Inese Ozoliņa
Jul 07, 2015
Inese Ozoliņa
HISTORY OF
MR JUICE
Please meet scientists - Dr.Hans & Dr.Klaus !
What comes to your mind first when you
hear the word:JUICE ?
Vitamin C!
Right, but...
...But – did you know that JUICE = FOOD?
*E.g. one glass (200g) tomato juice contains as many potassium (K) as 200g rye-bread!
Juice Experts Council
• Latvia
• Lithuania
• Estonia
Little Experimenters
Little Experimenters
Schools’ lectures
Interactive webpages
Interactive movies
Juices to The Parliament
Special Events
Special Events
Representatives of Juice Experts Council : Inga Puce and Inga Smate
Kristine Garklava and Zanete Skarule
Celebrities Juice Cocktails Party
Special EventsParticipating in Blood Donor Days
Postcampaign research:• 70% respondents in Latvia and Estonia, and 67% respondents
in Lithuania were sure that juices in packs contain mineral substances.
• 13% Latvians, 20% Lithuanians and 13% Estonians agreed that they have to start drink more juices, including juices in packs.
Media coverage:• More than 150 publications per each country, among them 30–
40 TV, radio and national press. Aprox.30 – in regional media.Experiments:• More than 1000 schools took part in the Experiments. About
150 results were published in web.
Results