North - Eastern Hill University : North - Eastern Hill Uni- versity (NEHU) was set up by an Act of Parliament of India and notified on 19th July 1973 with the primary objectives to disseminate and advance knowledge by providing in- structional and re- search facilities in such branches of learning as it may deem fit; to pay special attention to the improvement of the socio - economic conditions and wel- fare of the people of the hill areas of the North-Eastern region of India and, in particular, their intellectual, academic and cul- tural advancement. NEHU is headquartered in Shillong, the administrative capital of Meghalaya (India). The university has a tag of ‘a university with potential for excellence’ and has been reaccredited by NAAC as ‘A’ grade in the year 2017. The university has innumerable under-graduate and post-graduate departments and many colleges affiliated to it. Over the years, NEHU has contributed enormously in teaching and research thereby making groundbreaking contributions in the socio-economic fabric of the state of Meghalaya and the North East India as a whole. In particular, the university has started a number of new departments in recent years in science and social science discipline. Department of Tourism and Hotel Management: The Department has been started keeping in mind the huge potential of the tourism and hotel industry and to contribute towards the growth and development of the state and North Eastern region of India as a whole. Therefore, the Department imparts quality teaching and research to the students and scholars into the vari- ous domains and areas concerning tourism and hospitality pro- fession. The Department presently offers Master of Tourism and Travel Management (MTTM) and Doctor of Philosophy Degree in Tourism and Hotel Management (Ph.D. - THM). About the STHMCON - 2018 : Protection of environment and culture, especially at nature based tourism destinations, form the key element in the sustainable tourism strategy. Sus- tainable tourism (ST) has been broadly defined as, “tourism development in economically feasible manner ensuring conser- vation of the resources on which the future of tourism depends, notably the physical environment and the social fabric of the host community. On other perspective the tourism and hospital- ity products, because of its unique intrinsic qualities requires different sort of marketing strategies. To ensure sustainability at the destination, the planners, academicians and upcoming pro- fessionals need to maintain careful equilibrium between mar- keting and aspects of sustainability. Sustainable marketing therefore utilizes marketing skills and techniques by under- standing market needs to design more sustainable products and identifying more credible methods of contact to bring behav- ioural change amongst the consumers. Therefore, the STHMCON will serve as forum for everyone - entrepreneurs, operators, institutions and consumers - who are concerned with tourism and to ensure that the tourism sector not only continues to develop, but it should be in harmony with each local environ- ment and culture. The sustainability approach adopts a holistic, integrated view of marketing, considering social equity, envi- ronmental protection, and economic liveability. Hence, the aim of the present International Conference on Sustainable Tourism and Hospitality Marketing: Setting Agenda for Future Research (STHMCON - 2018) is to offer a platform for academicians, research scholars, policy makers, industry practitioners and the budding tourism / hospitality pro- fessionals to exchange views, discussion and presentation of research findings relating to the sustainable marketing of tour- ism / hospitality products / services in general and North - East India Tourism in particular. International Conference on Sustainable Tourism and Hospitality Marketing: Setting Agenda for Future Research (STHMCON - 2018) March 15 - 17, 2018 ORGANISED BY Department of Tourism and Hotel Management North - Eastern Hill University Shillong-793022 (Meghalaya) India SPONSORED BY
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North - Eastern Hill University : North - Eastern Hill Uni-
versity (NEHU) was set up by an Act of Parliament of India
and notified on 19th
July 1973 with the
primary objectives
to disseminate and
advance knowledge
by providing in-
structional and re-
search facilities in
such branches of
learning as it may
deem fit; to pay
special attention to
the improvement of the socio - economic conditions and wel-
fare of the people of the hill areas of the North-Eastern region
of India and, in particular, their intellectual, academic and cul-
tural advancement. NEHU is headquartered in Shillong, the
administrative capital of Meghalaya (India). The university has
a tag of ‘a university with potential for excellence’ and has
been reaccredited by NAAC as ‘A’ grade in the year 2017. The
university has innumerable under-graduate and post-graduate
departments and many colleges affiliated to it.
Over the years, NEHU has contributed enormously in teaching
and research thereby making groundbreaking contributions in
the socio-economic fabric of the state of Meghalaya and the
North East India as a whole. In particular, the university has
started a number of new departments in recent years in science
and social science discipline.
Department of Tourism and Hotel Management: The
Department has been started keeping in mind the huge potential
of the tourism and hotel industry and to contribute towards the
growth and development of the state and North Eastern region
of India as a whole. Therefore, the Department imparts quality
teaching and research to the students and scholars into the vari-
ous domains and areas concerning tourism and hospitality pro-
fession. The Department presently offers Master of Tourism
and Travel Management (MTTM) and Doctor of Philosophy
Degree in Tourism and Hotel Management (Ph.D. - THM).
About the STHMCON - 2018 : Protection of environment
and culture, especially at nature based tourism destinations,
form the key element in the sustainable tourism strategy. Sus-
tainable tourism (ST) has been broadly defined as, “tourism
development in economically feasible manner ensuring conser-
vation of the resources on which the future of tourism depends,
notably the physical environment and the social fabric of the
host community. On other perspective the tourism and hospital-
ity products, because of its unique intrinsic qualities requires
different sort of marketing strategies. To ensure sustainability at
the destination, the planners, academicians and upcoming pro-
fessionals need to maintain careful equilibrium between mar-
keting and aspects of sustainability. Sustainable marketing
therefore utilizes marketing skills and techniques by under-
standing market needs to design more sustainable products and
identifying more credible methods of contact to bring behav-
ioural change amongst the consumers. Therefore, the
STHMCON will serve as forum for everyone - entrepreneurs,
operators, institutions and consumers - who are concerned with
tourism and to ensure that the tourism sector not only continues
to develop, but it should be in harmony with each local environ-
ment and culture. The sustainability approach adopts a holistic,
integrated view of marketing, considering social equity, envi-
ronmental protection, and economic liveability.
Hence, the aim of the present International Conference on
Sustainable Tourism and Hospitality Marketing: Setting
Agenda for Future Research (STHMCON - 2018) is to offer a
platform for academicians, research scholars, policy makers,
industry practitioners and the budding tourism / hospitality pro-
fessionals to exchange views, discussion and presentation of
research findings relating to the sustainable marketing of tour-
ism / hospitality products / services in general and North - East
India Tourism in particular.
International Conference
on
Sustainable Tourism and Hospitality Marketing: Setting Agenda for Future Research
(STHMCON - 2018)
March 15 - 17, 2018
ORGANISED BY
Department of Tourism and Hotel Management
North - Eastern Hill University
Shillong-793022 (Meghalaya)
India
SPONSORED BY
Conference Topics / Themes: To achieve the STHMCON
objectives, academic research papers and presentations, are
invited to testify the intellectual vibrancy of the conference.
The same will be complemented with key industry practitio-
ners, who will highlight industry trends and research gaps from
a pragmatic and applied perspective. The themes identified for
the conference will divulge the recent trends and advancements
in the tourism and hospitality marketing in sustainable manner.
Therefore the deliberations will include, but not limited to, the
following themes / topics within the domain of sustainable hos-
pitality and tourism marketing:
Marketing for hospitality and tourism products
Innovative marketing strategies
Transforming visitor experience through marketing
Marketing through destinations and events
Information systems and Marketing
Marketing of tourism and hospitality education
Sustainable / Green / Renewable marketing
Consumer Behavior
Decision making, experience and satisfaction
Service excellence and service quality
Food service marketing and management
Emerging technologies, social media and e tourism
Marketing for special interest tourism products
Cases on successful marketing practices
Marketing strategies of third world and developing na-
tions
Social and Ethical concerns of marketing
Future trends in the hospitality and tourism marketing
Food Service/ Culinary marketing
Services branding
Special interest tourism marketing and management
Publication Opportuni-
ties: STHMCON - 2018
has teamed up with
the Taylor and Francis
Group's Journal of Global
Scholars of Marketing Sci-
ence: Bridging Asia and the
World (JGSMS) and Emer-
ald Publishing Group's International Journal of Tourism Cit-
ies (IJTC). A number of selected high-impact full text papers may
be considered for the publication in these journals. Submitted pa-
pers must not be under consideration by any other journal for pub-
lication. The final decision for paper selection will be made based
on peer review reports by the Guest Editors and the Editor-in-
Chief of journals jointly. Selected full length papers will also be
considered for publication in the ISBN numbered volume to be
published after the event from reputed international publisher.
Local Organizing Committee:
Chief Patron : Prof. S. K. Srivastava, Vice Chancellor, North-Eastern Hill University, Shillong (India).
Patron: Prof. B. Mishra, Dean, School of Economics, Manage-ment and Information Sciences, NEHU, Shillong (India).
Conference Chair and Convener: Dr. Saurabh Kumar Dixit, Associate Professor, Department of Tourism and Hotel Manage-ment, NEHU, Shillong (India).
Co - Convener: Dr. Punit Gautam, Head, Department of Tourism and Hotel Management, NEHU, Shillong (India).
Member: Dr. B. F. Lyngdoh, Assistant Professor, Department of Tourism and Hotel Management, NEHU, Shillong (India).
Member: Dr. S.K. Kulshrestha, Assistant Professor, Department of Tourism and Hotel Management, NEHU, Shillong (India).
Customer Relationship Management
Human resource strategies and operations
Small and medium sized enterprises
GIS applications in tourism
International issues and cross-cultural research
Niche tourism
Entrepreneurship
International issues and cross-cultural research
Customer retention and loyalty
Indigenous tourism marketing
Who Should Attend?
Academicians in tourism and hospitality fields
Researchers/ industry consultants and practitioners
Inter-regional organizations engaged in tourism and hospi-tality research
Policy makers and national tourism organizations
Post Graduate / Research students
Call for Papers: Authors willing to present paper in the con-
ference are required to forward an abstract that essentially pro-
vide a brief outline of the paper. Selected academic contribu-
tions addressing one or more of the themes of the conference
will be presented during plenary and parallel sessions. Abstract
of the research paper should be limited to 500 words with 5 key-
words. Abstracts must include: title; author (s); affiliations; a
summary of the research aims; approach and key arguments /
findings. Submitted abstracts will be scrutinized by a committee
of experts and contributors will be intimated to submit the full