have negative attitudes towards a certaincountry & it's products, called ________ which affects demand.Correct Answer Social & cultural factorYour Answer Social & cultural factor

Multiple Choice Multiple AnswerQuestion Ethnocentric orientation includes following things :-Correct Answer Same products , Same strategies , Same home andforeign marketYour Answer Same products , Same strategies , Same home and foreignmarket


Trade barriers To protect domestic industries

Social environment Customs

Demographic environment Age composition

Technological environment Causing relocation of production

True/FalseQuestion The movement of goods across national borders is a majorpart of an international marketing strategy.Correct Answer FalseYour Answer True

Multiple Choice Multiple AnswerQuestion What are the techniques used to collect informationregarding market need?Correct Answer Marketing information , ResearchYour Answer Marketing information , Research

True/FalseQuestion Adding additional products to the overseas even if thecompany does not carry those products domestically - is an alternative forproduct developmentCorrect Answer TrueYour Answer True

Multiple Choice Single AnswerQuestion One who does not take title to the goods, but assist in thetransferring of the title is calledCorrect Answer AgentYour Answer Agent

Select The BlankQuestion Some companies in developed countries move to foreigncountries because of certain regulations like________.Correct Answer Environmental lawsYour Answer Environmental laws

Multiple Choice Single AnswerQuestion How does international marketing research help in assessingmarket size, pattern & growth?Correct Answer What sales potential exporter's product really hasin the marketYour Answer What sales potential exporter's product really has in themarket

Multiple Choice Multiple AnswerQuestion What is the meaning of research objective?Correct Answer The research purpose , A precise statement of whatinformation is neededYour Answer The research purpose , A precise statement of whatinformation is needed , A plan for conducting research

Select The BlankQuestion ________ often buy direct from producers, their requirementsof raw materials, metals or components.Correct Answer Industrial buyersYour Answer Industrial buyers

Multiple Choice Multiple AnswerQuestion This question is based on the case study "Oriental Silk Pvt.Ltd.". Which products did help USA to become the largest importer?Correct Answer Silk fabrics , Made-upsYour Answer Silk fabrics , Made-ups

Select The BlankQuestion The country experienced ________ in the external sector in1990s due to fall of the Soviet Union & the sharp rise in prices.Correct Answer Negative trendsYour Answer Negative trends

Multiple Choice Multiple AnswerQuestion "Brighter colours are liked in Africa" is an example ofCorrect Answer Cultural views , PackagingYour Answer Quality , Cultural views

Multiple Choice Single AnswerQuestion When is economies of scale possible?Correct Answer When manufacturing is in bulk quantityYour Answer When manufacturing is in bulk quantity

Select The BlankQuestion In case of ________ , the manufacturer retains control overmarketing strategy, particular pricing, positioning & advertising.Correct Answer Cooperative exporterYour Answer Cooperative exporter



To pioneer new product in absence of channel partner Piggy backing

Company desires little control Indirect channels of distribution

Promotion, marketing research, credit Export houses

Buying in India, selling it abroad Export merchant

Select The BlankQuestion The problem of our export is that we have focused

on________.Correct Answer Low valueYour Answer Low value

Select The BlankQuestion Many companies modify their products/promotion strategies tosuit ________ of the population of the different countries.Correct Answer Tastes & preferencesYour Answer Tastes & preferences

True/FalseQuestion In geocentric orientation, companies view different regionsas different markets.Correct Answer FalseYour Answer False

Multiple Choice Multiple AnswerQuestion What contributed 50% of the total exports of engineeringgoods?Correct Answer Machinery & instruments , Metals, primary & semifinished iron, steelYour Answer Machinery & instruments , Metals, primary & semi finishediron, steel

True/FalseQuestion Promotion-mix decision consists ofproduct,price,distribution,promotionCorrect Answer FalseYour Answer True

Multiple Choice Single AnswerQuestion What is the advantage of direct exporting?Correct Answer Greater control over distributionYour Answer Greater control over distribution

Select The BlankQuestion How much of a product people can buy, and which productsthey choose to buy are obviously influenced by ________.Correct Answer Their purchasing powerYour Answer Their purchasing power

True/FalseQuestion In marginal cost pricing for export, competition in foreignmarkets requires quotation of a lower priceCorrect Answer TrueYour Answer True

Multiple Choice Single AnswerQuestion Who is an independent agent that is located near highlyconcentrated production centers?Correct Answer Resident buyerYour Answer Resident buyer

Multiple Choice Single AnswerQuestion This question is based on the case study "Chow Flowers Co.Ltd." Which department was the largest?Correct Answer ProductionYour Answer Production

Select The BlankQuestion This question is based on the case study "Oriental Silk Pvt.Ltd.". By 1983, the company's sales were of the order of ________ .Correct Answer Rs.600 millionYour Answer Rs.600 million

True/FalseQuestion Policies or regulations regarding quality control &inspection vary considerably between nations.Correct Answer TrueYour Answer True

True/FalseQuestion Catalogues contain a list of all competitors with productdetails.Correct Answer FalseYour Answer False

Multiple Choice Single AnswerQuestion What does product mean?

Correct Answer Bundle of attributesYour Answer Bundle of attributes

Multiple Choice Multiple AnswerQuestion What are the contents of a research proposal?Correct Answer Purpose & scope , Research approachYour Answer Purpose & scope , Research approach

True/FalseQuestion High performers in terms of exports include electric fans,B&W TV & precision tubes in 1998 - 2003.Correct Answer FalseYour Answer False

Multiple Choice Single AnswerQuestion What is the principal functional division of ministry ofcommerce & industry?Correct Answer Export Industries DivisionYour Answer Export Industries Division


Select The BlankQuestion The most evident advantage of ________ is a faster start inthe target countryCorrect Answer Acquisition entryYour Answer Acquisition entry

Multiple Choice Single AnswerQuestion What is the factor that helps to estimate market potential?Correct Answer Market size & growthYour Answer Market size & growth

Multiple Choice Multiple AnswerQuestion What is the nature of direct export market?Correct Answer Concentrated , Large potential sale

http://www.blogger.com/email-post.g?blogID=7377623655471138589&postID=6410971096925453426

Your Answer Concentrated , Large potential sale , Consumer market

True/FalseQuestion Decision to enter export market should be final and it doesnot call for a roll-backCorrect Answer TrueYour Answer True

True/FalseQuestion Companies with smaller needs, an independent supplier willbe less active.Correct Answer FalseYour Answer True

Multiple Choice Single AnswerQuestion This question is based on the case study, 'AB Enterprises'.What was one of the arguments that favored a product development programme?Correct Answer New & improved products arouse interest of theimportersYour Answer New & improved products arouse interest of the importers

Multiple Choice Single AnswerQuestion What is the health & safety regulation on food products?Correct Answer Condition under which it is preparedYour Answer Materials of packaging

Multiple Choice Single AnswerQuestion Which of the followings helps in finding level of education,ethnic background?Correct Answer Market segmentationYour Answer Market segmentation

Select The BlankQuestion This question is based on the case study "Chow Flowers Co.Ltd.". The largest importer was ________.Correct Answer United StatesYour Answer United States

Multiple Choice Multiple AnswerQuestion Which of the following are domestic channels?Correct Answer Export houses , Export merchant Your Answer EMC , Export broker , Export merchant

Multiple Choice Single AnswerQuestion Which of the following is considered for the comparison ofinternational & domestic distribution channel?Correct Answer EnvironmentYour Answer Environment

Select The BlankQuestion In________, a product is in the process of development &sales pick up gradually in PLCCorrect Answer IntroductionYour Answer Introduction

Multiple Choice Multiple AnswerQuestion What are the criteria for evaluation of products foroffshore sourcing?Correct Answer Main cost tradeoffs , Labour intensive products Your Answer Main cost tradeoffs , General products , Labour intensiveproducts

Select The BlankQuestion Liberalization era, started in ________, brought a swiftchange in the economic & trade policy from inward-oriented approach tomarket-oriented approach.Correct Answer 1991Your Answer 1991

Select The BlankQuestion Products with steady sales or at least predictable sales aremore suitable for ________ than products that face abrupt shift in demand.Correct Answer ManufacturingYour Answer Exporting

Multiple Choice Multiple AnswerQuestion Which of the following are indirect channels?Correct Answer EMC , Export broker

Your Answer EMC , Foreign distributors , Foreign retailers


Standardized products Suitable for manufacturing

Offshore sourcing method Company capability & resources

Main cost tradeoffs Cost of offshore sourcing

Labour intensive products Significant labour input

Multiple Choice Multiple AnswerQuestion What are included in sovereign political entities?Correct Answer Custom duties , Exchange control , Local taxes Your Answer Custom duties , Exchange control , Local taxes

Select The BlankQuestion When a company can tolerate a somewhat looser relationshipwith its sources or when requirements are so predictable that control isless important, ________ is often preferable.Correct Answer Purchasing or subcontractingYour Answer Purchasing or subcontracting

True/FalseQuestion This question is based on the case study "Oriental Silk Pvt.Ltd.". Oriental Silk had adopted systematic & modern office practices andwas positively inclined towards professional & management styles.Correct Answer TrueYour Answer True

Multiple Choice Multiple AnswerQuestion What are the advantages of direct exporting?Correct Answer Greater control over foreign marketing plan ,Quicker information feedbacks on markets, competition Your Answer Greater control over foreign marketing plan , Incurres lessexpenses than indirect exporting , Quicker information feedbacks on markets,competition


Question What are the factors affecting indirect channel choice?Correct Answer The dispersed market , Non-technical product Your Answer The dispersed market , Industrial goods

True/FalseQuestion This question is based on the case study "Chow Flowers Co.Ltd.". Japan was a net importer of artificial flowers until 1973, when itbecame a net exporter.Correct Answer FalseYour Answer False

Multiple Choice Single AnswerQuestion Why should a market researcher check a country's importtariffs when he is investigating it as an export market?Correct Answer It can affect the competitiveness of product againstproducts made within the marketYour Answer It affects the competitiveness of his product against thoseof importers from third countries

True/FalseQuestion Strategies suggested in the Medium Term Export Plan includeproduct-market penetration strategy for existing products, product-market,diversification for new products & new markets.Correct Answer TrueYour Answer True

Select The BlankQuestion ________dimensions include customs and practicesCorrect Answer BusinessYour Answer Cultural

Select The BlankQuestion ________ marketing strategy involves the creation of asingle strategy for a product for the entire global marketCorrect Answer GlobalYour Answer Global

Multiple Choice Multiple AnswerQuestion What is the meaning of unit value of the product?Correct Answer High priced product , High sensitive product

Your Answer Bulk transportation , High priced product , High sensitiveproduct

Multiple Choice Multiple AnswerQuestion What are the necessary things for good questionnaire?Correct Answer Avoiding irrelevant information , Making it easy Your Answer Drafting a survey questionnaire , Avoiding irrelevantinformation , Making it easy

Select The BlankQuestion ________ is one of the contractual entry modes in foreigncountriesCorrect Answer Assembling arrangementYour Answer Assembling arrangement


HONG KONG $ 2.5 billion exports in 1999-2000

USA $ 1.95 billion exports in 2002-03

UAE $ 2.5 billion exports in 2001-02

UK $ 2.3 billion exports in 2000-01

Multiple Choice Single AnswerQuestion What is export in Indian context?Correct Answer Surplus turned exports-generated by an excess ofproduction over local demand & does not result into domestic inflationYour Answer Surplus turned exports-generated by an excess of productionover local demand & does not result into domestic inflation

True/FalseQuestion This question is based on the case study "Oriental Silk Pvt.Ltd.". Oriental preferred to conduct sales in the US market through agents.Correct Answer FalseYour Answer True

Multiple Choice Single AnswerQuestion Which of the following regulations does concern the raw

material from which a product is made, the conditions under which it isprocessed?Correct Answer Health & safety regulationsYour Answer Health & safety regulations

Multiple Choice Single AnswerQuestion In product planning for exports, depth signifiesCorrect Answer Variation of particular itemYour Answer Variation of particular item

Multiple Choice Multiple AnswerQuestion What are the necessary things of reliability & capability inselection of right supplier?Correct Answer Quality of product , Price of the product Your Answer Quality of product , Price of the product , Type of product

True/FalseQuestion In marginal cost pricing, fixed costs are recovered from theinternational marketCorrect Answer FalseYour Answer False

Multiple Choice Single AnswerQuestion What are the factors of joint-venture offshoremanufacturing?Correct Answer Investment, capital, management, technology,materials, payment and/or parts, profit, feesYour Answer Investment, capital, management, technology, materials,payment and/or parts, profit, fees

Select The BlankQuestion While negotiating an agency agreement, the Indian firmshould be careful on________.Correct Answer Contracted territoryYour Answer Contracted territory

True/FalseQuestion Licensing does not involve foreign investmentCorrect Answer TrueYour Answer False

Multiple Choice Multiple AnswerQuestion Which of the following are among the top ten supplierstogether accounting for over 60% of total imports?Correct Answer China , Germany Your Answer China , Germany

Multiple Choice Multiple AnswerQuestion What are the main objectives of imposing trade barriers?Correct Answer To protect domestic industries from foreigncompetition , To curb conspicuous consumption Your Answer To protect domestic industries from foreign competition , Tocurb conspicuous consumption , To increase the foreign exchange resources ofthe country

True/FalseQuestion Bargaining styles differ greatly across nations.Correct Answer FalseYour Answer True

Select The BlankQuestion In ________ , the researcher should study the size & trendsof production within the market & export from that market.Correct Answer ConsumptionYour Answer Consumption

Multiple Choice Single AnswerQuestion Which of the following indirect channel has greater freedom& authority?Correct Answer Export management companiesYour Answer Resident buyer

True/FalseQuestion "Selling, advertising and distribution" are included inexport marketing.Correct Answer FalseYour Answer True


Question This question is based on the case study "Chow Flowers Co.Ltd." What was the production capacity of Chow Flowers?Correct Answer 105,000 bunches of hand-wrapped per monthYour Answer 105,000 bunches of hand-wrapped per month

International Marketing

Documents

correct answer false

correct answer products

correct answer knowledgeable

correct answer advertising

correct answer recession

correct answer competition

correct answer intermediaries

correct answer free