International Journal of Management and Humanities · 2019-10-21 · International Journal of Management and Humanities Website: Volume-4 Issue-2, OCTOBER 2019 Published by: Blue

Editor-In-Chief Chair Dr. Shiv Kumar

Ph.D. (CSE), M.Tech. (IT, Honors), B.Tech. (IT), Senior Member of IEEE

Professor, Department of Computer Science & Engineering, Lakshmi Narain College of Technology Excellence (LNCTE), Bhopal

(M.P.), India

Associated Editor-In-Chief Chair Dr. Dinesh Varshney

Professor, School of Physics, Devi Ahilya University, Indore (M.P.), India

Associated Editor-In-Chief Members Dr. Hai Shanker Hota

Ph.D. (CSE), MCA, MSc (Mathematics)

Professor & Head, Department of CS, Bilaspur University, Bilaspur (C.G.), India

Dr. Gamal Abd El-Nasser Ahmed Mohamed Said

Ph.D(CSE), MS(CSE), BSc(EE)

Department of Computer and Information Technology , Port Training Institute, Arab Academy for Science ,Technology and Maritime

Transport, Egypt

Dr. Mayank Singh

PDF (Purs), Ph.D(CSE), ME(Software Engineering), BE(CSE), SMACM, MIEEE, LMCSI, SMIACSIT

Department of Electrical, Electronic and Computer Engineering, School of Engineering, Howard College, University of KwaZulu-

Natal, Durban, South Africa.

Scientific Editors Prof. (Dr.) Hamid Saremi

Vice Chancellor of Islamic Azad University of Iran, Quchan Branch, Quchan-Iran

Dr. Moinuddin Sarker

Vice President of Research & Development, Head of Science Team, Natural State Research, Inc., 37 Brown House Road (2nd Floor)

Stamford, USA.

Dr. Shanmugha Priya. Pon

Principal, Department of Commerce and Management, St. Joseph College of Management and Finance, Makambako, Tanzania, East

Africa, Tanzania

Dr. Veronica Mc Gowan

Associate Professor, Department of Computer and Business Information Systems,Delaware Valley College, Doylestown, PA, Allman,

China.

Dr. Fadiya Samson Oluwaseun

Assistant Professor, Girne American University, as a Lecturer & International Admission Officer (African Region) Girne, Northern

Cyprus, Turkey.

Dr. Robert Brian Smith

International Development Assistance Consultant, Department of AEC Consultants Pty Ltd, AEC Consultants Pty Ltd, Macquarie

Centre, North Ryde, New South Wales, Australia

Dr. Durgesh Mishra

Professor & Dean (R&D), Acropolis Institute of Technology, Indore (M.P.), India

Executive Editor Chair Dr. Deepak Garg

Professor & Head, Department Of Computer Science And Engineering, Bennett University, Times Group, Greater Noida (UP), India

Executive Editor Members Dr. Vahid Nourani

Professor, Faculty of Civil Engineering, University of Tabriz, Iran.

Dr. Saber Mohamed Abd-Allah

Associate Professor, Department of Biochemistry, Shanghai Institute of Biochemistry and Cell Biology, Shanghai, China.

Dr. Xiaoguang Yue

Associate Professor, Department of Computer and Information, Southwest Forestry University, Kunming (Yunnan), China.

Dr. Labib Francis Gergis Rofaiel

Associate Professor, Department of Digital Communications and Electronics, Misr Academy for Engineering and Technology,

Mansoura, Egypt.

Dr. Hugo A.F.A. Santos

ICES, Institute for Computational Engineering and Sciences, The University of Texas, Austin, USA.

Dr. Sunandan Bhunia

Associate Professor & Head, Department of Electronics & Communication Engineering, Haldia Institute of Technology, Haldia

(Bengal), India.

Dr. Awatif Mohammed Ali Elsiddieg

Assistant Professor, Department of Mathematics, Faculty of Science and Humatarian Studies, Elnielain University, Khartoum Sudan,

Saudi Arabia.

Technical Program Committee Chair Dr. Mohd. Nazri Ismail

Associate Professor, Department of System and Networking, University of Kuala (UniKL), Kuala Lumpur, Malaysia.

Technical Program Committee Members Dr. Haw Su Cheng

Faculty of Information Technology, Multimedia University (MMU), Jalan Multimedia (Cyberjaya), Malaysia.

Dr. Hasan. A. M Al Dabbas

Chairperson, Vice Dean Faculty of Engineering, Department of Mechanical Engineering, Philadelphia University, Amman, Jordan.

Dr. Gabil Adilov

Professor, Department of Mathematics, Akdeniz University, Konyaaltı/Antalya, Turkey.

Dr. Ch.V. Raghavendran

Professor, Department of Computer Science & Engineering, Ideal College of Arts and Sciences Kakinada (Andhra Pradesh), India.

Dr. Thanhtrung Dang

Associate Professor & Vice-Dean, Department of Vehicle and Energy Engineeering, HCMC University of Technology and Education,

Hochiminh, Vietnam.

Dr. Wilson Udo Udofia

Associate Professor, Department of Technical Education, State College of Education, Afaha Nsit, Akwa Ibom, Nigeria.

Manager Chair Mr. Jitendra Kumar Sen

Blue Eyes Intelligence Engineering & Sciences Publication, Bhopal (M.P.), India

Editorial Chair Dr. Sameh Ghanem Salem Zaghloul

Department of Radar, Military Technical College, Cairo Governorate, Egypt.

Editorial Members Dr. Uma Shanker

Professor, Department of Mathematics, Muzafferpur Institute of Technology, Muzafferpur(Bihar), India

Dr. Rama Shanker

Professor & Head, Department of Statistics, Eritrea Institute of Technology, Asmara, Eritrea

Dr. Vinita Kumar

Department of Physics, Dr. D. Ram D A V Public School, Danapur, Patna(Bihar), India

Dr. Brijesh Singh

Senior Yoga Expert and Head, Department of Yoga, Samutakarsha Academy of Yoga, Music & Holistic Living, Prahladnagar,

Ahmedabad (Gujarat), India.

S. No

Volume-4 Issue-2, October 2019, ISSN: 2394-0913 (Online)

Published By: Blue Eyes Intelligence Engineering & Sciences Publication

Page No.

1.

Authors: Sharadha Kumar, M. A. Gopalan

Paper Title: On the Simultaneous Equations

32,3 Txywyzx ==−

Abstract:The system of double equations given by 32

,3 Txywyzx ==− is studied for obtaining its non-zero

distinct solutions in integers

Keywords: Double equations, Integer solutions, Pair of equations with 5 unknowns.

References: 1. L.E. Dickson, History of the theory of Numbers, Vol.II, Chelsea publishing company, New York, 1952. 2. B. Batta and A.N. Singh, History of Hindu Mathematics, Asia Publishing House, 1938.

3. Mignotte M., Petho A., On the system of Diophantine equations bazxyx −=−=− 222 ,56

, Mathematica Scandinavica, 76(1),(1995),

50-60.

4. Cohn JHE., The Diophantine system 12,56 222 −=−=− zxyx

, Mathematica Scandinavica, 82(2), (1998),161-164.

5. Le MH., On the Diophantine system 12,1 222 −=−=− zxDDyx

, Mathematica Scandinavica, 95(2),(2004), 171-180.

6. Anglin W.S., Simultaneous pell equations, Maths. Comp. 65, (1996), 355-359.

7. Baker A., Davenport H., The equations22 23 yx =−

and22 78 zx =− , Quart. Math. Oxford, 20(2), (1969), 129-137.

8. Walsh P.G., On integer solutions to122 =− dyx

and 12 22 =− dyz

, Acta Arith. 82, (1997), 69-76.

9. Mihai C., Pairs of pell equations having atmost one common solution in positive integers, An.St.Univ.Ovidius Constanta, 15(1), (2007),

55-66.

10. Fadwa S. Abu Muriefah and Amal Al Rashed, The simultaneous Diophantine equations 45 22 =− xy

and 441442 22 =− xz , The

Arabian Journal for Science and engineering, 31(2A), (2006), 207-211.

11. M.A. Gopalan, S. Devibala, Integral solutions of the double equations ( ) ( ) 22 , uhxyvkyx =−=−

, IJSAC, Vol.1, No.1, 2004, 53-57.

12. M.A. Gopalan, S. Devibala, On the system of double equations 222222 , vNyxuNyx =−−=+−

, Bulletin of Pure and Applied

Sciences, Vol.23E (No.2), 2004, 279-280.

13. M.A. Gopalan, S. Devibala, Integral solutions of the system ( ) ( ) 22

22222

122 , vNyxbuNyxa =+−=+−

, Acta Ciencia Indica, Vol

XXXIM, No.2, 2005, 325-326.

14. M.A. Gopalan, S. Devibala, Integral solutions of the system ( ) 222222 , vcyxaubyx =+−=+−

, Acta Ciencia Indica, Vol XXXIM,

No.2, 2005, 607.

15. M.A. Gopalan, S. Devibala, On the system of binary quadratic diophantine equations ( ) ( ) 222222 , vNyxbuNyxa =+−=+−

, Pure

and Applied Mathematika Sciences, Vol. LXIII, No.1-2, March 2006, 59-63.

16. M.A. Gopalan, S. Vidhyalakshmi and K. Lakshmi, On the system of double equations 222222 2,4 wyxzyx =+=−

, Scholars

Journal of Engineering and Technology (SJET), 2(2A), 2014, 103-104.

17. M.A. Gopalan, S. Vidhyalakshmi and R. Janani, On the system of double Diophantine equations

( ) 42, 21010

210 −=+=+ paaaaqaa

, Transactions on MathematicsTM, 2(1), 2016, 22-26. 18. M.A. Gopalan, S. Vidhyalakshmi and A. Nivetha, On the system of double Diophantine equations

( ) 366, 21010

210 −=+=+ paaaaqaa

, Transactions on MathematicsTM, 2(1), 2016, 41-45.

19. M.A. Gopalan, S. Vidhyalakshmi and E. Bhuvaneswari, On the system of double Diophantine equations

( ) 164, 21010

210 −=+=+ paaaaqaa

, Jamal Academic Research Journal, Special Issue, 2016, 279-282.

20. K. Meena, S. Vidhyalakshmi and C. Priyadharsini, On the system of double Diophantine equations

( ) 255, 21010

210 −=+=+ paaaaqaa

, Open Journal of Applied & Theoretical Mathematics (OJATM), 2(1), 2016, 08-12. 21. M.A. Gopalan, S. Vidhyalakshmi and A. Rukmani, On the system of double Diophantine equations

( ) 1, 21010

210 +=−=− paaaaqaa

, Transactions on MathematicsTM, 2(3), 2016, 28-32.

22. S. Devibala, S. Vidhyalakshmi, G. Dhanalakshmi, On the system of double equations( ) ( ) 2

2121 12,024 +=+=− kNNkkNN ,

International Journal of Engineering and Applied Sciences (IJEAS), 4(6), 2017, 44-45.

23. S. Vidhyalakshmi, M.A. Gopalan, S. Aarthy Thangam, “Three special systems of double diophantine equations”, IJRSR, 8(12), Dec

2017, 22292-22296. 24. S. Vidhyalakshmi, M.A. Gopalan, S. Aarthy Thangam, “On the pair of diophantine equations” , IJSIMR, 5(8), 2017, 27-34.

25. Dr. M.A. Gopalan, Dr. S. Vidhyalakshmi, S. Aarthy Thangam, “Systems of double diophantine equations”, KY Publication, Guntur, AP,

2018.

1-3

2.

Authors: S. Mohan, N. Srinivasarao, K. Lakshmi

Paper Title: Development and Validation of a Stability indicating Related Substances of Baricitinib by RP-HPLC

and its Degradation

Abstract: Reverse phase high performance liquid chromatography method, for estimation of related substances

or chromatographic impurities of Barcitinib was developed and validated. Baricitinib was developed by

separating its degradation products on a X-Terra RP18 (150x4.6mm, 5.0 µm) column using 0.1% Tri ethyl

amine in water adjusted pH-2.5 with OPA and Acetonitrile in simple gradient at a flow rate 1.0 ml/min. The

column effluents were monitored by a photodiode array detector set at 224nm. The method was validated in

terms of specificity, linearity, accuracy, precision, detection limit, quantification limit and robustness. Forced

4-9

degradation of Baricitinib was carried out under acidic, basic, peroxide, reduction, thermal, photo and hydrolysis

conditions. The proposed method is validated as per ICH Q2 (R1) guidelines. The proposed method is simple as

selected chromatographic conditions are not so difficult to apply in routine analysis for testing the

chromatographic impurity of baricitinib.

Keywords: Baricitinib, RP-HPLC, Related substances, Chromatographic impurity.

References: 1. V. Majithia, S. A. Geraci, “Rheumatoid arthritis diagnosis and management,” Am. J. Med. 2007, 120 (11), 936-9. 2. Natoli, Cori Anne: Incyte looks to ride on drug success. The News Journal; 2012.

3. Lilly and Incyte Announce submission of NDA to FDA for Oral Once-Daily Baricitinib for treatment of Moderate-to-Severe

Rheumatoid Arthritis. Drug.com; 2016. 4. A. Kontzias , A. Kotlyar , A. Laurence , P. Changelian , J. J. O Shea , Jakinibs, “ a new class of kinase inhibitors in cancer and

autoimmune disease” Current Opinion in Pharmacology , 2012, 12(4), 464-70.

5. Wood Miriam, David Brighton: the royal marsden hospital handbook of cancer chemotherapy, 2005. 6. J. G. Cannon , “Inflammatory Cytokines in No pathological States” News Physiol sci. 2000, 12(1), 150-9.

7. B. Alberts, A. Johnson A , “ Apoptosis programmed cell death eliminates unwanted cells,” chapter 18. Molecular Biology of the cell.

Garland Science 5th ed. 2008, p.1115. 8. Birbrair, Alexander, Frenette, Paul S: niche heterogeneity in the bone marrow. Annals of the New York Academy of Sciences 2016,

1370:82-96.

9. A. Birbair , T. Zhang T , “ Type-2 pericytes participate in normal and tumoral angiogenesis. American journal of Physiology”, Cell Physiology, 2014, 307(1), C25-38.

10. S. J. Rodig , M. A. Meraz, “ Disruption of the Jak1 gene demonstrate obligatory and nonredundnat roles of the Jaks in cytok ine-

induced biologic responses” Cell 1998, 93(3), 373-83. 11. X. Puechal, Terrier , “Relapsing polychondritis”, Joint, bone, spine revue du rhumatisme, 2014, 81(2), 118-24.

12. A. Karmen , F. Wroblewski , J. S. Ladue, “ Transminase activity in human blood”, The journal of clinical investigation, 1955,

34(1),126-31. 13. ICH Validation of analytical procedures methodology ICH harmonized tripartite guideline.

14. Validation of compendia methods. United states pharmacopeia, 2003, 21st edition, 2440.

15. J.E. Parkin, “ High performance liquid chromatographic assay of menthol using indirect photometric detection”, J.Chromatogr, 1984, 303:436-9.

16. ICH international conference on harmonisation of technical requirements for registration of pharmaceutical for human use, impurities

in new drug substances, 2006.

3.

Authors: I. Lapyga

Paper Title: Application of GIS Means for the Research Competencies Development of Ecological Specialties

Students

Abstract: The Modern teaching concepts of students at the university provide for the training of specialists who can

independently solve problems, that may arise in their further research activities. Application only traditional methods in the

educational process is not enough for the scientific research competencies development of students. This article shows one of

the possible ways means of geographic information systems (GIS) using in the educational process for developing research

competencies students for the proposed methodology. As a result of the experiment, it was found that the combined use of

GIS means in the educational process, in particular, the Normalized Difference Vegetation Index (NDVI) and the Green

Seeker Handheld device, allows students to see result the practical application of the formed research competencies and the

importance of their development for society. The proposed methodic for applying GIS in the educational process can be

useful for studies aimed at solving the problems of introducing other tools into the educational process, in particular, the

Vegetation Soil Salinity Index (VSSI) and Normalize Difference Snow Index (NDSI).

Keywords: Research Competencies, GIS Means, NDVI, Earth Explorer, Green Seeker Handheld..

References: 1. O. I. Bulvinska et al., The concept and methodology of the implementation of research activities of subjects of the educational process of

universities [Monograph Online Sources]. Kyiv: Institute of Higher Education NAPN of Ukraine. 2016. Available: https://u.to/qedMFg.

Accessed on: Sep. 10, 2019. 2. F. Hauser, R. Reuter, H. Gruber, and J. Mottok, “Research competence: Modification of a questionnaire to measure research competence

at universities of applied scienes,” in 2018 IEEE Global Engineering Education Conference (EDUCON), 2018, pp. 109–117. Available:

https://ieeexplore.ieee.org/document/8363216/ Accessed on: Sep. 10, 2019. https://doi.org/10.1109/EDUCON.2018.8363216 3. C. Gess, I. Wessels, and S. Blömeke, “Domain-specificity of research competencies in the social sciences: Evidence from differential

item functioning,” J. für Bild. Online, vol. 9, no. 2, 2017, pp. 11–36. Available: http://www.j-e-r-o.com/index.php/jero/article/view/764

Accessed on: Sep. 10, 2019. 4. C. Ávalos, A. Pérez-Escoda, and L. Monge, “Lean Startup as a Learning Methodology for Developing Digital and Research

Competencies,” J. New Approaches Educ. Res., vol. 8, no. 2, 2019, pp. 227. Available: https://naerjournal.ua.es/article/view/v8n2-10

Accessed on: Sep. 10, 2019. https://doi.org/10.7821/naer.2019.7.438 5. O. Gorshkova, “The development of research competence among the students of technical education,” J. Revista ESPACIOS., vol. 38.

no. 56, 2017, pp. 1-19. Available: http://www.revistaespacios.com/a17v38n56/a17v38n56p19.pdf Accessed on: Sep. 10, 2019.

6. C. Lasambouw, E. Sutjiredjeki, and N. Nuryati, “Development of Competency Standard Model for Researchers to Improve Research Capacity of Indonesia’s Polytechnic Lecturer,” Int. J. Educ. Res., vol. 3, no. 12, p. 53-62, 2015. Available:

https://www.ijern.com/journal/2015/December-2015/05.pdf Accessed on: Sep. 10, 2019.

7. J. M. Swank and G. W. Lambie, “Development of the Research Competencies Scale,” Meas. Eval. Couns. Dev., vol. 49, no. 2, pp. 91–108, Apr. 2016. Available: https://www.tandfonline.com/doi/full/10.1177/0748175615625749 Accessed on: Sep. 10, 2019.

https://doi.org/10.1177/0748175615625749

8. І. Lapyga, “Application of GIS Technologies in Ecological Research for the Construction of Geographical Maps,” Collection of

scientific papers of the reporting and scientific conference of university teachers for 2013 “The unity of teaching and research is the main

principle of the university”, pp. 48–50, 2014. Available: http://enpuir.npu.edu.ua/bitstream/123456789/6815/1/Lapyha.pdf Accessed on:

Sep. 10, 2019 9. I. Lapyga, “Die Formierung Kenntnissen in der Ingenieuren Ökologie bei Studenten Ökologischen Specialitäten mit Anwendung

JavaScript Technologien,” in V International scientific and practical cinference: “Current Issues of Education and Science,” 2017, pp. 238–245. Available: http://culturehealth.org/hogokz_knigi/Arhiv_DOI/09_10.11.2017.HOGOKZ/34.pdf. Accessed on: Sep. 10, 2019.

10. Z. E. Davidson and C. Palermo, “Developing Research Competence in Undergraduate Students through Hands on Learning,” J. Biomed.

Educ., vol. 2015, pp. 1–9, 2015. Available: https://www.hindawi.com/journals/jbe/2015/306380/. Accessed on: Sep. 10, 2019. http://dx.doi.org/10.1155/2015/306380

11. L. E. Burke, E. A. Schlenk, S. M. Sereika, S. M. Cohen, M. B. Happ, and J. S. Dorman, “Developing Research Competence to Support

Evidence-Based Practice,” J. Prof. Nurs., vol. 21, no. 6, pp. 358–363, Nov. 2005. Available:

10-14

https://www.sciencedirect.com/science/article/abs/pii/S875572230500150X. Accessed on: Sep. 10, 2019. https://doi.org/10.1016/j.profnurs.2005.10.011

12. I. Lapyga, “Condition Photosynthetic Apparatus of Acer Platanoides L. and Acer Tataricum L. on the Territory of Sanitary-Protective

Zone ‘S. Kovalska RCS’ in the City of Kyiv,” in The Development of Nature Sciences: Problems and Solutions. Proceedings of the Conference, 2018, pp. 89–93. Available: https://ssrn.com/abstract=3371278 Accessed on: Sep. 10, 2019.

13. I. Lapyga, “Perspectives Using BPMS-Tools for Ecological Competences’ Formation at the Students Economic Specialties,” Ecol. Sci.

Sci. Pract. J., vol. 2, no. 21, pp. 204–207, 2018. Available: http://ecoj.dea.kiev.ua/archives/2018/2/37.pdf. Accessed on: Sep. 10, 2019. https://dx.doi.org/10.2139/ssrn.3372275

14. European Commission and E. COMMISSION, Communication from the Commission EUROPE 2020 A strategy for smart, sustainable

and inclusive growth, vol. Brussels, no. 3 March. Brussels, 2010. Available: https://u.to/OgFNFg. Accessed on: Sep. 10, 2019. 15. “Trimble – GreenSeeker Handheld Trimble Agriculture,” 2019. [Online]. Available: https://www.trimble.com/Agriculture/gs-

handheld.aspx?tab=Product_Overview. Accessed on: Sep. 10, 2019.

16. A. Demirci, A. Karaburun, M. Ünlü, and R. Özey, “Using Gis-Based Projects in Learning: Students Help Disabled Pedestrians in Their School District Ali Demirci,” J. Geog., vol. 2, no. 2, pp. 48–61, 2011. Available: http://www.eurogeographyjournal.eu/articles/4-

Demirci.pdf Accessed on: Sep. 10, 2019.

17. D. Whitaker, “Using Geographic Information Systems in science classrooms Usando o Sistema de Informação ciências,” Educ. em Rev., no. 40, pp. 51–68, 2011. Available: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0104-40602011000200005. Accessed on:

Sep. 10, 2019. http://dx.doi.org/10.1590/S0104-40602011000200005

4.

Authors: Rajkumar.S, J.Clement Sudhahar , T.S.Venkateswaran

Paper Title: B2B Marketing Strategies to Gain Competitive Advantage in Coimbatore Based Pump Industry in

Tamilnadu

Abstract: Marketing excellence is the need of the hour in today‘s competitive scenario. Numerous companies

are striving to compete by continuous implementation of effective marketing strategies for sustainable growth.

The purpose of this research is to investigate the impact of Internal marketing strategies and analyse the

relationship between Focus Strategy (FS), Differentiation Strategy (DS), Market Penetration Strategy (MPS) and

Sales Service Support Strategy (SSS) for Competitive Advantage (CA) with respect to organised sector of

Coimbatore based pump industry in TamilNadu.The result shows that, Focus Strategy, Differentiation Strategy

and Sales Service Support Strategy are having strong and positive impact on Market Penetration Strategies.

There is also a positive and strong impact of Market Penetration Strategy for Competitive Advantage. It was

suggested to provide adequate training for sales and service persons to constantly improve on technical expertise

and look for new design of service quality and to monitor on-time service which would place organized pump

industry on sustainable growth in a competitive market.

Keywords: B2B Marketing Strategy, Competitive Advantage, SustainableGrowth in Pump Industry.

References: • Introduction to Accounting Package (Tally 9.0) – August 2010, Akash Printers, Sivakasi

• Management Information System – August 2012, Sun Printers, Tiruchengode.

• Fundamentals of Computer & Introduction to Accounting Package – May 2016, Mithula Publications (ISBN No: 978-93-80506-14-

2)

Effective Use of Social Media towards Business in Namakkal DT

Publisher: Online International Interdisplinary Journal

Website : [www.oiirj.org]

Impact Factor: 2.89

ISSN2249-9598, Volume-II, Issue-IV, July-Aug 2012

2. New Media Influence on Compact Car Purchasing Decision Making in Tamilnadu: An Empirical

Study.

Publisher: Online International Interdisciplinary Journal

Website : [www.oiirj.org]

Impact Factor: 2.89

ISSN2249-9598, Volume-III, Issue-IV, Nov-Dec- 2013

3. A Comparative Study over Android and Windows 8 Mobile OS

Publisher: Online International Interdisplinary Journal

Website : [www.oiirj.org]

Impact Factor: 2.89

ISSN2249-9598, Volume-IV, Issue-I, Jan-Feb- 2014

4. An Extensive Study over VBR Image Processing Algorithm Using Headlight Prefetching and Mash

Video Sensing Techniques.

Publisher: Online International Interdisplinary Journal

Website : [www.oiirj.org]

Impact Factor: 2.89

ISSN2249-9598, Volume-IV, Issue-I, Jan-Feb- 2014

5. Appraise the consequence of internal marketing strategy for competitive advantage (case study:

motor pump industries)

Publisher: Elixir International Journal

15-19

Website: www.exilirpublishers.com

Impact Factor: 4.75

ISSN 2229 – 712X , January 2015.

6. Factors Influencing Online Purchasing Decision Among Students and Staff: A Survey in

Namakkal District.

Publisher: International Journal of Business and Administration Research Review

Website: www.ijbarr.org

Impact Factor: 3.07

5.

Authors: T. S. Venkateswaran, J. Clement Sudhahar, S. Rajkumar

Paper Title: Influence of Online Media towards Passenger Car Purchasing in Tamilnadu [Impact and Problems

Faced in using New Media]

Abstract: In India, from the starting era of car purchasing is a hard matter in which the customer planning to

buy a car has to go for detailed study how to, where to, when to and what to do before a car. It is full of personal

survey of purchasing a car. A customer has to ask number of persons and their feedback to buy a car. The

options are too less to decide. The customer visits numerous showrooms, take a look over car, the agent tries to

influence the car he is selling. The rate of the car is also varies agent to agent. The customer felt very hard to

decide which car to buy.

Now online platform is a part of life from advertising, shopping with mails and information. These days users in

the online have gone beyond their expectations. Social media is one of the speediest growing web applications in

the twenty first century. A social network sites is a place where a user can create a profile and to build a personal

network that connects him or her to other users.

This study proposes how the Internet, new methods of digital advertising and social media supports the car

marketing. Today the advertising has taken a new form in Internet era. The study proposes the new way of

change in marketing of automakers. Also it reveals the user problems in using New Media of conserving

passenger car purchasing decision.

Keywords: New Media Impacts, Passenger Car Market over New Media, Problems in using new media.

References: 1. Naresh K.Malhotra, (2019). Marketing Research: An Applied Orientation, 7th Edition, Pearson Publications.

2. Heidi Taylor, (2017). B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement. First Edition,

Kogan Page.

3. Kaushik Mukerjee,(2007). Customer Relationship Management: A Strategic Approach to Marketing. Kindle Edition, Fourth, PHI.

4. Dr. F.C. Sharma, (2017). Principles of Marketing. Second Edition, SBPD Publications. 5. Simon Kingsnorth (2019). Digital Marketing Strategy: An Integrated Approach to Online Marketing, Second Edition Kogan Page,

New Delhi.

20-23

6.

Authors: Ahmad Aziz Putra Pratama

Paper Title: Why Capital’s Effect Differs in Bank Size?

Abstract: Banks are trusted institutions. Therefore, bank management must use all of its operational tools to

maintain the trust of the community. A strategic tool in sustaining that trust is adequate capital. Until now,

banking activities remain the same, but with a different system. Novelty this research is a different effect of bank

capital on lending behavior in each bank size category. This study used the fixed effect model in the 2004-2018

period. This study proved that smaller bank tends to implement aggressive strategies with lower capital and

higher loan proportion, while larger bank manages to implement a defensive strategy with high capital and

higher loan proportion.

Keywords: Bank capital, Loan growth, Bank size

References: 1. Berrospide, J. M., & Edge, R. M. (2010). The effects of bank capital on lending : What do we know, and what does it mean ? Finance

and Economics Discussion Series, 1–48. 2. Diamond, D. W., & Rajan, R. G. (2001). Liquidity risk, liquidity creation, and financial fragility: A theory of banking. Journal of

Political Economy, 109(2), 287–327. https://doi.org/10.1086/319552

3. Gambacorta, L., & Marques-Ibanes, D. (2011). The bank lending channel: Lessons from crisis. Economic Policy, (1), 135–182. 4. Gambacorta, L., & Mistrulli, P. E. (2004). Does bank capital affect lending behavior? Journal of Financial Intermediation, 13(4), 436–

457. https://doi.org/10.1016/j.jfi.2004.06.001

5. Gorton, G., & Winton, A. (2000). Liquidity provision, bank capital, and the macroeconomy. In Journal of Money, Credit and Banking (Vol. 49). https://doi.org/10.1111/jmcb.12367

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7.

Authors: J. Rajasree Menon, Ramanathan P V

Paper Title: Grapple for Equality: A Critical Analysis of Caste and Gender Discrimination in Bama’s Vanmam

(Vendetta)

Abstract: Divisiveness among humans is so inherent, rampant and intuitive that none would find it easy to

escape the oppression resulting from this man-made setback. The Human psyche covets to rule, master and

exploit its power over others; and this is the core and the most intimate cause of all intolerance and oppression in

our world, whatever label one wants to bracket then under, say, caste, creed, race, gender or faith. This paper

titled, Grapple for Equality: A Critical Analysis of Caste and Gender Discrimination in Bama’s Vanmam

(Vendetta) is an attempt to identify the gender inequality and sexual violence among Dalit women exposed by

the author. The main themes of the Dalit writings in India usually centre on subjects like social disability, caste

system, economic inequality, contemporary cruelties and cultural assertion that have been uniquely entitled ‘the

struggle for identity’. Bama, one of the renowned Tamil Dalit woman writers, dwells on the themes of caste and

gender discrimination in most of her novels. The novel Vanmam mainly focuses on Dalit women, highlighting

how they are subjected to social discriminations of multiple sorts.

Keywords: Sexual Violence, Gender Inequality, Cultural Stereotypes, Subaltern Studies

References: 1. Bama. Vanmam: Vendetta. Translated by Malini Seshadri, OUP, 2008.

2. Chandra, Ramesh. Phases of Dalit Revolt. New Delhi: Commonwealth Publishers, 2003.

3. Pai, Sudha. Dalit Assertion.OUP, 2013. 4. Rao, Anupama. Introduction: Caste, Gender and Indian Feminism. New Delhi: Kali for Women & Women Unlimited, 2003

5. Sadangi, Himansu Charan. Dalit: The Downtrodden of India.

6. ISHA Books, 2008.

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8.

Authors: Raoufeh Sadat Ja’farian, Vajiheh Hoshyar, Elham Yazdanmehr

Paper Title: Effect of Internal Marketing on Organizational Silence Mediated by Organizational Culture: the

Case of Ferdowsi University Employees

Abstract: The present research explored the effect of internal marketing on organizational silence mediated by

organizational culture among the employees of Ferdowsi University of Mashhad. The present applied research

used descriptive data to conduct a survey. The research population was the employees of Ferdowsi University of

Mashhad, 968 in total. The data were collected in 2018. Using Cochran’s formula, the required sample size was

estimated at 275, and the sampling method was convenient. For data collection, three questionnaires were used:

the internal marketing questionnaire (Pournabi, 2015), organizational silence (Mirkamali, Poorkarimi, &

Karami, 2017) and organizational culture (Denison, 2000). For descriptive statistics, frequencies, percentages

and standard deviations were used. For inferential statistics, first the normality of data was checked through

Kolmogorov-Smirnov test. The skewness and kurtosis were also checked. To test the conceptual model, to

analyze observations and to explore the concurrent effects of variables within the model, structural equation

modelling (SEM) was used. The required analyses were run via SPSS22 and SmartPLS at the significance level

of .05. To test convergent and discriminant validity, average variance extracted (AVE) was used and to test the

reliability of questionnaires, Cronbach’s alpha test of internal consistency was run (internal marketing=97%,

organizational silence=94% and organizational culture=95%) along with the PLS approach. The research

findings revealed a statistically significant negative correlation between internal marketing and organizational

silence. A statistically significant positive correlation was estimated between internal marketing and

organizational culture. A statistically significant negative correlation was found between organizational culture

and organizational silence. Organizational culture mediated the correlation between internal marketing and

organizational silence.

Keywords: employees, Ferdowsi University of Mashhad, internal marketing, organizational culture,

organizational silence.

References: 1. Aqayi, M. & Aqayi, R. (2014). Proposing a conceptual model of organizational agility. Technology Development Quarterly, 39(10). 37-

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3. Bansal, H., & Morris, B. (2001). The impact of internal marketing activites on external marketing outcomes. Journal of Quality

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4. Baqeri, G., Shahir-Tofiq, A., Zarifi, M., & Deldar, E. (2017). Correlation of internal marketing and organizational silence in Youngsters’ Sports Headquarters. Applied Research in Management, 5(20), 61-70.

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