WELCOME BRUCE BIXLER New Features to Know About LinkedIn: An Intermediate How To Guide
May 10, 2015
WELC
OM
E
BRUCE BIXLER
New Features to Know About
LinkedIn:
An Intermediate How To Guide
Pu
rpose &
O
bje
cti
ve
Do you know about “LinkedIn
Pulse”
Hover and click on the blue LinkedIn Pulse Link
Pu
rpose &
O
bje
cti
ve
Do you know about “LinkedIn
Pulse”
Hover and click on the blue LinkedIn Pulse Link
Pu
rpose &
O
bje
cti
ve
Do you know about LinkedIn’s “Pulse”
• Home page newsfeed• Can be changed hover over LinkedIn Pulse.• This will take you to “LinkedIn Pulse” homepage• You can select industries
A. Your News sourcesB. Your “influencers” news articlesC. All “influencers” on LinkedInD. All Channels
A. Over 32 Channels to choose fromB. Share your news with othersC. Over 40 news sources to choose from
B
est
Pra
cti
ces
Did you know you can share News?
B
est
Pra
cti
ces
Did you know you can share News?
Sharing updates with connections
Three selections
1. LinkedIn + Twitter
2. LinkedIn
3. Connections
4. Profiles that are updated at least ___(Times) a week are viewed ____ (Times) more often by recruiters
Pu
rpose &
O
bje
cti
ve
LinkedIn UPDATES
Pu
rpose &
O
bje
cti
ve
LinkedIn UPDATES
Pu
rpose &
O
bje
cti
ve
LinkedIn Optimizations
What differentiates a LinkedIn profile from something like a resume is the opportunity to show your work by uploading files and adding links in your Experience and Summary sections.
Take full advantage of adding links, especially when describing the work you completed in your previous roles. This will show to employers the quality of work you did with other employers.
Your resumé is not going to attract your ideal clients.
Why? One good reason – they don’t care about you! They only care about what you may be able to help them with. This is why your profile must be client focused on LinkedIn.
B
est
Pra
cti
ces
Install URL’s
SlideShareShare ppt presentations, and video CV’sYou can view all of your connections ppt
Pu
rpose &
O
bje
cti
ve
Did you know about LinkedIn Headlines
• Your Headline should include your Unique Value Position using KEYWORDS, it is the most valuable piece of real estate on your LinkedIn profile.
• Your headline is the most heavily weighted keyword search area on your profile.
• Your Headline is the ONLY totally customizable section on your LinkedIn profile
• You headline shows up in ____actions you take on LinkedIn
• Your complete headline shows up on _______ search
Pu
rpose &
O
bje
cti
ve
LinkedIn OptimizationsMake Your Headline ShineYour LinkedIn profile headline is prime real estate for two reasons.
First, it’s the first phrase people will see about you when they click on your profile, and those first impressions are important.
Second, it’s a keyword hot spot for anyone, recruiters especially, conducting searches on LinkedIn. If you are seeking full-time work should keep three things in mind when writing headlines:
• Use your headline to communicate your value to an employer.
• Include keywords and phrases relevant to you and what you seek. This will help you appear in the right kinds of search results.
• Target your desired industries. If you have a niche, make sure your headline communicates it clearly and specifically.
Putting it all together, here’s one example: “Client-winning marketing specialist with 10 years experience in the healthcare and medical device industries”
Pu
rpose &
O
bje
cti
ve
Did you know about LinkedIn Current Position
• Current position is the second most heavily weighted keyword search area on your profile
• You must have a current title or you wont show up in search results
• Current title: (Your Specialty) at Additional Resources
• Current title: (Your Keyword) & Volunteer at Red Cross
B
est
Pra
cti
ces
Did you know about Current Job Titles
Marketing Mgr & Group Owner at (Group Name)
Marketing Manager at Self Employed Marketer
Marketing Manager at Marketing Entrepreneur
Marketing Manager at Additional Resource
Marketing Manager at Marketing Consulting
Marketing Manager at Independent Contractor
Marketing Manager at Marketing Resource
Marketing Mgr &Volunteer at Holy Family
Marketing MGR & Network Facilitator at Harper College
Marketing MGR & Group Facilitator at Job Search Circle
Marketing MGR & Accountability Leader at St. Hubert’s
Pu
rpose &
O
bje
cti
ve
LinkedIn Optimizations
Examples include:
• A presentation (PowerPoint, SlideShare or other) that won you a client
• PDFs of designs, logos, articles or other original work you created
• A link to a web article you wrote or one that mentions you and your work
• A graph or chart you presented that proved your effectiveness on a project
Pu
rpose &
O
bje
cti
ve
LinkedIn SimplyHired
Pu
rpose &
O
bje
cti
ve
LinkedIn SimplyHired
Pu
rpose &
O
bje
cti
ve
LinkedIn Outlook Connector
Here’s what you can do today to start leveraging your professional network within Outlook:1. Download the latest version of the Outlook Social Connector from Microsoft (Outlook 2003,
2007, or 2010 is required)2. Once that is installed, download the LinkedIn Outlook Connector3. Restart your Outlook and follow the instructions to connect your LinkedIn account to
OutlookAs soon as LinkedIn and Outlook are connected, Outlook will start bringing in information about your LinkedIn network. You should then start seeing profile photos and LinkedIn activity for any connection that e-mails you.
Pu
rpose &
O
bje
cti
ve
LinkedIn Rapportive
B
est
Pra
cti
ces
Did you know: Skills ENDORSEMENTScan be managed
• Skills & Expertise(Keywords)
• You can add and remove
• You can manage
• You can show or hide
B
est
Pra
cti
ces
Did you know: Skills ENDORSEMENTScan be managed
• Skills (Keywords)
B
est
Pra
cti
ces
Did you know: Join Groups
• Choose 45 groups where your target people or companies are
• Join the 5 largest HR
groups
Your Specialty – – 10 to 15 groups
HR – 5 to 10 Largest LinkedIn
Groups
B
est
Pra
cti
ces
Did you Join 45 Groups?
• Join groups to connect with others in your industry
• Join groups to send messages
• Join groups to follow others who will not connect
• Join groups to SEARCH MEMBERS!
B
est
Pra
cti
ces
Do you Member search groups?
Groups allow you to follow others in group
Groups allow visibility to millions of connections
Groups allow you to demonstrate your expertise
B
est
Pra
cti
ces
LinkedIn Group members Last Name
Check the section “People Also Viewed”
B
est
Pra
cti
ces
LinkedIn Group members Last Name
Copy Image URL Step one - copy image URL
Step two - Open Google browser for Images
Step 3 - Paste image URL into Google Image Search
B
est
Pra
cti
ces
Did you know : follow Companies
THANK YOUContact Information
http://www.linkedin.com/in/brucebixler49
@BruceBixler49
Bruce Bixler