Internal Communications Essentials : Channel Effectiveness

Channel Effectiveness denise cox, Lead Communications Consultant,

Newsweaver

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400 blue-chip and FTSE 100 organizations in 97 countries use Newsweaver Internal Connect to help them inform, engage and inspire employees

denise coxLead communications consultant, NewsweaverTwitter: @denisecoxWebsite: www.newsweaver.com/internal-communications

Twitter hashtag: #icewebinar

Claire Bergin Senior Marketing Executive, NewsweaverTwitter: @Newsweaver_IC Website: www.newsweaver.com/internal-communications

Source: Newsweaver/Melcrum Emerging Trends and Use of Technology survey report 2014

Source: Newsweaver/Melcrum Emerging Trends and Use of Technology survey report 2014

Of the channels you currently used - select the 3 most effective

EmailIntranet

Social

F2F

Source: Newsweaver/Melcrum Emerging Trends and Use of Technology survey report 2014

Of the channels you currently used - select the 3 most effective

One-to-one managerial meetings

Source: Newsweaver/Melcrum Emerging Trends & Technology Survey report 2014.

Source: Newsweaver/Melcrum Emerging Trends and Use of Technology survey report 2014

The problem

Conduct an all-channel audit

Email channel audit

Governance Strategy Access to data Up to date technology Insight & measurement

Conduct an all-channel audit

Multichannel approach

Optimize channel effectiveness

1) Email2) SharePoint3) Toolkit

Email, intranet and line manager

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Email, video and podcasts

Actively encourage participation

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Email to offline employees

Email and Intranet

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Email driving intranet adoption

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Email, external and internal

Multichannel works

Why measure channel effectiveness?

Understand performanceImprove results / effectiveness Increase employee engagement performanceShare with stakeholders

Best practice for measuring

Get data on your primary channelsMeasure globally by campaign across channelsView reports by employee data / audiencesGet actionable insights

Keys to channel effectiveness

Analyze

ActCommunicate

Plan

denise coxLead communications consultant, NewsweaverTwitter: @denisecoxWebsite: www.newsweaver.com/internal-communications

Twitter hashtag: #icewebinar

Claire Bergin Senior Marketing Executive, NewsweaverTwitter: @Newsweaver_IC Website: www.newsweaver.com/internal-communications

Questions?