THE FURLONG FLOORING PORTFOLIO Wool Collection A new direction in flooring Choose the path to increased success with Furlong Flooring Interiors monthly first for flooring, furniture and accessories April 2014 Awards 2014 Vote for the best Buying groups Show preview
The April 2014 issue of Interiors Monthly has the first chance to vote in the Interiors Monthly Awards 2014 and in it we look at upholstery that will set the trends for the year; report on the latest developments in the underlay sector; examine the impact Royal Warrants has on holders; look at 130 years of Morris Furniture; see the latest in the beds and bedroom market; preview the Buying Groups’ National Flooring Show and May Design Series and review Maison & Objet, Heimtextil and MIFF. Plus the latest industry news, opinion, new products and jobs.
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
T H E F U R LO N G F LO O R I N G P O R T F O L I O
Wool Collection
A new direction in flooringChoose the path to increasedsuccess with Furlong Flooring
Interiorsmonthly
f i r s t f o r f l o o r i n g , f u r n i t u r e a n d a c c e s s o r i e s
April
2014
Awards 2014Vote for the best
Buying groupsShow preview
UK: 00353 42 9 351 351 Ireland: 042 9 351 351 SERVICE QUALITY VALUE
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LEADING THE WAY IN DESIGN AND SKILLED EXPERTISE
TCS - Solely Committed to Serving Independent Retailerstcsimports.comShare your thoughts and feedback @tcsfurniture
10% off all orders of the Olympian Range during the month of April - quote code IM/OLY14
A new direction in flooringChoose the path to increasedsuccess with Furlong Flooring
Interiorsmonthly
f i r s t f o r f l o o r i n g , f u r n i t u r e a n d a c c e s s o r i e s
April201
4
Awards 2014Vote for the best
Buying groupsShow preview
As I predicted in January, the Office of FairTrading has swiftly concluded itsinvestigation into reference pricing in theinteriors sector (see p8) just before theorganisation’s abolition.
Bensons for Beds, Carpetright, Dreams,Furniture Village, Harveys and ScS have‘confirmed their commitment to usinggenuine reference prices and, without anyadmission of liability, have made changes totheir reference pricing practices,’ says theOFT.
It doesn’t send much of a signal thatanything will happen to a retailer if theydon’t follow the rules. There is of course thenegative publicity the chains have received,
but shoppers were already cynical aboutsales and the investigation will be quicklyforgotten. The OFT has said it onlyinvestigated retailers it had evidence againstand cannot police the entire retail sector.
Mike Logue, Dreams chief executive, says‘there’s a marked difference’ between howhigh street and online retailers are treated.
The investigation, which began lastsummer, has been a lost opportunity for theOFT. If, as the OFT says, the chains hadadvertised some normal retail prices asdiscounted prices, why didn’t it take actionagainst them rather than seeking anagreement that they would stick to the rules?This would have sent a clear message toretailers that there are consequences tobreaking the rules.
The coming months are likely to see theOFT’s successor, the Competition andMarkets Authority, receive many a claim fromretailers about competitors’ promotionalactivities, particulary if they think somesectors are being treated differently.
Hopefully the CMA will take a firmer lineon all retailers and shoppers’ faith in theprices they see – in-store and online – can berestored.
Retailers – both bricks andmortar and online – muststick to the rules ondiscounting if thereputation of the interiorssector is to recover
CONTENTS
www.interiorsmonthly.co.uk 5
ale-Bridgecraft
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OFT ends pricing probe assix firms promise to change
The Office of Fair Trading has closed its investigation into
reference pricing in the interiors sector after six major
retailers promised to change their pricing practices.
Bensons for Beds, Carpetright, Dreams, Furniture Village,
Harveys and ScS have ‘confirmed their commitment to using
genuine reference prices and, without any admission of
liability, have made changes to their reference pricing
practices,’ says the OFT.
It says consumers should be able to trust that reference
price comparisons are fair and meaningful and that the
advertised savings (or price advantages) are genuine.
Improper use of reference prices can mislead consumers, for
example where the discounted price is in fact the normal
retail price of a product.
The OFT says the chains had advertised some normal
retail prices as discounted prices.
‘Retailers advertise bargains and discounts by referring to
a previous or future higher price. It’s a powerful marketing
tool which, when used properly, provides a helpful and easy
way to demonstrate to shoppers the value of discounts and
savings. We are therefore pleased that these retailers have
confirmed their commitment to using genuine prices,’ says
Gaucho Rasmussen, OFT director goods and consumer
group.
The end of the investigation, which previously covered
DFS, Floors2go and United Carpets and saw the flooring
retailers change their pricing policies, came just weeks
before the OFT is replaced by the Competition and Markets
Authority. Alex Chisholm, CMA chief executive says: ‘The
CMA will monitor pricing practices within this sector to
check whether businesses are complying with their legal
obligations. Companies are advised to satisfy themselves
that their practices are in line with the law because failure to
do so could risk enforcement action.’
‘We are pleased the OFT has publicly welcomed
Carpetright’s commitment to open and transparent pricing.
When customers visit Carpetright they can be confident of
getting good quality products at a competitive price, which
is supported by our price promise,’ says Carpetright.
Bensons for Beds was among the retailers investigated
Victoria Carpets has sold its
Kidderminster manufacturing plant in a
deal that could see it pay almost £15m in
rent over the next 20 years.
The company has sold the Worcester
Road facility for £5.8m in cash to
strengthen its balance sheet. It says the
site had a book value of £4.9m.
Under the terms of the deal it will pay
an initial annual rent to new owner
Monopro of £495,000. This will be
subject to annual increases of between
0% and 4%. If there are no increases
Victoria will pay £9.9m over the length of
the lease, but with a 4% annual increase
this rises to at least £14.74m.
Monopro is a property company
owned by the Dangoor family.
DFS has begun selling beds in-store and
plans to roll out the offer. Previously
shoppers could buy beds from DFS
online.
The upholstery chain, which sells
dining furniture at some stores, has
introduced an ‘edited’ bed offer at its
Maidstone and Tunbridge Wells, Kent and
Didcot, Oxfordshire stores.
DFS has converted warehouse space of
between 3,200sqft and 5,400sqft in the
stores to make room for the new offer.
The initiative will be rolled out across the
North West and could be introduced
across the country.
The vast majority of DFS branches
have at least 3,750sqft of warehouse
space that could be converted to retail
use.
Forbo has reduced the collection
threshold of its Back to the Floor
recycling scheme to one bag, which
holds 70sqm of flooring. Back to the
Floor sees Forbo’s clean installation
offcuts converted back into new flooring
products.
The lower threshold allows greater
take-up of the scheme, especially for
smaller installers and retail outlets, says
Matt Charlton, Forbo Back to the Floor
coordinator.
‘Volumes collected from smaller
projects can all go together in one bag,
contributing towards their overall
sustainable goals,’ he says.
DFS to sellbeds in-store
One bag means more recycling
Victoria sells Kidderminster plant
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INSPIRE – The pick of the Peppers
More shades of ‘Grey’!The question is often asked ‘will strong colours ever make a return to ourfloors?’. The answer of course is that no one really knows. The most popularcolour trend at the moment is ‘Grey’ highliting a more varied selection ofshades from very pale silver greys to dark anthracites. These new greys arecomplementing the new trends in fabric and furniture. We are seeing thatexisting grey shades are steadily moving up our colour charts. We are alsoadding new exciting greys to our most popular ranges Harvest Heathers,Everest, Santorini and Temptation to satisfy your customers’ needs. Seealso the new ranges of Distinction, Imperial Twist, Home Twistand Inspire for greys to suit today’s market.
Just add a little pepper for a tastefulalternative to heathers. There is anincreasing appetite in the market for aspeckled effect carpet and AssociatedWeavers has developed a clever, classleading range called INSPIRE to takeadvantage of this trend. Using our latesttufting technology INSPIRE creates aunique three colour finish across ten
natural colourways. This high performance,2ply construction weighs in at a luxurious60 oz. It also enjoys Associated Weavers’full 20 year Stainaway warranty and wearguarantee and is available in 4m and nojoin 5m widths. If you want your customersto be inspired have a look at INSPIRE. Thenew look of INSPIRE is now available viayour local Associated Weavers Sales manager.
Associated Weavers works together with its retailersto offer an exclusive offering of products on alimited distribution policy. Strengthening our sales-force by 50% has enabled existing customers toreceive more attention on a more regular andfrequent basis. Unlike the majority of our competitors,Associated Weavers works together with a moreselective account base to give our retailers semiexclusivity and a chance to really get behind theAW brand with confidence.
AssociatedWeavers
Sale
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3110
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InspireIn a market of similar colours and designs INSPIRE will do just that and give you
a carpet that is different from the rest.
Steve KayeSalesManager Associated Weavers
“ ”
NEWS
12 Interiors Monthly April 2014
Carpetright sees no upturnCarpetright has again warned that profits will be lower than
expected with the chain seeing a decline in sales growth
and no benefit from the improving housing market.
The country’s largest flooring retailer warned that it
expected to make an underlying pre-tax profit of between
£3.5m and £5.5m for the year ended 26 April. This compares
to the £3m profit in the first half.
UK like for like retail sales in the eight weeks to 22 March
rose by 0.9%, compared with a rise of 2.5% in the quarter to
25 January.
Total UK sales were down by 0.8% in the eight week
period and 1.1% lower for the 47 week period.
‘In our last trading statement [in January] we reported
that like for like sales in the UK were volatile, and this
remains the case. Nevertheless, based on previous
experience we had expected to see some recovery as UK
housing transaction volumes improved. In the event, this
has yet to materialise and the momentum established in the
third quarter was not sustained. Excluding the expected
decrease in sales from our wholesale business, the core
retail business would have reported a like for like increase of
0.9%,’ says Lord Harris, Carpetright executive chairman.
In an effort to turn around its European operations, which
saw sales drop by 5.3% in the eight week period, it has
recruited Nick Worthington, former Dreams ceo, as
operations director Europe.
Natuzzi profit planItalian upholstery producer Natuzzi has set out its plans to
restore profitability by concentrating on trade sales, own-label
production and the Revive recliner. It says it will end losses by
the end of the year and make a profit margin of 3.9% in 2016.
The plans to reorganise its Italian production, boost efficiency
by adopting ‘24 industrial product platforms, which are the
result of the re-engineering of existing models and the design
of new models according to the new moving-line production
process’, cut stock levels, reorganise logistics and close 13
unprofitable stores, including some in the UK.
‘This plan is the culmination of an enormous effort over the
last three years and is being adopted in the context of greater
changes that we have implemented over the last 10 years.
During the last decade, we managed the challenges imposed
on us by globalisation with consistency, investing in the Natuzzi
brand, the opening and development of the retail network, the
upgrading of production facilities in Italy, the opening of
factories and commercial offices abroad, integrating processes
with the adoption of a single management information system
and the innovation of products and processes,’ says Pasquale
Natuzzi, Natuzzi founder and ceo.
Work has begun on a £900,000 extension to
Cormar Carpets’ Holme Mill, as it looks to boost
efficiencies. The carpet manufacturer is
expanding its warehousing space, increasing
the size of the unbacked carpet storage space
by more than 50%.
The base foundations have already been laid
with the extension expected to be completed
in June.
‘The extension allows us the opportunity to
grow the business and increase our warehouse
capacity for unbacked carpet. It is a critical
development that will free up process time at
both sites and enable implementation of our
plans to deliver the growth and performance
enhancements not previously possible due to
space constraints,’ says Paul Murphy, Cormar
Carpets production manager.
Vine to hostNBF awardsBroadcaster
Jeremy Vine is to
host the gala
dinner and
awards at this
year’s The Bed Show.
Radio 2 presenter Vine
(pictured) will host the fifth
NBF gala dinner and awards
ceremony on 23 September
at the Telford International
Centre, during The Bed Show.
The evening will see the
winner of the Bed
Manufacturer, Bed Supplier,
Independent Bed Retailer,
Multiple Bed Retailer and Bed
Etailer of the Year revealed.
Ahead of its half-year results
on 20 May, laminate and tile
chain Topps Tiles has revealed
that like for like sales for the
26 weeks to 29 March will
have risen by 10% with total
sales up 11.6% to £97.5m.
Underlying pre-tax profits
are expected to rise from
£4.7m to £8m.
Matthew Williams, Topps
Tiles ceo, says he is ‘very
confident’ of meeting
analysts’ estimates of
profits between £15.4m
to £19.3m, with a consensus
of £16.4m, for the year to
27 September.
Cormar expansion to boost efficiency
Sales and profits up for Topps Tiles
Natuzzi’s Revive
T H E F U R LO N G F LO O R I N G P O R T F O L I O
www.furlongflooring.co.uk
Wool Collection
www.furlongflooring.co.uk I Sales: Preston: 01772 696 787 I Dartford - 01322 628 707 I Newport - 01633 283 959
Not all flooring companies offer the same level of service.
Furlong Flooring stands out by offering market leading products, at competitive prices with excellent service levels – add to that most orders are delivered next working day through our national distribution network and you’ve got not only a great service but a compelling proposition.
Quality runs throughout whether it’s our high-impact display systems or ourextensive portfolio of polypropylene carpet, wool carpet, vinyl & wood flooring.
For a package that really stands out contact Furlong Flooring today.
Packages that stand out
NEWS
14 Interiors Monthly April 2014
JFS needsmore spaceThe organiser of the January Furniture Show hasconfirmed that it will expand the show to a fifth hall as itapproaches a sell out just weeks after it was launched.
JFS is already 90% full as exhibitors continue to sign up.Laraine Janes, JFS co-organiser, says plans are being drawnup to use a fifth hall. Originally the show was to use halls 1,2, 3 and 3a at the NEC ‘to ensure a tightly focused, relevantshow.’
‘We could not have expected to fill up so quickly – it’samazing. We can add more space if we need to,’ she says.
‘We have been overwhelmed by the unprecedentedlevel of support for this event. January is a crucial time inthe industry calendar and having listened to exhibitors’feedback we will be making several improvements to theshow during the next few months.’
Major exhibitors include La-Z-Boy, TCS, Buoyant, MorrisFurniture Group, Global Home, Rauch, PD Global, ParkerKnoll, Duresta, G Plan Upholstery, Westbridge, Baker,Lebus, Ercol, Furniture Origins, Sherborne, Alstons, MarkWebster, Breasley and Vogue.
Tony Brewer, Headlam chiefexecutive, is cautiouslyoptimistic that the flooringdistribution group can returnto profitable growth this yearafter a profits drop in 2013.
Group sales increased by2.9% to a record £603.1m. UKlike for like sales rose by 1.5%to £498.9m but continentallike for like sales fell by 3.7%.Underlying pre-tax profitsdropped 5.1% to £26.4m.
‘The final months of 2013showed progressiveimprovement and thismomentum has carriedforward into the first twomonths of 2014. WhileJanuary and February arerelatively lower tradingmonths and comparedagainst weaker comparativesfrom 2013, both months haveproduced a positive result,’ hesays.
There are indications of a
slight improvement in marketconditions in the UK and amore stable market inContinental Europe.
Brewer says this hascoincided with the increasedinvestment across groupinitiatives aimed at ‘providingcustomers with an everimproving overall serviceproposition and the groupwith a strong platform forfuture growth’.
‘We enter the typicallystronger spring selling periodin a good position. While thefirst two months are awelcome improvement, webelieve that given a normalseasonal cycle and amaintained focus on thecontinued development ofthe quality of our businesses,we can look forward withcautious optimism to aresumption of profitablegrowth,’ he says.
Online furniture and homewares retailerLoaf is to target showrooms of 4,000-12,000sqft as it looks for 10 new outletsin London and the South East.
The retailer wants to open fivebranches in ‘prominent south westLondon locations’ in the next three yearsand five more in the South East by theend of 2017. It has hired retail consultantMMX Retail to advise on the expansion.
Loaf wants to uphold its reputation fornon-conformist retailing by setting up‘Loaf Shacks’, breaking from thetraditional formal setting of in-store retailby launching large, informal showrooms
where customers will be invited to ‘loaf’around on the products.
‘We now want to establish a physicalpresence to complement our etail offer,’says Charlie Marshall, Loaf founder.
‘While Loaf has experienced rapid salesgrowth year on year since our 2008 start-up, we want our customers to be able tointeract with our growing range ofproducts, while retaining our uniqueapproach to retailing. The Loaf Shackswill operate in a manner that reflects ourproducts: relaxed and easy going, butwithout ever compromising on the highquality standards that define Loaf.’
Headlam predicts growth
An invitation to loaf in the store
Loaf’s Bagsie sofa
T h e H O M E o f G R E A T B R I T I S H
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To find out more, call 08700 600 555 today.
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For more information, contact yourAxminster Carpets™ Account Manageror call us: 01297 630630email us: [email protected]
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OPINION
www.interiorsmonthly.co.uk 17
GREENWOOD RETAIL LTDBritain’s Leading Experts in Retail Sales Promotion
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I am by nature a glass half-full sort of person, but my years inthe trade have taught me not to get too carried away with anychange in circumstance, be it good or bad. Things have a habitof evening themselves out over the period so it’s best not to gettoo excited or down.
But saying that I’m genuinely convinced, at least here, thatthings are on the up. We’ve been doing better for a while if the truth be known but I am now sure that we’ve left the darkdays behind us (if saying this hasn’t cursed things) with onecaveat.
During the downturn we kept most of our existing customers.They may have not bought as frequently as they once had orspent as much when they did buy, but they still came and sawwhat we had.
And it’s these customers who have come back in the past few
months and have been driving the improvement in business. While our product mix is admittedly different from what it
was a few years ago, it’s still the better-end that our longestablished customers are buying.
Many have been telling me that they’ve managed to pay offtheir mortgage in the past couple of years, thanks to the lowinterest rates, so they now have the disposable income to onceagain afford what they did before.
My worry is those consumers who have not saved the moneyfrom their lower repayments and instead spent it, largelyfuelling the growth in the economy.
What happens when interest rates and therefore mortgagepayments eventually go up?
Where will these people find the extra money they’ve gotused to spending?
The housing market may well be healthier than a few yearsago but can it carry on when interest rates are higher?
Oh, and the flooring business next door is still ticking alongnicely and the flow of sales reps trying to convince me that Ireally must have their products has thankfully slowed.
The author is an independentinteriors retailer
Trying to look onthe bright side
We’ve been doing betterfor a while if the truth beknown but I am now surethat we’ve left the darkdays behind us
NEW PRODUCTS
18 Interiors Monthly April 2014
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1 StainSafe Moorland Twist &
Stripes from Balta Broadloom
makes getting a coordinated look
in the home simple. Made from
100% bleach cleanable StainSafe
yarn, the collection coordinates
four stripe colourways with 12
plain shades and makes the once
premium stripe look obtainable
for all budgets.
Tel: 0032 56 622 211
2 Karndean Designflooring’s
LooseLay Series Two collection
features six wood tones, two
stone designs in large planks and
its first Textile stone designs –
Pennsylvania LLT204 and Nevada
LLT205 (pictured) in a linear
pattern for a modern look.
LooseLay is an innovative format
of LVT that is quick and easy to
install and simple to maintain.
Visit: www.karndean.com
3 The striking flooring collection
from Granorte combines the
unique patterns and textures of
wood flooring with the acoustic,
thermal and comfort benefits of
cork. Featuring a high-definition
reproduction of wood decors
atop a high-density cork surface
and protected by a high
performance PUR coating, Vita
delivers 14 looks.
Tel: 01785 711 131
4 For those seeking the ultimate
in luxury, bespoke sleeping
comfort can now be added to the
list thanks to the Savile bed
collection from Hyder Living.
Customers can choose the bed’s
fabrics and headboard shapes
along with the hand-tufted and
side-stitched mattress fillings and
ticking.
Tel: 01484 531 000
5 The Ultimate Timber collection
from Avenue has 17 wood-look
decors in an assortment of
tempting shades, from the light
and smoky tones of Camargue
through to the deeper chocolate
tones of Barriques and Fair Oaks
bringing warmth and character to
interiors.
Tel: 0800 032 3970 ���
BUYING GROUPS’ NATIONALFLOORING SHOW
Proudly supported by
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13th& 14th MAY 2014
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Tuesday 13th May, 9:00 - 19:00
Wednesday 14th May, 9:00 - 17:00DATES & TIMES
LOCATION
Available exclusively to Members of affiliated Buying Groups.
Please visit www.bgnfs.co.uk to register!
Jonathan Davies, Sales Director of Associated Weavers
Stephen Pearce, Choice Homes
NEW PRODUCTS
20 Interiors Monthly April 2014
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8
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6 Floorwise Aware is built
around a charitable
donation to Breast Cancer
Care for every roll of
underlay sold, but the
incentive has wider
implications for retailers,
with a more positive image
for underlay and the store
in which it is sold. It allows
retailers to tap into the
positive feeling that
contributing to charitable
causes gives, working as an
excellent and silent sales
tool.
Tel: 01509 673 974
7 With Easy Lawn artificial
grass from Lano
Landscaping, domestic
and commercial
environments can benefit
from the look of grass
without the maintenance
headaches. Available in pile
heights from 15mm to
40mm, it delivers
incredible realism and
softness yet it has the
durability to withstand
footwear for years,
supported by a nine-year
warranty.
Tel: 00 800 5266 5266
8 With proportions that
achieve the fine balance
between maximising shop
space and allowing the
carpet range to shine, the
latest Crown Floors
lectern is available for
three of the brand’s most
desirable collections, as
well as the three new 2014
ranges of Parkland, Wilton
House and Sheringham.
Tel: 0800 077 3301
9 Fading World rugs from
Louis de Poortere’s New
Vintage collection will keep
retailers at the forefront of
interior style. Capturing the
trend for worn-looks,
Fading World takes
inspiration from Damask
and Persian designs worn
by the ravages of time to
create a vintage look with
all the benefits of a new
rug available in eight
standard sizes.
Visit www.
louisdepoortere.com
10 For installers looking for
large volumes of wood,
laminate, LVT and cork
flooring at short notice,
UK Flooring Direct can
provide large volumes of
flooring with next day
delivery. Covering
mainland UK, installers can
use it as a reference point
for samples too, packaging
samples to present to
customers.
Visit: www.ukflooring
direct.co.uk ���
7
Supersoft & extra resilient grassperfect for garden, (roof)terrace, balcony, patio, swimming pool, play area
Our success has been the result of our commitment to honesty, integrity, and results. During the
Lynch 100th anniversary celebration, there’s never been a better time to see how a Lynch Sale can
help you expand, clear out inventory, sell your business or exit it.
Contact us for details and receive a special, 100th anniversary commemorative gift. Plus, if you hold
a Lynch Sale during 2014 you’ll become eligible for our Grand Prize of a trip for two to Ireland!
“Truth is the best sales tool.It is today, just as it was when myfather started this business in 1914.”Daniel Lynch, Chairman Emeritus, Lynch Sales Company
UPHOLSTERY
24 Interiors Monthly April 2014
These designs, all to be debuted
at iSalone and Fuorisalone, will
help set the style agenda.
Visit: www cosmit.comwww.fuorisalone.it ���
Trendsetters
Moroso’s Diesel Living
Sister Ray sofa and chaise
longue sport extra-large
cushions with double
stitching referencing the
world of denim.
Foam? Feathers? Air?
Tanner Slade’s Ch-air is an
inflatable chair with a
padded upholstered cover.
Mercedes-Benz Style by Formitalia’s MBS038
has a choice of leather or showwood
(pictured) sides to coordinate with the coffee
table. Three and two-seater sofas are
available along with an armchair.
Busnelli’s Manda armchair follows the
footsteps of the Manda chair and is available
with or without a fixed backrest cushion.
26 Interiors Monthly April 2014
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UPHOLSTERY
Marc Sadler’s Lau stool is available
in a version illuminated with energy
saving bulbs or LEDs.
Cappellini has speedily tweaked the Cap Chair 2 it introduced at
IMM Cologne with a lower version of Jasper Morrison’s design.
The Nuvola sofa from the
DecòGlam Casa Gioiello
collection by Mantellassi
1926 is a four-seater that
takes curves to new heights.
As individual items or in a group, Kare
Design’s Bazar stool, chair and matching
chest of drawers are a rejuvenated
variant of the patchwork look.
Infiniti’s Hug chair, armchair and sofa
develop from two symmetrical halves
held together by an aluminium block
concealed within the soul of the
furniture. A variety of bases are available.
Le Corbusier designed the LC5 sofa with Pierre Jeanneret and Charlotte Perriand in 1934, Cassina introduced the
chrome frame version in 1974 and this year sees the introduction of a larger version with seven frame colours.
UPHOLSTERY
28 Interiors Monthly April 2014
Above: Elledue’s Virgilio armchair has a slightly
retro style modernised by gun-metal grey lacquered
feet. The Gaspare sectional sofa has been updated
with new colours.
Arketipo’s Abacab uses a patchwork effect to create a sense of movement enhanced by the visible stitching
Heritage Collection’s Marais is
characterised by a compact and snug
shape with a hint of art deco.
Roberto Lazzeroni’s Nivola
for Poltrona Frau is a
streamlined and light design
with a feminine, almost
romantic, allure.
Calia Italia’s Niobe
features a deep-buttoned
back with clean lines for
the sides and includes
manual and electric
motion options.
Modus’ Lily chair is a
compact lounge chair with
moulded shell that benefits
from a high back and
armrest. Base options include
wood, rod or swivel.
The new Anja SofaCall 01902 459898
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UNDERLAY
30 Interiors Monthly April 2014
Interfloor has updated its
Underlay Selection Guide
Interfloor has updated its popular
Underlay Selection Guide with new
products and clarification of which
brands are most suitable for specific
needs.
This useful selling tool was developed
for retailers and distributors to identify
the best performing Tredaire and Duralay
products in each of six key segments.
‘Our consumer research shows that the
two most important consumer needs for
underlay are underfoot comfort and
durability. These are chosen by 72% and
64% of consumers respectively. However,
we are seeing four other needs that have
emerged and become significant – heat
insulation, sound insulation, underfloor
heating and acoustic underlays for hard
flooring,’ says Steve Woodhead, Interfloor
marketing director.
The guide emphasises the inherent
brand strengths of Tredaire and Duralay.
Tredaire is designed for comfort and its
springy characteristics, in both PU and
sponge rubber, make it suitable for
insulating against heat and sound,
Woodhead adds.
Duralay’s ultra-high density crumb and
sponge rubber fit a number of needs.
Crumb rubber provides long lasting
carpet protection, supporting carpets in
high traffic areas such as hallways and
staircases.
The sponge rubber underlays are best
for underfloor heating being low tog and
providing noise reduction under hard
flooring.
‘Retailers tell us that the Underlay
Selection Guide is the best tool on the
market for selecting the right underlay
for their customer,’ says Woodhead.
‘We’ve improved it further by clarifying
which brand is most suitable for each
need, and by introducing some exciting
new products. The guide increases
customer satisfaction and maximises
value for the retailer in the short and
long term. It can be accessed from our
website where customers can also use
the powerful Underlay Selector.’
Visit: www.interfloor.com
The guide has been
updated and consumers
can also select online
Six of the best
Perfect performers and famous for bringing pure luxury,warmth and comfort to the home, Tredaire underlays are designed
to keep carpets looking good and feeling fabulous for longer.
The Tredaire range features outstanding levels of comfort and performance so every carpet gives that ‘on air’ feeling. That’s why Tredaire
is the UK’s biggest selling underlay brand - the market leader!
UK Sales:01706 238 810 www.interfloor.comlove your floor™
UNDERLAY
32 Interiors Monthly April 2014
First name termsFloorwise has revamped the branding of it is underlay
Floorwise has recently transformed its
underlay portfolio, capitalising on the
Floorwise brand and refocusing attention
on one of the most well-established
names in the flooring industry.
‘Floorwise has a long and hugely
successful track record as an underlay
supplier to retailers across the UK,’ says
Richard Bailey, Floorwise md.
‘Names such as Longevity and Flexilay,
and more recently, Hyper, have become
firm favourites with retailers and have
always delivered consumer focused
touch points helping retailers to explain
the benefits of choosing a new underlay.
Yet through this all, the Floorwise name
has remained a constant, always there,
but somewhat in the background.
‘Yet for many retailers, with its huge
collective of associated products the
Floorwise name is far more powerful and
important than that of individual
underlay collections,’ he stresses.
For this reason the approach to
underlay branding was rethought with
the aim of simplifying the range and to
make it easier to draw clean lines of
distinction between types, specifications
and performance.
Now all underlays fall under the
Floorwise brand and are divided into
suitable product types; carpet: sub-
divided into foam, felt and rubber;
specialist underfloor heating underlays;
and wood and laminate.
‘We’ve kept the product names such as
Tread, Pinnacle and Endura, so that
retailers can quickly find their favourite
products. However, the Floorwise name
remains as the primary focus on
packaging, presenters and other POS,’
he says.
‘This even runs true for our Floorwise
Aware underlay in support of Breast
Cancer Care, though unsurprisingly this
uses a unique shade of pink for its film
and packaging.
‘The result is far easier to understand
underlay portfolio that gives us more
flexibility without being confusing and
that provides retailers with underlay for
every requirement and price point.
While only a superficial change, it is a
hugely important one for us and marks
a new direction for the brand,’ adds
Bailey.
Floorwise, tel: 01509 673 974
Branding has been updated with
emphasis on Floorwise
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When it comes to flooring, Floorwiseis the name for quality and value!For over 30 years Floorwise has been the number one choice forflooring professionals.
Reliable service - through an exclusive network of distributors - and the consistent quality of our products, have earned Floorwise an enviable reputation.
Floorwise strives to deliver excellence in innovation too, with a continuous developmentprogramme aimed at meeting the evolving needs of both consumers and fitters alike.
For details of our distribution network visit: www.floorwise.co.uk
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UNDERLAY
34 Interiors Monthly April 2014
Flying the flagCarpenter is proud to manufacture in the UK
‘British Made’ and ‘Manufactured in the
UK’ are stamps widely regarded as
signifying excellence and the Union Flag
subconsciously communicates messages
of quality, thanks to Britain’s stringent
rules and regulations. Now more than
ever, British credentials have become an
incredibly powerful marketing tool for
industries of all shapes and sizes.
Carpenter is one of the world’s largest
producers of PU underlay. Its state of the
art UK manufacturing facility in Glossop,
Derbyshire produces underlay that not
only performs well but comes with
excellent environmental credentials.
‘We are proud to display the Made in
United Kingdom strapline on all of our
products. Customers can be confident
that if they choose Carpenter underlay
they will get a strong, solid product
which meets exacting British standards
that cheap imitations cannot guarantee,’
says Helen Rowberry, Carpenter national
sales manager for underlay.
All the underlay is made from recycled
material and is backed with high
performance polyethylene laminate,
which aids recycling more effectively
than paper backing. This factor is
increasingly important to consumers,
who want environmentally conscious
products where possible, she explains.
‘Buying British doesn’t just mean a
quality product – but that the customer is
more likely to receive excellent service –
whether it’s advice on which underlay to
select or aftercare,’ says Rowberry.
‘Face-to-face interaction is incredibly
important too, and building a strong
relationship with the customer is
essential for receiving crucial feedback
which could impact on product
innovation and development. Remember,
buying British counts,’ she adds.
Carpenter, tel: 01457 892 400
The underlay is backed with
polyethylene laminate and is
made from recycled material
UNDERLAY
www.interiorsmonthly.co.uk 35
UpperclassambitionsBall & Young is looking to the top-end
After the success of the its Connoisseur Cloud9 underlay, whichwas launched in 2012, Ball & Young has created an underlaywith more density to create a ‘post recession’ premium range.
‘It has been unashamedly named Caviar & Champagne and isavailable in a 9mm thickness with 15sqm per roll and a 11mmthickness with 10sqm per roll. It is getting a little heavy at thisdensity for the 11mm to be manufactured in a 15sqm roll,’ saysAnn Shaw, Ball & Young sales director.
‘It sounds a little extravagant, but retailers will know thatsome consumers will come in and just ask for your bestunderlay. Now they can trade them up a little further. Somepeople just expect the best and we just want to make it better.’
The company has also relaunched the double stick/stretch fitcontract underlay Radiance as a 6mm product designed forunderfloor heating with a tog rating of 1.3.
It is also developing a new product portfolio which will showall of its ranges and specifications.Visit: www.underlay.com
Part of the Novostrat range of polyethyleneunderlays to suit every application and pocket.
Hypnos is proud to be Carbon Neutral, complying with BS PAS 2060 Standard.
ROYAL WARRANTS
40 Interiors Monthly April 2014
Seal of approval for 82 yearsStaples continues to make bespoke quality beds
Staples has a long and respected history of making luxury
handcrafted beds in the UK.
Set up in 1895, Staples was awarded a Royal Warrant by King
George V in 1932 and it has been repeatedly awarded by each
successive monarch including Queen Elizabeth ll.
Staples has always combined quality craftsmanship with the
best natural fillings to enable them to handcraft each unique
customer order to the highest manufacturing standard,
embodying the meticulous attention to detail that its
handmade quality beds are synonymous with.
During the past 12 months the Staples product development
team has been working hard using these tried and tested
traditional manufacturing skills and some of the latest technical
innovations in the bed industry to create the Staples 2014 bed
collection.
This will be unveiled at the inaugural Steinhoff UK Beds At
Home show between 13-15 May at its Huntingdon,
Cambridgeshire factory.
Also on display will be the latest collections from sister
brands Myer’s and Slumberland.
Staples, tel: 01480 442 219 Every bed is handmade
Above: Brittannia Inset: Staples’ Royal Warrant
“Our passion for quality handmade beds began over 100 years ago and while technology has a great deal to offer, nothing equals the performance of natural materials, which with traditional manufacturing methods, produce a bed of superior quality.”
Come and visit us at our Huntingdon showroom to see our
brand new bed collection
ROYAL WARRANTS
42 Interiors Monthly April 2014
The public’s awareness of bed brands is generally low. Bed
manufacturers don’t command the same must-have desirability
or fierce customer loyalty enjoyed across other sectors. Brand
perceptions of customers when facing choices within a
standard bed department are likely to be somewhat muddled,
perhaps void of any preconceptions and lacking in any
significant motivation to orientate towards the bed of the
moment, according to Sleepeezee.
Because the voice of most bed brands is somewhat unheard,
Sleepeezee has gained ground by allowing its products to
speak for themselves. This approach hasn’t gone unnoticed,
since a little over 30 years ago Sleepeezee received the highest
honour by being bestowed the Royal Warrant of the Prince of
Wales for its beds.
Proudly positioned above the Sleepeezee name, the Royal
Warrant epitomises and endorses everything that Sleepeezee
stands for in its products and brand: British-made quality,
craftsmanship, reliability, style and value – a cut above the
others, with reassurance of its status coming from the highest
authority.
The benefits of this accolade were extended last summer
with an invitation to take part in The Coronation Festival, held in
the gardens of Buckingham Palace. Selected Royal Warrant
holders, including Sleepeezee, showcased the best of British
workmanship and design within beautifully presented
marquees throughout the Palace grounds.
Visitors included the Prince of Wales and the Earl and
Countess of Wessex. Members of the Royal household,
celebrities, invited guests and visitors all showed an interest in
the products on display.
Clearly, certain events can mark a turning point in a
company’s fortunes. For Sleepeezee, having been hand-making
beds for 90 years, receiving the Royal Warrant has given the
company opportunity, value and presence in the bed market. In
a sector of low brand awareness, it has meant that the
Sleepeezee brand doesn’t need to be loud, it just needs to be
seen. The most respected institution of all presides over it and is
doing all the talking for it.
Sleepeezee, tel: 01634 729 436
Beingseen
Sleepeezee uses its Royal
Warrant to highlight its qualities
Left: New Royal
Below: New Amba
Bottom: New Late
ROYAL WARRANTS
44 Interiors Monthly April 2014
A long associationAxminster Carpets’ links with royalty stretch back for centuries
A world-renowned British manufacturer, Axminster Carpets
joined the ranks of Royal Warrant holders in 2012 when it was
recognised for supplying carpets to the Queen. However, its
connection with royalty goes further back when King George III
and Queen Charlotte purchased carpet from Axminster Carpets
and also visited the factory in 1789.
‘We’re immensely proud at Axminster Carpets to be holders
of the Royal Warrant. It’s an exceptional sign of recognition from
the royal household of our carpets’ quality and the company’s
exceptionally high
service standards
and we are very
proud of the
carpets that we
make for Her
Majesty Queen
Elizabeth,’ says
Josh Dutfield,
Axminster Carpets
commercial
director.
With a long-
standing
connection to the royal household from supplying George III,
through to supplying carpet for Queen Elizabeth II at
Buckingham Palace, Axminster Carpets has supplied some of
the most prestigious buildings in the country.
In 2005, a commemorative rug woven to celebrate the
company’s 250th anniversary of carpet weaving in Axminster
was placed in Clarence House, the home of Prince Charles, after
being presented to the Earl of Devon. There are also many other
carpets from Axminster Carpets in various royal households.
They are also found in many celebrated British institutions,
such as Ashridge
House, the
Grade I listed
19th century
mansion in
Hertfordshire
with a 700 year-
old history and
the Barbican arts
centre.
Visit:www.axminster-carpets.co.uk
Ashridge House in Hertfordshire has carpet from Axminster Carpets
Many of Axminster Carpets’ Imagination
rugs can be personalised Simply Natural
stripe in Vogue
FLOORING21-23 SEPTEMBER 2014 HARROGATESHOW
www.theflooringshow.com
Join us in September for The Flooring Show The UK’s only national flooring event will again bring together
the whole industry for three intensive days of business
activity and networking.
FREE VISITOR REGISTRATIONNOW OPEN online at www.theflooringshow.com
Planyourvisit
NOW!
LIVING AND DINING
46 Interiors Monthly April 2014
Morris Furniture celebrates 130 yearsIt may be celebrating the 130th
anniversary of Harris Morris founding
what was to become the Morris Furniture
Group, but there is no hint of looking
backwards for the Glasgow company.
‘After 130 years, the group has played
its part in our nation’s history; after two
world wars, many recessions, the rise and
fall of empires and the ever-changing
tastes of today’s fast-paced environment,
it has come through all of these
challenges stronger and more equipped ���
Ever onwardto deal with the challenges that will
come in the future. Today, the company
is still a strong player within the industry
and a key partner to our many retailers,’
says George McGraw, Morris Furniture
Group joint-md.
‘We may be in a different time and
place 130 years on, but the desire to offer
furniture to retailers and ensure their
businesses prosper has never changed.
We have a continued commitment to
invest in the business and to offer higher
stock levels, faster
deliveries on key
items and even more
flexible services for home delivery in
2014 and going forward.’
The group offers a vast choice of
product across its three cabinet brands
with G Plan Cabinets’ classically styled
portfolio, Morris Furniture’s reputation for
value and choice and Zone Furniture’s
combination of contemporary design
and affordability.
Morris offers three delivery choices:
• HomeSpeed: a next day delivery service available to
stockists on swivel, recliner and club chairs. Orders placed
before noon will be delivered the next day across all of
mainland UK, subject to stock availability, for £19.99.
• Store Express: free three to five-day deliveries to
stockists across all of mainland UK.
• DHD Service: a full white glove home delivery service
that more and more stockists are signing up for. This
includes delivery, assembly, positioning, clean up and any
questions a customer may have, ensuring customers have
an effortless purchase and delivery.
The three options are backed by the group’s
Ambassador Service: improvements in the sales and
service department provide stockists with quicker and
faster responses to deliveries, service and aftersales
service. Spare parts are guaranteed to be available within
24-72 hours and replacement products within 14-28 days.
Products are backed by a two-year warranty and service
technicians are available throughout the UK. ‘This new
service initiative has been a fantastic resource for our
retailers and we are confident that we tick all the boxes
and can offer them the quality service that is required for
Made from solid Oak and Oak veneers, Preview offers a fresh
approach to contemporary living.
Preview represents, STYLE, QUALITY AND FANTASTIC VALUE to the
retailer and is available from UK stock for immediate delivery.
Call us today to find out more about this and our other beautiful
collections and how we can help improve your margins!
IMMEDIATE
DELIVERYFrom UK stocks
W
STYLE QUALITY & FANTASTIC VALUEQ
BEDS
50 Interiors Monthly April 2014
On targetMammoth Technologies is going
from strength to strength
Mammoth Technologies is celebrating a
number of successes already this year
thanks to its innovative product range.
According to Mammoth, it produces
the only mattress of its kind in the
industry that is clinically proven to
improve sleep.
Headed by John Tuton and Mike Nash,
the company announced in January that
it has nearly doubled business over the
past 12 months to an equivalent annual
turnover of £2m. Since the beginning of
2013, it has increased 135% on
independent accounts and 125% on
nationals, and is on track to reach its
target of £5m turnover in the next five
years.
It now has products stocked across the
nation in stores ranging from Selfridges
to AHF and Furniture Village, as well as a
number of leading independent retailers.
The company recently secured an
exclusive deal to become the British
Athletes Commission’s bedding provider.
The mattresses were originally designed
for athletes and the company has a
number of key endorsements from major
sporting associations and personalities
including the English and Irish Rugby
Players Associations, the UK Chiropractic
Patients Commission, Olympic long jump
gold medallist Greg Rutherford and
Olympic weightlifter Zoe Smith. The BAC
agreement will continue to strengthen
its links within the sporting sector,
allowing athletes up to 50% discount on
its products.
Mammoth has also agreed a major
contract with a leading premiership
football club for a state of the art training
facility that is yet to be announced.
Over the past few years, Mammoth has
taken its original sports design and
developed it for the wider market.
‘Our aim is to provide solutions to get
the best night’s sleep possible, whatever
a person’s age or lifestyle. Our products
are made with enhanced medical grade
foam which offers superior temperature
control, pain relieving benefits and
supports movement while sleeping,
making the 50 to 60 shifts that the body
makes in the night easier and less
disturbing,’ says Tuton, Mammoth
founder and md.
Mammoth mattresses are Class 1
registered medical devices with the
Medicines and Healthcare Regulatory
Authority and has testimonials and
affiliations with the University of
Northumbria Sleep Science Centre and
the Newcastle University School of Bio-
Sciences. Mammoth’s credentials were
also enhanced when it collaborated with
sleep expert Professor Jason Ellis of the
University of Northumbria Sleep
Research Centre, who carried out a study
that proved the sleep benefits of a
Mammoth mattress.
‘The company is going from strength
to strength and we are particularly
pleased with how well the first quarter of
this year has gone. We have so many
more plans and initiatives in the pipeline,
that we’re more than sure we’ll hit targets
by the end of the year. And of course,
we’re continuously developing our
product lines to ensure we’re always
offering the best possible solutions for a
greater night’s sleep,’ adds Tuton.
Visit: www.mammothmattress.com
Left: John Tuton
Below left: In-store POS
Below : The mattresses are endorsed
by Olympic long jump gold
medallist Greg Rutherford
01 07 14
W NILLIAM IGHTTM
williamnight .co.ukbeds
BEDS AND BEDROOM
52 Interiors Monthly April 2014
Now for something differentCaxton’s latest ranges may not be what you expected
Caxton has a reputation for
creating affordable, high quality
bedroom collections that sell. From
the ever-popular Pippa and
London to enduring bestsellers
such as Strata and Henley, they’re
on target and on price – and not
always what you’d expect, as its
latest releases, the entry-level
Essentials and modular Eclipse 400
bedroom collections show.
Designed with price in mind,
Essentials is a compact entry-level
collection. Available in four finishes
– white, grey ash, mid and light oak
– and built to the same quality and
specification as all other Caxton
bedrooms, Essentials’ proportions,
metal handles and extensive range
of wardrobe and chest of drawers
options make it a practical,
affordable no-nonsense collection,
suited to today’s lifestyle.
Eclipse 400 is a more versatile, modular
furniture system that offers the building
blocks for creating an individual
bedroom. With its up to the minute
styling and the flexibility to satisfy any
space requirement, Eclipse 400 offers
shelved or hanging wardrobes in two
heights and two widths, top boxes,
chests of drawers, an overbed surround
and a desk. It has four finishes – black,
white, grey and aubergine gloss – giving
even more opportunity to create a
personalised fitted look, while retaining
the flexibility to rearrange.
Over the years Caxton has built a
portfolio of both classic and
contemporary bedroom collections.
Featuring a sleek oak finish in a
horizontal grain with vertical edges and
curved metal handles, the London
bedroom has quickly become a
bestseller, while Pippa continues to prove
popular, thanks in part to its sculpted
panels, softly curved handles and cherry
style finish.
Available in the same, comprehensive
range of wardrobes, chests of drawers
and ever-popular overbed surround
that made their predecessors successful,
these two contemporary collections
complement the appeal of the classic
pearwood style Strata and crisp, white
Henley collections.
Visit: www.caxtonfurnitureonline.com
Caxton Pippa
Caxton Essentials
Caxton Eclipse 400
Caxton London
SpringLONG POINT
1 2 t h - 1 4 t h M ay 2 0 1 4
www.longeatonguild.co.uk
Te l : 0 1 1 5 9 2 2 2 5 4 2
BEDS AND BEDROOM
54 Interiors Monthly April 2014
Centre ofattractionThe fifth Clerkenwell Design Week will
see bedroom products take centre
stage from 20-22 May.
Visit: www.clerkenwelldesignweek.com
Vitamin Design’s Aetas bed sports clean
lines and a slightly inclined headboard.
It is available in all standard sizes, in
European oak, knotted oak, ash, beech,
American walnut and cherry.
Pinch Design’s Iona grand mirror is made
from black American oak. It can be wall-
mounted or floorstanding supported on an
optional oak chock.
Inspired by
the original
Stilt cabinet,
Case
Furniture’s
Stilt
wardrobe
takes those
clean mid-
century lines
into the
bedroom.
It provides
ample
storage
space and
can be made
to bespoke
sizes.
Urbanara’s Lanton ivory bedlinen with black piping is made with
100% long-staple cotton. It has a 600 thread count and the sateen
weave ensures a subtle sheen, making it supersoft to touch.
Ensemblier’s Casati headboard has
bold and voluptuous curves that
accentuate the beauty of the fabric.
23 September 9am-5.30pm 24 September 9am-4pm
Register now at www.bedshow.co.uk
Signature 3000After months of tireless searching for the best quality Natural Lamb's Wool, the search wasconcluded at the most prestigious wool farms the county has to offer. Complimented with aLayer of Pure Cotton and Silk, this bed truly pushes the boundaries of comfort. Three rows ofHand Side Stitching by highly skilled craftsmen, add to the exclusivity of the bed.Handles Embroidered with the brand, leaves the most elegant impression.
includes two orthopaedic mattresses, both designed to offer optimum
comfort and support for sufferers of back pain, and one softer, triple
layer mattress that offers ultimate comfort and luxury. All Affinity
mattresses feature castellated reflex support foam, providing
ventilation to ensure a cool night’s sleep. The Modena base is available
with a choice of storage options including ottoman (pictured).
Tel: 01924 950 300
2 Serene Furnishing’s Thornton features in the Oak Collection, which
harnesses the ever-present beauty of wood in a design-led range of
beds and drawers. With a striking headboard, Thornton is a low
footend bed in five sizes, each with a posture sprung slatted base and
complemented by an optional two-drawer bedside table.
Visit: www.serenefurnishings.co.uk
3 Part of Rest Assured’s revamped Eloquence Collection, the
bestselling Memory Luxury 800 features a handmade 800 pocket
spring mattress with memory foam filling, providing comfort and
luxury at an affordable price. The six-strong collection now features
stronger branding for recognisable Rest Assured quality, with the
addition of a Purotex probiotic sleeping surface that eliminates mould
and dust mites to prevent allergies without chemicals.
Tel: 01282 851 111
4 The Geltex Ultimate 1400 is part of Silentnight’s innovative Geltex
collection. The groundbreaking collection features a gel infused
comfort layer with a Mirapocket spring system, offering a unique
combination of unparalleled breathability, pressure relief and optimal
body support. The Geltex Ultimate 1400 incorporates a 6cm comfort
layer and is available with a range of divan colours and a choice of
bases, storage solutions and coordinating headboards.
Visit: www.silentnight.co.uk/geltex
5 Carpenter’s Sleep Better Clima Plus is a phase changing layer,
encased between two layers of foam to help the user achieve the
optimum sleeping temperature. It absorbs excess heat when the
body’s temperature rises and releases it when it drops, keeping the
body at a constant temperature – not too hot or too cold.
Tel: 01457 892 400
2
1
AFTER-SALES CARE KITSAfter-sales shouldn’t be an afterthought!Leather | Fabric | Wood• Comprehensive range of after-care products• Maximise revenue through add-on sales• Flexible branding options• Reduce after-sales issues and complaints• UK made, competitive pricing
readily added such as accurate tileplanning, including Karndean andAmtico product sets. Retailers with acontract arm can benefit from tracinground PDF/CAD floorplans.
Systems to fit any businessMayne Computer Technology’s Mosaicsystem can be used by most carpet andflooring companies, from independentretailers through multi-branch retailersand distributors up to multinationalmanufacturers.
The Windows-based system allowsusers to choose the modules they requireas the requirements of the businesschange. These include estimating andplanning, sales order processing, stockmanagement, sales and purchase ledger,complaints, fitter’s diary, managementinformation, samples, electronic datainterchange, warehouse automation,product catalogue, online sales andtouchscreen order entry.
Mayne’s latest offerings include a POSmodule for retailers that covers all the
daily functions such as checking stock,raising orders, printing quotes andinvoices, processing payments andarranging fitting.
A Customer Relations Managementmodule allows management of thecustomer interface from initial contactthrough to sales.
These and the full Mosaic system arenow available to run Cloud-based with a
small deposit and a monthly fee,enabling retailers to enjoy all the benefitswithout software downloads or costlyinstallation charges.
Mayne is also the agent for theMeasure Square estimating softwareavailable on iPad, iPhone and PC.Visit: www.masterpiece-system.comwww.maynetechnology.co.ukwww.retailsystem.com
Mayne supplies themodules that best meetcustomers’ requirements
www.interiorsmonthly.co.uk 61
Wools of New Zealand
Tel: 01943 603 888
Visit: www.laneve.co.uk
Wools of New Zealand launched the Laneve
brand half a decade ago, as it was clear that
home-owners at the higher end were
demanding greater integrity within the prod-
ucts they decorate their homes with.
Laneve is now used in more than 30 prod-
ucts from leading carpet brands including
Crucial Trading, Ulster Carpets, Brockway,
Ryalux and Flock.
Laneve offers full transparency with every
metre of carpet traceable back to the farms
in New Zealand
via a dedicated
consumer web-
site: www.
laneve.co.uk.
Every farmer
accredited to
grow Laneve
wool cares for
their property
and the crea-
tures nearby
and aims to
Ad
vertising feature: W
ools of New
Zealandpass their farm on to the next generation.
The wool is grown to meet strict specifica-
tions especially for the carpet that it is des-
tined for. The typical Laneve farm has 3,000
white sheep growing wool, which is scoured
and shipped using the world’s most efficient
processes.
Consumers purchasing Laneve carpets can
be assured of full transparency, excellence in
land management, animal welfare and social
responsibility. WNZ is also working with its
partners to up -
cycle any left-
over fibres and
turn it into
products such
as crumbwool
underlay.
Talk to WNZ
at the Buying
Groups’ Nat -
ional Flooring
Show in Solihull
on 13-14 May.
Wools of New Zealand’s Laneve programme is gaining momentum,as consumers demand to know where their products come from
The sustainable farming practices of
Laneve wool protect the habitat of these
beautiful endangered species. Growing
Laneve wool to meet strict eco-
standards means the farmers have to be
very careful about how they do things.
It is critical the farms that neighbour the
harbours are kept free from chemicals
that might enter the waterways. WNZ
contributes to the New Zealand Whale
and Dolphin trust to fund research to
further protect the dolphins.
The Hector’s Dolphin
Growing demand for ethicaland transparent interiors
LVT
62 Interiors Monthly April 2014
‘After two years in the UK marketplace, we have witnessed a
clear correlation in seasonal sales success; and we expect
retailers will once again welcome a host of home renovators, as
the days get longer. With home owners set for some spring
cleaning, the question of whether to redecorate inevitably
arises and this is why it’s great for stockists to have a variety of
new products ready to showcase for the curious consumer,’ says
David Bigland, Moduleo UK and Eire md.
Moduleo’s Transform range was expanded at the start of the
year to include six new wood finishes and 10 new stone
products. This includes a collection of Jura Stone tiles with
detailed stone patterns and textures, along with the Azuriet
designs boasting metallic hues suspended within the stone to
create a sparkle effect.
Above left:
Verdon Oak
Right:
Country Oak
Below:
Jura Stone
Moduleo is anticipating a sales uplift
Spring surge
‘The January launch has been a resounding success, and the
initial feedback from our new Impress range, which was
previewed at Domotex, has been outstanding. It’s an exciting
time of year for manufacturers and retailers alike, and we’re
thrilled to be offering our stockists a vast selection of exciting
new products to promote during this busy period,’ adds Bigland.
Transform is available in a click system and dry back versions.
• NEW 5,000 sq ft showroom• Over £2 million on stock• New lines always arriving• Same day collection/dispatch available• Leading supplier for on-line & multi-channel retailers• Daily stock feeds available• Exceptionally high levels of customer service
�
PREVIEW
74 Interiors Monthly April 2014
Ma
y D
esi
gn
Se
rie
s L
on
do
n 1
8-2
0 M
ay
UK – Rainleaf will introduce the Signature range of 8m x 450mm
planks in two new colours.
Rio is the latest collection of beds in Seconique’s Distressed
Waxed Pine collection. This includes a 3ft and 4ft 6in bed along
with a 3ft bunk that complements the Corona bedroom
furniture range. The Stowaway dining set is the latest addition
to the Cambourne range. Available for dining, occasional and
bedroom, the range is finished in Sonoma Oak effect veneer.
Sharon Marston will debut six lighting designs. These will
consist of gold and black earthenware ceramics, while
the stand itself will be adorned with stainless steel sculptures,
bone china pendants and a backdrop of wall panels gilded in
silver leaf.
Centre stage for Smartbedz will be two multimedia beds: the
Audio bed features built-in Bose speakers and allows users to
play music from their smartphone or tablet via Bluetooth. The
Media bed also features built-in Bose speakers, and wi-fi
connectivity to a built-in Samsung TV allows the user to stream
television programmes via applications such as Netflix, iPlayer
and LoveFilm.
TCS will show its Lydia sofa, a range of leather gaming chairs
and two of its latest beds. Su:Hu features a reversible foam
mattress designed to either trap or expel air to create a
warming or cooling effect which can be alternated depending
on the season. Ying-Yang allows couples to select different
firmness levels for each side of the bed.
The Original Bedstead Company is launching several models,
including four-poster spire Turner available in 200 painted
finishes.
Zugs will be showing its range of hand-tufted, illustrated
children’s rugs. The company says its designs, which feature
eight different characters including Suzie the Sunbeam and
Razzle the Rainbow, uses a fifth more wool per sqm than
standard rugs.
Visit: www.maydesignseries.com
Above left: Seconique’s
Corona bedroom with Rio
bed
Above: Ideal’s Harper
Left: Zugs’ Gary the Cloud
rug
Below: Iain James’
Breakfast Table
01698 883001Unit 2, East Station Retail Park, Duke Street, Larkhall ML9 2AL
� [email protected] � divaniainternational.com ALL PRICES EXCLUDE VAT
Free pick-up from our warehouse and full containers available on request.
flower, with removable covers and a choice of sizes.
Dialma Brown’s Latten
sideboard in black with
an antique finish.
Object Carpet expanded its
leather and leather-look
edged RUGX collection with
Neon and Chill (pictured).
The Fil Vert section
of the show
highlighted
environmentally-
friendly exhibitors,
including Valerie
Richomme’s lighting
made from
newspapers.
Deirdre Dyson unveiled Designs from the Seashore, eight rugs inspired by stones and shells,
including Coral (pictured) seen on a beach during a holiday to the Las Perlas islands, Panama.
REVIEW
www.interiorsmonthly.co.uk 79
Ma
ison
& O
bje
t Pa
ris
Giardini Wallcoverings’ Sauvage wallpaper collection has soft hues that
range from beige to brown, but with splashes of colour for a bold style
and the slightly chintzy jacquard satin fabric gives a shiny effect. Sauvage
also features two metallic viscose variations inspired by Moorish
architecture for more traditional, albeit sophisticated, interiors.
Barcelona Design introduced a
lower backrest version of Jaime
Hayon’s 2009 Lounger. Low
Lounger is available in wood
and colour-lacquered finishes.
Baxter gave leather many an usual twist, including the Housse sofa, which looks deep buttoned
but is smooth printed leather.
Alongside the G&T Turn occasional tables and her first
tableware collection, Bethan Gray introduced the Stud
table, a new interpretation of her Brogue table with
brass studs replacing the stitching detail.
Inspired by Sir
Donald
Campbell’s
Bluebird cars and
boats, Timothy
Oulton’s Jet
collection is
influenced by the
world of speed
racing, including
the Baseball chair
and Sputnik light.
REVIEW
80 Interiors Monthly April 2014
He
imte
xti
l F
ran
kfu
rt
Shout outBeing bright was the order of the day
Any economic concerns were pushed to one side at
Heimtextil as exhibitors looked to cheer consumers up with
eye-catching designs and bold use of colours. Here are some
of the highlights.
Visit: http://heimtextil.messefrankfurt.com
1 Desigual expanded Deco to include
lampshades, magnets, stickers,
storage boxes, notebooks, photo
frames and travel kits alongside the
existing cushions, rugs and blankets.
2 Christian Fischbacher introduced
several cushions including Persia,
Polaris, Orient and Pepite.
3 KAS continued its well-established
policy of making homes brighter
places.
4 Fashion house Maison Martin
Margiela debuted its first wallpaper
collection in collaboration with
Belgian manufacturer Omexco.
5 Erfurt expanded its Trendvlies
textured wallpapers with Mesh
(pictured painted grey), Crust, Plissé
and Yarn.
1
2
3 5
4
Explore 5 sectors at theUK’s defi nitive internationalfurnishings fair:
The Furniture ShowKitchen + BathroomLightingDecorDX
Be inspired by 400 new and establishedbrands from residential, commercialand hospitality interiors at this year’sMay Design Series.
Hear forward-thinking speakerscover the hot topics in our unrivalledConversation Series and source from anextensive range of architectural lighting,bathrooms, materials and furniture fromcompanies including:
ARREDO3 | Artistic Upholstery | AshwoodDesigns | Coleccion Alexandra | Collinsand Hayes Furniture | Deirdre Dyson |Doca UK | Dune UK | Gascoigne Designs |Grestec Tiles | Henderson Russell | HitchMylius | James Brindley Of Harrogate |KKDC | Morris Furniture | SantaMargherita | Sharon Marston | Sits.
Register now at www.maydesignseries.comquoting MDS128
REVIEW
82 Interiors Monthly April 2014
MIF
F M
ala
ysi
a
DiversityMIFF again showed a wide range of furniture
The Malaysian International Furniture Fair
began in 1995 with 152 Malaysian
exhibitors and 2,500 overseas buyers. For
the 2014 edition ( 4-8 March) there were
more than 500 local and international
exhibitors and some 6,000 overseas
buyers, occupying 80,000sqm.
‘We started on a very small scale in
1995, and have expanded considerably
in terms of exhibitors. Venue space is a
constraint here in Malaysia. Otherwise
we could have gone even further than
where we are now. Nevertheless, I hope
that we have done something good for
manufacturers in Malaysia and also for
some of the companies in the region that
have been with us since we started,’ says
Tan Chin Huat, MIFF chairman and
founder.
Since its beginning, the show has
always had a wide diversity of products
on offer and this year’s event was no
exception.
Visit: www.miff.com.my ���
1 ELK Furniture
2 Deep Furniture
3 Inception Design
4 Hin Lim Furniture
5 TMH Furniture
6 Simewood
Next page
7 & 8 SJY Furniture
1
2
3
4
5
6
F U R N I T U R E F L O O R I N G B E D S C A R P E T R U G S A C C E S S O R I E S
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RETAIL SALES EXECUTIVEUlster Carpets’ is one of the world’s largest and most progressive carpet manufacturers, servicing global retail andcontract markets. We now have a vacancy for a Retail SalesExecutive with responsibility for developing sales through ourIndependent retail accounts in the North East of England.
We offer a competitive salary, company car, medical cover,contributory pension scheme and profit related pay, along withgood development and progression opportunities.
To apply send your tailored CV and a covering letter detailinghow you meet the following criteria:
1. Specify the number of years experience you have gained inretail sales and within which industries (minimum criteria is 3 years experience)
2. Demonstrate your ability to achieve sales targets and provide details of results and achievements.
Applications should be emailed before 5pm on Monday 28April 2014 to [email protected], or by post to The Monitoring Officer, Ulster Carpets, CastleislandFactory, Portadown, Co Armagh, BT62 1EE. To speak with amember of our team telephone 028 38395123.
We are an Equal Opportunities Employer
Dormeo Octaspring is one of the world’s fastest-growing mattress brands, available throughout the UK, USA, Canada, Australia, Japan, Europe, and Middle East. Following the successful launch of the ground-breaking Octaspring mattress, and in response to increased market demand we are broadening distribution in three key territories.
We are looking for three ambitious, proactive sales agents to help build our business in the Midlands, North West and Scotland.
You will find our sell-in support for retailers is second to none, using high impact marketing and media campaigns, powerful point of sale materials and tailored promotional packages.
Successful candidates must have: - Excellent presentation and communication skills- Experience of selling to premium sector bed or furniture retailers- A current call cycle that includes major bed and furniture retailers- Personal drive and genuine enthusiasm for the product
We offer excellent product training, exclusive territories, plus a generous commission structure.