“This mobilization of resources within a matter of months demonstrates that a country and, indeed, the world can restructure the economy quickly if it is convinced of the need to do so. Many people— although not yet the majority—are already convinced of the need for a wholesale economic restructuring. The purpose of this book is to convince more people of this need, helping to tip the balance toward the forces of change and hope.” -Lester R. Brown, Plan B 2.0: Rescuing a Planet Under Stress and a Civilization in Trouble
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“This mobilization of resources within a matter of months demonstrates that a country and, indeed, the world can restructure the economy quickly if it is convinced of the need to do so. Many people—
although not yet the majority—are already convinced of the need for a wholesale economic restructuring. The purpose of this book is to
convince more people of this need, helping to tip the balance toward the forces of change and
hope.”
-Lester R. Brown, Plan B 2.0: Rescuing a Planet Under Stress and a Civilization in Trouble
“Gas? Gone. Electric? In.”Making electricity COOL.
Ashley AhnRebekah MeekMargaret Moser
Tactics
-Series of steps to enact change
Art
Activism
Political Change through LAW
Art
Silent Spring-Rachel Carson, 1962
Omnivore's Dilemma-Michael Pollan, 2006
Bread and Puppet Theater-Cheap Art and Political Theater in Vermont
The Jungle-Upton Sinclair, 1906
Brokeback Mountain-Directed by Ang Lee, 2005
Native Son-Richard Wright, 1940
Activism
ACT UP-Aids Coalition to Unleash Power
An Inconvenient Truth-Al Gore, 2006
Greenpeace-Independent global campaigning organization
Mai 68-general shift in ideals, Paris, 1968
Salt Satyagraha-Sit-ins, 1930
Results
-Change in legal frameworks
-Change in business practices
-Heightened social awarenessSaul Williams, List of Demands
Art and Electric Car?
Spreading the Word
-Call Senators-Public Forums- “Don't Drive Your Car”-Campus Activist Network-PSA Campaign-Billboards-Gas Station Campaigns-Targeted Ads/Ad words-Start the conversation with existing dealerships-Hash tags on Twitter/Status updates on Facebook
Previous Government Programs
-The EU banning incandescent bulbs
-Public Utility Regulatory Policy Act
-Digital Cable
Government Transitional Program
- “cash” for gas guzzlers- boost and/or extend the Qualified Plug-In Electric
Drive Motor Vehicle Credit- Start with fleet vehicles, then move into consumer
vehicles-distance traveled is known-will always return to the garage to be charged
Implementation
- removal of gas subsidies – reveal the truth about gas prices
- require triple-walled containment, monitor wells, and concrete
vaulting at service station owner’s expense (currently cleanup
costs are borne by taxpayers)
- collect a disposal fee upfront with vehicle purchase
- create an argument that states ignoring global warming is a “futures” human rights issue
- creation of department in the EPA for research and development
- declare gas cars/global warming as a public health emergency
Changing Consumer Desire
-Marketing Strategies
-making the electric car “cool” to drive-campaigns that highlight cost benefits-make gas “uncool”-bandwagon strategy
-Physical Appeal-Making electric cars just as functional as gas-Attributes that surpass gasoline cars-”Futuristic and chic”
Conclusion
-Series of steps to enact change
Art
Activism
Political Change through LAW
WORLD DOMINATION