International and Multicultural Marketing Communication

ResearchingInternational and Multicultural

Marketing Communications JOUR 834

Edwards CampusSpring 2015

Dissertation Research Bloghttp://dissertationresearch.blogspot.com

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We need to know this:(1) The Libraries Homepage (www.lib.ku.edu)

(2) Find articles using databases

(3) How to request full text articles if we find only abstracts

(WebRetrieve)

(4) How to find e-Journals

(5) How to use the online catalog to find books and request delivery

to Edwards Campus

(6) How to use Google Scholar from the list of library databases

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http://lib.ku.edu

When you have a topic that is rather complicated and may involve several topics, try using a multidisciplinary database, like Proquest Research Library

If the search terms are too specific to get a reasonable number of good articles, try taking a term out of the range

Restrict the number of results by date.

Let’s try another database: ABI/INFORM

For Business

http://lib.ku.edu

Try: international multicultural marketing communications

Did you say: Google Scholar?

What if . . . There was no article to be found?

These articles are here BUT . . .

What we have done:

KU Libraries Homepage http://www.ku.edu

Databases and Articles: 1. Proquest Research Library 2. ABI/INFORM 3. Google Scholar

Success in finding articles and citing articles

Where are the Books?

Books are found in the Library Catalog

http://www.lib.ku.edu

E-Books

Does the Libraries have e-Journals?

Questions?