International Business Diplomacy

INTERNATIONAL BUSINESS INTERNATIONAL BUSINESS DIPLOMACYDIPLOMACY

Submitted bySubmitted by

Miss. Sangeetha Miss. Sangeetha RamakrishnanRamakrishnan

Lecturer – Lecturer – Management Management DepartmentDepartment

PSG College CASPSG College CASCoimbatore.Coimbatore.

INTERNATIONAL BUSINESS INTERNATIONAL BUSINESS DIPLOMACYDIPLOMACY

Art of relationship management Art of relationship management Acquired skill to compromise and Acquired skill to compromise and

integrate one’s goals with other integrate one’s goals with other people’s goals people’s goals

Building commercial and professional Building commercial and professional relationship which business people relationship which business people use to attain business objectivesuse to attain business objectives

KEY ASPECTSKEY ASPECTS

STRATEGIC STRATEGIC PERSPECTIVESPERSPECTIVES

GENERAL APPLICATIONGENERAL APPLICATION SPECIFIC APPLICATIONSPECIFIC APPLICATION BUSINESS DIPLOMACY BUSINESS DIPLOMACY

OF AUDITOF AUDIT

STRATEGIC PERSPECTIVESSTRATEGIC PERSPECTIVES

Generally, Business relationships are Generally, Business relationships are based on different interests and based on different interests and perceptions of participants in the perceptions of participants in the international business process.international business process.

->Government perspective->Government perspective ->Business perspective ->Business perspective

NEGOTIATION

Negotiation in business in general application Negotiation in business in general application is corporate tug of war games. It has all the is corporate tug of war games. It has all the elements of a psychological and commercial elements of a psychological and commercial warfare of individual and corporate interests. It warfare of individual and corporate interests. It is the final test of business diplomatic skills. It is the final test of business diplomatic skills. It is the final test of business diplomatic skills. is the final test of business diplomatic skills. ..( Ground works has to be done before ( Ground works has to be done before Negotiation).Negotiation).

• OpeningOpening• OpeningOpening• ResistanceResistance• Come backCome back• BargainingBargaining• AgreementAgreement

Segmented Business DiplomacySegmented Business Diplomacy

It is a deliberate, planned and It is a deliberate, planned and sustained effort to engineer and sustained effort to engineer and maintain mutual understanding maintain mutual understanding between an organization and its between an organization and its interacting groupsinteracting groups

Change Change CreateCreateReinforceReinforceCorrectCorrect

CommunicationCommunication

CommunicationCommunication

Communication Diplomacy is an art Communication Diplomacy is an art of fostering mutual trust and of fostering mutual trust and goodwill to serve an organisation. goodwill to serve an organisation. Inorder to systematically formulate a Inorder to systematically formulate a corporate communication plan, it is corporate communication plan, it is important to examine all segments.important to examine all segments.

Why, what, how, when whoWhy, what, how, when who7C’s of communication7C’s of communication

SPECIFIC APPLICATIONSSPECIFIC APPLICATIONS

Issue ManagementIssue ManagementEvent ManagementEvent ManagementEngineering ConsentEngineering ConsentAdded value marketing supportAdded value marketing supportCorporate Image BuildingCorporate Image Building

LobbyingLobbying

Lobbying is mananaging relations with Lobbying is mananaging relations with selected groups, usually political and selected groups, usually political and administrate, more intensely about the administrate, more intensely about the policies and programmes of an policies and programmes of an organization or industry so as to win and organization or industry so as to win and ensure their support at various forums.ensure their support at various forums.Just as secret bank accounts political Just as secret bank accounts political lobbying and political sponsorship is lobbying and political sponsorship is legal and respected business game in legal and respected business game in most countries. most countries.

BUSINESS DIPLOMACY BUSINESS DIPLOMACY AUDITAUDIT

Periodically reaction to the Periodically reaction to the communicated messages communicated messages

should be critically evaluatedshould be critically evaluated

CONCLUSIONCONCLUSION

CONCLUSIONCONCLUSION

International business diplomacy is International business diplomacy is an indispensable instrument forf an indispensable instrument forf negotiating through the stormy negotiating through the stormy waters of global commercial waters of global commercial relationships and emsiromg the relationships and emsiromg the successful implementation of corss-successful implementation of corss-broder business ventures.broder business ventures.