International Brands Ltd. Group Overview 2011. Agenda Group History & Overview Group History Group Companies Group Sales Revenue JV Agreements IBL at.

International Brands Ltd.

Group Overview 2011

Agenda

Group History & Overview Group History

Group Companies

Group Sales Revenue

JV Agreements

IBL at Present Business Categories

Key Accounts

Infrastructure & Reach

Channel Strategy

National Distributor Analysis Competitive Advantage

International Brands (Pvt.) Limited © 2011 | Corporate Overview

Group History

1887 - United Distributors Limited (UDL) Formed Distributors for WD & HO Wills Cigarettes Indian subcontinent

1947 - UDL Moved to Karachi

1947 to 1990 - Major Business Growth & Development Unilever Pakistan Novartis

British American Tobacco RJR Nabisco

Bristol Myers Squibb Dow Chemicals

GlaxoSmithKline New Zealand Dairy Board

1991 - International Brands (Pvt.) Limited (IBL) Formed

International Brands (Pvt.) Limited © 2011 | Corporate Overview

IBL Group Companies

International Brands Distribution - Urban & Rural

UDL Pakistan Distribution - Agro Chemicals

United Brands Distribution - J&J

International Knitwear Textile Manufacturing & Export

THE IBL GROUP

SEARLE Pakistan Pharmaceuticals

IBL Healthcare Non-Pharmaceutical Healthcare

International Franchises Food Franchising - Dunkin’ Donuts

Habitt UDL ModarabahRetail - Home Store Financial Services

International Brands (Pvt.) Limited © 2011 | Corporate Overview

IBL Today

Group Business Categories

Confectionery & Foods Lubricants

Personal Care & Baby Care Agro Chemicals

Home Care Seeds

Pharmaceuticals Telecommunication

Healthcare & Nutritionals Financial Services

Infant Formulas Home Stores

Hospital Products Food Franchising

Lighting

International Brands (Pvt.) Limited © 2011 | Corporate Overview

Infrastructure & Reach

Head Office Professional Functional Teams

Field 40 distribution offices

500 cities, towns and villages covered

1200+ quality sales force

80,000+ retail stores in regular coverage

Technology Distribution offices online connectivity

Automated order taking and reporting

International Brands (Pvt.) Limited © 2011 | Corporate Overview

Nationwide Branches

S.NO REGION BRANCH / SUB-BRANCH

1 KARACHI KARACHI - 2

2 HYDERABAD HYDERABAD

3 HYDERABAD MIR PUR KHAS

4 HYDERABAD NAWABSHAH

5 SUKKUR SUKKUR

6 SUKKUR JACOABAD

7 SUKKUR LARKANA

8 QUETTA QUETTA

9 BAHAWALPUR BAHAWALPUR

10 BAHAWALPUR BAHAWALNAGAR

11 BAHAWALPUR RAHEEM YAR KHAN

12 MULTAN MULTAN

13 MULTAN D. G. KHAN

14 MULTAN KHANEWAL

15 MULTAN MUZAFFARGARH

16 MULTAN VEHARI

S.NO REGION BRANCH / SUB-BRANCH

17 LAHORE LAHORE

18 LAHORE KASUR

19 LAHORE OKARA

20 LAHORE SAHIWAL

21 LAHORE SHEIKHUPURA

22 FAISALABAD FAISALABAD

23 FAISALABAD JHANG

24 SARGODHA SARGODAHA

25 SARGODHA MIANWALI

26 GUJRANWALA GUJRANWALA

27 GUJRANWALA GUJRAT

28 SIALKOT SIALKOT

29 ISLAMABAD ISLAMABAD

30 ISLAMABAD ABBOTABAD

31 ISLAMABAD ATTOCK

32 ISLAMABAD JEHLUM

Nationwide Branches

S.NO REGIONBRANCH / SUB-

BRANCH

33 PESHAWAR PESHAWAR

34 PESHAWAR BANNU

35 PESHAWAR D. I. KHAN

36 PESHAWAR MARDAN

37 PESHAWAR MINGORA

38 PESHAWAR NOWSHERA

39 PESHAWAR TIMERGARRHA

Branch - Main Cities

Sub-Branch

Warehousing

Channel Strategy

Maximize reach in every segment Conventional Retail

Modern Retail

Electrical Retail

Wholesale

Institutional Sales

Rural areas

International Brands (Pvt.) Limited © 2011 | Corporate Overview

Distributor Analysis

Nationwide Distribution

National Distributor Advantages

Partner of business vs. customer

Ease of operation

Ease of communication

Speed to market

Price stability

Quality control HR - Hiring and development

Data management and reporting

International Brands (Pvt.) Limited © 2011 | Corporate Overview

IBL Services

Connectivity for MIS

Integration of IBL sales system with principal’s ERP

MIS Reports Customer wise sales

Channel wise sales report

Booker reports

Inventory by location

Discount management

Claims management

Order execution analysis

International Brands (Pvt.) Limited © 2011 | Corporate Overview * Under development

• Market Development• Marketing & Promotion• Aligning business objectives between principle and

IBL• Key parameters tracking and reporting to Principle

(coverage, distribution, visibility, etc) (direct system access also available)

Business Management

• In-Store Promotions• Merchandising Drives• Hanger Deployment• Shelf Dispenser Placement• Customer Loyalty Programs• Customer Trend Analysis – across business

lines*

Consumer Strength

• Branch Administration• Warehouse Management• Product Supply• Cash Management• Accounts

1. Distribution (calculated & shared by all businesses)

Why IBL?

Experience of 120+ years

Unmatched reach in nationwide distribution Bases in 45 cities (covering 500+ cities & towns)

Covering 50,000+ stores directly across Pakistan

Distribution strengths Experience

Infrastructure

Coverage

People

International Brands (Pvt.) Limited © 2011 | Corporate Overview

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