Internal Communication and Technology Survey 2014
Nov 15, 2014
Internal Communication and Technology Survey 2014
EMPLOYEEENGAGEMENT
Interactive Emails
SOCIALCONVERSATIONS
Interact and Engage
Employees
INSIGHT & MEASUREMENT
Understand Communication
Performance
DISTRIBUTIONTEAM
COMMUNICATION Alligned & Branded
Local Comms
EVENT REGISTRATION
Event calendaring made easy
INTERNALCONNECT
Newsweaver Internal Connect
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Some of our customers
400 blue chip and FTSE 100 organizations in 97 countries use Newsweaver Internal Connect to help them inform, engage and inspire employees.
To view the full webinar click here
To see how Newsweaver can work for you Visit
www.newsweaver.com/internal-communicationsOr contact [email protected] to book a
live demo
Panelist: denise coxLead Communications Consultant, NewsweaverWebsite: www.newsweaver.com/internal-communications
Panelist: Sona HathiHead of Content & Research, Melcrum Website: www.melcrum.com
Twitter hashtag: #nwwebinar
Panelist: Andrew BlacknellChange & Communication Consultant, Blacknell VenturesWebsite: www.blacknellventures.com
Moderator: Marie MoynihanMarketing Manager, NewsweaverWebsite: www.newsweaver.com/internal-communications
Survey• To gain a better understanding of how
internal communicators are using technology now, and over the next 12 months
• 20 questions, run in December 2013
• 500 respondents, across 12 industries
• Participants included internal communicators from: Melcrum members, Newsweaver customers, LinkedIn and other social media
Download the Survey 2014 now
Agenda The Internal Communication role
Technology and channel insight
Ability to measure and key metrics
Q&A
The Internal Communication role
1) The IC function is respected by senior leaders in my organization
2) Our IC strategy is aligned with our business strategy
3) We can measure the impact of our corporate messages
4) We are able to demonstrate the ROI for the IC function
5) The organization invests enough in IC
• Signs of maturing function • Dissatisfaction with measurement,
demonstrating ROI• Prove impact = more investment + place at
table
Key points
Technology and channel insight
The role & technology
1) We can measure the impact of our corporate messages
2) We need to minimise information overload & create personalized comms
3) Our team leads the sourcing & implementation of new communication technologies in our organization
4) We are able to communicate effectively with our unconnected workforce
5) Our team has the digital/technological skills necessary to do our jobs
6) We are responsible for communicating across an expanding employee population
7) Employees have the ability to engage in two-way dialogue with management
Channel use
1) Team / line manager briefings
2) Blogs
3) Leadership comms
4) Webcasts
5) Video
6) Internal social networking tools
7) Intranet
8) Electronic newsletters
9) Email
10) Print newsletters
Channel effectiveness
Allocation of resources to channels
(2) 50-60% always use email to send: Employee newsletters, Change comms, HR/Rewards/Pension comms, Drive events, Pulse surveys, Leadership comms … Less than 50% always use email to signpost to Intranet
(5) Challenges: Inbox clutter & email overload (89%), tracking email metrics (62%)
(3) 61% allow employees to access company content via their own devices
(1) Outlook (72%) or Lotus Notes (11%) to deploy all-employee/corporate comms
(4) ‘Email metrics’ the measurement they’d most like to have
Plans to deploy new technologies
• Digital capabilities big area of concern – get agile• What does effective look like? Which channel?• Unconnected work force still a challenge• Leadership comms, line mgmt strong channels• Technology can solve challenges • Measurement essential - investing• Email is a blind spot • There are two levels to email: 1) Good practice 2) Right technology• Take a page from Marketing
Key points
Ability to measure and key metrics
“I am satisfied with my ability to measure the effectiveness of our internal communications”
68%
Current metrics available in real time
Metrics you would like to have (open ended)
Device consumption
Main Key Performance Indicators (KPIs)
Readability of articles
• Measurement: Get ‘Mindset of Measurement’• Going forward: Dashboard scorecard with real time metrics • Now: KPIs - not just employee engagement - align with
business strategy• Emerging: Organizations expect real metrics from every
department• Future trends: Industry Benchmarks, Content Engagement
Indexes
Key points
To view the full webinar click here
To see how Newsweaver can work for you Visit
www.newsweaver.com/internal-communicationsOr contact [email protected] to book a
live demo