Interface January 2015 report

INTERFACE PUBLIC RELATIONS ACTIVITY REPORT

JANUARY 2015

Publicity Highlights 1. This online news site reported on IDC and IIDEXCanada Innovation Award winners,

which included silver awards for both Human Nature and European Union. The awards

recognize outstanding achievement in new product design, stand out as sustainable

and accessible, and have the user’s well-being in mind.

FMLINK, January 2 196,963

2. Interface’s Reclaim carpet tile collection is included in the Product Briefs section

boasting the collection’s recycled content and mentioning that it’s made from salvaged

fishing nets.

CONTRACT, January/February 30,190

3. The online version of this magazine calls the Reclaim collection “somewhat of a

catch of the day” in a post describing the aesthetics of the carpet tile and featuring a

photo alongside the write up.

COVERINGS ONLINE, January 23 4,368

4. In an article speculating on 2015 growth, John Wells is interviewed and provides the

leading quote, stating that indicators are positive for the commercial carpet tile market.

FLOOR COVERING WEEKLY, January 5 16,276

5. A product release detailing the new Common Theme product extension in skinny

planks was picked up by:

FLOOR COVERING WEEKLY, January 19 16,276 FLOOR BIZ 8,691 FLOOR COVERING NEWS, January 19 27,197

6. Resulting from a press release distributed to trade outlets, news of Jay Gould’s

appointment to executive VP and COO of Interface was picked up by:

OFFICE NEWS WIRE, January 19 47,000 GREEN LODGING NEWS 263,125 FLOOR COVERING NEWS, 27,197 FLOOR TRENDS, January 15 17,977

7. This magazine celebrated the top 50 products that received the most reader inquiry

last year, with Interface’s Net Effect holding the number 12 spot.

RETROFIT, February 15,000

Publicity Underway

1. Drafted and distributed a Common Theme product release to design and flooring

trade outlets. Upon receipt, the following requested high-res images indicating

interest in reporting: FLOOR COVERING WEEKLY, ARCHITECT’S NEWSPAPER, CANADIAN INTERIORS, AZURE and ASSOCIATION OF COLLEGE & UNIFERSITY HOUSING OFFICERS – INTERNATIONAL.

2. Issued a press release announcing Interface’s new Chief Operating Officer to flooring trade outlets.

3. Worked with Interface submit a proposal for the CoreNet Global Summit in Los Angeles. The VP+C team helped to extend the proposal submission deadline, identify speaker panelists, collect bios and obtain references for speakers. Worked to collect information for panel description from numerous places including drawing on the human spaces report and the Interface website. Submitted both the topic proposal, learner outcomes and full panel for the summit online and via email with a contact at CoreNet to ensure submission was well received.

4. Provided Jay Gould, Interface’s new executive VP and COO, with a selection of

the most recent industry publications, both US and Canadian, flagging the issues

with Interface press clips.

5. Submitted Human Nature for Architizer’s A+ Awards.

6. Provided the editor of CANADIAN FACILITY MANAGEMENT & DESIGN with

high resolution images of the Human Nature collection for a flooring products

feature to run in the magazine’s February issue.

7. Provided HOTEL BUSINESS with high resolution Human Nature images for its

Designer’s Choice section to run in the next issue.

8. Compiled a comprehensive 2014 highlights presentation for review during the

2015 planning meeting to be held in February.

9. Drafted a press release for review announcing the LEED Gold CI certification for

the Atlanta Showroom.

10. Compiling information and assets needed to submit to HD Product Awards,

Interior Design Spring Market Tabloid and AZ Awards.

11. Declined participation in a business profile request from MANUFACTURING TODAY after learning the publication is pay-for-play.

2/9/2015 Facilities Management Carpeting News: 2014 IDC/IIDEXCanada Innovation Awards celebrate lighting, carpeting, furniture

http://www.fmlink.com/article.cgi?catid=128&id=46940&mode=source&pub=FMLink&title=2015-01-02&type=News 1/2

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2/9/2015 Commercial poised for growth in 2015 | Articles | Floor Covering Weekly

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Commercial  poised  for  growth  in  2015

Issue:  January  5,  2015,  Posted  Date:  1/5/2015

Home  >  Articles  >  Commercial  poised  for  growth  in  2015

Key  indicators  are  also  positive  for  the  commercial  market,  according  to  John  Wells,

president  and  chief  executive  officer  of  Interface  Americas.  “Architectural  billings,  A&D

activity,  construction  planning  data  —  all  are  positive.  Even  education  is  coming  back  and

corporate  employment  numbers  are  better.  And  the  growth  trend  for  hospitality  and  multi-

family  will  continue,”  Wells  reported.  

Jack  Ganley,  president  of  Mannington  Commercial,  expects  growth  in  2015  to  increase  in

mid  single  digits.  “We  expect  corporate,  retail  and  hospitality  to  be  up.  Healthcare  should

rebound  from  the  softness  we  saw  in  that  market  in  2014,”  Ganley  said.  “Government  and

Education  should  hold  their  own,  but  we  don’t  expect  to  see  significant  growth  in  those

segments,”  he  cautioned.  

Noting  that  “In  the  commercial  space,  carpet  tile  will  continue  to  dominate,  Shaw’s  Merritt

predicted,  “We  expect  continued  decline  in  the  use  of  broadloom  in  commercial  settings,

with  the  exception  of  the  hospitality  sector.”

In  2014,  Shaw  completed  its  first  full  year  of  manufacturing  carpet  tile  products  for  the  Asia

market  in  its  Nantong,  China  facility.  The  modular  products  are  on  par  with  U.S.  quality  and

have  been  welcomed  by  clients,  according  to  Merritt.

For  2015,  Mannington’s  Ganley  said,  “We  plan  to  continue  an  aggressive  product  launch

plan  to  bring  new  designs  to  market.  We  continue  to  invest  in  tufting  equipment  to  expand

our  capabilities  and  meet  customer  demand.  With  Roby  Isaac  at  the  helm  of  both  our

carpet  and  hard  surface  design,  we  have  an  even  more  focused  aesthetic  cohesiveness  to

our  entire  Choices  portfolio  of  products,”  he  explained.  

1/19/2015 Interface adds to Common Theme collection | DailyUpdates | Daily Update | Floor Covering Weekly

http://www.fcw1.com/Main/DailyUpdate/7540.aspx 1/2

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2/9/2015 Flooring News: Expanding on a Common Theme - FloorBiz.com Flooring News

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2/9/2015 Interface names Jay Gould COO | FloorCoveringNews

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2/9/2015 Gould Named Executive VP and COO of Interface | 2015-01-15 | Floor Trends Magazine

http://www.floortrendsmag.com/articles/print/98189-gould-named-executive-vp-and-coo-of-interface 1/1

Jay Gould is the new executive

vice president and COO of

Interface.

Home

Gould Named Executive VP and COO of

Interface

January 15, 2015

Jay Gould has been named executive vice president and COO ofInterface.

In this role, Gould will oversee Interface's global operations, marketing,and organizational development for the carpet tile manufacturingcompany that is a recognized leader in sustainability worldwide.

“Jay’s proven track record of creating value for some of the mostsuccessful international corporations in the world drew us to him;however, it is his focus on the power of purpose that makes him the rightfit for Interface,” said Daniel Hendrix, chairman and CEO of Interface.“Jay will help us design a future for our company that builds on ourlegacy and that maximizes our potential to be a high-performingorganization while also fulfilling our mission of being environmentallyand socially progressive.” Before joining Interface, Gould was CEO of American Standard Brands,where he re-energized the 138-year-old brand and steered the strugglingkitchen and bath products company back on track in terms of profitability,innovation and brand stewardship. Prior to American Standard, Gouldheld senior executive roles at Newell Rubbermaid, Campbell Soup Co.,and The Coca-Cola Co. “I can’t imagine a company that is doing a better job of combining mission and performance,” saidGould. “It is an honor to be part of a company that has such strong roots in entrepreneurship, innovationand stewardship, and whose founder, Ray Anderson, was nothing short of a game-changer. The prospectof helping Interface define its path forward is incredibly exciting to me.” For more information, visit interface.com.

2/9/2015 Interface Names Gould Chief Operating Officer | Green Lodging News

http://www.greenlodgingnews.com/interface-names-gould-chief-operating-officer 1/2

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1/19/2015 Share

Interface Names Gould Chief Operating Officer

ATLANTA—Interface, Inc. announced the appointment of Jay Gould as Executive VicePresident and Chief Operating Officer for the company. Gould, who was most recently CEOof American Standard Brands, will oversee global operations, marketing, and organizationaldevelopment for the carpet tile manufacturing company that is a recognized leader insustainability worldwide.

“Jay’s proven track record of creating value for some of the most successful internationalcorporations in the world drew us to him; however, it is his focus on the power of purposethat makes him the right fit for Interface,” said Daniel T. Hendrix, Chairman and CEO ofInterface. “Jay will help us design a future for our company that builds on our legacy andthat maximizes our potential to be a high-performing organization while also fulfilling ourmission of being environmentally and socially progressive.”

Before joining Interface, Gould was CEO of American Standard Brands, where he re-energized the 138-year-old brand and steered the struggling kitchen and bath products company back on track in terms ofprofitability, innovation and brand stewardship. Prior to American Standard, Gould held senior executive roles at NewellRubbermaid, Campbell Soup Co., and The Coca-Cola Co. He earned an MBA from Harvard Business School in 1985 andlives in Atlanta.

“I can’t imagine a company that is doing a better job of combining mission and performance,” said Gould. “It is an honor tobe part of a company that has such strong roots in entrepreneurship, innovation and stewardship, and whose founder, RayAnderson, was nothing short of a game-changer. The prospect of helping Interface define its path forward is incrediblyexciting to me.”

Go to Interface.

Home | Privacy Policy | Terms of Use | Advertising/Media Kit | RSS | Contact UsCopyright ©2015 Green Lodging News. All Rights Reserved. Green Lodging News is a Hasek Communications L.L.C. publication.

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Headline: Greenbuild wrap-up: Wednesday, Oct. 22 [Video] | U.S. Green Building Council

Date: 1/4/2015 1:24:25 AM

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Media Outlet: US Green Building Council

Attachment Link: http://www.usgbc.org/articles/greenbuild-wrap-wednesday-oct-22-video

All this week we will be bringing you video coverage, interviews and Q&As from...

Headline: So Many Factors, So Many Options -- School Planning & Management

Date: 1/7/2015 9:24:56 AM

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Media Outlet: School Planning & Management - Online

Attachment Link: http://webspm.com/articles/2014/12/01/flooring.aspx

...recently described a series of flooring renovation projects — Mannington vinyl tile in a high school officewhere work stations had changed over the years,...

Headline: The Greenest CEO In America Comes To Public TV

Date: 1/9/2015 8:55:31 PM

Media Contact: Sandy Dechert

Media Outlet: Planetsave

Attachment Link: http://planetsave.com/2015/01/09/greenest-ceo-america-comes-public-tv/

...recycling nylon fishing nets, which would otherwise disrupt the marine ecosystem. Interface hasreduced yarn scrap by 54% and curtailed PVC use in its operations....

Headline: Carpet company rolls into new sections, sector: owner of Bentley Mills putsmoney into producing tile productsMANUFACTURING

Date: 1/12/2015 12:00:00 AM

Media Contact:

Media Outlet: Los Angeles Business Journal

For 36 years, City of Industry&#39;s Bentley Mills Inc. has been crafting 12-foot-wide rolls of the kind ofplush, high-end carpet that blankets the floors of corporate board rooms and offices.

But now, separated from a more than 20-year relationship with a Georgia carpet giant, the company isthinking smaller. Its new focus is on carpet tiles: modular squares that represent a fast-growing part of thecommercial carpet market.

Owner Dominus Capital, a New York private equity firm that bought Bentley in 2012, has spent $5 millionto support that shift, investing in new machines, developing a new website and attracting new leadership.With that commitment, the company has introduced more products recently than it has in years and salesgrew more than 10 percent last year, according to the company.

The expansion into carpet tiles couldn&#39;t have happened before Dominus bought Bentley from itsformer owner, flooring behemoth Interface Inc. of Atlanta. Interface specializes in carpet tiles--its stocktrades under the ticker &quot;TILE&quot;--and had only bought Bentley for its old-line broadloom carpetbusiness as a complement.

&quot;(Dominus) saw the growth potential,&quot; said Ralph Grogan, Bentley&#39;s chief executive.&quot;Before, we couldn&#39;t compete in the carpet tile marketplace. We knew if Dominus was willingto invest money into carpet tile, we could certainly grow that business.&quot;

Bentley made some carpet tiles under Interface, but its capacity was limited and the company&#39;sfocus was on broadloom carpet, sold in 12-foot-wide rolls. But expanding its carpet tile capabilities iscritical for the business, as tiles have been overtaking broadloom carpet, especially for commercialcustomers.

[ILLUSTRATION OMITTED]

Carpet tiles are easy to install--they can be put in without removing the furniture from a hotel room oroffice--and individual tiles can be replaced when stained or damaged. Broadloom carpet, on the otherhand, can only be installed in empty rooms and often must be replaced entirely if a single section isdamaged.

Lori Peterson, director of interior design for Meis Architects, a firm headquartered jointly in New York andLos Angeles, said those advantages mean property owners and building managers increasingly prefercarpet tiles, making it important for Bentley to expand that side of its business.

&quot;It broadens their market,&quot; said Peterson, who has used Bentley broadloom carpet in some ofher projects. &quot;It will open doors for them in that all their competitors use tile, and it will let them entersome markets they haven&#39;t been in.&quot;

New owners, leaders

Interface bought Bentley in 1993 specifically for its broadloom business, renaming the company BentleyPrince Street after merging it with another carpet company in 2002.

In August 2012, Interface sold Bentley to Dominus for $35 million as part of its exit from the broadloomcarpet market. While the broadloom business wasn&#39;t hurting, it was growing much more slowly than

Interface&#39;s core carpet tile business. In 2011, broadloom carpet sales grew by 4.5 percent from theprevious year while carpet tile sales grew 11 percent, according to Interface filings.

Despite the relatively slow growth, Bentley looked good to Dominus, which specializes in buying divisionsof larger companies and already owned other carpet companies.

The purchase attracted back several former Bentley executives and carpet industry veterans, includingGrogan, Chief Operating Officer Jim Harley and head designer Todd van der Kruik. All three had heldleadership roles with other Dominus carpet companies.

&quot;Jim and I had a really good vision, and with Todd van der Kruik, of what Bentley could be like in thefuture,&quot; Grogan said. &quot;We had all competed against Bentley for years. We had a vision forwhat Bentley could do to grow.&quot;

New technology

That vision calls for, above all else, expanding Bentley&#39;s capacity for making carpet tiles. Dominusspent $2 million on new carpet tufting machinery, increasing the company&#39;s capacity, and $1 millionon renovations to the carpet tile line.

With those machines, Grogan said Bentley can now produce more carpet tiles, with more designs anddifferent types of backing. Last year, Bentley introduced 14 products--mostly different types of carpet tile--giving it nearly 100 products overall, Grogan said. Bentley had been introducing four to five products ayear, mostly broadloom offerings, under Interface.

New designs are critical to carpet designers and manufacturers, Grogan said, because customers --mostly architects and designers--are always looking for what&#39;s new.

Along with introducing products and expanding its floor tile offerings, Bentley has also beefed up its salesstaff. And in a little more than two years, it&#39;s seen a dramatic shift: Carpet tiles, which once made upjust 20 percent of Bentley&#39;s business, now account for half of its sales, Grogan said.

Overall, sales for the company have increased 10 percent in 2014 from the previous year, with much ofthat from the new carpet tile designs, he said.

&quot;In the total scheme of things, we&#39;re very small in the commercial market,&quot; Grogan said,&quot;which is a good thing for us because there&#39;s plenty of opportunity to grow.&quot;

By CAROL LAWRENCE Staff Reporter

Copyright 2015 Gale, Cengage Learning. All rights reserved.

Headline: Google Is Trying To Improve Its Workplaces With Offices Inspired By Nature

Date: 1/12/2015 5:02:21 PM

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Media Outlet: Co.Exist

Attachment Link: http://www.fastcoexist.com/3039757/google-is-trying-to-improve-its-workplaces-with-offices-inspired-by-nature?partner=rss

If you work at Google, you may have spent time coding with a light meter hanging...

Headline: The Case for Corporate Sustainability: Doing Well by Doing Good

Date: 1/12/2015 9:20:24 PM

Media Contact:

Media Outlet: Ecopreneurist

Attachment Link: http://ecopreneurist.com/2015/01/12/doing-well-by-doing-good-the-case-for-corporate-sustainability/

...recycling nylon fishing nets, which would otherwise disrupt the marine ecosystem. Interface hasreduced yarn scrap by 54% and curtailed PVC use in its operations....

Headline: Interface Names Jay D. Gould Chief Operating Officer

Date: 1/13/2015 12:27:49 PM

Media Contact:

Media Outlet: Canadian Interiors - Online

Attachment Link: http://news.vocus.com/?a=20124039704&p=19f&v=1&x=Fx8bUKQ7nbtr4qcYGWxnvg

...oversee global operations, marketing, and organizational development for the carpet tile manufacturingcompany that is a recognized leader in...

Headline: Interface Names Jay D. Gould Chief Operating Officer

Date: 1/13/2015 6:12:30 PM

Media Contact:

Media Outlet: Building - Online

Attachment Link: http://www.building.ca/press-releases/story.aspx?er=NA&id=1003429928

...oversee global operations, marketing, and organizational development for the carpet tile manufacturing

company that is a recognized leader in...

Headline: Indoor Air Quality: Manage Air Flow and Materials

Date: 1/14/2015 11:59:08 PM

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Media Outlet: Green builder media

Attachment Link: http://www.greenbuildermedia.com/blog/indoor-air-quality-manage-air-flow-and-materials

ONE OF THE CONFUSING CHARACTERISTICS of green building certification programs...

Headline: SUSTAINABLE CARPET DESIGNER TO DELIVER GRISHAM-TRENTHAMLECTURE AT AUBURN UNIVERSITY

Date: 1/23/2015 12:00:00 AM

Media Contact:

Media Outlet: Federal News Service

AUBURN, Ala., Jan. 21 -- Auburn University issued the following news release:

Freelance designer David Oakey will be the keynote speaker for the 28th annual Grisham-TrenthamLecture Series at Auburn University on Wednesday, Jan. 28. The public lecture is at 10 a.m. in theauditorium at The Hotel at Auburn University and Dixon Conference Center.

Oakey, founder of David Oakey Designs in LaGrange, Georgia, has been the exclusive product designerfor sustainable carpet companies, Interface and FLOR, since 1994. He is a strong advocate for the nature-based design principles of biomimicry, which is to design for the life cycle of the product, not just itscreation and use.

Educated in carpet design at Kidderminster College in England, Oakey pursued his entrepreneurialdream establishing David Oakey Designs in 1985.

When Ray Anderson, the late founder of Interface, declared his company would be sustainable by 2020,Oakey and his team recognized sustainable design must be innovative utilizing efficient use of materials,seeking smart products and eliminating waste during the process.

Oakey and his team have earned significant recognition for design excellence receiving awards incontract carpets and fabrics from the International Interior Design Association, American Society ofInterior Designers and the American Institute of Architects as the client with Pond Studios in LaGrange,Georgia.

Oakey and his philosophies have been featured in Business Week, Fast Company, Interior DesignMagazine, New York Times Science, Green Futures Magazine, I.

D. Magazine and The Smithsonian Magazine.

The Grisham-Trentham Lecture Series was started at Auburn University in 1987 by Professor GaryTrentham as a way of bringing world-class designers and business leaders to campus to share theirexperiences with Auburn students. It is supported by an endowment created by the late Charles Grisham,an Auburn alumnus, and Betty Grisham, an artist and textile designer, from Huntsville, Alabama. For anyquery with respect to this article or any other content requirement, please contact Editor [email protected]

Copyright © HT Media Ltd. All Rights Reserved.

Headline: Biomimicry Global Design Challenge Opens Today

Date: 1/26/2015 2:26:19 PM

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Media Outlet: Markets.financialcontent.com

Attachment Link: http://markets.financialcontent.com/mi.theolympian/news/read/29096065/biomimicry_global_design_challenge_opens_today

Bring your nature-inspired solutions to repair our global food systems for the...

Headline: Bring your nature-inspired solutions to repair our global food systems for thechance to win the $100,000 “Ray of Hope” Prize

Date: 1/26/2015 11:44:07 PM

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Media Outlet: Asia Today

Attachment Link: http://asiatoday.com/pressrelease/bring-your-nature-inspired-solutions-repair-our-global-food-systems-chance-win-100000-%E2%80%9C

Jan 27, 2015 Picture: (January...

Headline: News Center :: $5 Million commitment names Ray C. Anderson Center forSustainable Business

Date: 1/30/2015 4:21:10 PM

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Media Outlet: Technique

Attachment Link: http://www.news.gatech.edu/2015/01/30/5-million-commitment-names-ray-c-anderson-center-sustainable-business

Business and Economic Development / Earth and Environment $5 Million commitment...

Headline: Biomimicry Global Design Challenge Opens Now

Date: 1/30/2015 6:55:01 PM

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Media Outlet: APNNews.com

Attachment Link: http://www.apnnews.com/2015/01/30/biomimicry-global-design-challenge-opens-now-2/

The Biomimicry Institute and the Ray C. Anderson Foundation have announced the...

Headline: Georgia Tech renames sustainable business center after Ray Anderson

Date: 1/30/2015 9:07:39 PM

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Media Outlet: Atlanta Business Chronicle - Online

Attachment Link: http://www.bizjournals.com/atlanta/news/2015/01/30/georgia-tech-renames-sustainable-business-center.html?iana=ind_green

The Ray C. Anderson Foundation pledged $5 million over the next 10 years to...

Headline: Biomimicry Global Design Challenge Opens Now

Date: 1/31/2015 3:54:43 AM

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Media Outlet: Newssuperfast

Attachment Link: http://news.vocus.com/?a=20305687724&p=19f&v=1&x=I8NihsCUXiEoeJ-

HCDD6kA

Bring your nature-inspired solutions to repair our global food systems for the...