International Digital Marketing for 2014

OUR TEAM

•EXPERT TEAM OF 10BASED IN DUBLIN

•IN BUSINESS 15 YEARS (SINCE 1999)

OUR GOAL

•GENERATE SALES LEADS FOR OUR CLIENTS

•PROVIDE CUSTOMISED MARKETING SOLUTIONS

•RESULTS & GOAL ORIENTATED TEAM

About Us

•SOMETHING ELSE

QUANTIFIABLE RESULTS

FOCUSED TARGETTING & ADVERTISING

PROFESSIONAL TEAM

SEO & PPC

SOCIAL MEDIA

Some of our Clients

Search Engine Optimisation

H1, H2s, H3s etc

• H1 used on every Page and only once• Include Main Keyword for page

• Subsequent Content headings should include other keywords (H2s, H3s)

• Hosting - Ideally, you should host your site in the country to which you offer your services

Search Engine Optimisation

• Approx 70% to 80% of search traffic

• Keywords, Site Navigation, URL, Use of Videos & Meta Data All Determine Quality

Score

• Medium/Long Term Strategy that delivers more customers

long term

Search Engine Optimisation

• Long Term Process, but provides long term benefits

• Put yourself in front of customers looking for your service

• Analytics illustrate why your site is ineffective & how to improve

(A/B Testing)

• Keyword Allocation - Allocate the keywords to the most suitable pages of your site

• Managing Costs, Bids & Budget

• Keyword Statistical Analysis

• Measuring Goals

• Measuring Click Through rates

• Tracking Conversions & Leads

• Conversion ImprovementRecommendations

• Monthly Report & Analysis

Pay Per Click Advertising – Google Adwords

Google Adwords – Relevance over Budget

Wordstream 2011

ADVERTISINGADVERTISE ON SOCIAL MEDIA

WITH HIGHLY FOCUSED TARGETTINGTO ATTRACT RELEVANT CONSUMERS

CONTENT DEVELOPMENTDEVELOP CREATIVE & UNIQUE

CONTENTTO SHARE ON YOURSOCIAL MEDIA SITES

SOCIAL MEDIA SITE DEVELOPMENTINTEGRATED & BRANDED

SOCIAL MEDIA SITESTO ENGAGE NEW & EXISTING

CUSTOMERS

€

CREATE COMPETITONS & APPS

TO INCREASE FOLLOWERS& ENCOURAGE ENGAGEMENT

FACEBOOK COMPETITIONS

Social Media

Social Media

• Widespread exposure to Consumers• Brand awareness campaigns that are effective in terms

of the increase in consumer curiosity – Bandwagon Effect

• Increasing site traffic towards your page – this will equate to increased participation from visitors as well.

• Maintaining a good reputation/Brand Image with consumers

• Direct Contact with Consumers/ Personal

Social Media

• LinkedIn allows for A/B Testing Depending on Location – so depending on where your site is being viewed from, they will see a different landing page

• Facebook Ads & Posts can be targeted be location, languages & interests – Highly Focused

Localised Digital Marketing

•Submit a listing to Google Places for Business•Ensure listing is fully completed and description is keyword optimised

•Provide analysis on site performance& see where your site is being viewed & source of traffic

Digital Marketing in 2014

67%INCREASE IN LEADS

FOR BUSINESS’ THAT BLOG

(Over those that don’t)

GOOGLE HUMMINGBIRDLONG TAIL KEYWORDS EVEN MORE IMPORTANT

RESPONSIVE WEB DESIGN THERE ARE OFFICIALLY

MORE MOBILE DEVICES

IN IRELANDTHAN PEOPLE

ADVANCED TARGETTINGAGE

LOCATIONINTERESTS