International Conference on ICSR 2012 Social ... · PDF fileSocial Responsibility, Ethics, & Sustainable Business ... Dr. Alin STANCU, ... Rodica Milena Zaharia Scientific referee:

ICSR 2012 International Conference onSocial Responsibility, Ethics, & Sustainable BusinessThe Bucharest University of Economic Studies, October 22-23, 2012

Centre for Advanced Research inManagement and Applied Ethics

Conference Agenda

ORGANIZING COMMITTEE

Cristian DUCU, Centre for Advanced Research in Management and Applied Ethics, Romania

Dr. Georgiana Florentina GRIGORE, Bournemouth University, UK

Dr. Irina-Eugenia IAMANDI, Bucharest University of Economic Studies, Romania

Dr. Alin STANCU, Bucharest University of Economic Studies, Romania

Andreea Angela VONŢEA, Bucharest University of Economic Studies, Romania

SCIENTIFIC COMMITTEE

Professor Laurențiu-Dan ANGHEL, Bucharest University of Economic Studies, Romania

Dr. Roxana (Ilcu) ANGHEL, Bucharest University of Economic Studies, Romania

Professor Liviu CHELCEA, Bucharest University, Romania

Dr. Laura-Gabriela CONSTANTIN, Bucharest University of Economic Studies, Romania

Dr. Maria-Iuliana DASCĂLU, University Politehnica of Bucharest, Romania

Paolo D’ANSELMI, University of Rome Tor Vergata, Italy

Cristian DUCU, Centre for Advanced Research in Management and Applied Ethics, Romania

Dr. Georgiana Florentina GRIGORE, Bournemouth University, UK

Dr. Ilinca HOTĂRAN, Bucharest University of Economic Studies, Romania

Dr. Irina-Eugenia IAMANDI, Bucharest University of Economic Studies, Romania

Dr. Diana LUCK, London Metropolitan Business School, UK

Dr. Radu Cristian MUȘETESCU, Bucharest University of Economic Studies, Romania

Mirela NEMȚANU, Bucharest University of Economic Studies, Romania

Dr. George Laurențiu ȘERBAN-OPRESCU, Bucharest University of Economic Studies, Romania

Dr. Mihai ORZAN, Bucharest University of Economic Studies, Romania

Dr. Cristian PĂUN, Bucharest University of Economic Studies, Romania

Dr. Grigore Ioan PIROȘCĂ, Bucharest University of Economic Studies, Romania

Dr. Mihai Ioan ROȘCA, Bucharest University of Economic Studies, Romania

Dr. Alin STANCU, Bucharest University of Economic Studies, Romania

Dr. Călin Petrică VEGHEȘ, Bucharest University of Economic Studies, Romania

Dr. Vlad TOPAN, Bucharest University of Economic Studies, Romania

Andreea Angela VONŢEA, Bucharest University of Economic Studies, Romania

Dr. Diana Maria VRÂNCEANU, Bucharest University of Economic Studies, Romania

Professor Rodica Milena ZAHARIA, Bucharest University of Economic Studies, Romania

CONFERENCE TIMETABLE 1st INTERNATIONAL CONFERENCE ON SOCIAL RESPONSIBILITY, ETHICS, AND SUSTAINABLE BUSINESS 2012

Session Room 1

Slăvescu Library Session Room 2

Paul Bran Library Session Room 3

Schumann Room Session Room 4

Madgearu Room

MONDAY 22nd OF OCTOBER 2012 8.30-9.00 Registration & Coffee

9.00-9.30 Opening ceremony: Session room 1 (Slăvescu Library) 9.30-10.45 Values and Stakeholders in an Era of Social Responsibility. Cut-Throat Competition?

Key speaker: Paolo D’Anselmi Session room 1 (Slăvescu Library)

10.45-11.00 Coffee break, Paul Bran Library

11.00-12.30 Parrallell sessions

Chair: Radu Cristian Muşetescu

CHALLENGES AND SOLUTIONS TO PROVIDING RESPONSIBLE RECOMMENDATIONS IN SOCIAL MEDIA Authors: Şerban-Ionuţ Georgescu, Maria-Iuliana Dascălu Scientific referee: Mihai Orzan, PhD

SUSTAINABLE SOCIAL INVOLVEMENT: NEW DEVELOPMENTS IN FINANCIAL SYSTEMS Author: Roxana Voicu-Dorobanţu Scientific referee: Mihai Orzan, PhD

THE INSTRUMENTAL VALUE OF SOCIAL RESPONSIBILITY FOR COLLABORATIVE LEARNING: A CASE-STUDY BASED RESEARCH Authors: Maria-Iuliana Dascălu, Mirabela Navlea Scientific referee: Mihai Orzan, PhD

Chair: Laurenţiu Dan Anghel

THE MAIN DIRECTIONS FOR MODERNIZING THE PENSION SYSTEM AT THE EUROPEAN LEVEL Author: Daniel Nicolae Militaru Scientific referee: Cristian Păun, PhD COMMUNICATION ETHICS SOCIAL RESPONSIBILITY AND CRISIS COMMUNICATION Author: Irina Stănciugelu Scientific referee: Cristian Păun, PhD

A RELATIONSHIP MARKETING APPROACH OF THE SUPPLY CHAIN Authors: Laurenţiu Dan Anghel, Mihaela Constantinescu, Ştefan Claudiu Căescu Scientific referee: Cristian Păun, PhD

Chair: Paolo D’Anselmi

WHEN MEANS BECOME ENDS: INSTITUTIONAL ISOMORPHISM AMONG NONPROFITS IN CAUSE MARKETING PARTNERSHIPS Author: Edgar Alan Rayo Scientific referee: Rodica Milena Zaharia, PhD

CAUSE-RELATED MARKETING, FUNDRAISING OPPORTUNITY FOR NGOS Author: Andreea Angela Vonţea Scientific referee: Rodica Milena Zaharia, PhD

SCHOOL AND NON-GOVERNMENTAL ORGANIZATIONS SOCIAL RESPONSIBILITY FROM THE PERSPECTIVE OF THE PARTNERSHIP Authors: Camelia Staiculescu, Maria Liana Lăcătuş Scientific referee: Rodica Milena Zaharia, PhD

Chair: Diana Dugulan

CORPORATE SOCIAL RESPONSIBILITY FOR COSMETICS COMPANIES Author: Mirela Nemţanu Scientific referee: Irina-Eugenia Iamandi, PhD CONCEPTS OF CSR AND SUSTAINABILITY IN ROMANIA Authors: Mihai Ioan Roşca, Alin Stancu Scientific referee: Irina-Eugenia Iamandi, PhD

EMPLOYEES’ PERCEPTIONS OF CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES AND SATISFACTION WITH LIFE Authors: Imran Ali, Georgiana Grigore Scientific referee: Irina-Eugenia Iamandi, PhD

TURNOVER AND MARKET VALUE IN CAPITAL MARKETS FROM EUROPEAN UNION Authors: Diana Mureşan, Monica Pop Silaghi Scientific referee: Laura-Gabriela Constantin, PhD

12.30-12.45 Coffee break, Paul Bran Library

12.45-14.15 Parrallell sessions

Chair: Grigore Piroşca ROLE OF CSR PUBLIC POLICIES IN ENCOURAGING CSR UPTAKE BY THE SMES IN THE BALKAN REGION Author: Nikica Kusinikova Scientific referee: Laurenţiu Dan Anghel, PhD

MARKETING STRATEGIES AND THEIR IMPLEMENTATION IN THE REPUBLIC OF MACEDONIA Authors: Nexhbi Veseli, Brikend Aziri, Teuta Veseli Scientific referee: Laurenţiu Dan Anghel, PhD

THE CSR IN MULTINATIONAL COMPANIES VERSUS INDIGENOUS FIRMS Author: Rodica Milena Zaharia Scientific referee: Mihai Ioan Roşca, PhD

THE PROTECTION OF THE BANKING SERVICES CONSUMERS, COMPONENT OF THE CORPORATE SOCIAL RESPONSIBILITY. JURIDICAL AND ECONOMIC INTERFERENCE Authors: Laura Poţincu (Mureşan), Cristian-Romeo Poţincu Scientific referee: Mihai Ioan Roşca, PhD

Chair: Mirela Nemţanu IMPORTANCE OF MARKETING WITHIN PUBLIC SERVICE ORGANIZATIONS IN ROMANIA Author: Andreea-Mihaela Barbu Scientific referee: Cristian Păun, PhD

COMMUNICATION AND INVOLVEMENT IN CORPORATE SOCIAL RESPONSIBILITY. THE CASE OF ROMANIA Author: Irina-Eugenia Iamandi Scientific referee: Alin Stancu, PhD

ENHANCING VOLUNTARY CORPORATE GOVERNANCE PRACTICES. A CLUSTER ANALYSIS OF THE COMPLY AND EXPLAIN APPROACH AT ROMANIAN LEVEL Authors: Laura-Gabriela Constantin, Gheorghe Hurduzeu, Bogdan Cernat-Gruici Scientific referee: Alin Stancu, PhD THE ROLE OF ORGANIZATIONS IN PROTECTING THE ENVIRONMENT, PART OF THE SUSTAINABLE DEVELOPMENT STRATEGY Author(s): Violeta Rădulescu, Dragoş Marian Rădulescu Scientific referee: Alin Stancu, PhD

Chair: Diana Dugulan PRICE FAIRNESS PERCEPTION ON ASIATIC MARKETS Author: Elisabeta Ioanaş Scientific referee: Diana Maria Vrânceanu, PhD

PROJECT INITIATION PROCESS AND SUSTAINABLE DEVELOPMENT Author: Victoria Cupet Scientific referee: Diana Maria Vrânceanu, PhD

SOCIO-ENVIRONMENTAL CITIZENSHIP IN THE ROMANIAN MULTINATIONAL COMPANIES Author: Ana-Maria Petrache Scientific referee: Diana Maria Vrânceanu, PhD

THE INTELLECTUAL CAPITAL AND THE INTELLECTUAL PROPERTY IN PRE-UNIVERSITY EDUCATIONAL MANAGEMENT Authors: Cristian-Silviu Banacu, Marcela Izabela Ciopa (Stiuca) Scientific referee: Diana Maria Vrânceanu, PhD

Chair: Georgiana Grigore BUSINESS PERCEPTION OF INTERNSHIPS AND DEGREE OF EMPLOYABILITY OF GRADUATES Author: Ionel Dumitru, Anca Francisca Cruceru, Ştefan Claudiu Căescu Scientific referee: Ilinca Hotăran, PhD

MANAGEMENT AND DURABLE DEVELOPMENT Author: Alexandru Bogeanu Scientific referee: Ilinca Hotăran, PhD

THE ROLE OF SOCIAL ENTERPRISES IN THE DEVELOPMENT OF THE TOURISM INDUSTRY Authors: Maria-Cristina Iorgulescu, Anamaria Sidonia Răvar Scientific referee: Călin Vegheş, PhD

SLOW TRAVEL A WAY TO PROMOTE RESPONSIBLE TOURISM IN VALCEA AREA Author(s): Georgică Gheorghe, Maria Roxana Dorobanţu, Puiu Nistoreanu Scientific referee: Călin Vegheş, PhD

14.20-15.20 Lunch break, Cihoschi Cafeteria

15.30-17.00 Parrallell sessions

Chair: Jeton Mazllami

CORPORATE GOVERNANCE IN THE REPUBLIC OF MACEDONIA AND THE REPUBLIC OF ALBANIA: A COMPARATIVE ANALYSIS Authors: Brikend Aziri, Izet Zeqiri, Jeton Mazllami Scientific referee: Radu Cristian Muşetescu, PhD

CORPORATE SOCIAL RESPONSIBILITY AND THE SUSTAINABLE DEVELOPMENT OF ROMANIA Authors: Dumitru Bortun, Camelia Crişan Scientific referee: Radu Cristian Muşetescu, PhD

THE SOCIAL OPERATING LICENSE OF CORPORATIONS: MINING COMPANIES AND THEIR CONSTITUENTS Authors: Dumitru Bortun, Camelia Crişan Scientific referee: Radu Cristian Muşetescu, PhD

Chair: Cristian Ducu

INDIVIDUAL AND CORPORATE RESPONSIBILITY MEASURING THE EFFECTIVENESS OF ETHICS TRAINING IN ORGANIZATIONS Authors: Cristian Ducu, Francesca Mazzucatoș , Ana Constantinescu, Teodora Raicu Scientific referee: Grigore Piroşca, PhD

NEW APPROACH ON THE ECO-TRACKING AND PRODUCT LIFE CYCLE ASSESSMENT Author(s): Raluca Miruna Zapciu, Rodica Milena Zaharia Scientific referee: Alin Stancu, PhD

RESEARCHING BANK IMAGE AS AN INDICATOR OF CUSTOMER ORIENTED BUSINESS PHILOSOPHY AND SUSTAINABLE MARKETING Author(s): Alina Filip, Cristian Tatu Scientific referee: Grigore Piroşca, PhD

APPLICATION OF MARKETING AUDIT IN HEALTH AND ITS RELATIONSHIP TO SUSTAINABLE DEVELOPMENT OF SOCIETY Authors: Violeta Rădulescu, Iuliana Cetină, Anca Francisca Cruceru Scientific referee: Grigore Piroşca, PhD

Chair: Vlad Topan

SOCIAL MEDIA USED BY THE SMALL AND MEDIUM ENTERPRISES AS INTEGRAL COMPONENT OF A CORPORATE SOCIAL RESPONSIBILITY STRATEGY Author: Raluca Brandabur Scientific referee: George Laurenţiu Şerban Oprescu, PhD CORPORATE GOVERNANCE CHALLENGES IN THE KNOWLEDGE ECONOMY Authors: Florentin Caloian, Adriana Florina Popa , Ada Lorena Niculiţă Scientific referee: George Laurenţiu Şerban Oprescu, PhD

THE SHAREHOLDERS’ PREFERENTIAL RIGHT OF SUBSCRIPTION AT THE INCREASE OF THE TRADING COMPANIES' REGISTERED CAPITAL Author: Alexandra Gabriela Rolea Scientific referee: Georgiana Grigore, PhD

RELATING SUSTAINABILITY PRINCIPLES TO MANAGING PROJECTS: RESULTS OF THE „SUSTPM” RESEARCH PROJECT Author: Violeta Simionescu Scientific referee: Georgiana Grigore, PhD

Chair: Cristian Păun

PRODUCT PORTFOLIO STRATEGIC PLANNING WITHIN ROMANIAN SMEs – THEORETICAL MODELS FOR SUSTAINABLE COMPETITIVE GROWTH Authors: Florin Tudor Ionescu, Andreea Mihaela Barbu Scientific referee: Maria-Iuliana Dascălu, PhD

THE CORPORATE SOCIAL RESPONSIBILITY AND E-LEARNING Authors: Bogdan Cristian Onete, Cristina Bucur, Doru Alexandru Pleşea, Răzvan Dina Scientific referee: Maria-Iuliana Dascălu, PhD

DRAWBACKS OF ONLINE RELATIONSHIPS: TRUST AND PRIVACY CONCERNS OVER SOCIAL MEDIA WEBSITES Authors: Mihai Orzan, Octav Macovei, Gheorghe Orzan Scientific referee: Maria-Iuliana Dascălu, PhD

CORPORATE SOCIAL RESPONSABILITYAND FINANCIAL INSTABILITY Author: Cristian Ionescu Scientific referee: Maria-Iuliana Dascălu, PhD

18.30 GALA DINNER, Old City, CARU’ CU BERE

TUESDAY 23rd OF OCTOBER 2012 9.00-9.15 Registration & Coffee, Paul Bran Library

9.15-10.45 Business Forum. Social Responsibility in Romania Chair: Dr. Diana Luck Speakers: ANDREI CHURICAN ‒ Senior Consultant ‒ Denkstatt Romania MIRELA NEMȚANU ‒ Corporate Communication & Public Affairs Manager, L’Oréal Romania DANA DOBRESCU ‒ Communications Manager, Unilever South Central Europe Session room 1 (Slăvescu Library)

10.45-11.00 Coffee break, Paul Bran Library

11.00-12.30 Parrallell sessions

Chair: Raluca Miruna Zapciu

SOCIAL RESPONSIBILITY IN THE CONTEXT OF COMPANY PERFORMANCE Author: Eliza Irimia (Dumitraşcu) Scientific referee: Roxana Anghel (Ilcu), PhD

THE RELATIONSHIP BETWEEN DISCLOSURE OF CSR REPORT AND FINANCIAL PERFORMANCE IN THE BANKING SECTOR Author: Silvia Stănoiu Scientific referee: Roxana Anghel (Ilcu), PhD

Chair: George Laurenţiu Şerban Oprescu

THE PERSPECTIVE OF USING THE NEO-KOHLBERGIAN APPROACH IN ORDER TO QUANTIFY THE MORAL DEVELOPMENT OF THE EMPLOYEES WORKING IN THE ROMANIAN PUBLIC SECTOR Author: Andrei Tabarcea Scientific referee: Vlad Topan, PhD HISTORY IS AS HISTORY DOES SOCIAL RESPONSIBILITY AND THE HISTORICAL PROFESSION Author: Eugen Stancu Scientific referee: Vlad Topan, PhD

Chair: Andreea Angela Vonţea

ETICA ÎN BUSINESS ABORDĂRI CONTRADICTORII ÎN ETICA PROFESIONALĂ Author: Ioana Sfârlea Scientific referee: Cristian Ducu, PhD candidate

THE EXPECTATIONS AND ROLE OF THE VOLUNTEER IN THE POLITICAL FACTIONS IN ROMANIA Authors: Cristian Tatu, Alina Filip Scientific referee: Cristian Ducu, PhD candidate

Chair: Laurenţiu Dan Anghel

PROMOTIONAL STRATEGIES FOR ROMANIAN SMALL AND MEDIUM ENTERPRISES IN THE PERSPECTIVE OF SUSTAINABLE DEVELOPMENT Authors: Ioana Cecilia Popescu, Diana Maria Vrânceanu, Mihai Ioan Roşca Scientific referee: Liviu Chelcea, PhD

MARKETING CULTURAL HERITAGE AS A FORM OF SOCIAL RESPONSIBILITY AND SUPPORT OF THE SUSTAINABLE DEVELOPMENT OF THE LOCAL COMMUNITIES Authors: Călin Vegheş, Ioana Cecilia Popescu, Diana Dugulan Scientific referee: Liviu Chelcea, PhD

INDIVIDUAL VERSUS CORPORATE SOCIAL RESPONSIBILITY Author: Radu Cristian Muşetescu Scientific referee: Roxana Anghel (Ilcu), PhD

SEVERAL COORDINATES OF THE RELATIONSHIP BETWEEN TAXATION AND MARKETING Authors: Carmen Comaniciu, Liliana Bunescu Scientific referee: Vlad Topan, PhD

WHAT EXACTLY FINANCIAL AUDITORS REPORT GIVEN THE DIVERGENCE BETWEEN ETHICS, SOCIAL RESPONSIBILITY AND FINANCIAL PERFORMANCE. IS THE AUDITOR PROFESSION STILL SUSTAINABLE? Authors: Florin Dobre, Adriana Florina Popa, Ada Lorena Niculiţă Scientific referee: Cristian Ducu, PhD candidate

BUSINESS ETHICS AND CULTURAL DIFFERENCES IN THE MULTINATIONAL BUSINESS ENVIRONMENT Authors: Gheorghe Hurduzeu, Laura-Gabriela Constantin, Raluca Hurduzeu Scientific referee: Cristian Ducu, PhD candidate

PRIVACY ISSUES OF ONLINE MARKETING TECHNIQUES IN THE INFORMATION SOCIETY Authors: Călin Vegheş, Mihai Orzan, Cătălin Silvestru, Gheorghe Orzan, Ramona Camelia Bere Scientific referee: Liviu Chelcea, PhD

12.30-12.45 Coffee break, location Paul Bran Library

12.45-14.15 “Customer Relationship Management and Social Responsibility: A tug of war between good and evil in the name of growth and sustainable development”

Keynote speaker: Dr. Diana Luck Session room 1 (Slăvescu Library)

14.15-15.20 Lunch break, Cihoschi Cafeteria

15.30-16.00 END OF THE CONFERENCE, Session room 1 (Slăvescu Library)