1 | Page INTERNATIONAL COLLOQUIUM ON MEGA-EVENT SUSTAINABILITY Sandton Convention Centre, Johannesburg Wednesday 24 February 2010, 07:00 to 17:00 South African Ministry of Tourism United Nations World Tourism Organisation School of Tourism and Hospitality, Faculty of Management, University of Johannesburg Christel DeHaan Tourism and Travel Research Institute, Nottingham University, United Kingdom Mega-events are critically positioned in the marketing, decision-making and strategy development of tourism destinations. The value of a mega- event is determined by the success of the event in its own right, in terms of what the event does for the hosting country or city and whether the host location is left better off than before the event. Looking back at past events, it is clear that successful events strategies varied according to the set of circumstances influencing the host’s unique development goals. It becomes evident that the local organising committee of a mega-event and its supporting network are indeed challenged to realise a net benefit for the social, economic, natural and cultural dimensions of the host country. The colloquium reviews the "what, why and how?”-issues embedded in hosting and managing mega-events. The ultimate aim is to answer what a developing country, like South Africa, should take into account to secure a great mega-vent legacy. Participants will benefit from the experiences of international and South African organisers and researchers who have lived the conceptual and practical realities of mega-events. ACCREDITATION, REGISTRATION AND EARLY MORNING REFRESHMENTS 07:00 to 08:30 Committee Rooms Level 4, Sandton Convention Centre Session 1 IMPACT OF MEGA-EVENTS ON SUSTAINABLE TOURISM Committee Room 4, Level 4, Sandton Convention Centre 08:30 Welcome Ms Anemi Malan, Acting Deputy-Director: Policy, Research & Evaluation, South African Department of Tourism 08:45 Introduction of the Colloquium Concept Session Chair: Professor Daneel van Lill 09:00 Tourism; Sport and Mega-Events - Contributing to the roadmap for recovery Leo Jago, Larry Dwyer, Geoffrey Lipman & Daneel van Lill 09:25 South Africa’s National Tourism Plan: Imperatives to manage tourism beyond 2010 Gillian Saunders 09:50 South Africa’s image amongst African fans and factors that will influence their participation during the 2010 FIFA World Cup TM : The case of Cameroon Tembi Maloney Tichaawa & Kamilla Swart 10:15: Panel and participant discussion 10:30 – 11:00 Refreshment Break Committee Rooms Level 4, Sandton Convention Centre Session 2A LEGACY OF MEGA-EVENTS Committee Room 4, Level 4, Sandton Convention Centre 11:00 Introducing the session Session Chair: Professor Ernie Heath 11:20 Small-scale sport tourism as a sustainable legacy of mega-events: A key component of a successful national sport tourism strategy Heather Gibson, Kiki Kaplanidou & Brijesh Thapa 11:40 The potential contribution of the 2010 FIFA World Cup TM to climate change: An exploratory study among tourism industry stakeholders in the Tshwane Metropole of South Africa Ilana Otto & Ernie Heath 12:00 The contribution of cultural and heritage tourism within the context of the 2010 FIFA World Cup TM Tania Steyn & Ernie Heath 12:20 Trampled by the gold rush: Managing the downside of the 2010 FIFA Session 2B SOCIAL DIMENSIONS OF MEGA-EVENTS Committee Room 2, Level 4, Sandton Convention Centre 11:00 Introducing the session Session Chair: Professor Douglas Turco 11:20 World Cup 2010, branding, bonding and bridging. Internal and external perceptions of South Africa Norbert Kersting 11:40 Residents’ perceptions of the2010 FIFA World Cup TM : A case study of a suburb in Cape Town, South Africa Kamilla Swart, Urmilla Bob & Dion Chain 12:00 The FIFA World Cup's potential to induce civic pride and integration Bernd Süssmuth, Wolfgang Maennig & Malte Heyne 12:20 Mainstreaming children’s rights and child protection within mega-event
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INTERNATIONAL COLLOQUIUM ON MEGA-EVENT SUSTAINABILITY Sandton Convention Centre, Johannesburg Wednesday 24 February 2010, 07:00 to 17:00
South African Ministry of Tourism
United Nations World Tourism Organisation School of Tourism and Hospitality, Faculty of Management, University of Johannesburg
Christel DeHaan Tourism and Travel Research Institute, Nottingham University, United Kingdom
Mega-events are critically positioned in the marketing, decision-making and strategy development of tourism destinations. The value of a mega-event is determined by the success of the event in its own right, in terms of what the event does for the hosting country or city and whether the host location is left better off than before the event.
Looking back at past events, it is clear that successful events strategies varied according to the set of circumstances influencing the host’s unique development goals. It becomes evident that the local organising committee of a mega-event and its supporting network are indeed challenged to realise a net benefit for the social, economic, natural and cultural dimensions of the host country.
The colloquium reviews the "what, why and how?”-issues embedded in hosting and managing mega-events. The ultimate aim is to answer what a developing country, like South Africa, should take into account to secure a great mega-vent legacy.
Participants will benefit from the experiences of international and South African organisers and researchers who have lived the conceptual and practical realities of mega-events.
ACCREDITATION, REGISTRATION AND EARLY MORNING REFRESHMENTS
07:00 to 08:30 Committee Rooms Level 4, Sandton Convention Centre
Session 1
IMPACT OF MEGA-EVENTS ON SUSTAINABLE TOURISM
Committee Room 4, Level 4, Sandton Convention Centre
08:30 Welcome Ms Anemi Malan, Acting Deputy-Director: Policy, Research & Evaluation, South African Department of Tourism
08:45 Introduction of the Colloquium Concept Session Chair: Professor Daneel van Lill
09:00 Tourism; Sport and Mega-Events - Contributing to the roadmap for recovery Leo Jago, Larry Dwyer, Geoffrey Lipman & Daneel van Lill
09:25 South Africa’s National Tourism Plan: Imperatives to manage tourism beyond 2010 Gillian Saunders
09:50 South Africa’s image amongst African fans and factors that will influence their participation during the 2010 FIFA World CupTM: The case of Cameroon Tembi Maloney Tichaawa & Kamilla Swart
SETTING THE TONE FOR THE INTERNATIONAL SUMMIT ON TOURISM, SPORT AND MEGA-EVENTS
Committee Room 4, Level 4, Sandton Convention Centre
16:15 Session Chair: Ms Bulelwa Seti, Acting Deputy-Director: Tourism Growth, Department of Tourism
16:20 The role of Mega-events in city development: What have we learned? Greg Clark
16:45 Closing Comments Session Chairs: Professors Ernie Heath, Douglas Turco, Leo Jago, Kamilla Swart, and Daneel van Lill
17:00 Closing
COLLOQUIUM SPEAKERS
Arranged in alphabetical order by first name
Ms Adrienne Harris, Director: Harvest Tourism; Director of Johannesburg Tourism Company; Founder Member Fair Trade in Tourism, Johannesburg, South Africa
Mr Andre Mynhardt, Head: Commercial Unit, School of Tourism and Hospitality, University of Johannesburg, Johannesburg, South Africa
Professor Bernd Süssmuth, Department of Economics, University of Bamberg, Germany
Mr Brendon Knott, Lecturer: Sport Management Department, Cape Peninsula University of Technology, Cape Town, South Africa
Professor Brijesh Thapa, Center for Tourism Research and Development, Department of Tourism, Recreation and Sport Management, University of Florida, USA
Professor Daneel van Lill, Director: School of Tourism and Hospitality, University of Johannesburg, South Africa
Mr Dion Chain, Master’s student: Centre for Tourism Research in Africa (CETRA), Cape Peninsula University of Technology (CPUT), Cape Town, South Africa
Professor Douglas Michele Turco, Executive Director: International Sport Tourism Research Co-Laboratory, Drexel University, Philadelphia, USA
Professor Ernie Heath, Head: Department of Tourism Management, University of Pretoria, South Africa
Ms Gillian Saunders, Principal Consultant Grant Thornton, Johannesburg, South Africa
Mr Greg Clark, Chairman of the OECD LEED Forum on Development Agencies and Investment Strategies
Professor Heather Gibson, Centre for Tourism Research and Development, Department of Tourism, Recreation and Sport Management, University of Florida, Florida, USA
Ms Ilana Otto, Masters student: Department of Tourism Management, University of Pretoria, South Africa
Ms Jacqueline Asheeke, Chairperson: Federation of Namibian Tourism Associations, Windhoek, Namibia
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Mr James Seymour, General Manager: Tourism KwaZulu-Natal Division for Information and Knowledge Management, Durban, South Africa
Ms Jennifer Seif, Executive Director: Fair Trade in Tourism South Africa (FTTSA), Johannesburg, South Africa
Mr Johan Fourie, Lecturer: Department of Economics, University of Stellenbosch, Stellenbosch, South Africa
Professor Kamilla Swart, Director: Centre for Tourism Research in Africa (CETRA), Cape Peninsula University of Technology (CPUT), Cape Town, South Africa
Ms Kate Finlay, Research Assistant at Fair Trade in Tourism South Africa (FTTSA), Johannesburg, South Africa
Professor Kiki Kaplanidou, Center for Tourism Research and Development, Department of Tourism, Recreation and Sport Management, University of Florida, USA
Professor Leo Jago, Acting Director, Christel DeHaan Tourism and Travel Research Institute, University of Nottingham, UK
Dr Malte Heine, Consultant: Economic Policy Department, Hamburg Chamber of Commerce, Hamburg, Germany
Ms Maria Santana-Gallego, Department of Economics, La Laguna University, Spain
Ms Modjadji Alidia Seabi, Specialist Researcher: Chief Directorate: Governance Monitoring, Pretoria, South Africa
Mr Mthobisi Mkhize, CEO: Umvithi Youth Development Consultants, Pietermaritzburg, South Africa
Dr Nerine Bresler, Academic Head: Tourism Management, School of Tourism and Hospitality, University of Johannesburg, Johannesburg, South Africa
Professor Norbert Kerstin, Department of Political Science, University of Stellenbosch, Stellenbosch, South Africa
Professor Robert Baade, President: International Association of Sports Economists; Albert Blake Dick Professor of Economics at Lake Forest College, Lake Forest, Illinois, USA
Mr Serkan Berber, Lecturer: Anadolu University, Turkey
Ms Tania Steyn, Masters student: Department of Tourism Management, University of Pretoria, South Africa
Ms Tembi Maloney Tichaawa, Master’s student: Centre for Tourism Research in Africa (CETRA), Cape Peninsula University of Technology (CPUT) , Cape Town, South Africa
Professor Urmilla Bob, Department of Geography, School of Environmental Science, University of KwaZulu-Natal
Professor Virginia Tilley, Chief Research Specialist and Coordinator: HSRC Tourism Unit, Democracy & Governance Programme of the Human Sciences Research Council of South Africa, Cape Town, South Africa
Mr Wayne Tifflin, Tourism Researcher: Tourism KwaZulu-Natal Division for Information and Knowledge Management, Durban, South Africa
Professor Wolfgang Maennig, Chair of Economic Policy and Professor: Department of Business and Economics, Hamburg University, Germany
UNWTO/South Africa International Summit on Tourism, Sport and Mega-events
-Winning together-
Johannesburg, 24–26 February 2010
AS AT 10 FEBRUARY 2010
WEDNESDAY 24 FEBRUARY 2010
08:30–18:00
PRE-SUMMIT RESEARCH COLLOQUIUM ON MEGA-EVENT SUSTAINABILITY – co-hosted by the School of Tourism and Hospitality, Faculty of Management, University of Johannesburg, and the Christel DeHaan Tourism and Travel Research Institute, Nottingham University
08:00–18:30 SUMMIT REGISTRATION
19:00–22:00
DINNER – “Africa and the world celebrate 2010”, in conjunction with Meetings Africa (South African Tourism)
Minister Marthinus van Schalkwyk to welcome guests
Goodwill message from Archbishop Desmond Tutu, Nobel laureate
Mr Danny Jordaan, CEO: 2010 FIFA World Cup™ Local Organising Committee, South Africa
Mr Jérôme Valcke, Secretary General of FIFA
Audiovisual presentation on the 2010 FIFA World Cup™
Entertainment by Gloria Bosman
THURSDAY 25 FEBRUARY 2010
08:30–09:30 REGISTRATION AND REFRESHMENTS
10:00–10:45
OFFICIAL OPENING Chair – Minister Marthinus van Schalkwyk Speakers:
Welcome address: Mr Marthinus van Schalkwyk, Minister of Tourism, South Africa
Opening remarks by Mr Taleb Rifai, Secretary General, United Nations World Tourism Organization (UNWTO)
Opening remarks by Mr Gert Oosthuizen, Deputy Minister of Sport and Recreation, South Africa
Keynote address: South African President Jacob Zuma
10:45–12:00
PLENARY 1 – THE IMPORTANCE OF MEGA-EVENTS IN RELATION TO THE MILLENNIUM DEVELOPMENT GOALS Moderator – Ms Anitha Soni, Chairperson: International Marketing Council
Prof Ian Goldin, Director: James Martin 21st Century School, University of Oxford
Ms Kumari Selja, Minister of Tourism, India
Mr Liu Kezhi, Director-General of Marketing and International
Cooperation, China National Tourism Administration
Mr Greg Clark, Chairman: Organisation for Economic Cooperation and
Development (OECD) Programme Chair of the Local Economic and
Employment Development (LEED) Forum on Development Agencies
and Investment Strategies
Mr George Dragnich, Executive Director: International Labour Organisation (ILO)
Mr Theodore Oben, Chief: Sport and the Environment Unit, United Nations Environment Programme (UNEP)
Plenary discussion
12:00–13:30
PLENARY 2 – THE ECONOMIC AND SOCIAL IMPACTS OF MEGA-EVENTS: INTERNATIONAL CASE STUDIES Moderator – Prof. Geoffrey Lipman, Special Advisor to the Secretary General of the United Nations World Tourism Organization (UNWTO)
Mr Jean-Claude Baumgarten, President and Chief Executive Officer (CEO): World Travel and Tourism Council
Mr Martin Ferguson, Minister for Resources, Energy and Tourism, Australia (tbc)
Mr. Carlos Silva, National Secretary of Tourism Policies, Brazil
Mr Charm Lee, President: Korea Tourism Organisation
Mr Rajiv Kapoor, Visa Inc.
Mr Geoff Buckley, Director, New Earth Tourism Pty Ltd and Sydney Urban Adventures
Prof Robert Baade, President: International Association of Sports Economists, Chicago
Plenary discussion
Lunch 13:30–15:00
Ministerial lunch chaired by Mr Taleb Rifai, Secretary General, UNWTO
Other delegates: Lunch and visit to Meetings Africa exhibition
15:00–17:00
PLENARY 3 – BEYOND ECONOMICS Moderator - Mr Márcio Favilla, Executive Director, United Nations World Tourism Organization (UNWTO)
Mr Jero Wacik, Minister of Culture and Tourism, Indonesia
Dr Dawie de Villiers, Chairperson, UNWTO Ethics Committee
Dr Sasithara Pichaichannarong, Permanent Secretary, Ministry of Tourism and Sport, Thailand
Prof Bernd Süssmuth, Department of Economics, University of Erlangen-Nuremberg
Prof Leo Jago, Nottingham University
Prof Geoffrey Lipman, Special Advisor to the Secretary General of the United Nations World Tourism Organization (UNWTO)
Prof Kamilla Swart, Centre for Tourism Research in Africa, Cape Peninsula University of Technology
Plenary discussion
FRIDAY 26 FEBRUARY 2010
08:30–10:30
PLENARY 4a – TOWARDS A FRAMEWORK THAT MAXIMISES THE BENEFITS OF HOSTING MEGA-EVENTS Moderator – Mr Jabu Mabuza, Chairperson of South African Tourism MEDIA, MARKETING AND NATION BRANDING
Mr Christopher Rodrigues, Chairman, VisitBritain
Ms Roshene Singh, Chief Marketing Officer, South African Tourism
Ms Anita Mendiratta, CNN TASK
Mr Gavin Tollman, Joint CEO: The Travel Corporation
Mr Andrew Pozniak, Google
Mr Frank McCosker, Managing Director Global Strategic Accounts, Microsoft Corporation
Plenary discussion
10:30–11:00
Tea/coffee
11:00–12:30
PLENARY 4b – TOWARDS A FRAMEWORK THAT MAXIMISES THE BENEFITS OF HOSTING MEGA-EVENTS Moderator – Mr Kim Norgaard, CNN BUSINESS, SPONSORSHIP, AIRLIFT AND REGIONAL INTEGRATION
Dr James Dawos Mamit, Deputy Minister of Tourism, Malaysia
Mr Chris Smyth, Acting CEO, South African Airways (SAA)
Mr David Sidenberg, Director, Sponsor Value Research Services and Head of Strategic Consulting and Rights Structuring, BMI Sport Info.
Prof Douglas Turco, Drexel University, Philadelphia
Mr Nico Bezuidenhout, CEO, Mango airlines
Mr Francis Mfune, Executive Director, Regional Tourism Organisation of Southern Africa (RETOSA)
Plenary discussion
12:30–13:00
CLOSING – BRINGING IT ALL TOGETHER AND CHARTING THE WAY FORWARD Chair – Mr Vivian Patrick Petersen, Director General, Department of Sport and Recreation South Africa
Summary of research colloquium: Prof Daneel van Lill
Ms Tokozile Xasa, Deputy-Minister of Tourism, South Africa
Mr Gert Oosthuizen, Deputy Minister of Sport and Recreation, South Africa
Mr Taleb Rifai, Secretary General, United Nations World Tourism Organization (UNWTO)