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Providing a collective voice for the industry Jeryl Turner Santiago, Chile 10.06.2013
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International Copper Association: Providing a collective (messaging) voice for the (copper) industry

Jul 11, 2015

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Page 1: International Copper Association: Providing a collective (messaging) voice for the (copper) industry

Providing a collective voice for the industry

Jeryl Turner Santiago, Chile 10.06.2013

Page 2: International Copper Association: Providing a collective (messaging) voice for the (copper) industry

A member-driven organization

Leading organization for promoting copper

43 global-level members

• Producers representing 60% of world copper production

• 11 of the world’s largest copper and copper alloy fabricators

Nearly 500 local members and partners

26 offices with activities in more than 60 countries on 6 continents

Page 3: International Copper Association: Providing a collective (messaging) voice for the (copper) industry

Global impact

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Page 4: International Copper Association: Providing a collective (messaging) voice for the (copper) industry

43 Global Member Companies

Anglo American Antofagasta Minerals S.A. Aurubis BHP Billiton Plc Boliden AB Buenavista de Cobre, S.A. de C.V. Compañia Minera Doña Inez Collahuasi Compañía Minera Zaldívar CODELCO Freeport McMoRan Copper & Gold Kennecott Utah Copper Corp. KGHM Polska Miedź S.A. LS-Nikko Copper Inc. Mexicana de Cobre, S.A. de C.V. Minera Alumbrera Ltd. Minera Antamina S.A. Minera Escondida Limitada Minera Esperanza Minera Los Pelambres Minera El Tesoro Mitsubishi Materials Corporation Palabora Pan Pacific Copper

Rio Tinto Plc Sociedad Contractual Minera el Abra Sociedad Minera Cerro Verde S.A.A. Southern Copper Corporation Sumitomo Metal Mining Co., Ltd. Teck Tenke Fungurume Xstrata Copper Yunnan Copper Industry (Group) Ltd. FABRICATORS Chinalco Luoyang Daechang Co., Ltd. Golden Dragon Precise Copper Tube Halcor S.A. KME Group SpA Luvata Mueller Industries Nexans Outotec Oyj Revere Copper Products, Inc. Wieland-Werke AG

Page 5: International Copper Association: Providing a collective (messaging) voice for the (copper) industry
Page 6: International Copper Association: Providing a collective (messaging) voice for the (copper) industry

The ICA Value Proposition

Our Value Proposition is evolving

Top level: ICA protects the long-term viability of the global copper industry. To achieve this goal, we focus on three segments:

• Market Access

• Market Defense

• Market Growth

• Communications is embedded in all three areas

Each ICA program delivers on a three-tiered value proposition:

• Upstream benefit: new/defended copper demand

• Downstream benefit: new/improved copper applications

• Societal benefit: positively linking copper to areas of critical societal concern

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Page 7: International Copper Association: Providing a collective (messaging) voice for the (copper) industry

The Essential Role of Communications

Santiago, Chile 10 July 2013 7

Nicole Witoslawski, Marketing Communications (Global),

Hernan Sierralta Latin America

Irina Dumitrescu Europe

Victoria Prather North America

Milena Guirao Latin America

Steven Sim Asia

Jeryl Turner Director, Communications – ICA Functional Team Leader

Page 8: International Copper Association: Providing a collective (messaging) voice for the (copper) industry

One voice for copper

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Page 9: International Copper Association: Providing a collective (messaging) voice for the (copper) industry

Life without copper is unimaginable

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• Copper innovates, develops, sustains and grows

• Copper makes a positive impact on many of society’s greatest challenges.

• Copper advances the delivery of basic services (e.g., electricity and potable water) to developing countries

• Adds convenience to the developed world

• Provides both with improved energy efficiency, reduced greenhouse gases and increased disease prevention

Page 10: International Copper Association: Providing a collective (messaging) voice for the (copper) industry

The Societal Benefits of Copper campaign

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Page 11: International Copper Association: Providing a collective (messaging) voice for the (copper) industry

Gracias Obrigado

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Page 12: International Copper Association: Providing a collective (messaging) voice for the (copper) industry

[email protected]

Thank you

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