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International Balkan and Near Eastern Social Sciences Conference Series

IBANESS Conference Series-Plovdiv/BULGARIA

March 12-13, 2016

University of Agribusiness and Rural Development Plovdiv/BULGARIA

PROCEEDINGS Editors Prof.Dr. Dimitar Kirilov DIMITROV Prof.Dr. Rasim YILMAZ Prof.Dr. Günther LOSCHNIGG

2016

IBANESS Conference Series – Plovdiv / Bulgaria IBANESS Konferans Serisi – Plovdiv / Bulgaristan

March 12-13, 2016 12-13 Mart 2016

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Cataloging-In-Publication Data Proceedings of International Balkan and Near Eastern Social Sciences Conference Series. Plovdiv/Bulgaria, 12-13 March 2016/ ed. Dimtar Kirilov DIMITROV, Rasim YILMAZ, Günther LOSCHNIGG. ISBN 978-619-203-023-0 First Printed: May-2016 University of Agribusiness and Rural Development Plovdiv/BULGARIA

IBANESS Conference Series – Plovdiv / Bulgaria IBANESS Konferans Serisi – Plovdiv / Bulgaristan

March 12-13, 2016 12-13 Mart 2016

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FOREWORD

International Balkan and Near Eastern Conference Series brings together many distinguished social and behavioral science researchers from all over the world. Participants find opportunities for presenting new research, exchanging information, and discussing current issues. We are delighted and honored to host the IBANESS Conference Series in Plovdiv/BULGARIA at the University of Agribusiness and Rural Development. Presented papers have been selected from submitted papers by the referees. Sincere thanks to those all who have submitted papers. We hope that through exchange of the presented researches and experiences, the Conference will enhance communication and dissemination of knowledge in Balkan and Near Eastern Countries. The Organization Committee 13 March, 2016

IBANESS Conference Series – Plovdiv / Bulgaria IBANESS Konferans Serisi – Plovdiv / Bulgaristan

March 12-13, 2016 12-13 Mart 2016

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Organization Committee CO-PRESIDENTS

Prof.Dr. Eng. Dimitar Kirilov Dimitrov, University of Agribusiness and Rural Development

Prof.Dr. Rasim Yılmaz, Namık Kemal University SCIENTIFIC COMMITTEE

Prof.Dr. Ahmet KUBAŞ, Namık Kemal University

Prof.Dr. Alpay HEKİMLER, Namık Kemal University

Prof.Dr. Annamalia M. Sakkthivel, Sur University College

Prof.Dr. Gerhard RING, TU Bergakademie Freiberg

Prof.Dr. Günther LOSCHNIGG, University of Graz

Prof.Dr.Herbert Reginbogin, Touro College

Prof.Dr. Kemal YILDIRIM, Anadolu University

Prof.Dr. Letlhokwa George MPEDI, University of Johannesburg

Prof.Dr. Martha Starr, American University Washington D.C.

Prof.Dr. Mariana Ivanova, University of Agribusiness and Rural Development

Prof.Dr. Mi Jung PARK, Freie Universitat Berlin

Prof.Dr. Nadka KOSTADINOVA, Trakia University

Prof.Dr. Otto KAUFMANN, Max Planck Institut München

Assoc. Prof. Dr. Petar Petrov, University of Agribusiness and Rural Development

Prof.Dr. Thomas Paul, University of South Pacific

Prof.Dr. Todor RADEV, International University College

Prof.Dr. Todorka ATANASSOVA-KALAYDZIEVA, Trakia University

Assoc. Prof. Dr. Veneta GAYDARDZHIEVA, Trakia University REFEREES

Prof.Dr. Ahmet KUBAŞ, Namık Kemal University

Prof.Dr. Alpay HEKİMLER, Namık Kemal University

Prof.Dr. Annamalia M. SAKKTHIVEL, Sur University College

Prof.Dr. Günther LOSCHNIGG, University of Graz

Prof.Dr. Kemal YILDIRIM, Anadolu University

Prof.Dr. Mariana IVANOVA, University of Agribusiness and Rural Development

IBANESS Conference Series – Plovdiv / Bulgaria IBANESS Konferans Serisi – Plovdiv / Bulgaristan

March 12-13, 2016 12-13 Mart 2016

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SESSION CHAIRS

Ahmet MENTEŞ

Bisser KRASTEV

Dilek ALTAŞ

Füsun ÖZERDEM

Georgi GEORGIEV

Georgi GLUHCHOV

Hasan Engin DURAN

Konstantin TSVETKOV

Lyuben HRISTOV

M.Ömer AZABAĞAOĞLU

Mariana IVANOVA

Nayden NENKOV

Pavlina DIMITROVA

Rasim YILMAZ

Sevdalina DIMITROVA

Sibel TAN

Vyara SLAVYANSKA

IBANESS Conference Series – Plovdiv / Bulgaria IBANESS Konferans Serisi – Plovdiv / Bulgaristan

March 12-13, 2016 12-13 Mart 2016

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CONTENTS E-Learning Course for Good Organic Retailing Practice ........................................................................ 17

Mariana Ivanova ...................................................................................................................................... 17 Social Effects of an "Exit" of The Economic Crisis ................................................................................. 22

Evgeniy Stoyanov ..................................................................................................................................... 22 The Agricultural Policies Applied For Wheat In Turkey ......................................................................... 27

Sema Konyalı ........................................................................................................................................... 27 Contributions of Organic Agriculture to The Turkish Economy ............................................................. 37

Tuğçe Kızıltuğ, Halil Fidan ........................................................................................................................ 37 Family Farming In Terms Of Sustainable Food Supply And Evaluation Of The Present Situation In Turkey.................................................................................................................................................. 46

Nevin Demirbaş, Özge Can Niyaz, Yeliz Merve Apaydın .......................................................................... 46 Determination of Variables Effective on The Opinion of Milk Producers About Ensuring Food Security in Milk: A Case Study Of Tr22 South Marmara Region ......................................................................... 52

Özge Can Niyaz, İsmail Hakkı İnan ............................................................................................................ 52 Mission and Vision of the Organization and Their Relations with Corporate Social Responsibility ....... 59

Sevdalina Dimitrova, Elitsa Petrova ......................................................................................................... 59 Rural Food Tourism .............................................................................................................................. 64

Zlatka Grigorova, Ivanka Shopova, Stefka Timareva ................................................................................ 64 Best-Worst Analysis of Fish Purchase Behavior in Tekirdag ................................................................. 71

M.Ömer Azabağaoğlu, Derya İlkay Abdikoğlu, Gökhan Unakıtan ........................................................... 71 International Competitiveness Analysis of Hazelnut Export in Turkey ................................................. 78

Derya İlkay Abdikoğlu, Gökhan Unakıtan ................................................................................................ 78 Problems of Employment and Unemployment in Bulgaria: Is Sustainable Development Possible? ..... 83

Ekaterina Arabska .................................................................................................................................... 83 Factors Affecting Consumers’ Purchase Intention of Green Products ................................................... 97

Emel Yıldız ................................................................................................................................................ 97 The Effects of Organizational Citizenship Behaviour on Perceived Performance: A Research on Airlines ........... 109

Seçil Ulufer ............................................................................................................................................. 109 Analysis of Problems Faced by Manufacturing Firms in Production Process: The Case of Tekirdağ .... 114

Ahmet KUBAŞ, Dilek ALTAŞ, Fulya ATAK ................................................................................................ 114 An Innovate and Proven and Proven-To-Be Effective Approach in The Educational Process in Primary Schools With Help of It Technologies ................................................................................................. 121

Konstantin Stoychev Tsvetkov, Teodor Georgiev .................................................................................. 121 Legal Position of Part-Time Working University Students .................................................................. 126

Teoman Akpınar, Nazlı Çağıl Küçükgöksel ............................................................................................. 126 The European Union’s Black Sea Policy And Regionalism ................................................................... 133

Füsun Özerdem ...................................................................................................................................... 133 The Relationship Between Import and Economic Growth in Turkey: Granger Causality Test ............. 146

Elif Meryem Yurdakul ............................................................................................................................ 146 Macro-Financial Risks in the Euro Area after the 2008-2009 Global Financial Crisis ........................... 152

Mustafa Unver, Mustafa Yilmaz ............................................................................................................ 152 European Practices to Reduce Work Accidents in the Agricultural Sector of Bulgaria ........................ 164

Nataliya Stoyanova ............................................................................................................................... 164 The Accounting Analysis as a Function of Accountability ................................................................... 172

Pavlina Dimitrova ................................................................................................................................... 172

IBANESS Conference Series – Plovdiv / Bulgaria IBANESS Konferans Serisi – Plovdiv / Bulgaristan

March 12-13, 2016 12-13 Mart 2016

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Examination of the Developments in the Tobacco Sector in Turkey ................................................... 178 Duran Güler, Nevin Demirbaş ................................................................................................................ 178

Establishment and Organization of a Control System - The Key To The Organizational Effectiveness 186 Evgeniy Stoyanov ................................................................................................................................... 186

Supply Chain Management in Public Hospitals and Purchase Order Management Process ................ 191 Yasemin Çabuk....................................................................................................................................... 191

The Role of Cooperative Organizations in the Development of Ecotourism ....................................... 210 Çağdaş İnan, Harun Hurma .................................................................................................................... 210

A Study on Cooperative Relationship and Social Interaction with Other Disciplines .......................... 214 Bengü Everest, Sibel Tan........................................................................................................................ 214

Bulgarian Experience in Improving Effectiveness of Activities in Public Employment Services ........... 220 Ekaterina Arabska .................................................................................................................................. 220

Career Management and Investigation of Factors Causing Entropy in Modern Organizations ........... 240 Bekir Değirmenci, Sibel Değirmenci ....................................................................................................... 240

The Relationship between Foreign Direct Investment and Employment: The Case of Balkan Countries ............ 258 Nuri Baltacı, Bilal Kargı, Gülçin H. Beken, Zekai Özdemir ...................................................................... 258

Repairs in the Agricultural Sector of Bulgaria ..................................................................................... 268 Nataliya Stoyanova ................................................................................................................................ 268

Increasing E-Trust in E-Government Services: A Case Study on The Users of Internet Tax Office ....... 275 Salih Yıldız, Mehmet Hanefi Topal ......................................................................................................... 275

Ethics in Politics: Political Virtues of Citizens and Politicians .............................................................. 288 Nihat Yılmaz, Metin Aksoy ..................................................................................................................... 288

Analysis of Logistic Activities of Martaş Port in Marmara Ereğlisi ...................................................... 292 Mustafa Çebi, Selin Bahar ...................................................................................................................... 292

Local Media Reflections of Daily Life in Adana Under Government of Democrat Party ...................... 301 Gülten Madendağ, Tuncay Bilecen ........................................................................................................ 301

Kuzey Saroz Körfezi’nin Kırsal Turizm Potansiyelinin Belirlenmesi ..................................................... 314 Nursel Türksoy, Ahmet Kubaş ................................................................................................................ 314

Determination of Rural Tourism Potential of the Northern Gulf of Saros ........................................... 314 Opportunities for cultural exchange between the countries of Southeastern Europe (following the example of Bulgaria and Turkey) ....................................................................................................... 321

Lyuben Hristov ....................................................................................................................................... 321 The Future of The Security Sector Economy in Turkey ....................................................................... 329

Oğuz Kaymakçı, Yılmaz Özdemir ............................................................................................................ 329 Project Management for Students From University of Agribusiness and Rural Development and Software for Its Application ............................................................................................................... 340

Konstantin Stoychev Tsvetkov ............................................................................................................... 340 Social Activity of Human Factor for Security and Defence .................................................................. 347

Sevdalina Dimitrova ............................................................................................................................... 347 Commercial Ships Used in Transportation Network And Cobweb-Prices Fluctuations The Case of Turkey................................................................................................................................................ 353

Yusuf Ziya Şipal ...................................................................................................................................... 353 Use of Accountıng Software Packages in Management Accountıng: A Comperative Study ................ 359

Şule Erkuş, S. Ahmet Menteş ................................................................................................................. 359 Problems of Women in Working Life ................................................................................................. 367

Mehmet Çıtak, Nazlı Çağıl Küçükgöksel, Teoman Akpınar..................................................................... 367

IBANESS Conference Series – Plovdiv / Bulgaria IBANESS Konferans Serisi – Plovdiv / Bulgaristan

March 12-13, 2016 12-13 Mart 2016

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Productivity Effects of Privatization: Panel Study Evidence from Balkan Countries ............................ 370 Rasim Yılmaz, Julide Yalcinkaya Koyuncu .............................................................................................. 370

Certificates of Deposit – The Uknown Instrument of The Money Market in Bulgaria ......................... 378 Mariana Assenova-Velikova .................................................................................................................. 378

Active Social Policies - Insights in Developing a Functioning Labor Market ........................................ 389 Ekaterina Arabska .................................................................................................................................. 389

Turkey - Bulgaria Economic Relations and Future Projections ............................................................ 407 Oğuz Kaymakçı, Ahmet Aktuna.............................................................................................................. 407

Turkey's New Role in Global Economy ............................................................................................... 418 Oğuz Kaymakçı, Şeyda Dağlı .................................................................................................................. 418

Determination of the Need for Re-Organization in Businesses: An Experimental Study on Large-Scale Businesses Operating in Tekirdag ...................................................................................................... 427

Muharrem Bakkal, Süreyya Bakkal, Hakan Kılcı, Şükran Yazkan ............................................................ 427 Youth Unemployment: Macroeconomic Causes, Consequences And Determinants .......................... 436

Hasan Engin Duran ................................................................................................................................ 436 Current Developments in Human Resources Management: Talent Management .............................. 447

Bekir Değirmenci, Sibel Değirmenci ...................................................................................................... 447 Modern Information Technologies As An Opportunity For Development And Integration Of Innovative Small And Medium Enterprises In Clusters ........................................................................................ 463

Mariana Petrova, Nedko Minchev, Yuriy Dyachenko ............................................................................ 463 The Impact of Privatization on Employment Level: Panel Study Evidence from Transition Countries. 470

Rasim Yılmaz, Julide Yalcinkaya Koyuncu .............................................................................................. 470 The Modern Universities as a Regional Development Factor ............................................................. 475

Vihra Dimitrova ...................................................................................................................................... 475 Multinational Companies in Globalization Process and Economic Dimensions of This Process .......... 483

Oğuz Kaymakçı, Sevinç Onğan .............................................................................................................. 483 Dynamics Of Bank Transactions Of Money And Currency Markets In Bulgaria In Recent Years .......... 491

Biser Krastev .......................................................................................................................................... 491 Exploring Factors Affecting The Adoption of Mobile Commerce: An Application To Tr90 .................. 497

Salih Yıldız .............................................................................................................................................. 497 A Research about Labor Force Participation Rate and Growth Data .................................................. 511

Bilal Kargı, Nuri Baltacı ........................................................................................................................... 511 Elaboration of The Human Resource Management as a Development Strategy for Bulgarian Agricultural Firms .............................................................................................................................. 520

Vyara Slavyanska, Jose Ramon Reyes .................................................................................................... 520 Vision Change and Foreign Supports in Turkey's Foreign Policy ......................................................... 525

Kadir Sancak, Nihat Yılmaz .................................................................................................................... 525 Firm Efficiency Measurement for Various Technology Groups ........................................................... 536

Altuğ Özden, Murat Cankurt .................................................................................................................. 536 Models and Algorithms in The Field of Artificial Intelligence in University Research Projects ............ 542

Nayden Nenkov ..................................................................................................................................... 542 Health and Restorative Effects of Turkish Parks: An Exploratory Study .............................................. 545

Abdullah Akpınar, Murat Cankurt .......................................................................................................... 545 Aspects of The Financial Position of The Bulgarian Municipalities ..................................................... 551

Rositsa Ivanova ...................................................................................................................................... 551 Contribution of The Port To The Development of The Region: Example of Tekirdağ Province............ 557

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Selin Bahar ............................................................................................................................................. 557 The Economic Future of Trade Between Turkey and Balkan Countries in 21th Century ..................... 567

Oğuz Kaymakçı, İlknur Özdemir ............................................................................................................. 567 Prospects for Olive Growing in Bulgaria ............................................................................................. 583

Elena Nikolova ....................................................................................................................................... 583 Accounting Concept Of Lease Contract .............................................................................................. 589

Stanislava Pancheva .............................................................................................................................. 589 An Algorithm for Working With Software of Project Management .................................................... 594

Georgi Ivanov Gluhchov, Svetoslava Alexandrova ................................................................................ 594 Incentives and Supports of Turkish Government for Firms Operating in Free Trade Zone .................. 601

Ahmet Yüksel ......................................................................................................................................... 601 E-Commerce Opportunities Of Food Products And The Consumer Perception ................................... 612

Deniz Çağla Turan, Yasemin Oraman ..................................................................................................... 612 Function Of Packaging And Various Forms Of Labelling Currently Presented For Foodstuffs On Turkish Consumer’s Purchase Decisions ......................................................................................................... 617

Yasemin Oraman, Deniz Çağla Turan ..................................................................................................... 617 Tekirdağ Asyaport Limanının Trakya Ekonomisine Olası Yansımalarının Değerlendirilmesi ............... 623

Aytaç Güt, Derman Küçükaltan.............................................................................................................. 623 The Effect of Trust and Security on University Students’ Mobile Payment Systems Acceptance* ...... 637

Emine Çobanoğlu, Sevi Baloğlu.............................................................................................................. 637 Türkiye’de Döviz Kur Politikaları ........................................................................................................ 653

Muharrem BAKKAL, Süreyya BAKKAL, Haluk KABA ............................................................................... 653 Gelişmekte Olan Ülkelerin Ekonomilerinde Finansal Krizleri Belirleyen Faktörlerin Makro Ekonomiye Etkileri ............................................................................................................................................... 662

Muharrem BAKKAL, Süreyya BAKKAL, Ebru SARGIN ............................................................................. 662 Kamu Açıklarının Türkiye Ekonomisi Üzerindeki Etkileri .................................................................... 669

Muharrem BAKKAL, Süreyya BAKKAL, Alper SARIYUVA2 ...................................................................... 669 Rural Development in Turkey: The Case of Kütahya........................................................................... 677

Muharrem BAKKAL, Süreyya BAKKAL, Nur YANIK ................................................................................. 677 Determination of the Need for Re-Organization in Businesses: An Experimental Study on Large-Scale Businesses Operating in Tekirdag ...................................................................................................... 685

Muharrem BAKKAL, Süreyya BAKKAL, Hakan KILCI ............................................................................... 685 A Theoretical Study on the Effects of Expert Leadership on Organization Management: Mustafa Kemal Atatürk as an Expert Leader Example of Organizing the Republic of Turkey ...................................... 693

Muharrem BAKKAL, Süreyya BAKKAL, Hakan KILCI, Nermin AKARÇAY ................................................. 693 ABSTRACTS ........................................................................................................................................ 701 Examination of Project Preparation Tendencies of the Academic Staff in Social Sciences: The Case of Faculty of Economics and Administrative Sciences of Çanakkale Province ......................................... 702

Sibel Tan, Bengü Everest........................................................................................................................ 702 A Study Regarding Family Physicians’ Holiday Purchase Decision-Making Process ............................ 703

Murat Selim Selvi, Aytaç Güt, Sevi Baloğlu, Uğuray Başargan ............................................................... 703 Best Location for Animal Feed Manifacturing Company in Izmir Province of Turkey .......................... 704

Duran Güler, Bülent Miran, Gamze Saner ............................................................................................. 704 The Impact Of Perceived Ease Of Use, Perceived Usefulness And Perceived Risk on Behavioral Intentions: A Study on Online Booking Sites ...................................................................................... 705

Volkan Özbek, Fatih Koç, Ümit Alnıaçık, Eda Kaş, Oktay Çetin .............................................................. 705

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Consumer Perceptions of Store İmage ............................................................................................... 706 Murat Selim Selvi, Sevi Baloğlu, Aytaç Güt, Göktuğ Yılmaz ................................................................... 706

Havacılık İşletmelerindeki Stajyer Öğrencilerin İş Sağlığı ve Güvenliği Algısına Yönelik Uygulama ..... 707 Savaş Selahattin ATEŞ ............................................................................................................................ 707

Evaluation of Tekirdag Province Tourism Potential With Swot Analysis ............................................. 708 Celal Demirkol, Hamide Salha ................................................................................................................ 708

Serbian Nationalism Revisited: Slobodan Milošević and the Question of Leadership......................... 709 Önder Canveren ..................................................................................................................................... 709

Türkiyede Ticari Değeri Olan Yarı Değerli Taşlar Ekonomisi Ve Geleceği ............................................ 710 Elif Baraz Gültekin .................................................................................................................................. 710

Legal Protection Of The Black Sea Coast Of Bulgaria .......................................................................... 711 Goldie Kushelieva .................................................................................................................................. 711

Türkiye’de Kadın İstihdamını Artırmaya Yönelik Politikaların Analizi ................................................. 712 Oğuz Kaymakçı, Çağlayan Erdoğan ........................................................................................................ 712

Multi-Cultural Ethnic Structure in Balkan States, Minority Rights and Bulgaria ................................. 713 Müzehher Yamaç .................................................................................................................................. 713

Challenges in University Quality Management posed by the new Bologna standards for quality assurance ........................................................................................................................................... 714

Patricia Georgieva .................................................................................................................................. 714 The Determination of The Contentment Levels of The Students in 2-Year-Undergraduate-Vocational-Higher-Schools About Their Education: Tekirdağ Sample ................................................................... 715

Hamide Salha, Hasan Cinnioğlu, Hasibe Yazıt, Tayfur Akcan ................................................................. 715 Interest Rate Risk Management Using Economic Value Sensitivity Model ......................................... 716

Georgi Petrov Georgiev ......................................................................................................................... 716 Otel Çalışanlarının Örgütsel Sessizlik Düzeylerinin Örgütsel Bağlılıklarına Etkisi: Tekirdağ’da Hizmet Veren Otel İşletmelerine Yönelik Bir Araştırma .................................................................................. 717

Hamide Salha, Hasan Cinnioğlu, Hasibe Yazıt ........................................................................................ 717 Project Solutions Models And Algorithms In Artificial Intelligence .................................................... 718

Nayden Nenkov ..................................................................................................................................... 718 İlişki Pazarlamasi Bileşenleri İle İmaj Ve Müşteri Sadakati Arasindaki İlişkilerin İncelenmesine Yönelik Bir Uygulama ..................................................................................................................................... 719

Pınar Yürük, Özgür Kayapınar ................................................................................................................ 719 Determination of Satisfaction Factors For Local Community in Sports Tourism ............................... 720

Engin Derman, Ahmet Yazar .................................................................................................................. 720

IBANESS Conference Series – Plovdiv / Bulgaria IBANESS Konferans Serisi – Plovdiv / Bulgaristan

March 12-13, 2016 12-13 Mart 2016

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The Impact Of Perceived Ease Of Use, Perceived Usefulness And Perceived Risk on Behavioral Intentions: A Study on Online Booking Sites

Volkan Özbek1 Fatih Koç2 Ümit Alnıaçık3 Eda Kaş4 Oktay Çetin5

1Balıkesir University, [email protected] 2Kocaeli University, [email protected]

3Kocaeli University, [email protected] 4Balıkesir University

5Kocaeli University, [email protected]

Abstract: This study aims to identify the impact of perceived ease of use, perceived usefulness, and perceived risk on behavioral intentions within the context of online booking sites. A field study is conducted on tourists purchasing hotel accommodation by using online booking systems. Data is collected by face to face interviews from 407 foreign tourists who booked online accommodation in 5 star hotels around Lara-Antalya region. Structural equation modeling is used for data analyses. Data analyses revealed that perceived usefulness and perceived ease of use have positive effects while perceived risk has a negative effect on behavioral intentions through online booking. Theoretical and managerial implications of the findings are discussed.

Keywords: Perceived Ease of Use, Perceived Usefulness, Perceived Risk, Online Booking, Tourism.