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Location: House#28 /B, Road#7A,Dhanmondi, Dhaka  Logo: Business card:
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Interior Business Presentation

Apr 06, 2018

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Farhana Amin
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Page 1: Interior Business Presentation

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Location: House#28 /B,

Road#7A,Dhanmondi, Dhaka 

• Logo:

• Business card:

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Heavens Dream will be as a

corporation in Dhaka. It will be owned by

its principal investor and operator.  It will be registered as a corporation of 

seven partners.

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Heavens Dream is a service retailbusiness company. 

It will make unique Architectural andinterior design and sell them. 

It will provide both architectural andinterior designs for a plot or flat and sellthem. 

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Design consultation :

Commmercial projects Residential projects.

Typical project flow 

Design a constructed space as a home or office. 

A virtual tour trough 3 D design for each room.

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As we are expert in interior and architecturaldesign we give you the environment that canenhance the enjoyment of your day- to- dayliving . 

We are able to transform a living or office spaceor an entire building into its own set of constraints. 

Our design will list every detail such as lightsources, electrical points, entrance and exit andacoustic to create a new plan that can bring yourideas to life.

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Heavens Dream’s mission is to provide a new type of digital interactive media for both builders and clients. 

This approch will offer optimal efficiancy to the firm

superior value, design processes and construction methods.  The interior will give the consumer a unique and

personalised expression and enjoyment for that interiorspace. 

Mission Statement : “    Experience the lifestyle of fine living ”     

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Provide the highest quality interior design. 

Sell specially those clients who will need interior design in future.  Communication with the clients. 

Provide a technologically superior service. 

Large global connections.  Provide a wide variety of product styles.

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Increasing amount of flat owner  Increasing amount of standard-consious people 

Increasing amount of rich people

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COMPETITORS SUPPLIER

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123 CREATIONS - Tel: (650) 583-6071 Fax: (650) 583-6072 ADAMS HOUSE OF ENGLAND - Tel: (336) 861-7500, Fax: (336) 861-7506 ADESSO INC. - Lighting And Lamps. Tel: (212) 736-4440, Fax: (212) 736-4806

ADONIS FURNITURE - Casegoods, Platform Beds, Bunk Beds, And Futon Frames AFRICAN MARKET"S TROPHY ROOM COLLECTION - Furniture With African Wildlife Prints

Decorative Mirrors And Occasional Furniture.

AMERICAN MOULDING & MILLWORK - Tel: (800) 441-8231, Fax: (209) 946-5825AMERICAN RUG CRAFTSMAN – Rugs. Tel: (800) 553-1734, Tel2: (706) 625-3544AMERIWOOD INDUSTRIES - Tel: (636) 745-3351, Fax: (636) 745-1006AMINDO INC. –Tel: (770) 446-1211, Fax: (770) 446-1917

Outdoor furniture in teakwood and cast aluminum.BARN DOOR - Tel: (919) 492-9501, Fax: (919) 492-5558BARONET –Tel: (418) 387-5431, Fax: (418) 387-3028

Tile: Blowouts Tile  Mohawk Industries Tile Roca Tile

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 ARCHITECTURE Home Owners

Developers

Government 

Contractors

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 INTERIOR DESIGN  Geographic 

• Residents of Dhaka

• Chittagong and sylhet residents

Demographic 

•  Age range of 35 to 55 years.

•  Acombinad household income greater than 40 lakhs.

• The people proffessional setting & may house requirement ther office or home.

Psychographics

• The apearence of her home is apriority.

• Entertaning and showing their home is important.• The apearence of his office is priority 

Behaviors

• The home is a form of communicating (who is living) toothers.

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Highly experienced designers to meet thedesires of residents especially in Dhaka. 

The people of 35 to 55 age limit want to spenda peaceful and luxurious life style. 

Our main target customer is upper middle

class people because they always want theirlife styles more luxurious.

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Heavens Dream will offer a choice of packages toreflect your individual tastes, requirements andbudgets. 

We will provide entirely unique designs.  Highly experienced team of designers to help you

turn your vision a living reality.  We will provide a wide range of furnitures fromEurope that would otherwise be hard to obtain.  Enjoy choosing your own colour schemes,

metarials, tiles, fabrics and other accessories.

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• Place• Promotion

• Price• Product

Features

Pricing

for eachfeature

LocationSales

strategy

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CORAL• One road in one side, about 2000 sqr ft.

PEBBLE 

• One road in one side, above 2000 sqr ft.

PEARL• Two roads in two sides, minimum 15000 sqr ft.

EMERALD•

Lake view, road in 1 side , about 3000 sqr ft.

DIAMOND• Sea facing , around 3000 sqr ft or more.

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The primerio package

The grandeur package

The individual

experience

The extreme eye flashpackage

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The Primerio Package: 1 . World class furnitures 2. Based on furnitures

3. Reasonable price. The Grandure Package: 

1 . Some addition with primerio package 2 .Including wall scheme and finishing 

3 .Based on lighting 4 . Different patterns 

5 . Medium price 

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 1 

. Based on budget and desire. 

2 . Complete freedom of choosing in budget. 3 . Minimum price . 

1. Special touch in each corner 2. Finest detailing and exclusive finishing. 

3.Antique accsories. 4.Mixture of stylish blend with completely unique

but harmonious design. 

The Extreme Eye Flash: 

Individual Package : 

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Architecture   TAKA 

CORAL 2,00,000 

PEBBLE 2,50,000 

PEARL 3,00,000 

EMERALD 3,75,000 

DIAMOND 4,50,000 

INTERIOR DESIGN 

TAKAThe Primerio package 1,50,000 

The Grandeur package 2,00,000 

The Individual experience 1,00,000 

The Extreme Eye Flash package 3,00,000 

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Target sales

description1st four month 2nd four month 3rd four month 20 lac 25 lac 30 lac 

Package –Qty Primerio 8Pearl 2Grandure 1 

Total=20 lac 

package –Qty

Primerio 10Pearl 3Grandure 1 

Total=26 lac  

package –Qty Primerio 6

Pearl 4

Eye flash 3 

Total=30 lac  

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Start-up  

Requirements  

Start-up Expenses  

Legal   40000 Stationery etc.  68000 

Brochures   33600 Consultants   36000 Insurance   12000 Samples and Reference Books   260000 Research and development   64000 Expensed equipment   340000 Other   4400 

Total Start-up Expenses   897600 

Start-up Assets  

Cash Required   782400 Other Current Assets   80000 Long-term Assets   240000 Total Assets   1102400 

Total Requirements   2000000 

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Investors Taka

Abir Mahmud 500000

Rezwan Arifin Khan 500000

Farhana Amin 500000

Patwary Saiful Islam 500000

Reshmin Yusuf 500000

Monjur Hossain Rahat  500000

TOTAL 3000000

BANK LOAN 1000000

INVESTOR WE NEED 1000000

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Pro Forma Profit and Loss  

Sales   7500000 

Sales cost  157500  

Total Cost of Sales   7342500  

Expenses  

Salary   7800000 

Wage   600000

Utilities   60000

Rent   600000 

Total Operating Expenses   9600000 

Net profit /loss -22575 00 

capital  3000000  

Cash in hand  742500  

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Current ratio = Current assets Current liabilities 

= 742500+1102400 1000000 

= 1844900 1000000 

= 1.84 Return on sales = Net income 

Net sales = 1785000 

19042500 = 0.09 

= 9% 

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Return on investment = Net

investment (pay-back period)  Net profit 

= 5000000 1785000 

= 2.80

(Therefore we can assume that our breakeven point will come within 3 year.) 

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Strength

The amount of experienced and world classdesigners

• We have a largelist of suppliersconnection in

Bangladesh aswell asoverseas

• Cost effectiveness

weakness

No weakness

Opportunites

• The number of increasing flat owners

• The increasing plot owners inuttara,

 purbachal and other RAJUK 

 project 

Threat

•  As we are witha new concept so there can be

 follower competitorsafter us.

• The increasing

number of interior designers.

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  Top Management: 

Rezwan Arifin Khan (Management Officer)

Farhana Amin (HR)

Monjur Hossain Rahat (Marketing Officer)

Reshmin Yusuf (Financial Head)

Patwary Saiful Islam (Marketing Officer)

Abir Mahmud (Financial Head)

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Top management- The Investors

Middle Management- The Architects,Civil Engineers and Interior Designers wewill employ

First line- Labourers

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Increasing branches in Dhaka

and out of Dhaka

Increasing expert empeloyees

and marketing experts

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