CARPET FURNITURE RUGS BEDS LAMINATE UPHOLSTERY VINYL ACCESSORIES Upholstery Architectural style Rugs Moving forward Tuftex Stripe Carpet protection - that’s guaranteed October 2013
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EDITOR’S COMMENT
www.interiorsmonthly.co.uk 3
OFT must act on price rules
Andrew KiddEDITOR
Associated Weaver’s Tuftex Stripe:Stain Away protection.Tel: 01422 431 100
Editor: Andrew KiddT: 01273 930 029 E: [email protected] advertising (South): Tim BodenT: 01732 783 561 E: [email protected] advertising (North): Jarrod BirdT: 01565 631 397 E: [email protected], flooring, lighting and accessories advertising:Joanne PaullT: 01732 783 561 E: [email protected] sales agent: Jane DaiT: 00 86 755 8292 5229 E: [email protected]
Published by Interiors Media LimitedUnit 11, Riverside Business Centre, Riverside House,Riverlawn Road, Tonbridge, Kent TN9 1EPT: 01732 783 561 F: 01732 783 562E: [email protected] in England no. 6397722Print: Knockout Print Design by TSS DIGITAL © Interiors Media Limited ISSN 1756-2236
C A R P E T F U R N I T U R E R U G S B E D S L A M I N A T E U P H O L S T E R Y V I N Y L A C C E S S O R I E S
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It doesn’t seem that long ago that the Officeof Fair Trading overhauled the guidelines onpricing practices and here we are withanother investigation (see p6).
The OFT is concerned that shoppers arebeing rushed into buying a sofa or carpet sothey don’t miss out on the offer, and that thechains haven’t been really selling the item atthe claimed price for long enough.
The OFT is right to be doing what it ismeant to do, but the reaction from myfriends and family matched that seen in theoverwhelming majority of online comments:‘Of course the sales aren’t genuine. Doesn’teverybody know that?’
I’ve mentioned before seeing a sale posterin the window of a store, saying: ‘Must end
Monday’ but never indicating which Mondayand being on display for weeks on end. (Tobe fair, the latest one I’ve seen now says ‘ThisMonday’.)
I’m sure that none of the retailersconcerned have broken any laws: theirlawyers would have ensured that. But itseems there is little doubt that guidelineshave been bent to give the desiredimpression. All of which just makes shopperseven more cynical about what is a genuinesale offer and what is something designed toget them through the door.
Furniture Village’s statement that it is ‘fullysupportive of any initiative which ensuresthat, industry-wide, future pricing policiesand practices are fair and accurate,’ shouldspur the OFT to sort the issue out once andfor all. Otherwise hard-pressed retailers arelikely to take the view that ‘If A, B and C aredoing it, so will I.’ What odds would you givethe OFT?
Finally, the winner of the 12 monthInteriors Monthly subscription prize draw atThe Flooring Show was Mark Forsyth ofBrookside Carpets & Curtains, MarketHarborough, Leicestershire. Thanks to all ofyou who entered.
Claims that interiorsmultiple retailers have not been following therules when it comes tosales have left shoppersmore cynical.
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INSIDE THIS ISSUENEWS6 Upholstery trio sees SBI profits rise
10 Montgomery Tomlinson bought by a2e
12 John Lewis reaches £1bn online target
FEATURES20 Upholstery
A design leader, focus on leather and the latest products
28 Underlay
The latest from the sector
34 Beds and bedroom
Extended choice
38 Home entertainment
Storage solutions
39 Rugs
OCR’s inspiration from art and what’s new in the market
46 Best of British
The success of safety, expanded choice, targeting canny
shoppers, using technology and reaching consumers
54 Retail
The importance of joined-up actions
64 Review
Long Point
70 Review
The Flooring Show
REGULARS15 Opinion
16 New products
NEXT ISSUEThe Bed Show review
London Design Festival review
Where next for carpet
INTERIORS MONTHLY OCTOBER 2013
NEWS
6 Interiors Monthly October 2013
The Office of Fair Trading is to investigate
seven interiors multiple retailers after
claiming it had found evidence of price
manipulation.
The retailers are accused of inflating
prices for short periods to mislead
shoppers into believing they are getting a
bargain during sales. The OFT says just
5% of products were sold at the artificially
inflated reference price, while a
significant number were found to have
never been sold at that price .
‘OFT research has found that reference
pricing can mislead consumers into
thinking the item they have bought is of
higher value and quality,’ says Gaucho
Rasmussen, OFT director.
‘We would recommend that consumers
ask sales staff when and for how long the
reference price was used and also how
many sales they achieved at this price.
This will help them to determine whether
they are getting a good deal,’ he says.
The retailers have been asked to stop
the pricing practices and to agree legally
enforceable undertakings to stop them
being used again. They have been given
until the autumn to agree how they are
going to change their practices with the
OFT. If they fail to do so, the OFT can take
legal action, which could lead to
maximum fines of up to 30% of turnover.
In a statement Carpetright says it:
‘strives to operate fully within all laws and
regulations at all times. Carpetright is
cooperating fully with the OFT and will
respond to the letter in due course.’
ScS confirmed it had been contacted
by the OFT.
Dreams, DFS, Harveys and Bensons for
Beds declined to comment.
Furniture Village says it is aware of the
investigation but wasn’t prepared to
comment until it was completed.
OFT to probe pricing policies
SBI sees profits leap asupholstery trio’s sales riseSofa Brands International lifted pre-tax and interest profits
by 48% to £5.2m in the year to 30 June after sales increases
at its Parker Knoll, G Plan and Duresta brands.
Group sales rose by 8.5% to £75.6m while positive
cashflow of £5m transformed net debt of £4m into £1m net
cash.
‘G Plan’s sales growth continued to reflect this brand’s
leading position in the UK and Parker Knoll’s brand sales
grew significantly during the year. Duresta achieved modest
growth in luxury markets, with a stronger performance in
the UK offsetting lower international demand. Our past
year’s results are very pleasing, and we remain focused on
continuing to build the performance of each brand in its
targeted markets,’ says Scott Malvenan, SBI chief executive.
Trading improved in the first half as predicted, as UK sales
increased by 5% year on year. Demand for mid-market
brands rose in the second half as the investment in new
product development, and Parker Knoll’s alignment into
classic and lifestyle ranges, supported a 13% increase in
sales.
‘Group profit benefited from every area of our business
improving year on year performance,’ he says.
‘We have set ourselves tough targets for the year ahead,
and I am hugely encouraged that demand for our brands
continues to
increase. The
retail scene
remains
patchy and
we will
continue to
focus on
internally
generated
growth
initiatives to
further improve group performance.’
Malvenan says the balance sheet has been transformed in
the past two years, and the company is investing in all its
operations to raise standards of service, improve quality
and reduce costs. This includes a £2m investment in group
enterprise resource planning systems, and £300,000 in
Gerber fabric cutting technology in the cover
manufacturing plant in Lithuania and frame making
machinery in Parker Knoll, following an investment in wood
cutting technology in G Plan.
SBI is ‘investing in apprentices, graduates and training to
raise performance at all levels,’ he adds.
Parker Knoll sales rose by 13%
Jubilee: Prestigious Textiles & Wallcoverings has
marked its Silver Jubilee by recolouring its logo
to silver on grey. ‘It’s an exciting time for us all,
both creatively and commercially,’ says Matthew
Helliwell, Prestigious md. ‘We thank industry
colleagues and friends – and of course all the
Prestigious team – for their support over the
past 25 years and look forward to continuing to
share the excitement with them over the years
to come.’ Helliwell, right, is pictured with his
father, Trevor, founder and chairman, and sister
Nicola Brumfitt, marketing director.
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NEWS
10 Interiors Monthly October 2013
Export award for UlsterUlster Carpets has been named as UK Exporter of the Year at the
PwC Private Business Awards. Elaine Patterson, Ulster contract
sales director, described the win as a ‘massive achievement for
all the staff’ and a reward for significant focus on the growing
Middle Eastern market and continued success in more
established markets such as the USA and Europe.
Exports account for 70% of Ulster Carpets’ sales with
prestigious customers including hotels the Burj Arab, Dubai;
George V, Paris and the Ritz Carlton,Toronto.
Judges recognised not only success in terms of sales figures,
but also the quality of Ulster’s offering. More than 700 UK
companies were nominated for an award with candidates being
whittled down to just five in each category.
Hannah Rogers,
Ulster field designer
and Matthew
Weaver, Ulster
designer (centre)
collect the award
from Naga
Munchetty,
presenter (far left),
Charlie Hoffman,
HSBC Private Bank
UK md, Jacques-
Emmanuel
Blanchet, HSBC
Private Bank deputy
head of commercial
banking Europe and
the head of
commercial banking
UK, and Ruby
Parmar, partner,
PwC, head of
private business
Venture capital firm a2e
Venture Catalysts has increased
its involvement in the interiors
industry by buying the assets of
failed curtain manufacturer
Montgomery Tomlinson.
Montgomery Tomlinson went
into administration on 20
August after failing to find an
investor with 530 employees
made redundant across its 123
department store and retail concessions, and its factory
and warehouse facility in Bretton, Flintshire.
a2e has offered some of the management team equity in
the company and says it hopes to employ as many of the
former staff as possible through its Montgomery
Furnishings subsidiary.
‘Montgomery has a great position within this niche
sector, and is renowned for its unique customer service
model and its traditionally biased British designs,’ says
Amin Amiri, a2e founder.
‘The core of the existing management has been retained
and offered equity as a measure to energise and empower
them to embark on an expansion of the business with
greater focus on high quality services to an enhanced
customer base and to uniquely provide a sought after and
convenient service to our customer’s customers,’ he adds.
Amin Amiri
a2e acquiresMontgomeryTomlinson
Coventry success for Leekes
Interfloor to up capacity
Inspiration in EdinburghContemporary furniture, lighting and accessories retailer Moleta
Munro, has opened a showroom in Edinburgh’s London Street
incorporating furniture and lighting from brands including Carl
Hansen, HAY, Another Country, SCP and Muuto.
‘With the move, we were keen to create a space where we can
experiment with new products and trends, see how products
work within different interiors and provide our customers with
plenty of inspiration,’ says Justin Baddon, co-founder and md.
Leekes’ Coventry store has
achieved £10m of sales in its
first year: five times the
amount at the Bedworth
store it replaced. The
185,000sqft branch next to
the Ricoh Arena on the
outskirts of Coventry was a
£6m investment for the
family-owned company.
‘In the first full year in our
new home, we have seen in
excess of a fivefold sales
increase since the move from
Bedworth which we have
attributed to our unique
proposition of offering
“everything for the home,
under one roof”,’ says Emma
Leeke, Leekes md.
Lesley Watts, Staingard business development manager, has
died after a long battle with cancer. She was 51.
‘Lesley was a popular and well-known personality in the
furniture trade. She was much loved and respected in the trade
and will be missed by all her colleagues and customers,’ says
Paul Aiston, Staingard md.
Watts is survived by husband Steve, sons Rory and Craig, and
daughter Liddy.
Interfloor has begun work on
a warehouse extension at its
underlay manufacturing
centre in Haslingden,
Lancashire.
The 10,000sqft extension is
due to open later in the
autumn and accommodate
the planned growth in scrap
polyurethane foam that is
recycled to manufacture
Tredaire PU foam underlay.
Lesley Watts
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NEWS
12 Interiors Monthly October 2013
in b
rief
UK deal for IkeaIkea has signed a five-
year production deal
with Westbridge
Furniture Designs as it
looks to source more
upholstery from the UK
rather than Eastern
Europe. The Flintshire
manufacturer has
increased its workforce
by 60 to 650 as a result
and hopes to increase
this by another 140 over
the next 12 months.
Moving on Terry Duddy, chief
executive of Argos and
Homebase parent Home
Retail Group, is to leave
next year after 15 years,
the last seven as the
chief executive. ‘We
have achieved a great
deal in that time and the
positive momentum of
the business is now such
that I feel the time is
right to move on to the
next stage in my career,’
says Duddy.
Vitra buys ArtekContemporary furniture
company Vitra has
bought Finnish producer
Artek for an undisclosed
sum. The deal will give
Artek a greater
international presence,
says Mirkku Kullberg,
Artek ceo. Vitra bought
the company from
Swedish family-owned
investment company
Proventus, which took
over majority ownership
of Artek in 1992.
Home boostNext’s latest Home stores
continue to beat internal
forecasts as it boosts its
dividend by 16%. Home
stores opened in the
past year saw sales 6%
higher than forecast and
have a forecast
profitability of 19%.
Some 800,000sqft of
retail space will be
devoted to its large
format Fashion, Home
and Garden stores over
the next five years. It has
planning permission to
increase these from four
to 15 and is in talks on a
further 18.
Conservatory furniture specialist Desser has expanded
operations with a cushion division, creating 10 jobs.
The family owned business invested £40,000 to establish the
department, allowing it to manufacture its own cushions and
create tailored designs.
It is the first time in the Manchester company’s 94-year
history that cushion production has taken place onsite. The
decision was made after its supplier Platt & Hill ended cushion
production. Platt & Hill, which had supplied Desser for more
than 30 years, will continue to supply raw material fillings.
‘By establishing the division, we’re demonstrating our
commitment to securing jobs and investing in the local
economy. Once we’re fully up and running we’ll not only be
able to manufacture 300 units per day, but create tailored
designs for our customers across the country,’ says Mark
Stewart, Desser sales director.
Sleep a tonicfor brain cellsThe importance of a good night’s sleep
continues to increase with the latest
research suggesting it could replenish
brain cells.
Research by Dr Chiara Cirelli and
colleagues at the University of Wisconsin
found that the production rate of
immature oligodendrocytes, the cells
which make the myelin that protects
the brain’s circuitry, doubled as mice
slept.
The increase was most marked during
the type of sleep that is associated with
dreaming – rapid eye movement sleep –
and was driven by genes.
In contrast, the genes involved in cell
death and stress responses were turned
on when the mice were forced to stay
awake.
‘For a long time, sleep researchers
focused on how the activity of nerve cells
differs when animals are awake versus
when they are asleep,’ says Dr Cirelli.
‘Now it is clear that the way other
supporting cells in the nervous system
operate also changes significantly
depending on whether the animal is
asleep or awake.’
John Lewis hits onlinetarget one year earlyJohn Lewis’ online sales have reached the £1bn
milestone a year earlier than forecast. In
unveiling the group’s half year results, Sir Charlie
Mayfield, John Lewis chairman, revealed almost
half of the traffic to johnlewis.com comes from
smartphones or tablets.
‘Johnlewis.com passed the significant
milestone of £1bn annual online sales on a
rolling 52 week basis – a full year ahead of target.
In line with our ambition to stay at the forefront
of ecommerce, we have made a significant
investment in a new web platform that went live
during the first half. Over 40% of traffic now
comes from mobile phones or tablets. In July we
relaunched our transactional mobile app and
since then sales via the app have grown quickly
and we are preparing for what we anticipate will
be the UK’s first “mobile Christmas”,’ he says.
Sir Charlie added that the strong market
position of homewares was enhanced with the
growth of House which is now its biggest brand
in homewares.
It recently launched Any Shape, Any Fabric
where customers can choose from some 112,000
upholstery combinations. This initiative is led by
its Lancashire factory, Herbert Parkinson, and
further supports the company’s commitment to
increase sales of UK-made products by 15% by
2015.
Like for like sales for the chain increased by
5.1% in the six months to 27 July as overall sales
rose by 6.6% to £1.7bn. Operating profits fell by
£10.9m to £34.7m after £15.4m of restructuring
and distribution costs.
Cushion move for Desser
Desser now produces cushions in-house
sales@crownfloors.co.ukwww.crownfloors.co.ukwww.crownfloorsloyaltyclub.co.uk
Hotline 08000 773 301Fax 01706 345684
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NEW
Bottlesare recycled
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P.E.T chipsare extruded
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Eco strandfibre is usedto produce
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OPINION
www.interiorsmonthly.co.uk 15
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Too many grand regeneration projects of the past have failed todeliver and public money has been wasted. The CBI wants toensure growth reaches all parts of the UK and that meanscoordinated action to rejuvenate our towns and cities.
Thriving local communities need good amenities on theirdoorstep, ranging from decent housing, good leisure and publicservices, and most important – jobs. For businesses to invest,good transport links and modern office space are a must.
The high street is the beating heart of our towns and citiesbut we can’t reinvent them as they once were. That’s why in The next regeneration: unlocking local growth report, developed with consultant EC Harris, we’re calling for action on business rates to ease the pressure on retailers by having a one-year business rates holiday for firms moving into empty property, planning changes to make it easier to convert
empty shops into homes, andfor cafés and restaurants tointroduce temporary outsideseating;
To kickstart private sectorinvestment we need to seemore creative use of publicsector balance sheets andsurplus land and property beingput to good use.
All of this will need to becoordinated by a strong visionary leader – whether that’s acouncil chief executive, Local Enterprise Partnership chief or adirectly elected mayor.
Empowered local leaders must work strategically, looking atthe whole of the local economy, beyond short-term andparochial interests.
Flexible and joined-up funding to local areas, such as throughthe Local Growth Fund must be backed over the long term bypolitical parties. Local growth initiatives must be coordinated,aligned and targeted across the same geographical area.
Local authorities should be looking to innovate throughmerging resources and embedding more commercial strategyin regeneration plans.
With one in seven shops in the UK high street empty it isimportant to recognise that shops will play a smaller role in thedeveloping space of town centres. Planning changes to make iteasier to convert shops into homes should be implementedwithout further delay as well as removing the need for planningconsent for temporary seating on high streets.
Local and national schemes must be integrated to ensuremaximum impact, local support and the completion of plans.
Katja HallCBI chief policy director
Coordinated action isneeded for rejuvenation
Local andnationalschemesmust beintegrated
NEW PRODUCTS
16 Interiors Monthly October 2013
1
1 Flooring installers are already
benefitting from the experience and
knowledge gained from new Livyn
Foundation and Master Installer
courses at the Quick-Step Academy.
Since the addition of Livyn luxury
vinyl to the Quick-Step offer, installers
have been keen to sign up for the
course that offers a new benchmark of
excellence in luxury vinyl floor fitting.
Visit: www.quick-step-
academy.co.uk
2 Flair Rugs has taken over the
distribution of Vorwerk Carpets’ Scale
Living collection. The freeform
individual carpet tiles can be chosen
and combined in endless ways so that
users can create a unique
floorcovering.
Tel: 01457 850 650
3 The Turin Ottoman bed from Hyder
Living is available in a choice of high
or low foot end to offer individual
style alongside the practicality of
easily accessible underbed storage. It
is upholstered in a soft cream floral
print and features a comfortable
padded headboard.
Tel: 01484 531 000
4 Ambassador marble effect cork
flooring from Granorte’s Vinylcork
collection makes for a bold and
dramatic design statement with the
warmth and underfoot feel that only
cork can bring. The intense dark
colour of Ambassador coupled with a
gently marbled effect gives a rich and
elegant look to interiors.
Tel: 01785 711 131
5 IVC Group has updated one of its
most popular collections of cushion
vinyl flooring that is to be rolled out
across the UK this autumn. With more
than 5,000 sample books going to
distributors, this updated collection
includes some of the manufacturer’s
most popular decors that have been
given a fresh lease of life with new
colourways.
Tel: 0800 032 3970 ���
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3
4
5
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available for pre-Christmas or Easter 2014 delivery, find out more at the show!
Special November Show offer will apply to all attendees
RSVP: Please RSVP you are attending and which day with your local representative, alternatively call or email our head office on [email protected] 01733 318 400
Tel: 01733 318 400 www.wguk.com
Pre-Christmas cut off datesPlease note, our cut off dates for pre-Christmas delivery:
DIRECT CONTAINERS: 28TH OCTOBER WAREHOUSE ORDERS: 29TH NOVEMBER
NEW PRODUCTS
18 Interiors Monthly October 2013
6 Elitis’ Parade wallpaper is charting the
course for walls with its flamboyant
baroque style delivering rich brocades,
lavish floral decorations and gold and
silver interlacing.
Visit: www.elitis.fr
7 Using Dunlop’s Tile Adhesive for
Green Screed, tradesmen can now tile
after just 24 hours on new screeds and
seven days on new cement, while saving
35 days when fixing ceramic tiles on to
concrete. The adhesive has been designed
to combat risks that can occur during
tiling, such as differential shrinkage.
Tel: 01782 591 160
8 After selling 35m sqm in 20 years,
Polyflor has relaunched its Expona LVT
with Expona Design PUR incorporating a
3.0mm gauge and 0.7mm wear layer, and
Expona Commercial PUR featuring a 2.5mm
gauge and a 0.55mm wear layer. Some 83 colours
are available along with a 120 page brochure.
Tel: 0161 767 1111
9 Gaskell Wool Rich’s three-ply 100% wool
Bayswater loop is available in 12 colours and 4m
and 5m widths.
Tel: 01827 831 472
10 Kai’s Janco collection is where Impressionist
inspired fabrics fuse to create a collection that is
full of personality and colour. Painterly brush
strokes create movement within the cloth and
add interest and depth to the weaves.
Tel: 01707 635 258
6 9
107
8
Simply Natural from Axminster Carpets™ is
made with our unique Cable-tec® 6 ply yarn.
This exquisite yarn makes the carpet immensely
hardwearing and stylish, whilst retaining the
warmth and softness of 100% pure new wool.
Cable-tec® Yarn2 ply
6 plysingles
Carpet featured: From our textures range Simply Natural Stripe (Vogue).aila le to uy rom o n ewis and all good ooring retailers.
Visit us at: www.axminster-carpets.co.uk/domesticE: [email protected] Find us on:
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.
UPHOLSTERY
20 Interiors Monthly October 2013
Architect of eleganceDuring last month’s London Design
Festival, upholstery company Knoll paid
tribute to co-founder Florence Knoll ���
When Florence Knoll
revolutionised
private office design
by replacing the
typical executive
desk with a table
desk, she needed a
place for all the
filing and storage
that had
traditionally lived in
desk drawers. Her
solution, executed in
her typical elegance,
was the low
Florence Knoll
credenza. Perfectly
proportioned and
immaculately
detailed, the iconic
design works as well
in the dining room
as it does in the
office.
Warmed through
colour and texture,
the Florence Knoll
Lounge Collection is
a scaled-down
translation of the
rhythm and
proportions of mid-
century modern
architecture. The
collection has a spare,
geometric profile that
reflects the rational
design approach
Florence Knoll
learned from her
mentor, Ludwig Mies
van der Rohe.
12—14JANUARY2014
REGISTER YOUR INTEREST AT
WWW.HOME-LONDON.NET
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EARLSCOURT 2LONDON
UPHOLSTERY
22 Interiors Monthly October 2013
Ludwig Mies van der Rohe.
In 1941, Florence moved to New York
where she met Hans Knoll who was
establishing his furniture company. With
her design skills and Knoll’s business
acumen and salesmanship, the pair, who
married in 1946, grew the company into
an international arbiter of style and
design. Florence also seeded
contributions with friends Eero Saarinen,
Harry Bertoia, and Mies van der Rohe.
In creating the revolutionary Knoll
Planning Unit, Florence defined the
standard for the modern corporate
interiors of post-war America. Drawing
on her background in architecture, she
introduced modern notions of efficiency,
space planning, and comprehensive
design to office planning. She ardently
maintained that she did not merely
decorate space, she created it.
The Planning Unit researched and
surveyed each client – assessing their
needs, defining patterns of use and
understanding company hierarchies –
before presenting a comprehensive
design, informed by the principles of
modernism and executed in signature
Knoll style. As a result, Florence and the
Planning Unit were responsible for the
interiors of some of America’s largest
corporations, including IBM, General
Motors and CBS.
She contributed furniture designs to
the Knoll catalogue, referring to them as
the ‘meat and potatoes’ filler among the
standout pieces of Bertoia, Mies van der
Rohe, and Saarinen. But, with her
attention to detail, eye for proportion
and command of the modern aesthetic,
many of her designs have become as
celebrated as those of her colleagues.
After the death of Hans Knoll in a car
accident in 1955, she led the company as
president. In 1960, she resigned to focus
on directing design and development
and, in 1965, after pioneering an industry
and defining the landscape and aesthetic
of the corporate office, retired, but not
before having left a major contribution
to the rise of modernism.
Visit: www.knoll.com
Born to a baker in 1917, and orphaned at
age 12, Florence Schust grew up in
Saginaw, Michigan, USA and
demonstrated an early interest in
architecture. While studying at the
Kingswood School for Girls, she
befriended architect Eliel Saarinen,
whom she would later study under at the
Cranbrook Academy of Art in Michigan.
Warmly embraced by the Saarinen
family, Florence holidayed with them,
enjoyed the company of their friends,
and formed a close relationship with
Eliel’s son, Eero – who followed in his
father’s footsteps as an architect and
designed several chairs which Knoll
produced, including the Tulip chair.
The connections she made and the
skills she developed while at Cranbrook
were the foundations of her design
education and pioneering career.
With recommendations from Eliel
Saarinen and Alvar Aalto, she went
on to study under some of the greatest
20th century architects, including
Walter Gropius, Marcel Breuer and
The Florence Knoll Bench
now stands as a defining
example of modern design.
Consistent with all of her
designs, the bench has a
spare, geometric profile.
The Florence Knoll Coffee Table, designed to furnish the new interiors of post-war
America, is a scaled-down translation of the lines, gestures and materials of modern
architecture. Florence Knoll described her designs as the meat and potatoes, the fill-in
pieces which had to be provided. ‘I needed the piece for a job and it wasn’t there, so I
designed it,’ she said. While this may have been the motivation for the 1961 Table Desk,
the perfectly proportioned and flawlessly detailed result is anything but a fill-in piece.
The Florence Knoll rectangular dining table is
available with marble or wood veneer tops
UPHOLSTERY
24 Interiors Monthly October 2013
Due to increased demand for real leather upholstery, Global
Furniture Alliance is launching the Premier Range, a collection
of leather recliner chairs in a variety of styles and colourways.
Bonded leather has been a popular budgetary choice for
upholstered products during the recent economic climate,
but with statistics showing a gradual recovery, the market
for real leather merchandise is growing rapidly, according to the
company.
The range includes top-sellers and two new models.
Venus is a generously upholstered swivel recliner, available in
a choice of chestnut and red wine oil touch leather. It comes
with a traditional style cherry finish, round base and matching
footstool.
Geneva is a contemporary recliner and footstool in black
leather, finished with a chrome trim.
Mars, another established, high-selling model, is a swivel
recliner with a patented mechanism for a smooth recline action.
Available in cream, chestnut and chocolate leather, it comes
fully assembled with only the arms to fit and also includes a
rolling headrest feature for relaxation.
The new Hereford is a substantial chair in cream and saddle
brown leather, a circular cherry finish base and a cover
match insert. It has a detailed padded back and
headrest and an easily accessible adjustment knob.
Also new is Gloucester with a chocolate grain leather
and contemporary cherry frame with 360 degree swivel. The
base has shaped cutouts to add to its modern edge. It has a
padded headrest and panelled seat back for lumbar support
and allows the user to effortlessly recline with its easy to
reach recline mechanism and tension knob.
GFA, tel: 01291 645 080
GFA’s latest collection focuses on leather
The real deal
Gloucester
Hereford
Mars
Geneva
Hereford Belmont
NEW PRODUCTS
26 Interiors Monthly October 2013
1 3
4
52
1 Auto-reverse by Arketipo has a two-sided
cover, in leather and fabric, in which the
softness and warmth of the fabric coexists
with the elegance of leather.
Visit: www.arketipo.com
2 HTL expanded its upholstery offer at the
recent Furniture China exhibition and its
Shanghai showrooms with a selection of
new models in static, recliner and corner
group configurations, as well as leather
articles.
Tel: 01782 406 666
3 Sienna is one of the first four models
launched under the Welbeck brand, that
Wade Upholstery has re-introduced to the
market following a seven year absence.
Sienna is available with scatterback or
formal back options with a selection of
covers.
Tel: 0115 939 4500
4 Retailers wanting to add further luxury
and comfort to the TCS range of upholstery
can take advantage of the company’s latest
offering of thicker Italian leathers available
across its entire range of suites. The
company says the latest range of coverings
takes Italian leathers to a whole new level.
Visit: www.tcsimports.com
5 Sweet Dreams’ Tulsa sofabed features a
simple fold-out action for ultimate
convenience. The seat is foam and the back
upholstered, it has chrome feet and comes
with two scatter cushions in a wide choice
of fabrics. Tulsa is available in two sizes,
90cm and 120cm.
Tel: 01282 830 033
UK Showroom address: apricot is a part of the East West Furniture GroupOne Cranmore Drive, Solihull, West Midlands B90 4RZ Tel 0121 344 2140
Launched at Shanghai Furniture Show, apricot is now available in the UK, with UK showroom opening in November 2013
Visitors were impressed with the quality, design, range and particulary the option of single purchases with ‘direct to home’ delivery.
UNDERLAY
28 Interiors Monthly October 2013
Quiet and comfortableInterfloor concentrates on key consumer needs
If Jane Austen had been a flooring
retailer it would be a truth universally
acknowledged that without a quality
underlay, floors will not perform as well
as they should.
At Interfloor, the company has
identified several segments to focus on
to help retailers’ drive sales.
‘There is growing demand in key areas:
premium comfort, premium durability,
heat insulation, sound insulation, wood
and laminate and underfloor heating,’
says Steve Woodhead, Interfloor
marketing director.
He says a growing number of Tredaire
underlays are up to almost two-thirds
higher than the conventional standard
for luxury, BS5808, and provide
outstanding comfort.
‘These include Tredaire Sensation,
Tredaire Dreamwalk and Tredaire Colours
Red. Premium durability applies to those
underlays that offer 100% recovery from
pressure indentations. Only crumb
rubber underlays with densities over
400kg per cum provide this and are ideal
for dining rooms and staircases. Duralay
System 10, Treadmore and Durafit are
tried and tested solutions,’ he says.
Heat insulation underlays reflect the
increasing interest in products that help
to keep living rooms insulated and
minimise heating bills. Some of the latest
Tredaire PU underlays have tog values
between 2.4 and 3.1 – up to 50% better
than traditional products, says
Woodhead. The highest tog underlays
include Tredaire Dreamwalk, Tredaire
Sensation and Tredaire Softwalk.
The company is also seeing growth in
sound insulation underlays, as people try
to cut down the noise of hard floors:
often a condition if tenants replace a
carpeted floor with laminate.
Some Tredaire PU and sponge rubber
products have decibel ratings of over 40,
including Tredaire Dreamwalk, Tredaire
Sensation and Tredaire Colours Red.
Duralay was the first manufacturer to
develop special noise reduction
underlays for wood and laminate floors.
Offering up to 30% noise reduction,
these 700kg per cum high density
sponge rubber underlays include Duralay
Silentfloor Gold and Timbermate Excel.
When it comes to underfloor heating,
low tog values are key for the heat to
pass through.
‘Tog values of less than 1.0 are needed
and Duralay pioneered this niche with a
range of low tog underlays from 0.3 to
0.8. These include Duralay Heatflow
Carpet, Duralay Heatflow Wood &
Laminate and Duralay King.
‘It doesn’t take long to find out if one
of these segments is of interest to a
consumer. If they are, then it’s possible to
recommend a product with real added
value to them that will provide a great
selling and profit opportunity for the
retailer,’ he adds.
Interfloor, tel: 01706 238 810
Tredaire has a
range of underlays
to retain heat and
consumers can
find the best
underlay for them
online
Perfect performers and famous for bringing pure luxury,warmth and comfort to the home, Tredaire underlays are designed
to keep carpets looking good and feeling fabulous for longer.
The Tredaire range features outstanding levels of comfort and performance so every carpet gives that ‘on air’ feeling. That’s why Tredaire
is the UK’s biggest selling underlay brand - the market leader!
UK Sales:01706 238 810 www.interfloor.comlove your floor™
UNDERLAY
30 Interiors Monthly October 2013
Carpenter’s underlay for commercial useCarpenter is celebrating the launch of ProStep, its heavy
rated but light weight underlay. ProStep has been
developed to compete with the best crumb rubber
products on the market. It is an 8mm, 180cum density
underlay suitable for double stick applications.
‘ProStep is the ultimate professional’s choice. We’ve
designed it with exact requirements for the commercial
sector, contractors and fitters in mind. It is a
competitively priced, environmentally friendly
alternative to crumb rubber and is also the heaviest PU
underlay available in the marketplace,’ says Helen
Rowberry, Carpenter national sales manager for
underlay.
‘Like all PU underlay, ProStep is relatively lightweight
making it much easier than rubber to carry – something
that is appealing to fitters. It also offers excellent heat
insulation, is highly resilient and flame retardant. It is
strong enough to weather the most demanding
conditions, whether that’s an office building or a retail
outlet with a high volume of traffic,’ she says.
As with all Carpenter products, ProStep is made from
recycled material. The company’s growing commitment
to the environment saw the launch of an underlay
recycling scheme last year, which currently operates in
22 regions.
Carpenter, tel: 01457 892 418
Undercover
professionalsProStep is a
180cum
density
underlay
(top) and
like all
Carpenter
underlays, is
made from
recycled
materials
adhesives + screeds
profilestools
gripper
or contact: Floorwise Group Ltd. Floorwise House, 22 High Street, Kegworth, Derby, DE74 2DA, UKtel: +44 (0) 1509 673974 fax: +44 (0) 1509 674841
underlay
When it comes to flooring, Floorwiseis the name for quality and value!For over 30 years Floorwise has been the number one choice forflooring professionals.
Reliable service - through an exclusive network of distributors - and the consistent quality of our products, have earned Floorwise an enviable reputation.
Floorwise strives to deliver excellence in innovation too, with a continuous developmentprogramme aimed at meeting the evolving needs of both consumers and fitters alike.
For details of our distribution network visit: www.floorwise.co.uk
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UNDERLAY
32 Interiors Monthly October 2013
Axminster Carpets’ Axfelt combination
underlay is being relaunched with a new
brand image and a superior specification
to offer consumers a ‘best in market’
product.
‘The product is the result of extensive
and rigorous trials over the past few
months to manufacture an industry
leading underlay which promotes
longevity of carpets, provides protection
for floors and delivers a superior
experience in touch and texture for
consumers. The thickness of the product
has remained exactly the same as the
previous product, however the roll has
been shortened to make it lighter and
easier to carry,’ says Penny Curtis,
Axminster marketing director.
Axfelt uses recycled materials
including carpets and rubber tyres to
help reduce the amount of carpet
disposed of in landfill in the UK.
The triple layer Axfelt underlay
comprises a top layer made from waste
100% wool, a middle layer from waste
wool and nylon carpet and edge
trimmings, and a base layer
manufactured using rubber granules
from recycled tyres. The finished
underlay provides a tog rating of 2.2 for a
high level of warmth and comfort.
‘We’re very excited about being able to
bring a superior underlay product back
to the market which we know will exceed
consumer expectations and deliver
enhanced product benefits so that
consumers can enjoy their Axminster
carpets long into the future,’ says Curtis.
Axminster carpets are made entirely in
the UK using traditional methods and
natural British wool.
‘Our Axfelt product complements our
high quality carpets and creates a long
lasting base – allowing consumers to
enjoy our carpets for years with the
added benefits of increased insulation
and lower fuel bills,’ she explains.
‘We are proud we have found a way to
create a sustainable manufacturing
process for underlay and the production
of Axfelt at our Axminster factory
illustrates our ongoing commitment to
product development,’ adds Curtis.
Axminster Carpets, tel: 0129 733 533
Axminster Carpets has relaunched Axfelt
Superior comeback
Triple layer
Axfelt has
been
rebranded and
complements
Axminster
carpets
including
Devonia Plains
(left)
News fromC ontact information
T: +44 (0)1297 33533E: [email protected]: www.axminstercarpets.co.uk
New Roll Size:1.37m wide x 8m long = 10.96m²*
� Same superior quality underlay� Fitter friendly shorter rolls
are lighter and easier to carry� New rolls now 25kg* each� Buy more rolls for a better price
NEW FITTER FRIENDLYlighter rolls areeasier to carry
*Approximate weight and size.
ORDER TODAY Call our Customer Services team on:+44 (0)1297 33533 or email: [email protected]
AXFELTTM
TRIPLE-LAYER COMBINATION UNDERLAY
from
LIVING AND DINING
34 Interiors Monthly October 2013
Making the most of spaceSherwood maximises retailers’ floorspaceMK Imports UK has launched its first cabinet range, Sherwood,
under its new Klein Haus brand with the intention of making
maximum use of stockists’ floorspace.
‘We wanted to give retailers a range with real depth. Klein
Haus offers a competitively priced, quality, mass-market
product. Other companies may offer lots of ranges, but their
depth is limited. Sherwood has 92 items and if all of the pieces
are laid out together, they take up about 800sqft,’ says Mark
Klein, MK Imports UK ceo.
‘Then there’s the ability to maximise reach from a small
display – the range has interchangeable wood and metal
handle variants. It’s all been designed flexibly to work well with
existing furniture the customers might have.’
He cites the example of one stockist selling £30,000 a month
from its 1,2000sqft display.
‘Our operation definitely lends itself well to stores that aren’t
able to carry much stock and we have several buying options,
from direct purchases with bundle discount deals to a
concessionary partnership scheme including home delivery,’
he explains.
Sherwood has a light oak finish with solid and veneered tops
and covers the living, dining, bedroom and home office sectors.
Choice in the dining range is further expanded with the
option of upholstering the chairs in fabrics from UK companies
as well as the standard collection.
‘We have strong connections in the Far East. We have years of
general goods import knowledge and know-how to source and
negotiate direct with factories. Our focus is always quality first
and price second – delivered with above industry standard
packaging,’ says Klein.
Sherwood will soon be joined by Bridge, a modern light oak
range with bowed surfaces and the option of stainless steel or
wood handles.
MK Imports UK, tel: 01773 546 666
There are 92 items in the Sherwood
range with the option of metal or
wood handles
Sherwood by Klein Haus furniture is beautifully elegant and will look great in any room. The Sherwood range is crafted from a
mixture of solid American white oak and oak veneers. Sherwood has natural features such as shading and grain variation, which is
part of the natural beauty of this product. It is finished in an easy to maintain hard lacquer. All pieces feature dovetail joints, solid
wood drawer bases & backs and interchangeable handles.
KLEIN HAUS FURNITURE - Exclusively distributed by MK Imports UK Ltd
Cotes Park Lane | Cotes Park Ind. Estate | Alfreton | Derbyshire | DE55 4NJ | T: +44 (0)1773 546 666 | E: [email protected]
• Bedroom
• Dining
• Occasional
• Office
• Quality Dovetail joints
• Handmade
• Free interchangeable handles
• Adjustable shelving
• Home delivery available
AGENTS REQUIRED NATIONWIDE - We are looking for successful agents to sell our exclusive range of furniture,to independent, multiple retailers and garden centres. Excellent support and commission given, with large stocks andprompt service. Please email for further enquiries to: [email protected]
The Metal Collection The Precious Metals Collection The Hevea Collection The Upholstered Collection The Oak Collection The Faux Leather Collection
Innovative design andquality manufacturing,all at exceptional value. www.serenefurnishings.co.uk
k
For our
bed range brochures
please call our
Sales Team on:
0121 505 0270or Email:
Serene Furnishings offer an
unparalleled choice of bedsteads,
headboards, sofa beds, daybeds
and bunk beds, in a wide variety of
materials that include wood, fabric,
faux leather and metal. It’s an
extensive, design-led range for
2013 that will bring any shop floor
to life, with large levels of stock
ensuring fast turnaround on orders
and nationwide distribution.
So muchchoice.
Visit us at:
NEC Birmingham 19-22 January 2014
HALL 5 Stand A38
HOME ENTERTAINMENT
38 Interiors Monthly October 2013
Stylish storageA look at some
of the latest
audio and
visual units
AV Furniture is launching a sales campaign to coincide with the latest Schnepel brochure and Demagio
website. The company has invested heavily in promoting its brands via its website and all sales
generated from this will trigger payments to retail partners under the Brick and Click scheme. In
addition it will offer in-store support and discounts to encourage consumers to visit retailers’ premises
and purchase in-store. Some unique colours and textures have been added to the Schnepel range,
including the distressed wood Pasadena. The company is relocating to Crewe, Cheshire, which will allow
it to increase its stockholding and workforce.
AV Furniture, tel: 01604 652 832
Baxter’s Industrielle storage unit features white
lacquered drilled sheet metal with decorative
leather handles.
Visit: www.baxter.it
Most of the hardwood used to create Little Tree Furniture’s Mary Rose TV unit is
from reclaimed fishing boat timbers. It still bears its natural colouring and
markings – some of the wood is more than 150 years old and has a distinctive
but natural wear and tear look.
Little Tree Furniture, tel: 01424 734 191
Rowiko’s Lulworth TV unit with distressed top contains plenty
of storage space for DVDs and other media.
Tel: 01249 821 748
Hong KongHK-486 Black
Rugs
40 Interiors Monthly October 2013
OCR’s latest collections are inspired by
paintings and global colour and design trends
When Oriental Carpets and Rugs first
spotted the Saw Collection by New York
based artist and photographer Adam
Daily, it knew it wanted to work with him
to create one its most standout ranges so
far, based on his paintings.
OCR will launch four sample designs in
January 2014. ‘We can’t wait to launch
this new range and are incredibly happy
to be working with such a talented artist,’
says Sam Tippett, OCR buying director.
Alongside Adam’s range, another
collection of four unique designs created
by an Australian based design studio is
planned to be launched in January 2014.
OCR is committed to developing
products in line with the latest trends
from around the world and during the
Art on the floor
RUGS
Aztec
Matrix
Left: Adam Daily’s exhibition and one
of the Saw designs due to be launched
in January 2014 (above right)
RUGS
www.interiorsmonthly.co.uk 41
summer has worked hard on product
development. Its 2014 brochure, to be
launched in January, will feature the two
ranges and some 80 new products.
Some of the design trends for next
year include Tribal and Aztec. Starting off
in the clothing industry they are
becoming key trends in the interiors
sector. Incorporating mixed colours and
patterns they offer a bold influence and a
shot of personality into any living space.
The Aztec range will be available before
the end of the year.
Repeated patterns are also having a
strong impression, integrating on-trend
colours with simple yet effective patterns
creates stylish pieces. OCR’s Elements
and Hong Kong range include new
designs and colourways featuring these
qualities.
The company is also expanding its
Geometric ranges with additions
including the Hong Kong HK-486
available now and more ranges such as
the Indian hand-knotted Sonic collection
available from January 2014.
These ranges as well as the Saw
collection, all focus on the use of straight
lines and orientation of colour to create
3D effects that make the designs look
as if they are popping straight out from
the rug.
As well as design, OCR has also
focused on colour trends for 2014. A
selection of products will incorporate
colour palettes created by Pantone such
as Sculpted Simplicity which it describes
as: ‘A palette of colours that are
unassuming and do not take centre
stage, they are sophisticated tones with
distinctively nuanced undertones that let
the design and materials shine through’.
Complementing the Tribal trend is the
Tribal Threads colour palette that
combines a selection of colours as varied
as the tribal diversity they represent.
Neutrals such as Bleached Sand highlight
exotic Arabesque Orange, while Goblin
Blue is flavoured by curry colours and a
rose-dusted cedar shade is set off by
taupe-tone Incense. These colour
combinations and more are used in the
latest Hong Kong designs such as HK-303
among others.
An addition to the machine made
product ranges is the Matrix collection
comprising modern designs and colours.
Due to the high demand for such
designs, OCR has decided to launch
Matrix immediately.
Starting with two designs available in
four colourways each, the Matrix range
will eventually incorporate four eye-
catching modern designs all of which will
be available by the end of this month.
The full ranges for 2013 and launches
for 2014 can be viewed by appointment
at the Stoke-on-Trent showroom. OCR
will also be exhibiting at Interiors UK
2014 and Spring Fair 2014.
OCR, tel: 01782 747713
Coda
Above: HK-303 Beige-Blue Below: HK-213 Red-Beige
RUGS
42 Interiors Monthly October 2013
���
Arketipo has completed its
Marea collection with the
aubergine and sage green
abstract watercolour design.
Made from hemp, it is
available in 350cm x 240cm
and 400cm x 300cm sizes and
is hand finished.
Visit: www.arketipo.com
Building on the success of the Vintage rug collection, Louis de Poortere’s latest rug range is
Cameo with three designs in Savonnerie, Fedra and Multi. All woven on jacquard wilton looms in
a combination of wool and cotton chenille, subtle pastel shades permeate through each rug with
hues such as silver birch, Nordic blue and pompadour pink. Available in five sizes the rugs feature
an anti-slip backing. Pictured is Savonnerie in artichoke.
Tel: 01505 615 663
Hanna Korvela has added grey paper yarn to its Encore
rug range. The sister of the Duetto rug, Encore
combines paper yarn and cotton in a minimalist rug of a
lighter character than Duetto. The paper yarn range also
includes natural, white and black.
Visit: www.hannakorvela.fi
Baxter’s Fringes rugs are made on wooden looms in
100% natural silk finished with vegetable and mineral
pigments. They are available as an azure rug with blue
fringes, blue with azure fringes, green with brown
fringes, beige with bordeaux fringes and grey with
onion fringes.
Visit: www.baxter.it
Brintons’ Matisse
collection includes
Mimosa, inspired by a
design in its archive
commissioned and
created by the artist
Matisse in 1951. He said
of the design: ‘I want to
recapture the freshness
of vision which is
characteristic of
extreme youth; when
all the world is new.’ It
is available in mauve
and red. There are 28
designs in Brintons’ rug
collection, including
those by Zuzunaga and
Timorous Beasties.
Visit: www.rugs-by-
brintons.co.uk
Experience how textile interior design reinvents itself. Meet
more big names, up-and-coming companies and creative
individuals than anywhere else in the world. And gain direct
access to a dynamic start to the season.
For information and tickets at advance sale prices visit:
[email protected], Tel. +44 (0) 17 84 41 59 50
Where next is now!
8 –11. 1. 2014
RUGS
44 Interiors Monthly October 2013
Consumers can create their own rugs with Heuga’s option of choosing from three basic
designs in Chequer (featuring colours from the Lazy Lounge and Puzzle Pieces collection), Uni
(with 10 colours from the Funky Feet range) and Zones (three colours from the Country
Contemporary range) or they can create their own look by combining different colours and
textures from high and cut pile finishes. The online rug builder lets consumers mix and match
colours until they find the perfect combinations, even choosing from 155 standard shades to
recolour the walls to help the inspiration. Heuga rugs can be easily installed using Heuga
TacTiles, small clear plastic adhesive squares placed under the corners of each carpet tile fixing
them firmly to each other.
Visit: www.heuga.com
Oriental
Weavers’
Samarkand is
part of its
traditional
range and is
machine
made with a
faux silk
effect.
Tel: 0113 380
5330
Plantation Rug Company’s 100% wool Benni brings
together a subtle African design with deep pile. It is
available in three sizes: 120cm x 180cm, 150cm x 240cm
and 180cm x 270cm.
Tel: 0800 012 1511
Asiatic’s contemporary Matrix range has more than 40
different options in five sizes, from simple yet elegant to
bold and vibrant. Every design is hand-tufted with a soft
and thick 100% wool pile. Various techniques are used –
embossed areas, varied pile heights, viscose accents and
hand carving – across the range for added appeal.
Tel: 020 8800 2000
Cybergold has been making
rug anti-slip products since
1997. Its Rug Control underlay
is suitable for all floors and
allows rugs to be lifted for
vacuuming. The underlay can
be washed and reused up to
three times before renewing.
It is available in packs of
50cm x 100cm,
50cm x
200cm and
100cm x 200cm and
two roll sizes. Rug
Control spray is available in
Standard and Super Strength
and is effective for two to three
years.
Tel: 01494 761 814
#onewool
JJoinn thhhe Caaammpppaiignn fooor WWWoooool innn cceeeleebbrraaattinnggg thhe bbeeeaauuutyy,ppraccticccalityyy aandd ennnddleeesss vveerrrsaattiliityyy off rrreeaaal wwwwoooool wwithiiininteriooors byyy ppaarticipatttinnggg in thhiss neewww,, ppprrooommmmootttioon. WWWeee wwaannttto bbuild aa vvvirrtuuuall OOONNEEEWWOOOOOL ggalleeerry oof tthheee vvveeryy bbbeesst iteeemmsssin thhe woooll innteerriooorss innndduuustrrry toooddaaayy aannndd thheennn wwee wwwill cchhhooossseaand cuuuraatee a reeeal OOONNEEEWWOOOOOLL gggaalleerryy!
Nominate your product before 1st October and win one of twenty Hotel Chocolat luxury gifts!
AAbboouut OOONNNNEEWWWWWOOOOOOLLLL………OneWool is a unique promotion designed to build the profile of great interior wool products and theirunique story. Rugs, carpets, fabrics, furnishings or art can be nominated in the OneWool promotion.
AAnn Invvvittaatiiioonnn…………The Campaign wants to bring the many wool stories, skills and successes of ourindustry to the world – let’s work together and put wool interiors on the map!
GGeet Innnvvooollvvveeddd…………Simply choose one wool product, item or range and nominate it as your chosen OneWool product.
LLett uusss kkknnooowww…………E-mail us a picture of your chosen wool product and your reason for choosing it (50-100 words) [email protected]
AAdddd sssooccciaal mmmeeeddiiaa…………Post it yourself on Facebook, Twitter, Pinterest and use our hashtag - #onewool - the OneWool digitalicons are available and downloadable at http://www.campaignforwool.org/event-item/onewool-2/
PPassss iit ooonn…………Distribute your OneWool nomination to your business and customer network and show your support of the Campaign for Wool. Please use our OneWool supporters message to accompany this, which can be embedded within your networking email and then you simply attach your image and nomination description. Downloads available at http://www.campaignforwool.org/event-item/onewool-2/
BEST OF BRITISH
46 Interiors Monthly October 2013
Jim Henderson, Sitting Pretty md, allows himself a brief
smile as he explains the company’s recent strong
performance, helped in no small part by his decision to
develop anti-entrapment barriers to its lift and recline
models. It is a feature he admits he often wondered if he
was wasting his time on.
The safety device on Sitting Pretty’s chairs has become
so popular that production has doubled in the past year.
‘We are averaging weekly figures of about 100-130 lift and
recline chairs, with approximately a third having the anti-
entrapment feature. That is truly humbling,’ he says.
‘I’m delighted to see the brand grow and in particular
the safety device going out of the factory on so many
orders. Initially when I designed the device back in 2009
I was wondering whether I was wasting valuable time:
I was certainly questioning whether I should be
concentrating on other things regarding our business. But
I kept on with the idea having the mindset of one day it
may be a popular signature feature of our chairs and at
least Sitting Pretty as a manufacturer of lift and recline
chairs would have a different option as to offering some
kind of anti-entrapment safety feature.’
The company showed the design to regulatory
authorities in 2010 and decided to file for a European
patent, which was granted in 2011.
‘After producing more and more chairs with the safety
design fitted it became easier to fine-tune the
manufacturing process and it is as easy today to fit a chair
with the barriers as it was back in 2010 to not fit them,’ he
explains.
The County collection has limited sizes and options
available compared to the company’s more familiar made
to measure ranges, but it has the integral safety barriers
fitted as standard. Originally it was thought it would be
just a safety option but it became apparent that it made
the aesthetics of a lift and recline chair more pleasing on
the eye.
‘The direction we have taken was a little brave for a
small company like ours,‘ reckons Henderson. ‘We studied
our markets and decided that with the product we supply
and the strengths we have as manufacturers we should
target not just the mobility sector but independent
furniture retailers. This was purely based on the product
receiving such good comments from all our retailers
regarding our quality and finish and, of course, the safety
barrier design.
‘I now can safely say given the weekly production
figures that my time developing it was well spent.’
Visit: www.spchairs.co.uk
Safety firstMaking lift and recline chairs
safer has boosted sales for
Nottingham firm Sitting Pretty
Wollaton (above) and Southwell (below) are part of the County collection
BEST OF BRITISH
www.interiorsmonthly.co.uk 47
Reinvigorated rangesSweet Dreams has added models and given existing ones a makeover
Sweet Dreams has revamped a range of divans andmattresses: all manufactured at the Primrose Mill sitein Burnley.
Its pocket sprung divans have been updated andbrought into one collection, Pocket Spring, for easeof recognition, but sub-divided into three ranges:Showcase, for top end beds, several with fillingssuch as latex or CoolGel; Memory for pocket springbeds containing memory foam and featuring coverswith health-promoting qualities; and Traditionalpocket spring beds.
Among the Showcase beds is Diva Latex 2000,with a premier spring count and latex. In five sizes,Diva boasts a tufted damask top, new style border,four handles and eight vents. The toe hole base,available in platform top, sprung edge or ottoman, islined and comes with chrome accessories.
The Sleepzone, Ortho and Comfort divan rangeshave also been refreshed with many new models.Sweet Dreams, tel: 01282 830 033 Diva 2000
BEST OF BRITISH
48 Interiors Monthly October 2013
as all other Caxton bedrooms, Essentials’ elegant proportions,
fine metal handles and extensive range of wardrobe and
chest options make it a practical and affordable option for any
size British bedroom, whether main bedroom or spare room,’
he says.
Essentials is available in four finishes:
white, grey ash, mid and light oak.
‘As well as offering a great product at an
affordable price, customers these days also
need to be reassured that their purchase will
be supported by swift delivery and first class
customer support. And who better to
provide this than one of Britain’s leading
manufacturers,’ says Evans.
‘At times like these, when many retailers
are finding it increasingly costly and
challenging to buy from abroad, and while a
number of other UK manufacturers are
reducing their offering, we by contrast are
able to offer more and more, in terms of
product range, commercial pricing and a
flexible service that you can really rely on,’
he adds.
Visit: www.caxtonfurnitureonline.com
Caxton has introduced modular and entry level bedrooms
Caxton’s modular Eclipse
Caxton’s budget Essentials
Dynamic duo‘It doesn’t take me to point out that in spite of stories that
things are improving in retail and manufacturing, and of
optimistic economic indicators generally, customers are still
wary of spending, and when they do they are still incredibly
price conscious,’ says David Evans, WBH brand manager. ‘Which
makes it tough for retailers and manufacturers alike to gauge
how they can best encourage growth from such a reluctant and
hesitant public.’
It is with this in mind that Caxton has unveiled two
collections, aimed at providing the best value for money
around.
‘An incredibly versatile collection, Eclipse 400 is an exciting
new modular 400mm furniture system that offers the building
blocks for creating a totally individual bedroom – at a much
lower price than you’d expect,’ says Evans.
Customers can choose from five finishes: black, grey, white,
aubergine gloss and light oak for their door and drawer fronts,
to produce their own personalised look.
There is a wide range of interconnecting units, including
wardrobes of various heights with top boxes, an over-bed
surround and matching chests.
The second range is Essentials.
‘Designed solely with price in mind, Essentials is an attractive,
compact, entry-level bedroom collection that is sure to become
a hit with today’s cost conscious buyer, making it a must for
any showroom. Built to the same high quality and specification
Essentials 2 Door/2 Drawer Combi RobeEssentials 3 Door Robe and Tall Narrow Chest
Eclipse 400 Low, Medium and Tall Wardrobes
Eclipse 400 Narrow and Wide ChestsEclipse 400 Overbed Surround
Essentials Wardrobe
Eclipse 400 Wardrobe Top Box and Wide ChestEssentials 2 and 6 Drawer Chests
T h e H O M E o f G R E A T B R I T I S H
F U R N I T U R E
The latest ‘hot cakes’,
fresh from the factory.
Welcome to this pre-launch glimpse of
Caxton’s latest bedroom collections.
Designed and manufactured in the UK, the
entry-level Essentials and modular Eclipse 400
bedroom collections were specially created to
offer the best value for money around.
Available in a wide choice of attractive finishes,
and comprehensive choice of bedroom units,
we’re predicting these 2 exciting new
collections are destined to become bestsellers.
To find out more, call 08700 600 555 today.
BEST OF BRITISH
50 Interiors Monthly October 2013
night’s sleep: breathability, pressure relief
and body support. Its open cell structure
allows air to pass easily through the
mattress preventing the body from
overheating in summer, while keeping
warm in winter.
The elasticity allows the mattress to
respond to the individual contours of the
body providing spinal alignment and
support. The flexible properties
distribute weight evenly preventing
pressure points from building up,
helping ease the discomfort of aching
joints and reducing circulatory problems.
Six mattress options combine
Silentnight’s Mirapocket spring system
with a Geltex comfort layer and Geltex
branded knitted mattress cover.
Flexible friendSilentnight’s latest collection combines gel and
air-permeable foamSilentnight is passionate about giving
consumers the best sleep experience
possible and believes product innovation
plays a vital part in this objective.
‘The new Geltex Ultimate Collection
marries our 60 years’ experience with
cutting edge innovation developed by
Recticel and available exclusively in the
UK and Republic of Ireland through the
Silentnight Group,’ says Steve Freeman,
Silentnight md.
He says combining extremely elastic
gel and air-permeable foam provides the
three core principles that aid a great
New base options include a
contemporary slender leg, and standard
and low level adjustable bases. Divan and
ottoman bases are also available. A hand-
upholstered five panel padded
headboard complements the collection.
Headboards and bases come in pale grey,
malt, fennel, aubergine and millstone.
The launch is being supported by POS
with the slogan ‘Sleep has never felt so
good,’ including dual-branded
backboard, floor vinyls, footmats and
printed display panel with integrated
monitor hosting a Geltex video.
‘We know that sleep is such a crucial
part of everyday life and makes a huge
difference to our health, happiness and
wellbeing. As such customers are
demanding more and more from their
bed to help support healthy sleep
patterns and create maximum comfort,’
says Freeman.
Visit: www.silentnight.co.uk/Geltex
Geltex Ultimate 2800
Geltex is combined with
the Mirapocket spring
system and adjustable
bases are available
Our long-established Classics collection has just been
upgraded with a new range of pocket-sprung mattresses to
meet growing demand in the market. To complement the new
mattresses, we’ve upgraded our sprung divan bases and
introduced the clever ottoman storage solution.
To find out more about the new Classics collection please
contact your local area manager or our dedicated customer
contact centre on 01282 851111.
For timeless bed comfortchoose a Classic
NEWpocketmodelsnow available
Ottoman
BEST OF BRITISH
52 Interiors Monthly October 2013
British bed maker Rest Assured has invested in its first
major national consumer marketing
campaign to support the launch of its
Heritage Collection of four pocket
sprung beds.
The campaign will include full-page
advertisements in key consumer home
and lifestyle titles to communicate the
Heritage Collection’s traditional,
affordable luxury message to its core
45-plus age demographic. Titles include
a range of monthly and weekly
magazines, including Period Living, Good
Housekeeping, Prima and Woman’s Weekly,
in issues on sale from October.
The print advertising campaign is being
supported with digital display advertising
across home and lifestyle online titles. The
digital display campaign includes
behavioural retargeting so customers who
have shown an interest in the brand are
tempted back as they search the Internet.
All traffic is directed via the Rest Assured
website to their nearest retailer.
Unveiled to retailers at The Bed Show last
month, the Heritage Collection will be
showcased to consumer home and lifestyle
writers at a media briefing event in central
London to maximise a consumer PR drive
supporting the launch. The briefing day will
give consumer journalists the chance to touch
and try the new collection.
The Heritage Collection features four
handmade pocket sprung beds – the Farnham
Silk 800, Helmsley Cashmere 1400, Portland
Memory 2000 and the Sherbourne Latex 2000.
The classic British range includes four
upholstered headboards and an extensive collection of
bases are available in a choice of natural coloured linens.
Tailor-made bases include electronic adjustables; sprung
bases for added luxury and mattress performance, as well as an
extensive selection of storage options including the new
Ottoman drawer.
Hand-made in Britain, using tried and tested techniques, the
collection has been designed to allow for easy movement and
optimum back support. A careful balance of supportive pocket
springs and comfortable fillings provides the right environment
for the fluids in the spine to help it recover from aches and
pains to ensure you wake up relaxed and refreshed.
Alongside the consumer marketing investment, retailers
are being supported with high impact POS to maximise
standout in store and communicate the collection’s key
message ‘Rest assured it’s the bed your back would choose’.
‘The Heritage Collection perfectly captures what the Rest
Assured brand stands for: traditional, affordable luxury, with
beds built on 115 years of bed making expertise,’ says Graham
Butterfield, Rest Assured sales director.
‘We know that the back support is a key driver for the over-45
age group and this messaging is key to our national marketing
campaign, as well as in-store POS. The collection has been
developed, specifically with this age group in mind to offer
them the perfect sleep solution with a bed that meets their
health and lifestyle needs, in a traditional and luxurious colour
palette,’ he adds.
Visit: www.rest-assured.co.uk
Backing the over 45sRest Assured has launched its first major consumer advertising campaign
Advertisements will appear in several magazines
Rest assured it’s the bed your back would choose
New from Rest Assured our new traditional pocket spring collection• it’s designed for optimum back support• it’s hand crafted in Great Britain• it’s the ultimate in affordable luxury• it’s exclusively for you
For more information: Phone: 01282 851 111Email: [email protected]
RETAIL
54 Interiors Monthly October 2013
Online or offline is no longer the question as true multichannel
operations are vital if retailers are to challenge pure etailers
Dave Thompson, Swan Retail director,
argues that bricks and mortar retailers
need true multichannel operations to
compete with pure etailers.
He says there are four types of
furniture retailers: physical store but no
transactional website; online only;
retailers who sell in multiple channels
(but lack a coherent system linking
across all channels); and true
multichannel retailers.
There has been a lot of talk recently in
the media about the growth of
multichannel retailing, the driver for
which has been the consumer taking
advantage of technology. Use of smart
phones, tablets and laptops in
conjunction with store visits and phone
calls to carry out product research,
purchases, collections and returns has
resulted in many big ticket retailers
losing market share to more agile
competitors.
A true multichannel system enables
ecommerce websites and stores to work
in unison and share common data across
all customer touch-points. The benefits
to retailers compared with multiple
channel systems are numerous. The most
obvious benefit is that the website
becomes an effective, up-to-date selling
tool providing customers with
comprehensive and convenient
information when researching online,
which will in turn drive sales conversions.
With online and store working in
unison, retailers can offer customers
further options such as click and collect:
a service for retailers with a strong
geographical heritage. A further benefit,
particularly applicable to bigger ticket
items, is the ability of store-based staff to
engage with customers and if unable to
close the sale in-store, to provide a
tailored quote that can be retrieved
online and converted into a sale.
This is a valuable service for
destination retailers to provide,
especially as customers may travel some
distance to visit the store. It also enables
in-store sales staff to be recognised for
their efforts if the customer later decides
to buy via the website.
A multichannel system will enable
retailers to manage online orders that are
brought back to the store for refund or
exchange as the customer order data is
visible via store based systems. A recent
survey found 69% of consumers who had
bought online had used a store to make
a return rather than post an item back
due to the convenience and reassurance
this offers.
True multichannel offers many
operational benefits for furniture retailers
as well as the customer facing benefits.
This includes inventory savings as the
system shares stock information across
channels enabling a view of stock
holding across the whole business.
Other operational benefits include:
collating sales from online and store to
provide accurate realtime trading
information to inform replenishment and
discounting decision making;
automation of product content;
publishing and distribution; and the
collation of customer and order data in a
single place delivering efficiency savings
and consistency across the business.
Consumers value the convenience of
shopping online, so a quality online
experience, coupled with an established
and trusted retail presence is a powerful
combination and clear point of
difference with online only competitors.
Swan Retail, tel: 02392 248 569
Multichannel power
Multi-channel retailing without compromise
Create products for both online and branch, just once
Process customer special orders
Auto replenish on suppliers or warehouse
Control stock online, in branch and in the warehouse
Online
In-Store
Head Office
Happy Customers&
Increased SalesVisit our website www.retailfusion.co.ukTelephone 02392 248 569 or Email [email protected]
Your good name is on your saleadvertising, ours is behind it.As a family-owned company, Lynch Sales Company’s integrity has kept us at the forefront of the sales specialist industry we created. After nearly 100 years, we’ve learned that the most effective sale advertising features honest price reductions.
�igh �uality, truthful advertising that re�ects your store’s reputationfor honesty and value is a key element in a Lynch Sales Event.
To learn more, call the Lynch Sales Company today for a complete outline, including a copy of our easy-to-understand, one-page contract, or visit www.LynchSales.co.uk.
Mark Valiant, Senior Coordinator
Serving the U.S., Canada and the U.K. • 29 Warblington Road,
Emsworth, Hampshire PO10 7HE • Tel: +44 (0) 1243 378369 www.LynchSales.co.uk
Copyright 2013 Lynch Brothers Licensing Corporation
UNCOMPROMISING INTEGRITYUNPARALLELED RESULTSUUNCOMPROMISINGNCOMPROMISINGUUU IINTEGRITYNTEGRITYIIIUUNPARALLELEDNPARALLELEDUUU RRESESRRRRRR UULTSLTSUUU
LVT
56 Interiors Monthly October 2013
Imaginative and sustainableThe LVT market continues to develop
Tarkett’s latest LVT is iD Inspiration 70,
joining the iD Selection 40 collection.
Both have commercial specifications and
are designed for the smaller room sizes
and aesthetics of homes.
Both ranges are 100% recyclable,
include a minimum of 48% recycled
content and are manufactured in Europe.
Inspiration 70 has a 0.70mm wear layer
and iD Selection 40 a 0.40mm layer.
iD Inspiration 70 features 21 wood
effect planks and nine mineral and stone
effect tiles, while iD Selection 40 has 12
wood effect planks and seven stone and
metal tiles. Planks are 16.6cm x 100cm
and tiles 50cm x 50cm. Both have a 15-
year guarantee.
Tarkett has also developed Tarkospray
– what it claims to be first water-based
adhesive in an aerosol. The company says
it is suitable for laying LVT, is faster to
apply than traditional adhesives and
being water based is environment
friendly.
‘Hard-wearing durability has been
matched with stylish, on-trend designs to
offer a product that not only looks
fantastic but will last, while offering users
a sustainable choice,’ says John Devine,
Tarkett UK sales director.
Polyflor has relaunched its Expona LVT
brand. The latest offer comprises two
design collections across two
specifications: Expona Design PUR has a
3.0mm gauge and 0.7mm wear layer,
whereas Expona Commercial PUR
features a 2.5mm gauge and
a 0.55mm wear layer.
The design options within
the combined range of 83
colours have been
enhanced with a collection
of creative inlay accessories
to emphasise or accentuate
the natural floor design.
‘Considerable research,
development and
investment has been made
in the new Expona
collections and the design
possibilities are beautifully presented in a
120 page brochure and comprehensive
new presenter,’ says Tom Rollo, Polyflor
marketing manager. ‘The ranges are set
out in a logical sequence in these
support tools, offering a measured
approach to the
selection process
while leaving scope
for interpretation and
imagination.’
Moduleo’s
Transform range
recently featured on
a Channel 4
programme. ‘The
great thing about this
particular couple on
Double Your House
For Half The Money is
that they really
wanted hard-wearing
flooring throughout
their home, and this was the perfect way
to spread the word about our products
and the message of sustainability,’ says
David Bigland, Moduleo UK and Republic
of Ireland md.
‘Sustainability is a crucial consideration
when decorating or redecorating any
home, as you are effectively ensuring
minimal future expenses will come into
play. The best element of LVT flooring is
that it’s not only unrivalled in
sustainability and durability, but it’s
timeless. As the episode demonstrated,
this kind of LVT finish can be applied
across the home, ensuring each room
has hard-wearing protection.’
For those looking to create the illusion
of greater space, Moduleo recently
introduced larger planks which
accentuate this.
Moduleo, tel: 01332 851 500
Polyflor, tel: 0161 767 1111
Tarkett, tel: 01622 854040
Expona Beige Weathered
Spruce is a large scale plank
featuring bevelled edges
Exotic Wood Red from Tarkett’s iD Inspiration 70
Moduleo’s Wenge Transform
Inspiring interiors for modern living
NEW generation of luxury vinyl sheet flooring Featuring 26 stylish wood, stone and abstract designsAvailable in 2, 3 and 4m widths Loose Lay, so no additional adhesive costs19dB Impact Sound Reduction Polyflor PUR for polish-free maintenanceR10 slip resistance 0.35mm wear layer, ideal for light commercial interiors
www.polyflorathome.com +44 (0) 161 767 2551 www.polyflor.com
19dB R10 2/3/4metre widths
2/3/4metre widthsNEW IN STOCK
NOW
CARPET
58 Interiors Monthly October 2013
‘While Kingsmead had re-established a solid base in the
marketplace over the past 10 years, we felt that to take the
businesses forward we needed an enlarged sales and marketing
structure,’ says newly appointed md Martin West. ‘Rather than
create this from scratch we sought a business that would blend
suitably with a view to merging. Georgian Carpets was an ideal
partner with a similar position in the marketplace and a
complementary product portfolio and experienced sales team.
‘The merger will be a far more efficient deployment of our
joint sales and marketing resource, particularly with regard to
sales representatives having smaller but more concentrated
geographical areas, and much greater presence through
increased retail POS, principally display stands.’
West says the merger has so far gone very much to plan. The
combined company has 14 sales representatives and two field
based regional managers – Clint Carver and Ian Shopland – who
were promoted from the sales teams.
‘The team has combined well. Figures for the first month are
very encouraging and retailers that were only dealing with one
of the businesses are excited at gaining access to the extra
products,’ West adds.
‘The path ahead of us is to rebrand the existing POS in the
marketplace and work hard on new product development, the
first signs of which visitors saw at The Flooring Show.’
West is quick to point out that the Georgian and Stoddard
brands will continue for some time to come, with large
quantities of samples and POS remaining in stores.
‘The switchover will be managed very carefully. It is a long-
term plan that could take up to five years,’ says West. ‘There is no
need for retailers to dispose of any samples or POS.
‘Retailers will gain from better service from the sales team as
they are now covering smaller geographic areas. We can also
offer a wider product range and reduce paperwork for our
customers as they can order all the ranges from one company.
We will also see a more focused product development strategy.
‘Our end goal is to become a bigger and more relevant
supplier to our existing customer base,’ he adds.
Visit: www.kingsmeadcarpets.co.uk
Combined forceLast month saw the merger of Kingsmead Carpets and
Georgian Carpets. What can retailers expect to gain?
The three brands will continue for some time Kaleidoscope
Highland Fleece is among Kingsmead’s latest ranges
BUYING GROUPS
60 Interiors Monthly October 2013
Next month Milners of Ashtead, Surrey will celebrate the 10th
anniversary of being a member of the Greendale buying group.
‘We looked at all the buying groups at the time and felt it was
the best one. All the staff are geared up to sell Greendale. You
can’t go wrong really, it’s a debranded buying group and we’ve
only got one other member close to us so it makes sense as we
get a better margin,’ says Garry Milner, Milners md.
‘I would definitely recommend anyone who wants to join a
buying group to join Greendale. We choose to have quite a lot
of Greendale products but there are a lot we don’t take if we
don’t think it fits with the store. We are a mid to top end retailer,
we’re not budget end. We start at £12.99 for our carpets and sell
lots at over £50 a sqm. It’s quite an affluent area here.’
Milner says the group is proactive in sourcing new products
and tends to get the sort of products Milners needs.
‘And if you are a retailer who can’t get an account with certain
manufacturers, that’s an inroad,’ he says.
‘Greendale is our largest supplier. We do well over £100,000 a
year with Greendale, it’s grown every year since we joined. I go
to all the regional meetings – everybody seems to share similar
views and it’s good to get other people’s views on things,’ he
reckons.
Milner has seen sales improve in recent weeks.
‘June, July and August were quiet, but we’ve really noticed it
picking up in the past two weeks with bigger orders around. We
had quite a few orders over £4,000-£5,000, we had two over
£10,000 – we haven’t had those for a while. If you needed to
replace your carpet two or three years ago and put it off, it’s
now desperate to be done – it’s got to take off again. People
think, I’ve got a bit of money we should have done that, so let’s
get that carpet done.’
United and independentTwo retailers explain the benefits of being a member of a buying group
‘I go to all the regionalmeetings – everybodyseems to share similar viewsand it’s good to get otherpeople’s views on things’
Garry Milner
Milners sells soft furnishings, waterbeds and lighting as well as flooring
Greendale is the store’s largest supplier
���
AWARDS 2011
WINNER
AW
ARD
S
WINNER 2013
BUYING GROUPS
62 Interiors Monthly October 2013
Fludes, the south east of England flooring
chain, is in the relatively unusual position of
being a member of two buying groups:
Greendale and BRM.
It became a Greendale member in 2006 after
it bought Carpetland in Hastings, which was
owned by the then Greendale chairman David
Burgess, who encouraged it to join.
‘It has brought benefits with ranges we
wished to have and there other things like
membership of the British Independent
Retailers Association. And as retailers,
including ourselves, have widened their
product offer to keep up with the market, Greendale has
certainly helped us,’ says Andy Laird, Fludes md.
‘Being able to talk to a lot of other retailers and see what the
buying group was doing made us think we could tidy up our
offer. We had four products very similar to our bestselling
carpet, and Greendale only had two. We’d picked up ranges
along the line that didn’t warrant the space. It also made us
look much harder at products. It helps you get more
commercial and you have more information rather than just
your opinion,’ he explains.
With Greendale having stock and twice weekly deliveries
works very well, he says. And it has opened up possibilities he
hadn’t considered: ‘That’s what a buying group does for you, it’s
the little memo in the back of your head.’
Products bought through Greendale, both Greendale and
non-Greendale, accounts for about a fifth of sales and is
twice the size of the chain’s second largest supplier.
‘The group tries to put everything on a plate for you to
choose what you want. Being in a buying group is much better
than not being in a buying group. The members aren’t
competitors really. The group provides you with a menu and
you can choose from that what you want. You’ve gone in their
restaurant and you can buy the meal off the menu, or just have
a coffee and a cake,’ Laird explains.
‘The group is around you supporting you when you want it
and when you don’t want it, it isn’t. If you worked out a five-year
business plan to see if you were better off being in a group or
not being in a group, I bet it would pay any business to be in a
buying group.’
Visit: www.greendalecarpets.co.uk
‘That’s what abuying groupdoes for you, it’s the little memo in the backof your head’
Andy Laird
Greendale is Fludes’ largest supplier
REVIEW
64 Interiors Monthly October 2013
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A taste ofthe fine life Quality was out in force at Long Point
Long Eaton Guild members and guest
exhibitors again gathered for the annual
show in Derbyshire.
Atlantic Homes made its show debut
with an expanded range of New England
influenced cabinet.
Celebrity revealed it has switched
leather sourcing from Thailand to the UK,
buying from Yarwood Leather. Previously
covers were cut and sewn in Thailand
and upholstered in the UK, but the
company says increasing prices
combined with mainly UK hides
producing softer leather and delivery
within three weeks prompted the switch.
The company has brought sewing
in-house and updated its soft cover
options. It has also developed POS
describing leather in consumer friendly
terms of Corrected, Semi-natural and
Natural. ���
Rowico’s Lulworth
It was the first time for Atlantic Homes at Long Point
Pocketed Beds New Healthcare Beds Traditional Collection.
Phone for a Catalogue.
Mulliners Works154 Bordesley Green RoadBordesley GreenBirmingham B8 1BY
Tel: 0121 773 9969Fax: 0121 766 7413Email: [email protected]
Tailor MadeSizes Available
REVIEW
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Celio introduced Color as an entry-
level collection offering two carcases and
seven accent colours.
From Cintique was the compact
Malvern upholstery set. The high back
design offers two and three-seater sofas
each with one recliner, standard chair,
and recliner.
Julian Bowen made its show debut
and launched the oak Marlborough
bedroom range featuring dovetail joints
and a mix of solid wood and veneers. The
Scorpion Racer children’s bed was joined
by the Kimbo cabin bed.
It expanded its dining offer with the
compact Ascot and Lucy sets while the
Boston coffee table combines glass and
metal.
Origin Red showed Ascot, a small
dining table with two chairs, available in
natural, natural and white, and maple
finishes.
Parker Knoll unveiled fabrics with
midnight and oyster themes, including
quilted fabrics for its Etienne and Isabelle
models. The full motion Seattle, available
in soft cover and leather and a choice of
power and manual motion, was added to
the Lifestyle collection.
Richard Stamp Agencies showed oak,
cherry and walnut dining from Klose and
modern coloured glass tables from
Helderr.
Rowico’s Lulworth collection was
expanded to include several
Julian Bowen’s Scorpion Racer bed
Celebrity is now sourcing leather from the UK
DreamLandFunishings
www.dreamlandfurnishings.co.uk
E mail [email protected]
0121 771 3663
Dreamland Beds UK Ltd • Unit 4 • Bertha RoadGreet • Tyseley • Birmingham • B11 2NN
Opulence. Black Nickel
£195.00*
Aurora. Antique Brass
£149.00
Ameretto. Black Nickel &
Antique Brass £169.00Elizabeth with crystals
£195.00
*All prices quoted refer to 4.6 Size
REVIEW
68 Interiors Monthly October 2013
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storage units while Factory offered a
contemporary twist combining a
black metal frame with a distressed
finish.
Skano made its UK debut at the show
with a modular bookcase system that
uses the original Globe Wernicke designs
from the 1880s. It comes in 12 finishes
with a choice of feet and plinth options
allowing for both traditional and
contemporary looks.
From Vincent Sheppard was the
Papillon compact chair with butterfly
curved back.
Wade Upholstery reintroduced the
former Welbeck House brand as Welbeck
as it sought to target a more volume
sector of the market, with large sofas
retailing at under £1,000.
To differentiate it from Wade, Welbeck
will not have matching fabrics or sprung
edges and will have a platform lining
cloth. Each of the four designs will offer
specific fabric options in contrast to
Wade’s policy of all fabrics being
available on all designs. There are four
tiers of fabrics.
Welbeck frames are guaranteed for 10
years. One model is available in leather,
which is being cut and sewn in Wales.
Four more designs will be introduced
in January, with a maximum of 10
models at any time.
While Wade Upholstery is looking to
reinforce its upmarket presence with
in-store studios, Welbeck stockists will
only be required have to have one floor
model.
Wade also introduced the fixed back,
semi-contemporary Dillon with scoop
arms.
Visit: www.longeatonguild.co.uk
Welbeck’s Eleanor Wade’s Dillon
Skano’s modular bookcase system
Parker Knoll updated its fabric offer
AM UK24 Lintot Square, Fairbank Road, Southwater, West Sussex RH13 9LAPhone 01403-734999Fax [email protected]
a u t h e n t i c m o d e l s . c o m
REVIEW
70 Interiors Monthly October 2013
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More pleaseCOMMENT
Harrogate was successful
once again, but it is
time the industry fully
supported the show and
stopped the speculation
For those of you who were at The
Flooring Show at Harrogate last month,
how was it for you? And for those of you
who weren’t there, why not?
For the past few years Harrogate has
not been Harrogate without speculation
about whether there will be another
show, and this year was no exception.
The UK flooring industry needs a
dedicated trade exhibition and if it can’t
sustain one, the industry should be
collectively ashamed. It is time to end
this constant speculation and get behind
the show.
Organisers Wendy Adams Associates
and Media Generation Group have done
a fantastic job since they took over the
event and should be congratulated for
this year’s show.
This year saw just under 120 exhibiting
brands from 12 countries, occupying
around 3,000sqm of floorspace in four
halls. Some 2,300 trade visitors from
17 countries attended, including
approximately 1,300 flooring retailers
and distributors – broadly similar to
2012’s footfall.
As Wendy Adams, event director, said:
‘Although not an increase on the 2012
figures, many exhibitors said the overall
visitor quality had improved, and real
business was certainly being done all
around the floor. On the opening day
there was a tremendous buzz.’
Paul Stott, Media Generation Group
md, said: ‘We took over a failing event in
the depths of the recession, but a
sustained programme of investment,
strong management and new content –
plus some long overdue economic
optimism – have stabilised things. With
the support of an important group of
loyal exhibitors, who all want the show to
continue, we’re confident we now have a
great platform to rebuild the show to a
size and stature appropriate to this
important industry. Our team is very
excited about the show’s prospects.’
This doesn’t disguise the fact that
performance was mixed over the three
days: Sunday was up about 10%, Monday
was a good day, but Tuesday was quiet.
Suppliers always rate the Buying
Groups’ National Flooring Show as its
small stands aren’t expensive, and the
quality of visitors is good. Yet the penny
doesn’t seem to have dropped about
adopting a similar approach for
Harrogate.
There is no need for stand envy (mine’s
bigger than yours) and the days of
having a smaller stand leading to
suggestions that a company is in trouble
are surely over. Retailers’ decisions to visit
a show is not based on how big a
company’s stand is. It is the mix and
number of suppliers they want.
If those companies who missed this
year’s show return with small stands,
more retailers should attend in 2014,
exhibitors would be happy with their
investment and it could get into a
virtuous circle where exhibitors, visitors
and organisers all benefit. The industry
needs a successful show.
Show roundup ���
Abingdon Flooring will once again be advertising their famous brand within a brand “Stainfree for Life” on TV again this Autumn.
Please ensure that your ‘point of sale’ is prominently displayed in orderto engage your customer in the Stainfree revolution!
Almost 1000 TV slots have been booked for prominent airtime duringOctober and November, all guiding your customers to our store locator
on the website!
The rest (as they say) is down to you...
Abingdon Flooring
would like to thank their customers
(old and new) for their fantastic support
during the last 10years. Here’s to the next ten!
www.stainfreeforlife.com
72 Interiors Monthly October 2013
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Abingdon Flooring introduced the Wilton Royal wool range in
four-ply with 52 options. Stainfree Appeal, Encore and Regal
were debuted as it expanded its saxonies to a more value price.
Stainfree with an impervious gel back was introduced for the
contract market.
Adore Floors launched a recycled underlay with adhesive to
speed up installation. It is also suitable for underfloor heating.
Anbo added a 4m x 0.4m plank to Emperor Elite in three
decors alongside engineered board Emperor Essential and solid
board Emperor Click, both with a click system and five decors.
From Cavalier Carpets was the Strata loop stripe in six designs
and Spacestyle, a contrasting striped pattern in 10
REVIEW
Above:
Hadfields’
Geneva
Right: Anbo’s
Emperor
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• INTEGRATED AUDIOFabric-covered front panels & integratediPhone docks. Heard but not seen.
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Schnepel multimedia S1 TV cabinets bring
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and technology. If their sleek, beautiful design
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Telephone Enquiries: 01604 652 832
Email: [email protected]
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Showroom in Northampton, call for appointmentSuite 416, KG Business Centre, Kingsfield Way, Dallington, Northampton NN5 7QS
REVIEW
74 Interiors Monthly October 2013
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colours. Confetti has been recoloured.
The velvet twist Veltwist has a semi-
striped pattern and 12 colours. The fine
twist Ultimate is available in 65oz and
75oz weights. Four colours were added
to the Country Collection and alabaster
white was added to Cartouche after a
£40,000 investment in machinery to
produce the shade. Criterion was
recoloured and its revamped website is
due to be launched in October.
Cormar expanded its Sensations range
with Sensations Twist, including six
shades of silver. It is available in 4m and
5m widths.
Distinctive Flooring introduced grey
and white shades for a more authentic
look to Lifetile and introduced Classics, a
modern update of traditional designs
with 25 decors.
EarthWerks debuted the 2.5mm glue-
down Tempo LVT in 10 decors, the 2mm
Classic LVT in seven wood and three tile
designs, Chic in 10 decors with a click
system and the LooseLay LVT in 10
decors.
Fair Underlay launched White Bird
which has a moisture barrier and Wam
Silver Sand, suitable for underfloor
heating.
Gaskell Wool Rich showed off its
Bayswater in three-ply 100% wool with
12 colours in 4m and 5m widths.
Hadfields introduced the Geneva
shaggy in a 4m width.
Ideal introduced Charisma, a
polypropylene heather saxony in
Left: Ideal’s Moods’
sample book
Below: Karndean’s
LooseLay Country Oak
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PRODUCT RANGE
REVIEW
76 Interiors Monthly October 2013
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Above: Plantation’s
Oceans
Left: Oriental
Weavers’ Grand Tour
���
12 colours; Moods, a stripe and plains collection; and
Embrace, a stain resistant Saxony as it looked to move its
products more upmarket.
On the Karndean stand were seven new wood plank and
four stone tile decors for Loose Lay.
Kersaint Cobb officially launched its display stands where
products are arranged by colour rather than type. There are
three displays: Natural Tones, Stripes and Naturals. Also new
was a wood stand and sample book stand – Caribbean Days
and Caribbean Night.
Lifestyle Floors upgraded its display stands with lectern
shelves and the ability to hang sample books below while the
stair display is now illuminated. It introduced value PP ranges
Champion Twist, City Twist, Windsor and York Saxony and the
Gloucester (100% wool) and Malvern Twist and Stripes.
Manx gave its show debut to Ecostyle, made from 90%
recycled PET. It is available in five colours with coordinating
stripes in a 4m width and 4m and 5m widths for the plains.
Ecodesigns is 50% PET with three ply yarn in seven shades
and 4m and 5m widths. Sensuous Touch is available in three
weights, 4m width and 10 colours.
Mr Tomkinson relaunched Gemstone with Jet and Coral.
Both polyester ranges have 12 colours.
Oriental Weavers unveiled 11 collections. Urban has six
contemporary designs aimed at younger consumers/teens
and students. The company also highlighted Nina in 24
designs; Native that comprises five handmade wool designs;
Opus with two shaggy designs; traditional collection Orient;
Royal Classic, a traditional wool machine-made collection;
and new designs were added to Gabbeh.
Plantation Rugs’ introductions included the Bubbles,
Oceans, Undertones and Benni designs.
Regency Carpets showed Fairway, part of the Easycare
collection, using an HD single ply yarn in 10 colours and 4m
width. Harewood was recoloured with 16 colours.
Visit: www.theflooringshow.com
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Trade only. No children.
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Please quote promo code INT61
REVIEW
78 Interiors Monthly October 2013
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Stand proudHow exhibitors displayed their wares
Abingdon again
proved to be one
of the main
attractions at the
show, introducing
the Wilton Royal
wool range in four
ply with 52 options
as it prepared to
celebrate the 10th
anniversary of its
MBO.
Tel: 01274 655 694
Ann Shaw, Ball & Young sales director, and the sales team were delighted to
once again be part of The Flooring Show and offered visitors a warm
welcome as they discussed retailers’ underlay and accessory requirements.
Tel: 01536 200 502
Manx once again proved to be a major draw at the show, introducing a
second Eco range, Eco Designs. It also showcased its in-store retail displays
including the Easy Living four-bay lectern that highlights four carpet ranges
on a double-sided lectern. Its prize draw for tickets to see Manchester United
at Old Trafford were won by Ralph Hall, Carpet Mart Warehouse manager in
Consett, County Durham.
Tel: 01827 831 434
Lano’s Startwist Elite, designed to celebrate the carpet’s 20th anniversary,
was welcomed as the latest premium addition to the collection featuring the
current Edition and Supreme qualities. Visitors seeking the latest in carpet
innovation were impressed by both the relaunched Startwist collection,
featuring an improved two-ply Lanoset polypropylene fibre construction,
and the revamped Pembridge polypropylene twist carpet.
Tel: 00 800 5266 5266
Stroolmount again returned to Harrogate to show its extensive range of
flooring and furniture protection products, repair kits and Move It pads for
moving heavy furniture and appliances.
Tel: 08454 706 670
Cormar Carpets
enjoyed another
great and busy
event. At The
Flooring Show it
unveiled the latest
member of its
Sensation carpet
family – Sensation
Twist – that is made
using the same soft,
lustrous Luxelle
polypropylene yarn.
The iPad mini draw
winners were:
Rodney Gowans of
Gowans Flooring,
Castle Douglas; Paul
Telfer of Tony
Roberts Carpets,
Whitehaven; and
Teresa Bennett of
Carpetwise,
Stratford upon
Avon.
Visit: www.
cormarcarpets.co.uk
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Buying group Metro returned to Harrogate giving potential members
information on its services, including marketing, buying and support.
Tel: 01675 433 064
For the third year running, Crown Floors returned to the halls of Harrogate
with its on-trend carpet creations and the benefits and rewards offered
through the Crown Floors Loyalty Club. Retailers at the show discovered the
new Penrose and Roseland collections available from October.
Tel: 0800 077 3301
Visitors seeking the latest information and developments in the floor fitting
industry were keen to learn about the new Livyn Foundation and Master
Installer courses setting a benchmark of excellence in luxury vinyl floor
fitting available at the Quick-Step Academy.
Tel: 0161 877 6955
British Wool used
the exhibition to
tell retailers of
plans for this
month’s Wool Week
(14-20 October)
and the benefits of
using British wool
in carpets.
Visit: www.
britishwool.org.uk
Kersaint Cobb,
experts in natural
floorcoverings,
launched branding,
displays and
collections.
Standing out from
the crowd with
vibrant pink and
green branding, the
product display
spanned two walls
and was organised
by colour, clearly
demonstrating the
breadth of the
flooring portfolio.
The show also saw
the introduction of
three carpet units
and a wood stand
under the heading
Oak Collection by
Kersaint Cobb.
Tel: 01675 430 430
After 2012’s
Turkish
dancers,
Hadfields
turned to a
town crier
to highlight
its presence
to visitors at
this year’s
show.
Tel: 0161 430
1400
REVIEW
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80 Interiors Monthly October 2013
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Mayne Technology was delighted with the interest shown in its Mosaic
system for retailers, distributors and manufacturers. In particular the new
easy to use point of sale screen for retailers received a positive reception.
Tel: 01782 562 522
The WoolSafe Organisation once again enjoyed success at the show where
the new Carpet Stain Cleaning Guide App gained praise and recognition
among retailers and manufacturers alike as one of the most innovative and
useful new resources for expert carpet care advice.
Tel: 01943 850 817
EarthWerks says strength, performance, luxury and style are built into all
the flooring products under the EarthWerks brand name. Every product has
been designed to give the feel of its natural counterpart. If imitation is the
sincerest form of flattery, then hardwood flooring, metal and natural stone
tiles have never been more complimented.
Visit: www.earthwerks.eu.com
Canadia Flooring, specialising in all things wood flooring, has a large
selection of diverse flooring collections, sourced worldwide. It stocks
more than 100 laminates and 80 real wood floors along with
accessories. With its large inventory, it services the UK and Irish markets
and is part of a company that was founded in 1928.
Tel: 00 353 1461 0997
Building on the
success of the
Vintage rug
collection, Louis
de Poortere
introduced two
rug ranges: Cameo
and Fading World.
Both woven on
jacquard wilton
looms in
a combination of
wool and cotton,
they provide
stunning takes of
the used/distressed
theme so popular
in today’s interior
trends.
Tel: 01505 615 663
Glenshee is a
flagship product
from Kingsmead
Carpets launched
at the show. It
features a new
blend of wool
called Highland
Fleece. The
Highland Fleece
wool is sourced
exclusively from
Scottish farms and
blends wool from a
variety of breeds of
sheep to maximise
the resilience and
appearance
retention of the
fibre. According to
Kingsmead it is
possibly the most
suitable blend for
carpets ever
created.
Visit: www.
kingsmeadcarpets.
co.uk
Furniture Technicians Required.Based: various locations throughout UK.
Job OverviewDue to the continuing expansion of the business, we require new techniciansin many areas of the UK. Successful applicants can expect an industry leadingpay and benefits package.
Duties and ResponsibilitiesTechnicians to repair furniture on behalf of manufacturers and retailers incustomers’ homes and commercial settings.
Skills/Qualifications/Experience RequiredA full understanding of upholstery repairs; cabinet skills would be useful, butfull training will be given. Successful applicants will require customer facingskills as well as technical aptitude and ability.
Inhome Furniture Assemblers.Based: various locations throughout UK.
Job OverviewDue to rapid expansion of our new Furniture Assembly company, we requiresemi skilled workers across all regions of the UK. Reliable and efficientapplicants will be rewarded with an industry leading pay and benefits package.
Duties and ResponsibilitiesAssemblers to build furniture in customers’ homes and commercial premises.To be able to follow basic assembly instructions and present themselves in aprofessional manner.
Skills/Qualifications/Experience RequiredApplicants will require a full UK driving licence, basic DIY skills are essential,also customer facing skills will be required. A background knowledge offurniture will be useful although not essential as full training will be given.
ContactFor further information please call Pete McDonald 07595 851517 or email: [email protected] www.servico-ind.com Closing Date 1st November
Joina winning team...
Scan code for details
Call now for details01438 777 700
... and be part of the Furniture Industry Research Association’s
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WOOL
82 Interiors Monthly October 2013
Choose the oneNominations are neededfor the best wool productsThe Campaign for Wool is to launch an interiors promotion toencourage retailers, manufacturers, retailers, designers andconsumers to nominate their OneWool product of choice tocelebrate during the 14-20 October Wool Week.
OneWool is designed to harness the skills, design talent andenergy of all those who work with the fibre to create fabrics, art,furnishings and flooring and celebrate the beauty, diversity andpracticality of real wool in home decor.
This new promotion follows on from the success of WoolHouse – the major interiors and lifestyle showcase that was heldin March 2013 at Somerset House, London – where theCampaign for Wool saw a huge wealth of products from woolinterior businesses across the world. The Campaign for Wool isnow keen to see more wool products together by launching asocial media and showroom promotion.
Nominations of OneWool products can be made by sendingan image and 50-100 words explaining the product details andwhy it has been selected to [email protected].
Businesses are also encouraged to feature their nomination instore displays and email them to their business networks toshow how they are participating in Wool Week and the longerrunning OneWool promotion. A OneWool supporter messageand the social media icons are available athttp://www.campaignforwool.org/event-item/onewool-2/.
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THE BRAND LEADER - Pure Luxury Carpet UnderlayOffering a very high degree of comfort – For People with Excellent Taste
Recycled and Recyclable with Energy Saving PropertiesMade in the UK to B.S. 5808 (1991)